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You currently work for the development department of Sunny Manor Nursi

You currently work for the development department of Sunny Manor Nursing and Rehab Center. Sunny Manor was once a privately owned small skilled nursing home in Sunny Beach, Florida until it was sold 6 years ago to a larger group of investors known for buying older nursing homes and developing them into larger more modern skilled nursing and rehab centers. Sunny Beach itself is a small retirement community close to larger beach towns. Most of the residents are 55 years or older, and there is a growing population of 70+ retired adults. However, the city is known for being technologically advanced for a retirement community. In fact, the city has a popular social media page followed by many residents and a very popular online newsletter that can be accessed through most social media programs. Also, 5 years ago, a brand new hospital opened just outside of Sunny Beach. This brought some the top physicians and surgeons in the state to the area.Sunny Manor recently finished a major renovation, updating the previous long-term-care wings and adding a new wing with 20 new rooms. The new wing is solely dedicated to sub-acute rehab services, and the facility also added a new updated therapy room with an expanded therapy staff and modern high-tech equipment.After working in care coordination and admissions for the past several years, you have been promoted to the development department and tasked with marketing the new facility. The goal is to build a stronger relationship with the discharge staff and physicians at the new hospital and expand a broader reach to the community.The first step is for you to analyze and research the changing community and develop a marketing proposal for your boss, the director of development, on how to best connect with the community of Sunny Beach and increase referrals from the new hospital.For this task, develop a summary marketing proposal on the above scenario that includes the following elements:Evaluate the potential impact of the updated facility and new therapy services on potential improvements in patient satisfaction and developing new marketing share.Assess possible methods to build rapport within Sunny Beach and surrounding communities.Develop a plan for communicating with the community better through social media by connecting Sunny Manor to the residents of Sunny Beach through digital marketing.Provide details on how ongoing research into the community will help Sunny Manor stay ahead of the competition and well connected with community. Consider concepts in monitoring the changing demographics of the community and growing health care sector.Propose a research design model including all the key elements of the research design. Apply an assessment tool and implementation plan such as the Model for Improvement (Plan-Do-Study-Act [PDSA]).Conclude with recommending models and/or tools that will be used to evaluate the effectiveness of the development teams’ efforts on an ongoing basis .

You are the director of marketing for Prosnax a manufacturer of energy

You are the director of marketing for Prosnax a manufacturer of energy bars. YOu sell though wholesale distributors to both chain and independent stores. Sales are sluggish and your competitor is about to launch a new product line. whjat marketing tactics would you recommend to increase the movement of products through the channel to reaCH CONSUMERS/

Assignment 1: The State Judicial Selection ProcessDue Week 5 and worth

Assignment 1: The State Judicial Selection ProcessDue Week 5 and worth 200 pointsEach state within the United States has its own unique judicial selection process within its own court system.Using the Internet or Strayer databases, research the judicial selection process for different court systems from different states within the U.S. Court System.Write a five to eight (5-8) page paper in which you:Discuss the judicial selection process of your state Tennessee. Include, at a minimum, the qualifications and steps that are taken in order to select judges for the different kinds of courts within your specific state.Choose a second state, and describe the qualifications and the selection process for judges within that state.Compare and contrast for both states the qualifications necessary for a prospective candidate to become a judge. Next, identify the steps that the relevant persons / entities need to take in order to remove a judge from office for disciplinary reasons for each state.Justify the selection process for the state that you believe has the best system in place. Justify the response.Use at least three (3) quality academic resources. Note: Wikipedia and other websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Detail the history and organization of the levels of the American court system and the issue of jurisdictional boundaries.Use technology and information resources to research issues in the criminal court and the judicial process in America.Write clearly and concisely about the American court system using proper writing mechanics and APA style conventions.

Financial Analyses Have you ever wondered why a 16-ounce beverage cost

Financial Analyses Have you ever wondered why a 16-ounce beverage costs only a little more than the 12- ounce serving? Chances are that the company producing the beverage conducted a financial analysis to determine the cost of the beverage versus what the market would bear as far as price.An important aspect of looking at alternative courses of action in marketing strategy is performing a financial analysis. Before deciding on a course of action, marketing professionals need to understand the economic consequences of each alternative course of action. The Harvard Case Study, Note on Marketing Arithmetic and Related Marketing Terms by Star, Heskett, and Levitt (1974), defines several financial terms and explains formulas you might use to calculate the effects of changes to a marketing program. For example, by using the equations in this article, you could determine how many additional units of a product your company would need to sell to maintain profitability if you increase the variable cost associated with manufacturing it.For this Application, you verify your understanding of several key concepts.To prepare for the paper:Read the Star, Heskett, and Levitt article found below. At the end of the article, read the Brand X scenario contained within the Exercises (but do not answer the questions that follow).Review the calculations contained in the Marketing Arithmetic Calculations spreadsheet in this week’s Readings, which demonstrates how to arrive at the values requested in questions 1 through 4 of the article.Experiment with changing initial data values listed at the top of the spreadsheet, paying attention to the effects those changes have on the calculated values listed under each question.Submit the completed Marketing Arithmetic Exercise Calculations spreadsheet. In addition, submit a separate Word document in which you answer the followingquestions:1. If the retail price is fixed at $1.00, what effect does increasing the retail and wholesale margins have on the manufacturer’s selling price? Explain why this is the case.2. Define unit contribution in your own words. Is a high or low unit contribution preferable for profitability? Justify your answer.3. How do increases in the retail and wholesale margins (again, with a fixed retail price) affect the unit contribution? Be sure to explain why.4. If you increase any of the fixed cost factors, what happens to1) the number of units the company needs to sell to break even and2) the market share necessary to break even? If fixed costs rise, is this good, bad, or of no importance? Explain your answer.5. What change (increase or decrease) to the following factors increases the profit impact and why?Retail margin/unit Brand market share Advertising budget6. Many marketing decisions have multiple implications. For example, while increasing price improves profit per unit, too large a price increase may decrease unit sales, ultimately decreasing profits overall. Keeping this kind of tradeoff in mind, explain how changes to the three factors mentioned in the prior question could potentially conflict with one another in terms of strategy for increasing the profit impact.Tips for working with the spreadsheet:The sheet has been set up so the initial data values remain at the top while you scroll down through the remainder of the sheet. For this exercise, you should only need to edit initial data values, not the formulas in the cells below.Read the cell comments to the right of cells C25, C32, and C40 for tips on understanding the formulas.Star, S. H., Heskett, J. L., & Levitt, T. (1974). Note on marketing arithmetic and related marketing terms. HBS Case. Retrieved from https://cb.hbsp.harvard.edu/cb/pl/26533289/26825302/9ba63932f2ac76c16144f2c42775811fIn this seminal case study, the authors cover the basic arithmetic needed to analyze marketing scenarios. This case study is essential to completing this week’s Assignment.Marketing Arithmetic Calculations (Excel spreadsheet), see attached file.You will use this document to complete the Assignment .

Discuss why marketing healthcare is different than marketing a commodi

Discuss why marketing healthcare is different than marketing a commodity. Is a consumer different than a customer? Different than a purchaser? Who should be Marketed to? The one who pays the bills and/or the one who consumes the services?Discuss why Marketing is critical for healthcare. What are the benefits to an organization to engage in marketing? Is the plan a map to be followed?Based on the article on Medical Tourism, discuss whether healthcare is becoming a price based commodity and how it is being marketed. Discuss pros and cons for this internationalism of the healthcare market. What marketing features/benefits are at play? What market demographic/psychographic will be attracted to this alternative?Discuss the concept of consumer driven healthcare How is it different from healthcare 5 years ago? 10 years ago? 20 years ago

When looking for information about a particular issue, evaluating the

When looking for information about a particular issue, evaluating the sources you find in order to determine their credibility is essential. This assignment asks you apply the critical thinking questions for evaluating sources discussed in Chapter 5 of the webtext AND the 7 Key Points outlined in the video:A Consumer’s Guide to Sourcing in News Reports from The News Literacy Project website at

.5 paragraphs at least 500 words or a little more 5th paragraph must b

.5 paragraphs at least 500 words or a little more 5th paragraph must be a conclusionIn essay format, explain the difference between discredited stigma and discreditable stigma, and describe the two parts or elements (Role & Status) that make up the social structure. In addition, compare and contrast hunting and gathering societies, agricultural societies, industrial societies, and postindustrial societies, and explain the different social institutions and how they interact with each other.

which the correct answer:1. Which one of the following statements is f

which the correct answer:1. Which one of the following statements is false? a. Whether or not development is the result of nature or nurture is highly debatable. b. Development is both continuous and discontinuous. c. Development is dependent on lifelong plasticity. d. Development is cumulative and is the same across culture.2. Overall, the most critical time period for your overall development occurs in the a. prenatal period b. early childhood c. young adulthood d. adolescence 3. Peer influence on behavior is most prominent during a. middle childhood b. early adolescence c. late adolescence d. early adulthood.4. Dr. Ledger compares graduation rates, GPAs, and date of applications and concludes that the best predictor of student success is the date in which they apply to the college. This type of data collection method is a a. survey b. meta-analysis c. observation d. true experiment 5. If possible, researchers would rather use a naturalistic rather than a structured observational method because ita.is easily conducted in a laboratory setting.b.can lead to the discovery of cause-effect relationships.c.eliminates the observer effect.d.untangles age effects from cohort effects.6. Research into the cause of Spina Bifida used a _____method of testing because though they manipulated variables, they didnt have enough control to show cause and effect.a.correlational c. Quasi-experimentalb.meta-analysis d. experimental7. Dr. Hart sets up an experiment to see which of three different methods of science instruction has the greatest effect on students’ achievement as measured by a standardized, state-wide science test. In this study, instructional method is the __________ variable.a.standardized c. dependentb.independent d. cohort8. If I were to test the effects of smoking on Virginia Western college students ability to retain information, the students actually tested would be the ____________.a.cross-section c. sampleb. Population d. confounding variable9. Which of the following correlational coefficients represents the strongest relationship? a. 0 b. +.87 c. +.01 d. -.99

