watch this link http://media.pearsoncmg.com/ph/bp/bp_video_links/2013/

watch this link http://media.pearsoncmg.com/ph/bp/bp_video_links/2013/

watch this link http://media.pearsoncmg.com/ph/bp/bp_video_links/2013/mktg/MM_Building_Brands_NIKE_256k.htmlandView the Nike video case in Chapter 11 (mymarketinglab) and answer the following questions.1)Nikes impressive portfolio includes some of the strongest brand names in the world. How does lifestyle play a crucial factor in Nikes brand success? What are some of the challenges and benefits associated with being the market leader in so many categories?2)With social media becoming increasingly important and fewer people watching traditional commercials on television, what does Nike need to do to maintain its strong brand images?3)What risks do you feel Nike will face going forward?RubricWeek 6 Video CaseGrading Rubric for Week 6 video: View the video Nike in Chapter 11 (mymarketinglab)This video is worth 55 points. Please name your paper, LastName FirstName .CategoryPointsDescriptionUnderstanding45Quality of the answers to questions 1 and 2Analysis5Correctly produced APA parenthetical citations and references listExecution5Organization, spelling, and grammarTotal55