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SPSS Homework 1: Research Questions and HypothesesMKT220 Business Rese

SPSS Homework 1: Research Questions and HypothesesMKT220 Business Research MethodsResearch questions are what you want to know to solve a marketing problem, such as, Is this market segment brand-loyal? When you ask people what they think with a questionnaire, those are survey questions, not research questions. You would never ask a consumer, Are you brand-loyal? For the AMC 2015 Prospect Study, check the clients kickoff event talk slides for details on research questions and expected deliverables.A hypothesis is more ready for statistical testing with related variables stated (normally one independent variable and one dependent variable). Using the same example, Is this market segment brand-loyal? you could state it as a hypothesis, Female segment is more brand-loyal than the male segment (or Female and male segments are equally brand-loyal). We analyze the dataset to see whether we can support the hypothesis.You will examine each research question by testing at least one null hypothesis in SPSS. Identify the one or more null hypotheses necessary to examine fully each research question. In other words, you need to select the matching variables from the survey for each research question and develop pairs of null and alternative hypotheses for these each research question.For each null hypothesis, identify:the independent variable(s) and dependent variable, if any, which you will use to test the null hypothesisthe scale (such as 1= strongly disagree and 7 = strongly agree) and measurement level of each independent and dependent variablethe statement for the null hypothesis and the alternative hypothesisResearch Questions:1. Who among the prospects are potential lodging visitor? What do they look like? Do particular groups of prospects prefer to stay at different places? What influences their willingness to stay at various kinds of lodging?2. What is important to prospects? Do they think theres a place for AMC/AMC membership? Is there a message that is likely resonate with them (i.e. Combine the value of membership with the conservation of outdoor places). Will they join?3. Tell us about the prospects under age 40. What are their interests? What about AMC is important to them? Is there a message that is likely to resonate?4. How engaged are prospects in social media? AMC is planning several AMC branded online communities above and beyond Facebook and Twitter as a tool to engage current members and prospects, 25-34 year old in particular. We are interested in knowing more about prospects who are currently using social media.5. Wed like to know more about prospects with children. Compare and contrast those with young children to those with teens. How aware are they of AMCs family program offerings and how important are they?6. Additional Question: What are the other interesting and/or important findings about the prospects that may help AMC better attract and service the prospects?

When looking for information about a particular issue, evaluating the

When looking for information about a particular issue, evaluating the sources you find in order to determine their credibility is essential. This assignment asks you apply the critical thinking questions for evaluating sources discussed in Chapter 5 of the webtext AND the 7 Key Points outlined in the video:A Consumer’s Guide to Sourcing in News Reports from The News Literacy Project website at

Define what is a new product? Discuss the five characteristics of a ne

Define what is a new product? Discuss the five characteristics of a new product that may affect its rate of adoption.Using the new product of your Marketing Plan Project as an example, discuss the likely adoption of this new product inyour target Roy Morgan Values Segment with reference to these five characteristics: relative advantage, compatibility,complexity, divisibility and communicability

Assignment 2: Project Team and Stakeholder Management EssayRead the p

Assignment 2: Project Team and Stakeholder Management EssayRead the project case for this assignment.As the project manager for the District 4 Warehouse Move project, you will need to determine who your stakeholders and project team members are for this project. Remember that anyone connected to the project who has an interest or stake in the project should be considered as a stakeholder. This would include the project team, vendors and management among possible others. After you have determined who your stakeholders are, determine who will need to be a part of the project team. Develop a 2-3 page paper (650-750 words) in the form of a Microsoft Word document, not including the header and reference pages, defining the following:How will project communications and interactions work between the project manager, the stakeholders and the project team?What are some of the issues you, as the project manager will need to be concerned about in forming the project team?What, if any, situational factors exist that may affect the project teams performance?What are some project pitfalls you will want to watch out for as you execute this project?Save the Word file as ProjectTeamManagement_, where will be your name. Submit the plan to M2: Assignment 2 Dropbox by Wednesday, June 22, 2016.Assignment 2 Grading Criteria Maximum PointsA description of a project communication plan is provided20Team forming and development concerns are identified and described20Situational factors are described in relation to the D4 Warehouse Move project20A discussion of project pitfalls from a project managers perspective is provided20Paper is 650-750 words and provides depth of discussion15Used correct grammar, spelling, and word choice and cited all sources using correct APA style.5Total:100

Identify five important ways in which you present yourself to others i

Identify five important ways in which you present yourself to others including, for example, the way you decorate your room, apartment, or house; the way you dress; and the way you behave in the classroom. In each case, think about what you are trying to say about yourself. Do you present a different self to various others, such as friends, teachers, and parents? If so, how do you account for the differences?

Strategic conversation is communication that takes place across bounda

Strategic conversation is communication that takes place across boundaries and hierarchical levels about the group or organizations vision, critical strategic themes, and values that can help achieve desired outcomes.Write a paper on strategic conversations & your organization.Address the following elements in your paper. Explain why each is important in achieving outcomes.Open communication climateAsking questionsActive listeningDialogueCandorUsing stories for communicationThe requirements below must be met for your paper to be accepted and graded:750 word minimum , APA style, see example below.Use font size 12 and 1 margins.Include cover page and reference page.At least 80% of your paper must be original content/writing.No more than 20% of your content/information may come from references.Use at least three references, no foreign referencesNO plagairism, Safe Assign will be used to detect plagarisimProperly Cite

Organizations often use multiple pricing objectives. Locate an organiz

Organizations often use multiple pricing objectives. Locate an organization that uses several pricing objectives, and discuss how this approach influences the companys marketing mix decisions. Are some objectives oriented toward the short term and others toward the long term? How does the marketing environment influence these objectives?

Marketing in Action Case: Real Choices AT lexus Summary In 1983 at a t

Marketing in Action Case: Real Choices AT lexus Summary In 1983 at a top-secret meeting, Toyota chairman Eiji Toyoda suggested that the time was right for Toyota to introduce a true luxury automobile that would challenge the best luxury vehicles in the world. A 6-year development process followed that involved 60 designers and 450 prototypes at a cost of over $1 billion. In 1989 the Lexus was launched. In 1999, Lexus sold its millionth car in the United States and within a little over a decade, Lexus became America’s best selling line of luxury vehicles. Following its success in the United States, Toyota introduced the Lexus in markets outside America, and today the luxury cars are available in over 40 different countries. Since its introduction, the Lexus has repeatedly won top awards and accolades for customer satisfaction, dependability, appeal, design, and engineering from the Motoring Press Association, J.D. Power and Associates studies, The Robb Report, Popular Science, Car and Driver, Popular Mechanics, Automobile Magazine, and Motor Trend. Such attention to providing the best for luxury car owners has led to Lexus’s latest innovation: the Advanced Parking Guidance System. Most consumers find parallel parking a real pain, or worse, they simply avoid parallel parking spaces altogether. Enter the 2007 Lexus LS 460 sedan. The car actually parks itselfor almost. The question many observers ask is whether the parking capability of the Lexus is truly a benefit luxury car owners want and will useor is it just a gimmick? And, were customers really asking for this feature? Some argue that the Lexus automatic parking capability isn’t really useful and that Lexus should have waited to introduce the feature until the company had worked out all the kinks in the system. Has Lexus stepped away from its focus on customer needs and if so, what should the company do now?1. What is the decision facing Lexus?2. What factors are important in understanding this decision situation?3.What are the alternatives?4. What decision do you recommend?5. What are some ways to implement your recommendation?

Across the United States many families plan elaborate parties to celeb

Across the United States many families plan elaborate parties to celebrate a young persons graduation from high school. In what respects is this event a ritual that symbolizes a person reaching adulthood? How does social class affect whether or not people define high school graduation as an achievement that marks the beginning of adulthood?

