Review the entire marketing plan.

Question
	
Review the entire marketing plan. Complete oe expand on any section that needs additional detail based on comments from collegues and instructor during phase 4.

 In the Executive Summary section of your plan add a section titled Managing the Customer Relationship highlighting key points about how you will manage the customer relationship for the long term. Add the following detail to this section of the plain:
1. Explain how customer relationship management and how your selected company can use this important tool for a lifetime value. You're important to Us : Brainstorm 1 customized soical media/e-marketing program for the You're Important to Us section of the company's Website to appeal to current and new customers. For example: sharing information about the company and brand can continue the conversation and brand awarness wit the current and prospective customer.
2. Show It ! Cosider adding social media tools such as videos, coupons, and other discount and e.knowledge programs such as training video or how to do something such as a seminar or special event, assoicated with the brand to your company's Website. Create and share a short 1-2 minute video or screen shot of an existing creative idea the company currently uses. Share the link. Also if you create your own short video add the link to your final key assignment plan.
3. Customer Care: Add a section about product policies, detailing your product guarantee, return policy and customer service standards. Remember customer service programs including these important elements are critial to stay competitive in today's vitual environment. Add this section to the end of the Exective Summary of your company's final strategic plan. Organize the sections and edit and post a final draft of the plan.
4. State the qualitative or quantitative company goals and how you plan to advertise and promote this brand. How would you promote the brand? What would be your plans? For first advertisement it needs to be an advertisement in magazine. Advertisetment demonstrate to customers the value they would get from the product, and it grabs their attention and causes consumers to want to purchase the product. Stae what kind of advertistment will be used. Media calendar what kind of contest will be used ( Media calendar has to be used again).
5. Marketing and promotional methods will utilizein the Tactics Section of your final marketing plan. Target, competition and postioning of the product. Offer details that completly consist of how the product is made avaible for purchase, distribution and promoted in the market place.
6. Situational Analysis --- target market segments, demographic psychographics currwent enviornment.
7. Product Strategy --- product being sold, description of product.
8. Competitive---- strength, weakness, opportunites and threats ( SWOT) ANALYSIS
9. Customer Profile--- target the customer
10. Marketing Goals--- trying to accomplish
11. Marketing Objective--- how the marketing plan will meet the objective of the business plan.
12. Strategic Initiatives-- product is positioned in the market place and market space differentiation strategies, pricing and distribution.
13. Tatic--- promotional plan, advertising and promotional media plan
14. Budget--- 410 million advertising budet ( Media calendar)
15. Conclusion
2,000-- 3,000 words with references..........
	

Question_MID2_10Dec_2nd

Question
	
31. Whited Inc.'s stock currently sells for
$35.25 per share. The dividend is
projected to increase at a constant
rate of 4.75% per year. The required
rate of return on the stock, rs, is 11.50%. What is the stock's expected price 5 years
from now?



a. $40.17

b. $41.20

c. $42.26

d. $43.34

e. $44.46



32. Casino Inc. is
expected to pay a dividend of $6 per share at the end of year one and these
dividends are expected to grow at a constant rate of 6% per year forever. If the required rate of return on the stock
is 18%, what is current value of the stock today?

A) $30

B) $50

C) $100

D) $54



33. Dividend growth
rate for a stable firm can be estimated as:

A) Plow back rate /
the return on equity (ROE)

B) Plow back rate *
the return on equity (ROE)

C) Plow back
rate + the return on equity (ROE)

D) Plow back
rate -
the return on equity (ROE)



34. A
four-year bond has an 8% coupon rate and a face value of $1000. If the current price of the bond is $878.31,
calculate the yield to maturity of the bond (assuming annual interest
payments).

A) 8%


B)
12%

C)
10%

D) 6%




35.
Super Computer Company's stock is selling for $100 per share today. It is expected that this stock will pay a
dividend of 5 dollars per share, and then be sold for $120 per share at the end
of one year. Calculate the expected rate
of return for the shareholders.

