MKTG 3850Buyer Behavior & Relationship MarketingWorksheet 7: Chapt

MKTG 3850Buyer Behavior & Relationship MarketingWorksheet 7: Chapt

MKTG 3850Buyer Behavior & Relationship MarketingWorksheet 7: Chapter 4: Consumer Perception In responding to each of the following questions, write a minimum of 3-4sentences about each thing you are asked to explain or describe.1. Explain the following concepts: absolute threshold; Just NoticeableDifference (JND)/differential threshold; and subliminal perception.2. List and explain three factors that influence consumers to select thestimuli to which they choose to pay attention.3. Consumers perceptions may be distorted for a variety of reasons,including: (a) physical appearances; (b) stereotypes; (c) first impressions;(d) jumping to conclusions; and (e) the halo effect. Explain how three ofthese factors may work to distort consumers perceptions or purchasebehaviors.