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Master in MarketingModule Integrated marketing communicatingSubject Ad

Master in MarketingModule Integrated marketing communicatingSubject Adapting to the digital eraFaced with the opportunities offered by the digital era, firms need to adapt their traditional forms of promotion to digital versions.For this weeks Key Concept Exercise, you will evaluate and analyse the appropriateness of both traditional and newer forms of promotion.To prepare for this workRead the Required Learning ResourcesEvaluate digital forms of the integrated marketing communications mix that were explored in this weeks Key Concept Overview.Consider how organisations can employ these methods to reach their targeted audiences.To complete this work:In an approximately 500-word response, address the following issues:Evaluate the strengths of newer methods of integrated marketing communications mix explored in this weeks Key Concept OverviewCompare newer methods with more traditional methods of promotionExplore contexts where each method could be used to best affect integrated marketing communicationsWhen writing your responses, you should synthesise the theory with real-world experience and use examples of the theories in action in a real organisation about which you have read, or one in which you have worked.Be sure to read over your work before submitting it to your Instructor. Make sure the spelling and grammar are correct and the language, citing and referencing you use when providing your opinion are appropriate for academic writing.Top of FormMark as completeBottom of FormClow, K.E. & Baack, D.E. (2015) Integrated advertising, promotion, and marketing communications.Global ed./7th ed.New York: Pearson Education Limited.Chapter 8, Digital and alternative, pp.242-271Chapter 9, Social media, pp.272-297Chapter 10, Alternative marketing, pp.298-325Top of FormMark as completeBottom of FormChen, J. & Stallaert, J. (2014) An economic analysis of online advertising using behavioral targeting, MIS Quarterly,38 (2), pp.429-449, A1-A7.Use the University of Liverpool Online Library to find this article.Top of FormMark as completeBottom of FormMarkova, P., Prajova, V. & Salgovicova, J. (2011) The Internet and integrated marketing communications, Annals of DAAAM & Proceedings, pp.271-272.Use the University of Liverpool Online Library to find this article.Top of FormMark as completeBottom of FormRaki?, B. & Raki?, M. (2014) Integrated marketing communications paradigm in digital environment: the five pillars of integration, Megatrend Review,11 (1), pp.187-203.Use the University of Liverpool Online Library to find this article.Top of FormMark as completeBottom of FormT?lp?u, A. (2014) Social media – a new way of communication, Bulletin of the Transylvania University of Brasov. Series V: Economic Sciences,7 (2), pp.45-52.Use the University of Liverpool Online Library to find this article.Top of FormMark as completeBottom of FormVasilescu, R. & Negru?, C. (2009) Internet network integrated marketing of Romanian rural tourism, Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol,11 (4), pp.1-6.Use the University of Liverpool Online Library to find this article.Top of FormMark as completeBottom of FormMedia (Required)Bedwood, D. (2009) Online advertising formats: a creatives viewpoint [Video]. London: Henry Stewart Talks. Available from:

SocialResponsibility ofBusinessObjectiveCompare the four (4) majortheo

SocialResponsibility ofBusinessObjectiveCompare the four (4) majortheories of the socialresponsibility of business AssignmentOverviewIn this writing assignment, youwill argue in favor of aparticular theory of the socialresponsibility of business. DeliverablesA one- to two-page (250- to 500word) paper Step 1 Write a paper supporting a theory of the socialresponsibility of business.In terms of the four major theories of the socialresponsibility of business, write a one- to two-page (250- to500-word) paper addressing which one of the theories youmost enthusiastically support, and why.Step 2 Save and submit your assignment.When you have completed the assignment, save a copy foryourself in an easily accessible place and submit a copy toyour instructor using the dropbox.

