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Advertisement Analysis Essay

            Advertisement Analysis Essay

Introduction

An advertisement is a paid and non-personal communication meant for the public about cases, goods and other related services and ideas. The modes of advertisements vary depending on the product and service that is being advertised. For example, direct mail, telephone, radio and internet can be used in this regard. Forming a very crucial part of marketing, the advertisements are forms of public notices designed to amongst other things, to motivate, persuade and most commonly serve as invitations to treat so that potential clients and customers would make an offer on the products under advertisements. The products’ vendors can accept, placing then in a seller buyer relationship by contract after the consideration has been done, and consideration here is the exchange value and in most cases tends to be cash. When an advertisement is aired on radio or television the advertisement is called a commercial, according to the Canadian-US advertisements expert, John E. Kennedy posits that advertisements are just salesmanship in print version. For the purpose of this analysis, this paper serves as a critical analysis of you tube advertisement, methods used, and finally the pros and cons. The product under advertisement is the new Mercedes Maybach s600, a luxury brand of Mercedes.

 

 Thesis statement

Is the use of YouTube advertisement effective in the long run towards advertising high value products and brand in the Internet?

Methods

The methods that will be used to test the thesis statement will involve the random sampling of four to Five you tube videos from different genres of music and finally sample a couple of you tube videos on politics just for the purpose of getting diverse scope of sampling.

The sampling will be conducted on the TrueView InStream ads, the ads in this category are ads that resemble those on TV and play before the commencement of monetised videos, its users have to watch the video for at least five seconds after which they have the option of skipping the ad or completing watching it altogether.

The other category will be the InDisplay and InSsearch ads, which always appear on the right hand side with the suggested and recommended videos, it is important to note that this category of videos can always appear on other sites via the Google Display Network. The InSearch iwill always appear on YouTube and the targeting will be effected by a pay per click (PPC) campaign. This category always consists of a combination of text and thumbnails.

Research

The recent revelation made through a report made by Google was of the suggestion that, in majority, accounting for eighty-percent of the adverts made on You Tube and other video website has an upper advantage over the traditional TV advertisement. It is the best way in driving sales with google attacking the efficiency of the TV ads, as the result they have resorted to calling on advertisers to invest heavily on the YouTube spending for ads. In an analysis conducted by google of 56 studies  which was conducted by various research partners, it is suggested that advertisers ought to allocate as much more than six times of budget allocation on expenditure to the channel advertisements compared to what they are currently doing now (Sweney, Mark). In October 2016, Eileen Naughton, a Google UK and Ireland Executive told advertisers that they ought to spend almost quarter of the TV advertisement budgets on YouTube if they intend to reach out to the 16 to 24 year olds.

Common Mistakes while using YouTube ads

It is an expectation that the numbers in online video streams will double to 1.5 billion users in the year 2016, according to Cisco. The effectiveness of YouTube advertising in growing the business in the past has become very great when a business is trying to generate actual sales and not only branding. There are very many mistakes which have been made with the platforms users, after a keen and careful analysis of the methods which were to be used in testing the thesis statement, it is imperative that a couple of inferences have to be made as regards the mistakes businesses and individual users go through when using YouTube for advertisement.

The first mistake is not taking advantage of the advertising that is done on YouTube. Although it has become very popular, many businesses have chosen to shy away from the YouTube advertisement due to the high barriers that exist in investing huge sums of money and little more time (Siu, Eric.). Analyzing the usage of in-stream ads, it is more than evident that these are the most effective ads that can be used on YouTube, the fact that they run on most videos for a compulsory five minutes is added advantage, for businesses majoring in branding, this might be the most effective mode of advertisement. Third and finally, when one does not have a good video creative, the viewers who mostly want quality streaming video will most likely not concentrate on the videos.

Advantages of Using You Tube advertisements

Audience

The reach of YouTube advertisements cannot be underestimated; there are more than a billion unique visits that have been made to YouTube every month, with the visitors watching over an average of six-billion hours of video. After analyzing and sampling the various marketing channels, YouTube remains to be the platform with the greatest potential of reaching a large percentage of the population.

Target: YouTube has an overall reach currently unrivalled, the reach it has will be nothing if there is no target audience. With the platforms advertising one can employ precision targeting which is hinged on demographics, locations, securities, watching gadgets and even have time of the day to make certain that the message intended has passed and reached the right target audience.

Perhaps the most exceptional advantage of YouTube advertisement is the viral ability tactic that has been guaranteed by the courtesy of the millions of viewers who access the platform to watch the latest videos online. Another advantage that is accrued by YouTube adverts is that there is a very strong support that is offered by Google because the platform is fully owned by the reputable and popular search engine. Its robust market repute also renders it a beneficiary of solid record of accomplishment and reliability.

 

Disadvantages of Using YouTube advertisements

Every business and its tools have a couple of rough edges that every budding and existing entrepreneur ought to be aware of so that they can avoid the potential pitfalls that nay eventually take place. The most significant disadvantage that might face YouTube as a channel of advertisement is that there is a “No Guarantee” policy, which means that expecting outcomes with using the facility is not guaranteed, as there is no coercion on the number of viewers or the viewers supporting your business in return after seeing the ads.