Section I: Please clearly indicate your response as T if the stateme

Section I: Please clearly indicate your response as T if the statement is correct or F if it is incorrect. Each statement is valued at 2 points.1. A marketer is considering introducing several kiosks through which the firm’s products may T or F be viewed and sold. This represents the Place variable within the marketing mix.2. A key element of the marketing concept is establishing short-term, profitable customer relationships. T or F3. The Product Life Cycle (PLC) reflects the stages that an individual product category experiences T or Fover time.4. Branding includes the use of trademarks, images and brand names to identify a product or company.T or F5. The marketing mix variables are non-controllable factors within an organization’s marketing strategy. T or F6. A service is not a Product because services do not include any physical good. T or F7. The demand for business products derives from the demand for final consumer products. T or F8. The Internet is making it possible for firms to reach customers that were impossible to reach before. T or F9. A wholesaler might help a producer by reducing the producer’s need to carry large inventory stocks. T or F10. Water carriage offers marketers the least amount of transportation capacity. T or F11. Appliances, furniture and consumer electronics products would typically use exclusive distribution. T or F12. Commercialization and launch of a new or modified product refer to the same marketing action. T or F13. As discussed in class, Chaps and Old Navy are examples of a fighter brands. T or F14. Diffusion is our personal acceptance of a new product or new idea. T or F15. For exchange to occur, there must always be a financial transaction or agreement. T or FSection II: Please select thebest answerfrom among the alternatives provided for each question or statement. Each item is valued at two (2) points.1. A consumer is shopping for a new pair of jeans. He/she has had good experiences with GAP jeans in the past and is looking for GAP now. The consumer will buy GAP if he/she finds some that are at least as good-looking as competitive jeans. This is a good example of:A. Brand rejectionB. Brand non-recognitionC. Brand preferenceD. Brand denial2. Industry salesare highestin which of the following product life cycle stages?A.Market maturityB. Sales declineC. Market introductionD. Market growth3. In traditional channel systems, the channel members:A. Always take title of the goods.B. Usually have a common ownership.C. Are now working more closely together (partnerships) to improve customer satisfaction and service quality.D. Are always controlled by penalties and threats.4. If a marketing manager wanted to ship small quantities (less than 1000 pounds) ofhigh-value, electronic products over short distances at aneconomicalcost, which of the following modes should be used?A. PipelinesB. RailroadsC. Trucking companiesD. Inland waterways5. Which of the followingchannel intermediariesalways take ownership (title) to the goods they carry?A. Service wholesalersB. Merchant wholesalers or distributorsC. Selling agentsD. Manufacturer’s Representatives6. This stage of the Product Life Cycle (PLC) shows thehighestindustry profits/unit sold for a specific product category:A. Market IntroductionB. Market GrowthC. Market MaturityD. Market DeclineE. None of the above7. The process used to break down a large group of potential, heterogeneous customers into smaller groups havingsimilar characteristics is called ________________:A. Positioningb) Competitive biddingc) SegmentationD. ConvergenceE. Reduction8. When a manufacturer (e.g., Rolex) chooses to market its products throughoneretailer within aparticular geographic area, this strategy is described as:A. Normal distributionB. Exclusive distributionC. Selective distributionD. Intensive distributionE. Minimalization9. The use of U.S. Census data to develop information about a prospective target market is:A. Primary market researchB. DiffusionC. PositioningD. Secondary market research10. ____________________ is the consumer decision process typically associated with consumption of productsand services that are costly and represent a significant risk to the purchaser:A. Routine rebuyB. Limited problem-solvingC. DissonanceD. Extensive problem-solving11. The coordination of all internal/external activities associated with the movement of goods is referred toas___________________:A. Diffusion c) AdoptionB. Supply Chain Management d) Time utility12 ________________ is typically used to describe all the activities associated with making products availablefor the final consumer?A. Wholesaling c) Product Life Cycle (PLC)B. Physical Distribution d) Retailing13 When a manufacturer uses no intermediaries to reach the final customer, we describe this strategy as_______________?A. Advertising d) Monopolistic marketingB. Direct Selling/Channel e) Intensive distributionE. Exclusive distribution14: When a manufacturer uses onlya few intermediarieswithin aspecific geographic region, it is using a___________ strategy?A. Selective distribution c) Exclusive distributionB. Intensive distribution d) Diversification15: These goods are likely to be marketed using an intensive distribution strategy:A. Convenience goods (ie., snacks) c) Appliances and other durablesB. Luxury goods d) Automobiles16: Which of the following organizations has achieved a competitive advantage due to their strong distribution andinventory management systems:A. US Postal Service d) Yellow Freight LinesB. Pella Windows e) Just Born Candies, Inc.E. Wal-Mart17: The establishment of mutually, beneficial relationships focused upon meeting customer needs and earning aprofit is called ___________________?A. Product development c) DifferentiationB. Competitive advantage d) Marketing Concept or Orientation18: These variables represent the only factors under the control of a marketer:A. Economy c) CompetitorsB. Marketing Mix d) Government19: Consumers’ willingness to accept a new idea or try a new product or service is called _____________?a) Innovation c) Weaknessb) Experimentation d) AdoptionNone of the above20: The __________________stage of the Product Life Cycle (PLC) is typically characterized by little sales growthand intense competition among producers for revenues. Competitive advertising and pricing incentives are usedto gain market share.a) Market Decline c) Market Maturityb) Market Introduction d) Market GrowthSection III: Please select the best answer to complete each statement. Each item is valued at two (2) points.Market development Competitive advantage Market penetrationScrambled merchandising Retailing Intensive distributionConvenience products Railroad Specialization/Division of LaborTrucking Advertising Exclusive distributionSpecialty products Generic Brand Secondary dataSelective distribution Primary data Wholesaling____________________________ reflects that intermediaries in the distribution channel become expert at performing certain distribution functions._____________________ describes all the activities associated with the sale of products and services to final consumers.When a manufacturer sells only through one intermediary in a particular geographic area, ________________ ______________________ is being used.__________________________ is a type of data developed specifically for a user’s purpose.A producer has a marketing mix that is perceived to be better than competitor offerings. This is referred to as _____________________________.A marketing strategy that is focused upon new markets and customers for existing products is called ___________________________________._______________________________ are branded products which customers request by name._________________________________ is selling a product through all responsible and suitable intermediaries who will stock and/or sell the product.If a producer wished to ship a large volume of salt to a land-locked (no water access) receiver at thelowest cost, the ___________________ mode of transportation would likely be used.____________________________ are products a consumer needs but isn’t willing
to spend much time and effort shopping for.Section IV. Answeronly two(2) of the following four (4) questions completely. Each question is worth five (5) points. Answer only two questions. No extra credit will be given for additional answers.1. List and describe thethree functionsperformed by intermediaries in the distribution channel. Give an example ofeach function. Or,2. Identify and describe the three types of distribution intensity strategies available to marketers. Give an example of aproduct that would be associated with each strategy. Or,3. Name and describe the five factors that influence the adoption process for a new product or idea. Or,4. Identify the five (5) characteristics that make a service product different from a physical good product. Pleaseexplain each characteristic.