Part A: Executive SummaryYou will create a fictional start-up company

Part A: Executive SummaryYou will create a fictional start-up company that serves the U.S. market with a product or service.Write one to two (1-2) paragraphs in which you:Provide a detailed description of your company. The description should include, at a minimum, the companys name, its history, founders, business purpose, and mission.Describe, in detail, the product or service the company produces or services. Include trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.Part B: Targeting CustomersYou will now consider who your customers are and identify your market segment.It is vital that you clearly identify your target customers within your marketing plan. Knowing your target customers will help you to:pinpoint where you should spend your advertising budgetdetermine the type of campaign you intend to run, andensure that your marketing message speaks the customers language (based on their needs and wants, demographic, location, ethnicity, etc.).Write one to two (1-2) paragraphs in which you:Analyze the business customers / clients that you wish to target. Your analysis should include, but not be limited to, their:demographic profile (e.g., age, gender, ethnicity, etc.)psychographic profile (e.g., interests, routine, habits, etc.)profession (e.g., income, occupation, education)geographic location (e.g., country, region, city, rural, urban, climate)precise wants and needs as they relate to the products and / or services you offer.Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.Journal 2: Marketing Plan Part C: Unique Selling PropositionDue Week 6 and worth 100 pointsYou will now complete your secondary market research and consider what distinguishes your company from your competitors, their products, and / or the price of their products and services.The key word in Unique Selling Proposition (USP) is unique. There are very few products or services that are truly one of a kind. In order to target the demographic for your company, you need to pinpoint what makes your business standout among the competitors (e.g., Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. Neiman Marcus sells luxury and customer service. Wal-Mart sells bargains. Amazon is earths biggest bookstore.)Use the Internet to research two (2) of your favorite companies and two (2) companies that are similar to your company. Identify the USPs of these companies, and consider what the USPs mean to you. Next, prepare to create a USP for your company.Tips on creating a USP for your company:Put yourself in your customers shoes. Consider what your customers really want. Consider what could make them your repeat customers and instead of your competitions.Research what motivates your customers behaviors and buying decisions. You need to know what drives and motivates customers.Uncover the real reasons why customers buy your product instead of a competitor’s. As owner of a start up, ask people why they buy your future competitors product. This will help you uncover why they might buy yours. Ask yourself the following questions:What does our product or service do better than anyone else?How is our business model different from that of our competition? How could our product or service be different?What market category or niche is not being served by our industry?Write a four to six (4-6) paragraph journal entry in which you:Identify the target market and your secondary market for your company. Note: Be as specific as possible (e.g., women 30-45, with a high school education and some college; people working full time and living in the Midwest, etc.).Describe your unique selling proposition (USP). Explain the key factors that make your company different than competitors within your industry. Describe the primary way in which the USP for your company targets the two (2) markets you identified in Question 1.Example of a USP:My product is t-shirts and coffee mugs with fun and empowering logos for women.My target market is women ages 35-55, college educated, working full time. My secondary market trends a little younger at 25-35, women passionate about their professional life and their personal pursuits.My USP is Be Authentic, no Apologies.My reasoning is I want women to buy my sassy slogans, because they want to show their authentic voice on a shirt or mug.Note: Insert the information from the completed Journal 3 entry into Section 3: Unique Selling Proposition in the provided Marketing Plan Template (located in Week 4).You will now consider your companys strengths and weakness, along with your product or service price.Use the Internet to research strategies for conducting a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Based on your companys market information, consider the strengths and weakness of your company and its products or services.Write a four to six (4-6) paragraph journal entry in which you:Determine the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry.Discuss your critical steps within your supply-chain and operational system. Explain the key aspects of your strategies for producing and distributing your products and services to both your stores and customers. Determine whether you will use an outside vendor or complete the work in house.Analyze the companys pricing strategy relative to its pricing objective. Examine major internal and major external factors that could potentially affect the pricing of the companys products or services.Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.Note: Insert the information from the completed Journal 4 entry into Section 4: Pricing and Distribution Strategy in the provided Marketing Plan Template (located in Week 4).You will now consider mechanisms by which your customers will purchase your products and / or services (e.g., online, storefront, direct sells) and the primary manner in which you intend to reach new customers (e.g.,TV, radio, social media, special events).Consider the marketing materials that you intend to use. According to the textbook, marketing materials are collateral used to promote your business or products. Promotional strategy may include free trial offers, money-back guarantees, and buy two (2) for the price of one (1) type of deals. Write a five to seven (5-7) paragraph journal entry in which you:Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will leverage the following strategies: a.use stores located in different regions b.sell online c.hire a sales team to sell directly to suppliers and door-to-doorRecommend three (3) strategy options that you could use in order to get your product or services out to your customer base.Outline your main marketing goals for promotions, offers, and giveaways. Discuss the key types of marketing materials that you intend to develop and share.Propose three (3) action steps that you can use to move your plan forward. Consider how, when, and who will be involved in the execution of this plan.Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.Note: Insert the information from the completed Journal 5 entry into Section 5: Distribution Plan and Promotions Strategy in the provided Marketing Plan Template (located in Week 4).

