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Assignment 3: Media AdvertisingDue Week 7 and worth 130 pointsAssume y

Assignment 3: Media AdvertisingDue Week 7 and worth 130 pointsAssume you are performing your due diligence to develop an advertising approach for a product you think will best be served by using social media.Part I: Identify the product and what form of social media you would use to advertise this media.Part II: Create a checklist you would follow to deploy this ad. Part III: Close the loopIn bullet format, provide three (3) risks associated with the approach you selected.Then, identify what selling tactic would best align with your goals.In two (2) paragraphs, describe how advertising on the Internet could lead to profitability.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Evaluate the various forms of media and determine an effective mix to achieve a firms marketing objectives.Use technology and information resources to research issues in integrated marketing communications.Write clearly and concisely about integrated marketing communications using proper writing mechanics.

1. The center of influence prospecting method involves finding influen

1. The center of influence prospecting method involves finding influential people who are willing to help a salesperson identify prospects.true or false 2. A salesperson can have successful sales call without making a sale.true or false3. The purpose of the strategic customer relationship between a salesperson and a customer is the joint pursuit of mutual goals.true or false4. The ability of a salesperson to provide a standard solution for all customers is critical today.true or false5. A SMART sales objective is specific, measurable, actionable, reliable, and temporary.true or false6. The main reason a prospect purchases your product is that its benefits fulfill certain needs or solves certain problems.true or false

You work for Centervale Apparel, a large clothing manufacturing firm.

You work for Centervale Apparel, a large clothing manufacturing firm. Centervale Apparel has budgeted $9.7 million for new technology initiatives in the coming year but the project requests currently in the queue for next year total about $15 million. Your boss, the executive director of operations, has asked you to put together a proposal for this project to replace legacy order fulfillment technologies by implementing a supply chain management (SCM) system. Your boss wants to ensure this project will be prioritized over other projects on the list and will be implemented in the coming year. Use the following data to prepare a proposal using a balanced scorecard approach to demonstrate the projects value to Centervale Apparel.Here is your brief:Business Problem: The order fulfillment team has been using several legacy technology systems to manage inventory and distribution. The current systems do not work together, requiring redundant information input and processing. Because of the redundant processes, work is duplicated requiring multiple data entry points and sometimes results in inaccurate and irreconcilable data. There is a constant overage or shortage of supply due to the time it takes for data to get from one point to another. This causes unhappy customers and inventory carrying costs that could be avoided.Project Description:Replace legacy order fulfillment technologies by implementing a SCM system.Project Cost:The project will cost approximately $1.2 million including infrastructure and resources to complete the implementation and $250,000 annually to support and maintain the new system with a ten-year lifecycle for the system.Project Benefit: It is estimated that the implementation of a supply chain management system will improve the order fulfillment processing time and reduce inventory-carrying costs. Implementing the SCM system will also enable the retirement of several legacy systems. Estimated annual cost savings are:Data entry staff reduced from 10 FTE to 8 FTE = $100,000/yr savingsReduction in inventory carrying costs = $300,000/yr savingsImproved order fulfillment = 1020% decrease in order to delivery time. This will improve customer satisfaction and retentionImproved data accuracyLegacy system maintenance retirement savings = $100,000/yrUsing the information that details the primary business goals for the coming year, you will need to demonstrate how implementing the SCM system will help achieve the business objectives.Note: Customers are retail companies who order from this clothing manufacturer. Assume a ten-year lifecycle for the SCM system.Using the module readings and the Argosy University online library resources, research methods of developing proposals by applying the balanced scorecard approach. Select two scholarly resources for use in this assignment. You will use these resources to justify your recommendations.The proposal should include the following:Describe the measureable value. This should include a cost-benefit analysis, such as payback period or ROI that relies on tangible measures of organizational value through cost savings, revenue enhancements, or improvements in the speed, quality, or efficiency of key processes that help achieve competitive advantage (note the difference between tangible and intangible measures in this proposal).Evaluate and choose alternatives. Make sure to identify any alternatives to the project implementation and provide a justification for each.Complete a risk assessment of all risks associated with implementing the project using an enterprise risk management (ERM) model.Describe total cost of ownership and include descriptions of implementation project and ongoing maintenance costs.Explain the benefits of the project, which include tangible and intangible benefits.Fully justify a recommendation with a compelling proposal that aligns to the business goals.Write a 68-page paper in Word format. Apply APA standards to citation of sources.

