Master in MarketingModule Integrated marketing communicatingSubject Ad

Master in MarketingModule Integrated marketing communicatingSubject Ad

Master in MarketingModule Integrated marketing communicatingSubject Adapting to the digital eraFaced with the opportunities offered by the digital era, firms need to adapt their traditional forms of promotion to digital versions.For this weeks Key Concept Exercise, you will evaluate and analyse the appropriateness of both traditional and newer forms of promotion.To prepare for this workRead the Required Learning ResourcesEvaluate digital forms of the integrated marketing communications mix that were explored in this weeks Key Concept Overview.Consider how organisations can employ these methods to reach their targeted audiences.To complete this work:In an approximately 500-word response, address the following issues:Evaluate the strengths of newer methods of integrated marketing communications mix explored in this weeks Key Concept OverviewCompare newer methods with more traditional methods of promotionExplore contexts where each method could be used to best affect integrated marketing communicationsWhen writing your responses, you should synthesise the theory with real-world experience and use examples of the theories in action in a real organisation about which you have read, or one in which you have worked.Be sure to read over your work before submitting it to your Instructor. Make sure the spelling and grammar are correct and the language, citing and referencing you use when providing your opinion are appropriate for academic writing.Top of FormMark as completeBottom of FormClow, K.E. & Baack, D.E. (2015) Integrated advertising, promotion, and marketing communications.Global ed./7th ed.New York: Pearson Education Limited.Chapter 8, Digital and alternative, pp.242-271Chapter 9, Social media, pp.272-297Chapter 10, Alternative marketing, pp.298-325Top of FormMark as completeBottom of FormChen, J. & Stallaert, J. (2014) An economic analysis of online advertising using behavioral targeting, MIS Quarterly,38 (2), pp.429-449, A1-A7.Use the University of Liverpool Online Library to find this article.Top of FormMark as completeBottom of FormMarkova, P., Prajova, V. & Salgovicova, J. (2011) The Internet and integrated marketing communications, Annals of DAAAM & Proceedings, pp.271-272.Use the University of Liverpool Online Library to find this article.Top of FormMark as completeBottom of FormRaki?, B. & Raki?, M. (2014) Integrated marketing communications paradigm in digital environment: the five pillars of integration, Megatrend Review,11 (1), pp.187-203.Use the University of Liverpool Online Library to find this article.Top of FormMark as completeBottom of FormT?lp?u, A. (2014) Social media – a new way of communication, Bulletin of the Transylvania University of Brasov. Series V: Economic Sciences,7 (2), pp.45-52.Use the University of Liverpool Online Library to find this article.Top of FormMark as completeBottom of FormVasilescu, R. & Negru?, C. (2009) Internet network integrated marketing of Romanian rural tourism, Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol,11 (4), pp.1-6.Use the University of Liverpool Online Library to find this article.Top of FormMark as completeBottom of FormMedia (Required)Bedwood, D. (2009) Online advertising formats: a creatives viewpoint [Video]. London: Henry Stewart Talks. Available from: