Discuss why marketing healthcare is different than marketing a commodi

Discuss why marketing healthcare is different than marketing a commodi

Discuss why marketing healthcare is different than marketing a commodity. Is a consumer different than a customer? Different than a purchaser? Who should be Marketed to? The one who pays the bills and/or the one who consumes the services?Discuss why Marketing is critical for healthcare. What are the benefits to an organization to engage in marketing? Is the plan a map to be followed?Based on the article on Medical Tourism, discuss whether healthcare is becoming a price based commodity and how it is being marketed. Discuss pros and cons for this internationalism of the healthcare market. What marketing features/benefits are at play? What market demographic/psychographic will be attracted to this alternative?Discuss the concept of consumer driven healthcare How is it different from healthcare 5 years ago? 10 years ago? 20 years ago