need to prepare a 2 page word document on Wells Fargo Consumer Bankin

need to prepare a 2 page word document on Wells Fargo Consumer Banking with the following instructions.Research your product or service offering through the Internet(your references will need to be mostly academic sources.Prepare your assignment beginning with a title page with your name and and the name of your product or service. Then answer each of the following four questions in order and number the beginning of your response to each question. You do not need to repeat the question. Creating Value for Customers. Consider the customers you believe currently use your product or service and the definition of marketing offered in the course content. As we begin our study of marketing, what are your preliminary thoughts as to how you think the company creates value for its customers based on the concepts in this week’s readings.Role of the Customer in the Company’s Strategic Plan. The readings indicate that the best marketing begins with the customer and that commitment to the customer begins with including the customer in the company’s mission statement. Find your company’s mission statement. Repeat it (or attach as an exhibit if it is too long) and comment on its effectiveness in demonstrating the company’s commitment to having a customer focus. Could the mission statement have more focus on the customer? How would you recommend it be modified? Is it supported with value statements or other evidence of a customer focus? SWOT analysis. Identify at least one element of each of the SWOT categories (a strength, a weakness, an opportunity, and a threat). Explain your choice using a citation if needed. Then identify possible implications for each of the four elements. For example, if a strength is a a strong national brand name, the implication is that the company may be able to launch other related products under the positive umbrella of the same brand name. Conversely, if a major weakness is the company is carrying a lot of debt, the implication is that the company not not be able to achieve significant growth, but may have to consider retrenchment strategies. Competitive Analysis. Identify at least two major competitors or those two products that are trying to sell essentially identical products to the same type of consumer. Then, identify at least three criteria that are important to those consumers when they are making their decision as to which of the three competing offers to buy (e.g. price, specific benefit, service, warranty, convenience, specific feature, etc.). Make a little chart with the three criteria along the left-hand side and the competitor products (including your own product) across the top. Rank each of the products on a scale from 1= low to 5= high on each performs on each of the three criteria. Add down each column. Which product ranked highest overall based on the sum of the columns. Then, look at the highest score in each of the criteria boxes. Which products ranked the highest on each of the three criteria? Was it the same product, was it three different products? What do these results tell you about the competitive environment of your product category. Which product is the leader? Which product is the follower, challenger and nicher if those categories apply? Attach your chart as an exhibit.General Submission RequirementsPrepare as a word processed document (such as Microsoft Word). Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions. Assignment should be of approximately 2 pages. Writing concisely and on point is one of the objectives of this course. You may attach exhibits that will not be counted towards your two page of double-spaced text. Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment. Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide

Social media sites and apps are increasingly utilizing (and providing

Social media sites and apps are increasingly utilizing (and providing to others such as friends ) consumer information that many might consider private, including a person’s location and product or service purchasing preferences. This has resulted in a degree of controversy, such as that experienced by Apple and Google. Discuss how you think marketing departments can utilize social media consumer information to benefit their company and their customers while also taking into account privacy concerns.

Topic: D2: Stakeholders: Why do we care? – Discussion Group 3If a new

Topic: D2: Stakeholders: Why do we care? – Discussion Group 3If a new Walmart opens in your neighborhood and you decide to boycott the store, are you a stakeholder in that Walmart? Why or why not? What kinds of companies attract this level of negativity. Why is the opening of a retailer a bad thing? Is the perception that it would be low-end and lessen the value of the community or that it might displace small businesses? Who does it impact beyond you as an individual? What about Starbucks? Would that make a difference in your answer?

Identify and describe 3 or more distinct market segments within a spec

Identify and describe 3 or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing. What differences are apparent? Why would this matter to a marketer?

Cost of LivingThe City of St. Albans has a unionized police force that

Cost of LivingThe City of St. Albans has a unionized police force that is coming up for a contract renewal. The police have one issue: the cost of living increases. During the past 10 years, police officers have received minimal cost of living increases, and this time they want to match what other police forces are making. They claim that their salaries are below the national level. The incoming new police hire earns a salary of $48,200. Using the websites provided in the research section, prepare data and an argument on behalf of the police officers to support their position. (from textbook.)This assignment will be written as a PowerPoint slide show presentation (

Write a 1,050- to 1,750-word paper comparing juvenile courts with adul

Write a 1,050- to 1,750-word paper comparing juvenile courts with adult courts. Include the following:An overview of the juvenile justice systemCompare the key differences between juvenile and adult courts, including language differences.The adjudication process by which a juvenile is transferred to the adult court systemFormat your paper consistent with APA guidelines.

Successful brands have certain characteristics, according to De Pelsma

Successful brands have certain characteristics, according to De Pelsmacker et al. (2013). For example, they are clearly differentiated from competitors brands, and consumers perceive them as unique. Usually their positioning is based on high quality and added value. Marketing communications strongly influence the building and maintaining of successful brands.For this Shared Activity, you will analyse the key traits of a successful brand of your choice. You will focus on brand equity and critically comment on the role of marketing communications in successful branding.To prepare for this Shared Activity:Review Chapters 1 and 2 in De Pelsmacker et al. (2013).Read the Luxton et al. (2015) article from The Journal of Advertising.Reflect on the key concepts of branding, brand equity and marketing communications addressed in these readings.Select a brand (product, service or company) that you consider successful.Evaluate your selected brand by applying the main characteristics of successful brands as outlined in the lecture notes and the course readings.Consider the dimensions of consumer brand equity outlined in the course readings as they relate to your selected brand.Consider the role of marketing communications on branding as it relates to your selected brand.To complete this Shared Activity:By approximately Day 5 of Unit 1, write a 350- to 500-word post in which you respond to the following:Analyse the degree to which your selected brand is successful. Justify your answer by critically commenting on the main components of brand equity.Analyse how marketing communications influence brand equity. Provide examples related to your selected brand.Support your points with relevant, credible readings and cite and reference your readings.Throughout Unit 1, read your colleagues postings and do the following:Add insights to their analysis on brand equity and the role of marketing communications.Ask probing questions to learn more about your colleagues views.Extend the conversation into new but relevant areas (e.g. traits of unsuccessful brands, benefits of branding, private labels, the role of marketing communications on product positioning and repositioning, brand extensions).