A)
20%

B)
15%

C)
10%

D)
25%

	

BUSN460 SENIOR PRO-What are some strategies for expansion(issue/recommendation)

BUSN460 SENIOR PRO-What are some strategies for expansion(issue/recommendation)

Subject: General Questions / General General Questions
Question
Please help in writing a 250 word response to the below transcript. What are some strategies for expansion(issue/recommendation), like identifying personnel to handle the expansion that CanGo faces?
Transcript:

Elizabeth: -and it involves getting into a new market.

Gail: Okay, let’s go to it.

Andrew: If the main issue is control, there’s ways to protect ourselves andour interests.

Elizabeth: This is my company.

Maria: And if heads are going to roll, they say start at the top.

Warren: Yes!

Narrator: Welcome to the Mastering Economics episode “Economic Way ofThinking”.

Elizabeth: All right, look, we’ve had our successes, but now we have to lookto the future. What’s going to help us grow? Turn us into amighty oak?

Maria: Fertilizer.

Elizabeth: No, come on. No, branching out. Trees need to branch out. Ifthey’re confined they’ll die.

Andrew: Or grow in a very straight line.

Maria: Boring.

Elizabeth: All right, look, we are operating on a super highway. The possibilities for us are fairly endless. We sell books; now why not sell e-books? What about streaming audio and video? We could offer that.

Andrew: I think we need to be broader than that. I mean what’s cutting edge? Hip? Hot? Online gaming is riding a wave. MP3 files are the preferred way to listen to use music.

Clark: I agree. Expanse into new ventures is always popular with investors when you’re going for the IPO.

Ethel: But we’re not settled on an IPO yet, are we?Elizabeth: No, no. Not yet. Not yet.

Clark: But if we continue to grow we will need to raise capital, and unless someone’s been hiding a wealthy relative somewhere, it’s going to be an IPO.

Ethel: We’re talking about expanding so quickly.Clark: Which means that everyone in this room is going to make a lot of money.

Warren: Here here.

Clark: Especially – especially Diamond Liz.

Elizabeth: Oh, well, Diamond Liz.[Change Scenery]Warren: So you’re saying we don’t have any money. Is that why we have these so-called sandwiches for lunch?

Ethel: Listen, new development is the key to the future.Andrew: Grow or die, that’s how dot-coms work.

Elizabeth: Well, we’re all in agreement about that, Andrew. But we just don’t have the funds to bring in new people for all these new ventures right now.

Andrew: Well I just don’t want the competition to leave us in the dust.

Elizabeth: I understand that, but Maria and I feel that we have existing employees that we could bring up and put into these positions without upending the bottom.

Warren: Whoa. That’s going to cost you something,

Liz. I mean you’ve got this lineup that works, you can’t just mess with it without expecting some consequences. You know, nothing’s for free.

Andrew: Oh, except this hockey puck. I mean lunch.

Narrator: Now move on to the brief summary of concepts and then to theinteractive exercises.

 

general business data bank

Question
	
61. ______ is
the power coming from a formal management position in the organization.



 a. Referent power

 b. Coercive power

 c. Reward power

 d. Legitimate power

 e. Expert power



62. Aaron
does not have much of a relationship with his subordinates. They feel obligated to do as he says because
he's the boss. This is an example of



 a. referent power.

 b. legitimate power.

 c. coercive power.

 d. reward power.

 e. expert power.



 



63. Which of
the following sources of power is most likely to generate compliance in
followers?



 a. Legitimate power

 b. Expert power

 c. Coercive power

 d. Referent power

 e. Personal power



 64. Linda uses praise, letters of support,
and pats on the back as ways of influencing her subordinate's behaviors. All of these actions are highly valued by the
work group. This is an example of



 a. coercive power.

 b. legitimate power.

 c. reward power.

 d. expert power.

 e. referent power.



 65. _________ power is based in the ability
of the leader to do such things as recommend promotions.



 a. Coercive 

 b. Expert 

 c. Reward

 d. Referent

 e. Personal

 



66.   power is vested in
the manager's ability to punish employees.



 a. Coercive

 b. Reward

 c. Expert

 d. Referent

 e. Personal



 



67. Nancy, a
middle manager at Sara’s Satchels, uses threats and punishments as ways of
influencing the behavior of his subordinates.
Which of the following sources of power is Nancy relying on?



 a. Reward power

 b. Coercive power

 c. Expert power

 d. Referent power

 e. Personal power



 

68. ______
generates resistance most often.



 a. Reward

 b. Expert

 c. Coercive

 d. Legitimate

 e. Referent



 



69. Moesha is
a manager at Technology Advancements.
Moesha uses threats and punishment to influence the behavior of his
subordinates. Which of the following
responses is Moesha likely to encounter?



 a. Compliance

 b. Resistance

 c. Commitment

 d. Satisfaction

 e. Citizenship



 



70. Power
that stems from a leader's special knowledge is known as



 a. reward power.

 b. referent power.

 c. legitimate power.

 d. coercive power.

 e. none of the above.



 



71. Referent
power depends on the leader's



 a. formal title.

 b. position in the hierarchy.

 c. personal characteristics.

 d. salary.

 e. reward power.



 



72. Commitment falls under which type of
power?



a.
Expert

b.
Referent 

c.
Coercive

d.
Reward 

e.
Legitimate



 



73. ______
means that workers will share the leader's point of view and enthusiastically
carry out instructions.



 a. Compliance

 b. Commitment

 c. Resistance

 d. Satisfaction

 e. Necessity



 

74.   leader works to fulfill subordinated needs and
goals as well as to achieve the organization's larger mission.



 a. Servant

 b. Transactional

 c. Transformational

 d. Charismatic

 e. Interactive

	

How do target market characteristics determine

How do target market characteristics determine

Subject: Business / Marketing
Question
1. How do target market characteristics determine which promotional methods to include in a promotion mix? Assume a company is planning to promote a cereal to both adults and children. Along what major dimensions would these two promotional efforts have to differ from each other?
2. Explain the difference between a pull policy and a push policy. Under what conditions should each policy be used?

3. Developing a promotion mix is contingent on many factors, including the type of product and the product’s attributes. Which of the four promotional methods—advertising, personal selling, public relations, or sales promotion—would you emphasize if you were developing the promotion mix for the following products? Explain your answers.

a. Washing machine

b. Cereal

c. Halloween candy

d. Compact disc

4. An organization must define its objectives carefully when developing an advertising campaign. Which of the following advertising objectives would be most useful for a company, and why?

a. The organization will spend $1 million to move from second in market share to market leader.

b. The organization wants to increase sales from $1.2 million to $1.5 million this year to gain the lead in market share.

c. The advertising objective is to gain as much market share as possible within the next 12 months.

d. The advertising objective is to increase sales by 15 percent.

5. Copy, the verbal portion of advertising, is used to move readers through a persuasive sequence called AIDA: attention, interest, desire, and action. To achieve this, some copywriters have adopted guidelines for developing advertising copy. Select a print ad and identify how it (a) identifies a specific problem, (b) recommends the product as the best solution to the problem, (c) states the product’s advantages and benefits, (d) substantiates the ad’s claims, and (e) asks the reader to take action.

6. Negative public relations can harm an organization’s marketing efforts if not dealt with properly. Identify a company that was recently the target of negative public relations. Describe the situation and discuss the company’s response. What did marketers at this company do well? What, if anything, would you recommend that they change about their response?

7. LEGO Company has been making toys since 1932 and has become one of the most recognized brand names in the toy industry. With the company motto “Only the best is good enough,” it is no surprise that LEGO Company has developed an exciting and interactive website. See how the company promotes LEGO products and encourages consumer involvement with the brand by visiting LEGO’s website at www.lego.com.

Which type of advertising is LEGO Company using on its website?
What target audience is LEGO attempting to reach through its website?
Identify the advertising objectives LEGO is attempting to achieve through its website.
8. Explain the major advantages and disadvantages of the three basic methods of compensating salespeople. In general, which method would you prefer? Why?

9. Briefly describe an experience you have had with a salesperson at a clothing store or an automobile dealership. Describe the steps the salesperson used. Did the salesperson skip any steps? What did the salesperson do well? Not so well? Would you describe the salesperson as an order getter, an order taker, or a support salesperson? Why? Did the salesperson perform more than one of these functions?

