As a consultant what course of action do you recommend executives take
As a consultant what course of action do you recommend executives take in the case of Cola Wars Continue: Coke and Pepsi in 2010 and explain why? Which alternative is the best one for Cola and Pepsi to avoid conflict and why??.
Organizational Citizenship Please respond to the following:Persuadin
Organizational Citizenship Please respond to the following:Persuading the employees that their jobs are meaningful and exciting is a skill that few managers possess. From the first e-Activity, the management invested in employee training and team building. Analyze how that investment pays off. Suggest how companies could change their employee training practices to incorporate team building.Most companies do not organize every project in a strict hierarchy of silo reporting relationships. Propose an alternative organization structure for a company that is focusing on developing new engineering technology in solar energy. Support your proposition.
Cost of LivingThe City of St. Albans has a unionized police force that
Cost of LivingThe City of St. Albans has a unionized police force that is coming up for a contract renewal. The police have one issue: the cost of living increases. During the past 10 years, police officers have received minimal cost of living increases, and this time they want to match what other police forces are making. They claim that their salaries are below the national level. The incoming new police hire earns a salary of $48,200. Using the websites provided in the research section, prepare data and an argument on behalf of the police officers to support their position. (from textbook.)This assignment will be written as a PowerPoint slide show presentation (
Write a 1,050- to 1,750-word paper comparing juvenile courts with adul
Write a 1,050- to 1,750-word paper comparing juvenile courts with adult courts. Include the following:An overview of the juvenile justice systemCompare the key differences between juvenile and adult courts, including language differences.The adjudication process by which a juvenile is transferred to the adult court systemFormat your paper consistent with APA guidelines.
MKTG 3850Buyer Behavior & Relationship MarketingWorksheet 7: Chapt
MKTG 3850Buyer Behavior & Relationship MarketingWorksheet 7: Chapter 4: Consumer Perception In responding to each of the following questions, write a minimum of 3-4sentences about each thing you are asked to explain or describe.1. Explain the following concepts: absolute threshold; Just NoticeableDifference (JND)/differential threshold; and subliminal perception.2. List and explain three factors that influence consumers to select thestimuli to which they choose to pay attention.3. Consumers perceptions may be distorted for a variety of reasons,including: (a) physical appearances; (b) stereotypes; (c) first impressions;(d) jumping to conclusions; and (e) the halo effect. Explain how three ofthese factors may work to distort consumers perceptions or purchasebehaviors.
This assignment is designed to identify how decisions impact a busines
This assignment is designed to identify how decisions impact a business. Corporations have an obligation to be ethical at all times. For this assignment; the student will identify potential ethical implications surrounding the decision, and how this may impact the decision-making process. From there, corporate social responsibility will be explained and how it can impact the outcome of decision-making for an organization.Assignment StepsIdentify a business in your local community. This can be your current place of employment or a business with which you are familiar.Develop a 1,050-word examination of the ethics and social responsibility practices within the organization.Include the following in your examination:Select a business decision within the organization.Identify the potential ethical implications associated with this decision.Determine the effect this may have on the decision making process.Identify how the organization applies corporate social responsibility to the business.Evaluate the influence that corporate social responsibility has on the organization.Discuss the application of critical thinking to corporate social responsibility.Format the assignment consistent with APA guidelines.
Marketing Plan Requirements:Create a marketing plan for a NEW product
Marketing Plan Requirements:Create a marketing plan for a NEW product for an existing Fortune 500 company. The new product may either be a real product that your chosen company does not currently offer (such as a snowmobile marketed by Ford Motor Company) or, it may be an imaginary, futuristic product (such as a solar powered car marketed by Ford Motor Company). You must include a minimum of two research citations from a written library source.Paper should be a minimum of 2,000 words and maximum of 3,000 words.Executive summary: a brief summary of the product and business positioning. This should be a powerful selling of the product section. Current marketing situation. Include the following:Type of business, i.e., specify whether retail, service, Internet, etc.Description of product or service. Be sure to include:Actual Product, i.e. features, brand, packaging, logo, etc.Core Benefit offered by productOther Benefits, i.e., warranty, delivery, 1-800 assistance, customer service, etc.Comment on the general business environment/market structure which the business operates in or will be operating in, i.e., pure competition, monopolistic competition, etc. Customer profile/target market (Select and describe those that apply)Demographic Elements, i.e. age, gender, income level, etcGeographic ElementsPsychographic Elements, i.e. personality, lifestyleBehavioral ElementsCompetitionNearest direct and indirect competitors identify at least threeStrengths and weaknesses of competitorsAssessment of how competitors businesses are doingDescription of the unique features of your product or serviceSimilarities and dissimilarities between your product or service and competitorsPromotional Strategy (Select and justify those elements that apply. Include in your strategy a discussion on the message that you wish to communicate to your target market)AdvertisingPrint mediaRadioTelevisionInternetPersonal SalesPublic RelationsSales PromotionsDirect MarketingChannels of Distribution Identify existing or proposed location and its associatedadvantages and disadvantages.Identify any applicable channel members (i.e. manufacturers, wholesalers, retailers) and describe their role in the distribution process.Describe and justify your transportation method, i.e. rail, air, truck, ship, or pipelineDescribe and justify your distribution intensity, i.e., intensive, selective, or exclusive.Pricing Strategy (Select and justify those strategies that apply) Strategy Options:Market Penetration StrategySkimming StrategyCompetition-based StrategyCost-based StrategyValue-based Strategy1) Explain your new product and the company you will team up with and why.Answer) The product I am using is an imaginary product i.e. Speedo is a low budget car ofVolkswagen group. It has attractive design with a good styling like masculine SUV. Volkswagengroup is not only focusing on car making they are known for the services they are offering totheir consumers. Speedos have protruding wheel arches, it has a shape of masculine SUV, broadbody of the car justifies the name, and it has a very powerful engine with good mileage andspeed. Company engineers design a masculine body but also maintain the comfort, style, looksand safety as their prime priorities.The Volkswagen is big group in the automobile manufactures it is the largest car makingcompany in the Europe. Volkswagen has its headquarters in Europe (Wolfsburg). They not onlysell cars but they take care of the consumers as a whole by providing excellent services. Thesales of company are at increasing pace. It has increased from 9.7 million in year 2013 to 10.13million in years 2014. They have earned yearly revenue through group sales is 202 billion poundafter tax in 2014.I would like to team up with this company as they know the market, competitors and consumerswell. They design, price the product as per the needs of market. 2) Explain the current market situation surrounding your product/industry.Answer) Market is flooded with the competitors of the Volkswagen. The competitors are such asToyota, Honda, Hyundai, Chevrolets, Kia Picanto. . Being in a competitive segment it isimportant to do analysis of Micro and Macro environment. The product Speedo is a low budgetcar satisfying the need of the consumer at low cost with high value. Market for low budget carsis very competitive as companies are doing market research for the various essential features thatconsumers are looking for in the car while maintaining the cost and profit ratioNow a days companies are focusing on designing low budget cars keeping in mind theconsumers changing needs. Car is a necessity for every household like fridge, television etc.There are various factors that contribute in the increase in demand for cars for small incomegroup such as , family are getting nuclear , income bracket is increasing now almost every familycan afford to purchase a car, easy and attractive credit facilities is provided by the financialinstitution such as EMI on 0% interest. Consumers are become status conscious.it we talk in themarketing terms major reason for the increase in demand is , Demographic factors , UseRelated , Behavior factors etc 3) Who is your target market(s) and why.Answer) The product Speedo is a low budget car satisfying the need of the consumer at low cost withhigh value. The Company is targeting the consumers of various segments such as who wish to purchasebut cant afford, the teenagers who need their personal vehicles, a family who have all working peoplebut have one four-wheeler can purchase. Small shopkeepers, who travel from town to city on daily basisfor selling of their small items, this car satisfy the need of various segments in some or other way. Itprovides comfort, good engine and smart driving mechanism for the new drivers as well. Companydivide the target market on the ground of Geographic, Demographic, use related, Behavioral etc. Referencesa) Volkvogan.com. Retrieved from http://www.volkswagenag.com/content/vwcorp/content/en/the_group.htmlb) Business Today. Top cars in your budget: Rs 3-8 lakh. Retrieved from http://www.businesstoday.in/photos/tech-watch/auto-bild-lists-best-cars-within-yourbudget-range/223.htmlc) Ishaan Rastogi. (2015, December).Auto Expo 2016: Upcoming New Cars That May Be Showcased. Retrieved from http://auto.ndtv.com/news/auto-expo-2016-upcoming-newcars-that-may-be-showcased-1259388
State of Americas ChildrenIn todays global world, how do the children
State of Americas ChildrenIn todays global world, how do the children of the U.S. fare? Are they prepared to compete in the international arena? The Childrens Defense Fund (CDF) is a nonprofit child advocacy organization that provides a voice for children who cannot speak for themselves. The State of Americas Children 2014 is the CDFs report highlighting some crucial issues affecting our children today. Visit the CDF Web site and read the report:Childrens Defense Fund (CDF). (2014). State of Americas children 2014. Retrieved from
MKT 300 Individual AssignmentIn this assignment, you are required: (1)
MKT 300 Individual AssignmentIn this assignment, you are required: (1) to submit ideas for one potential new product with target market and positioning; and (2) to develop a promotional plan for your new product. A guideline is included below:1. New Product Concept DevelopmentThe purpose of this part is to develop the most promising idea into a product concept. Before doing so, you need to generate as many ideas as possible. Ideas come from different sources; for instance, ideas can be drawn from observing how consumers are using products, asking consumers about their problems with current products (remember that you are also a consumer), or using Internet for new ideas (e.g., reports about consumer trends, discussions from online communities, social media). After the idea search:- List three new-product ideas that reflect unmet (or hidden) needs of various customers.- Pick one promising idea among the three and justify your choice (one way to finalize the promising idea is to do a small survey on your friends, colleagues, or acquaintances who are potential users).- Develop the selected idea into a product concept. Here, you need to provide in detail what features the product should have and the benefits those features will provide for consumers. Useful Readings:? Think Inside the Box, by Drew Boyd and Jacob Goldenberg, Wall Street Journal, June 14, 2013.? How Entrepreneurs Come Up With Great Ideas, Wall Street Journal, April 29, 2013.? When Entrepreneurs Don’t Take No for an Answer, by Chuck Green, Wall Street Journal, April 29, 2013.2. Target MarketYou may have in mind the users of your new product when developing the product concept; however, you must provide a crystal clear description of your target market here:- What are the demographic, psychographic and behavioral characteristics of your target market?If your target market consists of business users, what are their demographic characteristics (e.g., industry, company size, geographic location, age) or operating characteristics (e.g., user or nonuser status, level of product usage)?Hint: There is no need to include all characteristics; instead, focus on relevant characteristics that help differentiate your target market from the larger market. See examples of different characteristics on pages 516-517 of your textbook.Page 1 of 4- How large is your target market in the first year of introduction (or in the first five years of introduction)? Be specific about the number of potential customers.It is impossible to develop a business plan when you cannot estimate your market size (the number of people who desire your product AND have the resource to obtain it), even though your estimate may be imperfect. Make sure that you justify your number (i.e., how did you obtain the estimate?)Sources for research include: (1) business and news media; (2) academic, professional, and industry trade groups; (3) government agencies; (4) competitors annual reports, web sites, and public statements; and (4) industry consultants.3. PositioningThis part requires you to describe a desired position of your new product in the targeted consumers mind. Be sure that your positioning taps into what customers value and what differentiates your offering. Examples of positioning based on meaningful differentiation are provided here:- Porsche: powerful, status-symbol sports cars- FedEx: fast, reliable, on-time delivery- EasyJet: affordable, no-frills air travel in Europe- Snapfish: convenient, inexpensive online photo service The following questions should be addressed:- What are the differential benefits of your new product compared to other products in the same or similar product category? Be specific about the superior benefits (advantages) such as higher speed, more convenient, etc.- What are the potential competing brands of your product? List two or three of them and summarize how these competitors market their products (e.g., price, promotion, and distribution). If you claim you would create a totally new product category, then you need to examine indirect competition (e.g., the products that satisfy similar consumer needs)- How will you position your product in relation to the competition? Compare and contrast your chosen position with your competing brands. Identify the image that you want to create in the consumers mind about your product.Hint: A perceptual map may be helpful in this situation; in particular, think about two important elements that influence consumer purchases and place different competing brands in this two-dimension plane. A chosen position for your product should reflect the reason why consumers select your product over others. See Figure 7.7 on page 204 of your textbook. Page 2 of 44. Promotional PlanWhen developing your promotional plan for the first year of introduction, you should focus on the following items:? Based on the description of your primary target market, what would be your target audiences media usage? Hint: See Media Habits on page 516 of your textbook.? What are your marketing communications intended to achieve? Hint: See Establish the Communication Objectives on pages 367 368 of your textbook. Objectives should be SMART (Specific, Measureable, Attainable, Relevant, and Time- bound). For example, to create an 80 percent awareness of Hunk cologne among 18-to 24-year-old men in the first