Section I: Please clearly indicate your response as T if the stateme

Section I: Please clearly indicate your response as T if the stateme

Section I: Please clearly indicate your response as T if the statement is correct or F if it is incorrect. Each statement is valued at 2 points.1. A marketer is considering introducing several kiosks through which the firm’s products may T or F be viewed and sold. This represents the Place variable within the marketing mix.2. A key element of the marketing concept is establishing short-term, profitable customer relationships. T or F3. The Product Life Cycle (PLC) reflects the stages that an individual product category experiences T or Fover time.4. Branding includes the use of trademarks, images and brand names to identify a product or company.T or F5. The marketing mix variables are non-controllable factors within an organization’s marketing strategy. T or F6. A service is not a Product because services do not include any physical good. T or F7. The demand for business products derives from the demand for final consumer products. T or F8. The Internet is making it possible for firms to reach customers that were impossible to reach before. T or F9. A wholesaler might help a producer by reducing the producer’s need to carry large inventory stocks. T or F10. Water carriage offers marketers the least amount of transportation capacity. T or F11. Appliances, furniture and consumer electronics products would typically use exclusive distribution. T or F12. Commercialization and launch of a new or modified product refer to the same marketing action. T or F13. As discussed in class, Chaps and Old Navy are examples of a fighter brands. T or F14. Diffusion is our personal acceptance of a new product or new idea. T or F15. For exchange to occur, there must always be a financial transaction or agreement. T or FSection II: Please select thebest answerfrom among the alternatives provided for each question or statement. Each item is valued at two (2) points.1. A consumer is shopping for a new pair of jeans. He/she has had good experiences with GAP jeans in the past and is looking for GAP now. The consumer will buy GAP if he/she finds some that are at least as good-looking as competitive jeans. This is a good example of:A. Brand rejectionB. Brand non-recognitionC. Brand preferenceD. Brand denial2. Industry salesare highestin which of the following product life cycle stages?A.Market maturityB. Sales declineC. Market introductionD. Market growth3. In traditional channel systems, the channel members:A. Always take title of the goods.B. Usually have a common ownership.C. Are now working more closely together (partnerships) to improve customer satisfaction and service quality.D. Are always controlled by penalties and threats.4. If a marketing manager wanted to ship small quantities (less than 1000 pounds) ofhigh-value, electronic products over short distances at aneconomicalcost, which of the following modes should be used?A. PipelinesB. RailroadsC. Trucking companiesD. Inland waterways5. Which of the followingchannel intermediariesalways take ownership (title) to the goods they carry?A. Service wholesalersB. Merchant wholesalers or distributorsC. Selling agentsD. Manufacturer’s Representatives6. This stage of the Product Life Cycle (PLC) shows thehighestindustry profits/unit sold for a specific product category:A. Market IntroductionB. Market GrowthC. Market MaturityD. Market DeclineE. None of the above7. The process used to break down a large group of potential, heterogeneous customers into smaller groups havingsimilar characteristics is called ________________:A. Positioningb) Competitive biddingc) SegmentationD. ConvergenceE. Reduction8. When a manufacturer (e.g., Rolex) chooses to market its products throughoneretailer within aparticular geographic area, this strategy is described as:A. Normal distributionB. Exclusive distributionC. Selective distributionD. Intensive distributionE. Minimalization9. The use of U.S. Census data to develop information about a prospective target market is:A. Primary market researchB. DiffusionC. PositioningD. Secondary market research10. ____________________ is the consumer decision process typically associated with consumption of productsand services that are costly and represent a significant risk to the purchaser:A. Routine rebuyB. Limited problem-solvingC. DissonanceD. Extensive problem-solving11. The coordination of all internal/external activities associated with the movement of goods is referred toas___________________:A. Diffusion c) AdoptionB. Supply Chain Management d) Time utility12 ________________ is typically used to describe all the activities associated with making products availablefor the final consumer?A. Wholesaling c) Product Life Cycle (PLC)B. Physical Distribution d) Retailing13 When a manufacturer uses no intermediaries to reach the final customer, we describe this strategy as_______________?A. Advertising d) Monopolistic marketingB. Direct Selling/Channel e) Intensive distributionE. Exclusive distribution14: When a manufacturer uses onlya few intermediarieswithin aspecific geographic region, it is using a___________ strategy?A. Selective distribution c) Exclusive distributionB. Intensive distribution d) Diversification15: These goods are likely to be marketed using an intensive distribution strategy:A. Convenience goods (ie., snacks) c) Appliances and other durablesB. Luxury goods d) Automobiles16: Which of the following organizations has achieved a competitive advantage due to their strong distribution andinventory management systems:A. US Postal Service d) Yellow Freight LinesB. Pella Windows e) Just Born Candies, Inc.E. Wal-Mart17: The establishment of mutually, beneficial relationships focused upon meeting customer needs and earning aprofit is called ___________________?A. Product development c) DifferentiationB. Competitive advantage d) Marketing Concept or Orientation18: These variables represent the only factors under the control of a marketer:A. Economy c) CompetitorsB. Marketing Mix d) Government19: Consumers’ willingness to accept a new idea or try a new product or service is called _____________?a) Innovation c) Weaknessb) Experimentation d) AdoptionNone of the above20: The __________________stage of the Product Life Cycle (PLC) is typically characterized by little sales growthand intense competition among producers for revenues. Competitive advertising and pricing incentives are usedto gain market share.a) Market Decline c) Market Maturityb) Market Introduction d) Market GrowthSection III: Please select the best answer to complete each statement. Each item is valued at two (2) points.Market development Competitive advantage Market penetrationScrambled merchandising Retailing Intensive distributionConvenience products Railroad Specialization/Division of LaborTrucking Advertising Exclusive distributionSpecialty products Generic Brand Secondary dataSelective distribution Primary data Wholesaling____________________________ reflects that intermediaries in the distribution channel become expert at performing certain distribution functions._____________________ describes all the activities associated with the sale of products and services to final consumers.When a manufacturer sells only through one intermediary in a particular geographic area, ________________ ______________________ is being used.__________________________ is a type of data developed specifically for a user’s purpose.A producer has a marketing mix that is perceived to be better than competitor offerings. This is referred to as _____________________________.A marketing strategy that is focused upon new markets and customers for existing products is called ___________________________________._______________________________ are branded products which customers request by name._________________________________ is selling a product through all responsible and suitable intermediaries who will stock and/or sell the product.If a producer wished to ship a large volume of salt to a land-locked (no water access) receiver at thelowest cost, the ___________________ mode of transportation would likely be used.____________________________ are products a consumer needs but isn’t willing
to spend much time and effort shopping for.Section IV. Answeronly two(2) of the following four (4) questions completely. Each question is worth five (5) points. Answer only two questions. No extra credit will be given for additional answers.1. List and describe thethree functionsperformed by intermediaries in the distribution channel. Give an example ofeach function. Or,2. Identify and describe the three types of distribution intensity strategies available to marketers. Give an example of aproduct that would be associated with each strategy. Or,3. Name and describe the five factors that influence the adoption process for a new product or idea. Or,4. Identify the five (5) characteristics that make a service product different from a physical good product. Pleaseexplain each characteristic.