10. Consumer sales promotions aim to increase sales of a particular retail store or product. Identify a familiar type of retail store or product. Recommend at least three sales promotion methods that could effectively promote the store or product. Explain why you would use these methods.

I have a 6 tp 8 page paper in my accounting class on how to become an entrepreneur

Question
	
Student life does not generally afford a great deal of free time to pursue your personal interests; however, at one point, you may have considered turning a personal interest or hobby into an official enterprise. Today, you have finally decided to turn that hobby into a business but have realized that you need start-up capital from a lender or investor.
To obtain funding, you need to convince a lender / investor that your business is more than a hobby. You need to demonstrate that you have a firm grasp of your business, the accounting practices that impact your business, the controls needed to safeguard assets, and which accounting system will produce accurate and relevant financial information.
Write a six to eight (6-8) page business plan in which you:
Describe the type of business you have created including: 

a. The product or service, and general staffing plan. Provide a rationale for your plan. 

b. The form of your business and the benefits it offers your particular business,

c. A chart of accounts specific to your business, including a rationale as to the selection of each account. (Note: The chart of accounts is a blueprint of your business for the lender/investor. It should report the expected resources that you will consume in your business (assets), the sources of those resources (liabilities and equity), the sources of revenue, and expenditures that you expect to incur to earn those revenues. You may build a detailed chart that includes business units, divisions, product lines, etc.)
Based on the form of your business, analyze whether or not you will be required to use Generally Accepted Accounting Principles (GAAP) or International Financial Reporting Standards (IFRS) accounting methods and how the IFRS / GAAP convergence will impact your business. Suggest how you will incorporate any changes into your books and records. (Note: You need to demonstrate to the lender/investor that you have recognized possible changes to GAAP that may impact the accounting and reporting of your accounting events.)
Prepare a pro forma balance sheet and income statement providing the assumptions made and support the valuations assigned.
Considering the value of assets (assigned per your balance sheet) used within your business, recommend two (2) specific internal controls that you will implement to protect your company’s assets and resources, justifying how each will provide assurances to management. (NOTE: Safeguarding assets and protecting personal data are paramount to ensuring the viability of a business. Demonstrate to the lender/investor that your assets will be safeguarded and customer information (if applicable) will be protected.)
Based on the internal control recommendations that you made, suggest how you will implement each within your business environment, indicating how challenges or resistances will be overcome. 
Evaluate the impact of the regulatory environment, including the Sarbanes-Oxley Act and other regulatory requirements, on your business venture, giving considering to how you intend to comply with the requirements and the general impact to decision making within your business.
Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources. 
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Examine accounting principles and concepts used in businesses.
Assess appropriate internal controls, regulatory requirements according to the Sarbanes-Oxley Act, and fraud prevention and detection.
Use technology and information resources to research issues in financial accounting.
Write clearly and concisely about financial accounting using proper writing mechanics. 
	

It is most advisable for a sales manager to schedule an audit

Question
	

Question 2 of 20 5.0 Points
It is most advisable for a sales manager to schedule an audit:
A. only after some major problem has emerged.
B. when competition becomes fierce.
C. at least quarterly.
D. at least annually.


Question 3 of 20 5.0 Points
Of the following, __________ will be the most reliable, accurate, and important single source of sales information.
A. warranty cards
B. salesperson’s call reports
C. customer invoices
D. salesperson's expense reports

Question 4 of 20 5.0 Points
Alma Molloy has recently been promoted to sales manager for a medium-sized consumer products wholesaler. She wants to find out the names of prospects and customers being called on, products sold, terms of sale, methods of payment, and mode of shipment. Which of the following sources of sales information will be most helpful to Ms. Molloy?
A. Consumer diaries and salespersons’ expense accounts
B. Sales invoices and salespersons’ call reports
C. Individual customer and prospect records and warranty cards
D. Warranty cards and store audits

Question 5 of 20 5.0 Points
When deciding at what organizational level the sales analysis will be conducted, the following factor is not considered:
A. region.
B. territory.
C. organizational hierarchy.
D. district.