two months. Marketing research provides critical background for setting objectives.o If research shows that the segment is aware of the product but has no strong preference for it, the objective might be to achieve 18% preference for Product E among the target audience within 3 months.o If research indicates that customers like the product enough to try it, the aim might be to achieve 9 percent trial of the product C among the target audience within 6 months or have 200 customers request samples of Product B during September.? How big is your budget for communications? Be specific about the amount of money needed to achieve your objectiveso Percentage-of-sales method: you must estimate sales (price*predicted demand) in the first year of introduction if you choose this methodo Competitive-parity method: you must find out how much your major competitors spend on promotion if you choose this methodo Objective-and-task method: you must estimate how much it costs to accomplish certain objectives. This may be done through estimating the cost for each promotional activity conducted (as elaborated in the next question); for example, handing out 200 free samples would cost $5,000.? Which promotional tools (advertising, sales promotion, public relations, direct marketing, personal selling, social media) will be used to achieve your objectives? Hint: See an example on page 520 of your textbook.o Be specific about your activities for the chosen promotional tools such as advertising on the Kearney Hub, sponsoring several marathons in major cities in the Midwest, giving out samples at student unions located on select college campuses.Page 3 of 4The Report? Please provide a written report that is typed, double-spaced (using Times New Roman font and font size of 12) with no more than 5 pages in length (including the cover page).? Written reports will be due on the date specified in the course schedule. Reports not turned in on time will not receive credit for this project.? Outline of the report:Cover page: (1) your new products name; and (2) your full nameNew product concept developmentTarget marketPositioningPromotional planTo what extent do you follow the guideline and address all the questions asked?To what extent do you provide logical solution/answers supported by evidence or data?Grading Your report is evaluated based on both quantity and quality: Final Note: It is strongly recommended to have your report checked by the Writing Center prior to submission.
After you have fleshed out your business plan you will have the inform
After you have fleshed out your business plan you will have the information you will need for a slide presentation (e.g., PowerPoint). This 12-slide presentation conveys the most important aspects of your business in a short time. More sophisticated investors, such as angel investors and venture capitalists, will typically not look at your written business plan until they have seen your slide presentation.Presentation (MS PowerPoint or equivalent)Create a 12-slide presentation. Follow the outline on pp. 343346 for the critical slides of your presentation and their placement. The following slides must have the following topics.: Slide 1: company name, short company discription name of presenter. sSide2: What we do: a succinct description of your product or services, market, and competitive advantages. use virbrant lanuage,Slide 3: the opportunity- this is what the investors-VCs even more so than angeles want to know. T what size can your company potentially grow an what are your plans for future development?Slide 4: Target Market: who they are adn the cus tomer needs that your product or service will meet.Slide 5: Market size- numbers and dollars, past growth, growth forecasts.Slide 6: Competition: divison of market share, how your peoduct compares to theirs, your value proposition in comparisob to the competitions and barries to entry.Slide 7: The Team: who they are, their past success and experience, and why they are qualifited to do the job.Slide 8: Business Model: how you will distribute your product, pricing strategies, how you will reach your cus tomers.Slide 9: Milestones: a time limit that outlines whenyou expect to reach key achievements.Slide 10: Financials: a brief summary of key points from your imcome statement, balance sheet and or/ cash flow projectionsSlide 11: Funding: how much you are asing for in this round, how many future roundss are expected, how much you will request during those rounds and how the funds will be used.Slide 12: The Upside: The investing opportunity: potential exit strategies and financial return for investors.Hints:Include the highlights of your elevator pitch, which shows that you understand your business. The elevator pitch is a concise description of your companyits product, market, competitive advantages, and so on. Whether pitching your business to an investor or describing it to a potential connection at a networking event, you need to be able explain your business succinctly to someone in the amount of time it would take to ride up a few floors in an elevator. Use the worksheet in the text (p. 362 |Your Elevator Pitch) to develop your elevator pitch. use below to delvep the pitch: My Company: Name: Does: Serves which market: Makes Money By: Is Like which other Comapnies: Will succeed because it: Aims to achieve:Hints:You must limit your presentation to twelve (12) slides. You do not want to overwhelm your audience with too many slides or bore them with information they already know.Cite three (3) resources you have used to complete the exercise.Citations and references must follow APA format. The reference page is not included in the required page lengthThe specific course learning outcomes associated with this assignment are:Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.Create a plan to implement a firms strategy and manage the change from current operations.Analyze strategies for exerting the internal leadership needed to drive the implementation of strategic initiatives and improve operating excellence.Use technology and information resources to research issues in strategic management.Write clearly and concisely about strategic management using proper writing mechanics