YouTube as a platform does not offer the desired flexibility as regards how one can customize his/her own videos for production. It is a particularly limited and restriction is on the videos that are posted on the platform that limits dynamic nature of the videos as promotion videos (Baker, Amy). With the free to all for purposes of posting, all varieties of dynamic user interactions are allowed, it therefore becomes tiresome for entrepreneurs and marketers to receive very poor and negative reviews on the promotional videos they put out, these reviews cannot be erased and become a feature on the videos for as long as they remain on the channel.

 

Bibliography

Sweney, Mark. “Google Claims Youtube Ads Are More Effective Than TV”. The Guardian, 2017, https://www.theguardian.com/media/2016/apr/20/google-youtube-ads-tv.

Siu, Eric, and Read more. “5 Common Youtube Advertising Mistakes”. Entrepreneur, 2017, https://www.entrepreneur.com/article/244260.

 Baker, Amy. “The Top 10 Benefits Of Youtube Advertising”. 360Degreemarketing.Com.Au, 2017, http://www.360degreemarketing.com.au/Blog/bid/403377/The-Top-10-Benefits-of-YouTube-Advertising.

Fundamental Tax reform

Fundamental Tax reform

Fundamental Tax reform
Term Paper/Background Memo (9-11 pages): Your goal is to a write an informative background memo on a policy topic or a theoretical topic. You are free to choose your topic as long as it falls broadly into the field of public economics as construed in this class. Some potential topics are given below. Your paper will be graded for the clarity exposition, argumentation and the use of sources. The goal of this paper is not necessarily to argue a point, but to provide a balanced presentation of a debate.

You are welcome to use as sources academic journals, working papers, newspapers/magazines, policy papers by think-thanks/governmental agencies/international agencies and other sources (such as books). Most sources are available online. Do not rely solely on newspaper/magazine commentary as sources; the goal is to write about the economics of the question, so it is important to relate to some of the economic analysis underlying the question. When citing information from a source, please try to keep in mind the underlying policy stand taken by the author/the publishing entity and try to present a balanced view on the topic. This does not mean that you are not allowed to take a particular point-of-view on the topic, but your paper should not present only one side of the argument.

this is my topic : Fundamental Tax reform
also, the paper should include the following points
a. Costs vs. Benefits
b. Distributional aspects of fundamental tax reform
c. Alternative models of fundamental tax reform
d. US Constitution and Tax reform Options (especially in relation to Value Added
Tax)

Leadership development: Optimizing human capital for business success

Leadership development: Optimizing human capital for business success

Leadership development: Optimizing human capital for business success

Use the NSU online library to look up and read the following article on leadership development and find one other article on the topic.

Lockwood, N. R. (December 2006). Leadership development: Optimizing human capital for business success. HRMagazine, 51(12), A1 (11 pgs).
Next, take the leadership self-assessment quiz at www.dalekurow.com/leadership_quiz and/or Google “assessing leadership skills” and take other appropriate self-assessment quizzes.
Incorporate these two articles and your self-assessment results into your answer to the following question.
If you were to design the perfect leadership development experience for yourself, how would you do so and what would it include? How would you know whether it was effective? (See figure 2.4 for an example) (CC#6)

Grade Rubric for Week 2 Discussion Question (CC#6)
Criterion Does not meet basic criterion Meets basic criterion Proficient Outstanding
Describes an ideal leadership development experience for himself/herself (CC 6) Does not describe a personal leadership development experience. (0) Proposes a leadership development experience in general terms (1) Describes/proposes a leadership development experience in specific terms(2) Describes an ideal leadership development experience in detail and gives reasons why this experience would be personally beneficial. (3)
Incorporates appropriate literature on leadership development into his or her answer. (CC 6) Does not incorporate any research articles into answer. (0) Incorporates both the Lockwood article and another academic article describing leadership development (1) Integrates material from the two articles into his or her development plan (2) Uses the articles to provide support for his or her ideal leadership development experience. (3)
Assesses personal leadership competencies and areas needing development (CC 6) Does not include self-assessment of personal skills and competencies (0) Assesses some personal leadership skills and competencies(1) Generally describes current leadership skills and competencies based on self-assessment (2) Specifically addresses areas needing personal development based on self-assessment instrument(s). (3)
Communicates in clear, logical, grammatically correct terms (CC 7) Does not write coherent sentences, spell correctly, or use acceptable grammar OR answer is less than 250 words ( 0) Writes somewhat correctly reference punctuation, spelling, and grammar OR writes in coherent, logical form. (1) Writes with substantial correctness reference punctuation, spelling, grammar, AND uses coherent, logical form.(2) Writes error free in grammar, punctuation, spelling AND is completely coherent and logical (3)
Grade Equivalency: 0 points=0%; 1 point=20%; 2 points-40%; 3 points=60%; 4 points=70%; 5/12=75%; 6 points=80%; 7 points=82%; 8 points=85%; 9 points=88%; 10 points=92%; 11 points=96%; 12 points=100%

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Ethics for the Information Age

Ethics for the Information Age

Ethics for the Information Age
Directions: Be sure to make an electronic copy of your answer before submitting it for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the “Assignment Format” page for specific format requirements.
Write a short essay for each of the following topics.