Ebola at Texas Health Presbyterian Hospital Please respond to the foll

Ebola at Texas Health Presbyterian Hospital Please respond to the following: Watch the video titled Full interview: Matt Lauer and Dallas nurse Briana Aguirre (17 min 25 s). Next, respond to the following questions.Texas Presbyterian nurse Briana Aguirre who treated Ebola stricken colleagues announced publicly that her protective outfit had rips, as well as gaps in it exposing body parts to the potentially deadly Ebola virus. She claimed that hospital administration ignored her concerns when she brought it to their attention, and she was given no Ebola training. Briana Aguirre has received praise from colleagues and the media for going public with this information, as well as harsh criticism for being a whistleblower from other colleagues and the media. In your opinion, did Briana Aguirre act ethically or unethically in going public with this information? Should she be fired from the Texas Presbyterian hospital? Support or challenge Briana Aguirres decision to go public with this information.

The Present and the Future of Religion Please respond to the followin

The Present and the Future of Religion Please respond to the following: The lawsuit alleged that Sam, an employee at Logans location in High Post, CA, was not accommodated for his religious beliefs. Sam, a Jehovah’s Witness and a skilled machine tool operator worked Logans for over 20 years. As a Jehovah Witness, his religious belief was that he did not work on any part of product that could be used as weapon of war. For many years, he refused to work on projects that involved orders from any of the Armed Services. Accordingly, these projects were reassigned to other machine operators. Logans’ supervisors were aware of his beliefs and provided him with reasonable accommodation over the years. In 2002, Sam was asked to work on a part which was going to be used on a United States naval submarine. Just like he did in the past, Sam refused to work on it. However, this time he was cited for insubordination and then fired after he refused to accept an alternate assignment in the shipping department. What are some beliefs and practices of Jehovah Witness? Did the employer do the right thing? Why or Why not? If you are the manager, how would you handle this situation?

watch this link http://media.pearsoncmg.com/ph/bp/bp_video_links/2013/

watch this link http://media.pearsoncmg.com/ph/bp/bp_video_links/2013/mktg/MM_Building_Brands_NIKE_256k.htmlandView the Nike video case in Chapter 11 (mymarketinglab) and answer the following questions.1)Nikes impressive portfolio includes some of the strongest brand names in the world. How does lifestyle play a crucial factor in Nikes brand success? What are some of the challenges and benefits associated with being the market leader in so many categories?2)With social media becoming increasingly important and fewer people watching traditional commercials on television, what does Nike need to do to maintain its strong brand images?3)What risks do you feel Nike will face going forward?RubricWeek 6 Video CaseGrading Rubric for Week 6 video: View the video Nike in Chapter 11 (mymarketinglab)This video is worth 55 points. Please name your paper, LastName FirstName .CategoryPointsDescriptionUnderstanding45Quality of the answers to questions 1 and 2Analysis5Correctly produced APA parenthetical citations and references listExecution5Organization, spelling, and grammarTotal55

Assignment 3: Justification Report PresentationDue Week 8 and worth 1

Assignment 3: Justification Report PresentationDue Week 8 and worth 150 pointsNow that you have completed your report, it is time to design and present your findings. Your task is to organize and develop the three parts (introduction, body, and closing) of an effective presentation, based on your Justification Report (Assignment 2.3). Chapter 13 in our text provides overall information on presentation format, content, and delivery. Please use as a guide for this assignment.Create an eight to ten (8-10) slide presentation in which you:Include a title slide, introductory slide, and a closing slide.For your introduction, open with an engaging introduction of the topic of your report. Include one (1) title slide and one (1) introductory slide.For the body of your presentation, cover the main points of your report. Create slides that reinforce and illustrate your main ideas. Follow basic design principles for effective slide content.For your single closing slide, finish with a memorable wrap-up statement that refocuses on the purpose of your report.Use PowerPoint voice-over or the notes section to present your slides.Your assignment must follow these formatting requirements:Include a title slide containing the title of the assignment, your name, the professors name, the course title, and the date. The title slide is not included in the required slide length.Format the PowerPoint presentation with headings on each slide, and two to three (2-3) relevant graphics (photographs, graphs, clip art, etc.), ensuring that the presentation is visually appealing and readable from 18 feet away. Check with your professor for any additional instructions.Slides should abbreviate the information in no more than five or six (5 or 6) bullet points each.Slide titles should be based on the criteria being summarized (e.g., Four Key Attributes, Responses to Budget Issues, etc.).Assignment Checklist:Descriptive titles on each of the slidesText contains concise, precise contentGraphics convey the idea described by the slide textStatements in bulleted lists have a parallel structureThe font size is easily read from a distanceThere are no more than three (3) different font styles in the presentationThe color and background convey a formal business toneAnimation effects are used in moderationThere are no misspellings or typographical errorsThe specific course learning outcomes associated with this assignment are:Assess strengths and weaknesses in the students own oral communication and in the oral communication of others.Use sentence variety, effective word choice, and correct grammar in oral communication.Analyze verbal and nonverbal techniques that enhance oral communication within a business and/or professional context.