Question 6 of 20 5.0 Points
__________ provide basic demographic data on customers, location of purchases, prices paid, reasons for purchases, and service expected.
A. Warranty cards
B. Consumer diaries
C. Salesperson’s call reports
D. Sales invoices
Question 7 of 20 5.0 Points
The first figures studied in sales analysis are:
A. sales volume.
B. sales costs.
C. direct selling costs.
D. indirect selling costs.

Question 8 of 20 5.0 Points
It is important that all sales managers understand the “iceberg principle” because it states that:
A. analogous to the invisible 90 percent of floating icebergs which can sink mighty ships (like the Titanic), favorable total sales figures can hide unprofitable market segments and unproductive sales activities.
B. large numbers of the sales force are not very productive compared to what they could be since their sales managers are cold, aloof, and insensitive to their individual needs, i.e., they act much like a floating iceberg.
C. like a floating iceberg, some salespeople will initially rise above the others due to their self-promotion efforts and flamboyance, yet it is the hardworking average salesperson who makes up the vast ocean of successful salespeople.
D. many salespeople merely float near the surface, somewhat like icebergs, without ever attempting any in-depth penetration of their markets to obtain larger sales.

Question 9 of 20 5.0 Points
With regard to collecting sales data, all of the following are true EXCEPT:
A. sales figures are usually reported in both dollars and units.
B. sales data are frequently subcategorized by territories.
C. sales data are frequently subcategorized by customer class.
D. sales data by territory typically cannot be subdivided any further.

Question 10 of 20 5.0 Points
The relationship between inputs (marketing efforts) and outputs (sales goals or results) is known as input-output efficiency—a measure of sales organization efficiency. From the data given below, what is the efficiency ratio?
Data: 
(1) 3,000 sales calls at $100 
(2) 5,000 telephone calls at $1 
(3) 15 trade magazine advertisements at $1,000 
(4) Sell 2,000 new office machines ($1,000 each) @ $500 gross margin
A. 2.000
B. 3.125
C. 5.150
D. 8.500 
Question 11 of 20 5.0 Points
Costs that do not change with sales volume are known as:
A. functional costs.
B. indirect costs.
C. fixed costs.
D. sunk costs.

Question 12 of 20 5.0 Points
Relative to the analysis of sales volume, costs, and profits, traditional income statements can be considered as:
A. extremely beneficial.
B. direct and to the point.
C. limited value because they fail to reveal the costs of performing different marketing activities.
D. the basic tool of analysis.

Question 13 of 20 5.0 Points
Marketing cost analysis:
A. studies total sales volume first.
B. adds sales revenue to various market segments or organizational units.
C. investigates the costs incurred and profits generated from sales volume.
D. is performed entirely by the headquarters marketing team.

Question 14 of 20 5.0 Points
The “concentration principle” suggests that:
A. favorable total sales figures can easily hide unprofitable market segments.
B. the major portion of any organization’s sales, costs, or profits comes from a small proportion of business segments.
C. target markets with high potential are concentrated in sparsely populated geographical areas.
D. sales force efforts should be concentrated on only one type of customer.

Question 15 of 20 5.0 Points
For a particular product line, sales during the past year were about $15,000,000, cost of goods sold were $10,000,000, sales expenses were $1,200,000, and fixed costs were $2,000,000. What was the product line’s contribution margin for the year?
A. $13,800,000
B. $3,800,000
C. $5,000,000
D. $3,000,000 

Question 16 of 20 5.0 Points
With regard to the full costs versus contribution margin controversy, which of the statements below is INCORRECT?
A. Under the full costs (or net profit) approach, all cost must be assigned in order to determine actual profit.
B. The contribution margin approach claims that only costs that are controllable and traceable to a particular segment should be subtracted from the revenue produced by that segment.
C. In marketing costs analysis, the trend in marketing profitability factors the full-cost approach.
D. With the contribution margin approach, costs are classified as either variable or fixed, then all the variable costs are deducted from sales to determine a given segment’s contribution margin.

