You are the director of marketing for Prosnax a manufacturer of energy

You are the director of marketing for Prosnax a manufacturer of energy

You are the director of marketing for Prosnax a manufacturer of energy bars. YOu sell though wholesale distributors to both chain and independent stores. Sales are sluggish and your competitor is about to launch a new product line. whjat marketing tactics would you recommend to increase the movement of products through the channel to reaCH CONSUMERS/