Use Apple as the company to researchAssignmentTo develop effective rel

Use Apple as the company to researchAssignmentTo develop effective relationship marketing, a company must first understand its targeted consumers’ buyinginfluences and behaviors. In Week 2, create the Research section of your plan.Create the research section of your marketing plan in minimum of 700 words.Include at least 3 elements of the Research List of Topics (see list below): Research List of Topics:o Primary Research o Secondary Research o Consumer Analysis o Customer Profile o Continuous Consumer Monitoring & Research o Environmental Scanning o Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces o Current Opportunities o Potential Future Opportunities o Current Threats o Potential Future Threat Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (andsubsequent discussion) can include SWOT (emphasizes internal market–Strengths, Weakness,Opportunities, Threats) TOWS (emphasizes the external market–Threats, Opportunities, Weakness,Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities,Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). Alldiagram(s) should be in APA format and must include a subsequent discussion of the diagram(s)providing insight and clarity. Develop the first two parts of the Target Market section, which includes an overview of the demographics (age,income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. Thisis not a detailed analysis but an overview (basic trends and insights from the data that is presented in annualreports and other SEC type filings).Explain the insights you have gained from your inspection and analysis of the demographic and psychographicinformation you have found. Please use APPLE as the company

Assignment Objective: To examine the growth and structure decisions of

Assignment Objective: To examine the growth and structure decisions of a major international manufacturer.Reflection Paper Description:If one were to chart the growth spurts of Volkswagen over the past three decades, the chart would look like a roller coaster. Plans were for former BMW boss Bernd Pischetsrieder to fix ailing VW when he came aboard in 2002. However, the best laid plans often go astray. VWs share price is down almost 50% and profits fell by 36%. What is wrong at VW? First, VW has always been able to charge more for its cars because of quality, innovation, styling, and an implied lifetime guarantee. In recent years, however, consumers have decided that the company is going to have to come up with more value for the dollar if loyalty is to be retained. Second, sales in Chinas booming market (VW was one of the first car makers on the scene in this giant economy) have plummeted and GM has driven VW from its number one ranking. Third, cost-cutting moves have not worked. Fourth, VW uncharacteristically has labor pains. The CEO has had little luck in reversing these problems because his consensus management techniques are having little impact on VWs change-resistant bureaucracy. Over half of the companys 100 managers are not used to making their own decisions. This spells even more trouble for the company in the year ahead.1. Using a search engine of your own choosing, investigate Volkswagens performance over the past two years. Write a brief summary of their fortunes and misfortunes.2. Visit the Volkswagen website at www.vw.com. From information supplied, characterize the companys existing structure. 3. Based on what you have observed in Steps 1 and 2 above, suggest a new organizational structure for the company. Cite any assumptions that you made when you developed your structure.Parameters:Your satisfactory completion of this assignment is based on the following criteria:1. Accurate description and reference of all concepts and theories used in completing your paper.2. Practical examples of concepts that lead to continuing interest in the topic.3. Synthesis of concepts and theories from other course activities.4. Well-organized, clearly presented work (free from excessive spelling and grammatical errors).Must be free from plagiarism and references must be in the word document with the URL listed

Answer the following questions with 3 pages maximum in length for each

Answer the following questions with 3 pages maximum in length for each questionAnd using support references for each questionWhat are the approaches international managers seek to understand when instituting change in the international arena?What are the differences between common law, civil law, customary law, and theocratic law?Many economies are in the process of transition. What are the key means that drive the transition from a command economy to a market economyWhat is the effect of inflation on the international business?Which stakeholders must companies satisfy? Why is this process more difficult for companies operating abroad?