Question 17 of 20 5.0 Points
Which of the following approaches considers the interrelationships among marketing activities and the synergism of their efforts?
A. The marketing costs approach
B. The input-output efficiency approach
C. The full-cost approach
D. The contribution margin approach

Question 18 of 20 5.0 Points
Compute the Return on Assets Managed (ROAM) for each segment of the business using the following data: 
Accounts Receivable = $3,000,000 
Inventory = $7,000,000 
Contribution Margin = $2,000,000 
Sales = $5,000,000
A. 0.2
B. 0.3
C. 0.4
D. 0.5

Question 19 of 20 5.0 Points
ROAM is:
A. interchangeable with ROI.
B. the product of the profit margin on sales.
C. the result of the profit margin on sales minus inventory turnover.
D. equal to sales/net profit times total assets used/sales.

Question 20 of 20 5.0 Points
To increase the return on assets managed for specific segments, the sales manager can:
A. raise the profit margin on sales.
B. increase total sales while decreasing profit margins.
C. increase the relative dollar value of assets necessary to achieve sales.
D. conduct sales audits by segments to identify those that are yielding inadequate contribution margins.
	

mgt 201 Unit 6 DB Intrinsic or Extrinsic Motivation?

Question
	
For this week's Discussion Board question let's discuss how the
compensation system influences employees' motivation, productivity and
satisfaction. How important is the compensation system in an employees'
productivity? Are there other factors that employers can do to motivate
employees? What are your feelings on this subject - intrinsic or
extrinsic motivation and if so what is an example?



For the academic portion of your response, please use data from
the textbook or from an accredited business journal, magazine, newspaper, etc.
 You may also want to share an article you find with your classmates.
 For example, here is an article from The Wall Street Journal on "Ways
To Be Happy and Productive At Work" dated November 25, 2012 by Jessica
Pryce-Jones.



Read more:

	

Com208 week 2 discussion (dq1+dq2) latest 2017

Com208 week 2 discussion (dq1+dq2) latest 2017

Subject: Communications / General CommunicationsQuestion
Week 2 discussion

Unit 2.1 DB: Johari Window

Select one interpersonal relationship presently in your life.

Please construct a Johari window for that specific relationship. Describe the four parts of the window in your discussion board response.

Discuss a time when your self-awareness grew in this relationship?

How has your self-disclosure window morphed?

Describe how a window drastically changed?

Please cite sources using APA format while constructing your response

Unit 2.2 DB: Impression Formation Processes

First, in your own words, define and explain each theory associate with Impression Formation Processes in your readings this week.

Second, describe a situation when your initial impression of friend/co-worker/partner changed.

Which process (as previously discussed in the first part of this question) was most significant in making the change of perception?

WRTG391 Writing Assignment 3-Synthesis of Sources Essay

WRTG391 Writing Assignment 3-Synthesis of Sources Essay

Subject: General Questions / General General Questions
Report this Question as Inappropriate
Question
WRTG 391 Writing Assignment #3 Synthesis Essay (sometimes called a Literature Review)

Writing Assignment #3 will be a synthesis essay, a format that is sometimes referred to as a literature review. Please click here for a video that briefly describes and outlines this writing assignment. Organization:

Your synthesis essay should be organized in the following manner: •Introduction: Write one or two paragraphs in which you introduce the reader to your topic. •Body-the categories into which you are dividing the literature: Divide your sources into a few categories. A suggestion is that you divide them into three to five categories. •Conclusion: Summarize what the literature says on your topic. Approach: This semester, you have constructed a table of research findings of four articles that discussed research studies. You have also critically evaluated several articles in the annotated bibliography. In this assignment you will synthesize the ideas of several authors in a synthesis essay, or literature review. For your annotated bibliography, you selected a topic based on your interests and, possibly, your major. You constructed a list of 12 references and summarized and critically analyzed them in 150-200 words each. Through this process, you may have seen patterns in the scholarly literature in the topic on which you conducted research. For example, consider the following examples: •You may have researched studies in criminal justice and found that there are varying opinions on how to respond to criminal behavior among youth. •You may have researched studies in psychology and found that counseling strategies for victims of domestic abuse tend to fall into four categories. •You may have researched graphic communications and discovered that the integration of graphics in business report writing has evolved from the 1970s to the present because of advancements in technology. •You may have researched articles on gerontology and found studies that answered three basic questions on how older adults respond to training for physical performance.