MRKT 310 Principles of Marketing Week 1 Writing Assignment What is Str

MRKT 310 Principles of Marketing Week 1 Writing Assignment What is Strategic Marketing? Learning Outcomes 1.Marketing Orientation: Student can demonstrate an understanding and application of a marketing orientation as it differs from other orientations discussed in the course content. 2.Value offering: Student can outline a product or service offering, including product line extensions, based on the three dimensions discussed in course content (e.g. tangible, intangible, and price) 3.SWOT analysis: Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences for the product or service’s future strategy. 4.Objectives: Student can frame a strategic objective for a product or service offering referring to the criteria for effective objectives (measurable, reachable and time specific). Student can provide reasoning for choice of objective. Directions Select your product or service offering from the list in the Weekly Writing Assignment Discussion Forum. If you elected a different product or service, please be sure you obtained faculty approval before you begin. Research your product or service offering through the Internet and UMUC’s virtual library. Do not limit yourself to searching solely on the product or service name. Look up the industry it is in and search on that industry as well. Look up the competitors. Ask your family, friends, coworkers et and others what they think about the product. Prepare your assignment by answering the following four areas of inquiry related to the learning outcomes noted above.1.Marketing Orientation. What management orientation do you think the company that offers your product or service operates under? What evidence can you offer to support your opinion. If it is not a marketing orientation, do you think that would help/hurt the company?2.Value Offering. Describe the value offering of your product or service to include the tangible, intangible and price components as discussed in course content. Considering the personal value equation, how much hassle must a customer endure to obtain your product or service?3.SWOT analysis. Identify at least one element of each of the SWOT categories (a strength, a weakness, an opportunity, and a threat). Explain your choice using a citation if needed. Then identify what possible impact each of the four elements might have on the company’s strategic marketing plan for the product or service.4.Strategic Marketing Objectives: Assuming your product or service is either an independent business, or one business unit of an organization. Write two strategic marketing objectives you think the company might want to pursue for the product or service offering. This is your own synthesis of what you have read, you won’t find this in any source. Be sure each of your two objectives covers the criteria for effective objectives, e.g. time frame, realistic and measurable. You might consider using the Figure 1.14 for ideas of generic areas for growth. Be sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference: Prepare as a word processed document (such as Microsoft Word).Your assignment should be the equivalent of two pages of double spaced text, approximately 1/2 page for each of the four questions. Do not exceed this maximum unless permitted by your faculty member. Writing concisely and on point is one of the objectives of this course. Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment. Use a simple 12 point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library. Upload your word processed document in your LEO assignments by the due date in the LEO calendar. Refer to the grading rubric associated with the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing.

Assignment 2: Project Team and Stakeholder Management EssayRead the p

Assignment 2: Project Team and Stakeholder Management EssayRead the project case for this assignment.As the project manager for the District 4 Warehouse Move project, you will need to determine who your stakeholders and project team members are for this project. Remember that anyone connected to the project who has an interest or stake in the project should be considered as a stakeholder. This would include the project team, vendors and management among possible others. After you have determined who your stakeholders are, determine who will need to be a part of the project team. Develop a 2-3 page paper (650-750 words) in the form of a Microsoft Word document, not including the header and reference pages, defining the following:How will project communications and interactions work between the project manager, the stakeholders and the project team?What are some of the issues you, as the project manager will need to be concerned about in forming the project team?What, if any, situational factors exist that may affect the project teams performance?What are some project pitfalls you will want to watch out for as you execute this project?Save the Word file as ProjectTeamManagement_, where will be your name. Submit the plan to M2: Assignment 2 Dropbox by Wednesday, March 30, 2016.Assignment 2 Grading CriteriaMaximum PointsA description of a project communication plan is provided20Team forming and development concerns are identified and described20Situational factors are described in relation to the D4 Warehouse Move project20A discussion of project pitfalls from a project managers perspective is provided20Paper is 650-750 words and provides depth of discussion15Used correct grammar, spelling, and word choice and cited all sources using correct APA style.5Total:100