In the synthesis essay, you will focus your research efforts in a particular area, perhaps as a response to what you found while writing the annotated bibliography. You will then conduct more research and synthesize your findings in this synthesis essay. Please note that the annotated bibliography was the beginning, not the end, of your research. You might decide to disregard several of the articles you analyzed in the critical annotated bibliography because they don’t speak to the specific area on which you have decided to write your synthesis essay. You might select one article that

you analyzed in the critical annotated bibliography, look up the articles cited in that article, and “snowball” your research in that way. In other words, this process is a recursive one. You might find reasons to hone in on and narrow your topic even further after you have written the annotated bibliography.

How to organize the synthesis essay: When you have focused on your topic, determine how you will divide the literature. In other words, consider the following examples we described above: You may have researched studies in criminal justice and found that there are varying opinions on how to respond to criminal behavior among youth. You might divide the paper as follows: Introduction Body •Category 1: “A” view on responding to criminal behavior. •Category 2: “B” view on responding to criminal behavior. •Category 3: “C” view on responding to criminal behavior. •Category 4: “D” view on responding to criminal behavior. Conclusion

You may have researched studies in psychology and found that counseling strategies for victims of domestic abuse tend to fall into four categories. You might divide the paper as follows: Introduction Body •Category 1: “A” counseling strategy for victims of child abuse •Category 2: “B” counseling strategy for victims of child abuse •Category 3: “C” counseling strategy for victims of child abuse •Category 4: “D” counseling strategy for victims of child abuse Conclusion

You may have researched graphic communications and discovered that the integration of graphics in business report writing has evolved from the 1970s to the present because of advancements in technology. You might divide the paper as follows: Introduction

Body

•Category 1: graphics in business report writing in the 1970s •Category 2: graphics in business report writing in the 1980s •Category 3: graphics in business report writing in the 1990s •Category 4: graphics in business report writing from 2000 to the present Conclusion

You may have researched articles on gerontology and found studies that answered three basic questions on how older adults respond to training for physical performance. You might divide the paper as follows: Introduction Body •Question 1 •Question 2 •Question 3 Conclusion

In order for you to see this concept with a real-life example, you can access a sample synthesis or literature review from a psychology student by clicking here. The student writes her paper on the following topic: Emotional Eating: The Perpetual Cycle of Mood-Food Influence. She divides her literature into the following categories: •Influence of Mood on Eating Behavior •Gender Differences •Influence of Eating Behavior on Later Moods •Chronic Stress Response Network Notice how she synthesizes and integrates the research into the different categories.

Approach and Requirements Your synthesis essay, or literature review, should be 2000-2500 words, not including your “references” pages at the end of the review. In other words, the text of the paper should be 2000-2500 words. In addition your synthesis essay should include at least 10 scholarly sources in the “references” section. As stated above, this means that you may decide not to use all 12 sources that you summarized in your annotated bibliography. You are free to use all 12 of them. However, it is possible that your experience in writing summaries of the 12 sources led you to conclude that a few of them will not be as helpful to your topic as you had originally thought. You may decide not to include such sources in the synthesis essay. This is totally up to

you. Moreover, you might find other sources that you would like to include in your synthesis essay that were not included in your annotated bibliography. You may use such sources in your synthesis essay as well.

Some helpful tutorials and guides from UMUC’s Effective Writing Center: • Click herefor a tutorial that features two short videos on writing a literature review. • Click here for a tutorial on principles in synthesizing multiple sources. In synthesizing your research, you are analyzing the topic on which you have conducted research. Click here for a helpful tutorial on analyzing a topic.

Some helpful guides from other universities: • Some very systematic advice from The University of North Carolina at Chapel Hill can be accessed by clicking here. • Some helpful advice from the University of Wisconsin-Madison can be accessed by clicking here.