Part 1: Provide a detailed description of what worms and Trojan horses are.

Part 2: The example of releasing a worm given in the text is the situation where Morris stated his goal was to see how many Internet computers he could infect with the worm. He was not thinking about the computers he would crash and that data that would be lost.

1. Consider the morality of the issue of releasing a worm. State if Morris’s release of a worm would be morally justifiable according to Kantian ethics. Provide a discussion of Kantian ethics and fully explain your position regarding Morris’s actions.

2. Consider the morality of the issue of releasing a worm. State if Morris’s release of a worm would be morally justifiable according to Utilitarian ethics. Provide a discussion of Utilitarianism and fully explain your position regarding Morris’s actions.

Total possible points of 100 include ten (10) points for organization and use of language, including grammar and punctuation.

Quantitative Research Method SAC 5

Quantitative Research Method SAC 5

Quantitative Research Method SAC 5
SAC 5- 10 pts.

1. go to the following website: http://www.nber.org/data/demographics. Pick a set of data that appeals to you , and may be used for this exercise;
2. Construct one or more hypotheses to test whether three groups have equal means, using the data set you selected. Include both the null hypothesis and the alternative hypothesis;
3. Select a statistics test consistent with step #2, run the test and interpret the results;
4. Include a short description of your assumptions, if any; your choice of sample size; and the reasons for your conclusions.

Grading rubric:
1. Clarity and understandability of hypotheses- 3 pts.
2. Accuracy of test, choice of error levels, interpretation of the results- 4 pts.
3. Short discussion- 3 pts.

Poetry Synthesis

Poetry Synthesis

Poetry Synthesis

In this unit, we have read several poems and looked at the different poetic elements, such as persona, form, tone, poetic language, etc., that poets use. For this paper, I would like you to compare and contrast, or synthesize, two poems that use similar elements. While the poems you choose do not have to agree on all points, they should share some common points and complement each other, meaning, they need to be somewhat related in both theme and in the elements the poets use. I suggest looking at the section in your textbook that lists poems with common topics, pages xlvii-lviii, for poems to use. You must use at least one of the poems we have discussed in class, but the second poem is of your choosing. The only stipulation is that it must come from our book.
As with the last paper, you will need to choose three elements on which to focus. The easiest way for you to approach this assignment is to compare and contrast the poems side by side as you discuss each element (one body = one element/two poems). The format for the paper will look something like this:

1)Introduction: You will need to have a lead-in statement or two that generally introduce the topic at hand, introduce the poets and titles of the poems you are analyzing, give some useful background information about both poems, and have a very specific thesis statement that communicates to the reader what theme joins the poems. You will want to end the paragraph with an essay map that states the elements you will be using in your body paragraphs.
2)Body Paragraphs: You will need to begin each body paragraph with a topic sentence that communicates what element will be discussed. As you discuss the poems, use examples to describe how the element is used in each poem. Be sure and discuss how the use of that element in each poem is either similar or different. You will have a total of three body paragraphs for this paper. Remember to also address your theme in your paragraphs.
3)Conclusion: In this paragraph you want to address the So What? questionSo what should your readers think about these elements and how each is used by the poets? What do you want them to know about your theme? Is it important to understanding the poems? How do all three elements work together? What do you want your readers to take away from your essay? What should they think about the similarities and differences that exist in the poems?
4)Works Cited Page/Citations: You will need to include an MLA formatted Works Cited page and correctly use in-text citations throughout your essay when using direct quotes or specific examples and/or ideas from the poems. (Please refer to Ch. 25 in your Simon & Schuster.)

analyze the underlying themes in a film

analyze the underlying themes in a film

analyze the underlying themes in a film
Order Description
5. Carefully analyze the underlying themes in a film seen at the Pacific Film Archive,
a Film Festival or Paramount Theater this semester. Include a synopsis of what
the film was trying to say, an analysis of whether or not it was successful and why.
Use concrete examples from the film and be specific.
————————-
Concentrate on one clearly
defined thesis.
* State your thesis clearly in the first paragraph.
* Prove your thesis in the body of the paper.
* Sum up in the final paragraph.
* Cite concrete examples from specific scenes to prove your thesis.
Your ideas and insights should form the core of your paper.
Your essay should go somewhere. That is it should prove something. Enlighten me.
No plot outlines. I have no interest in a cursory retelling of the story. Assume
that I have seen the film numerous times. Your writing should be clear, concise and to the point. It should have impact and punch. It should carefully explore and prove your thesis.
In evaluating your work, stress will be placed on:
a) The coherence of your argument.
b) The range and detail of the examples you cite.
c) Originality and depth of thought.

congestive cardiac failure

congestive cardiac failure

congestive cardiac failure
Order Description
Case study

Mrs Sharon McKenzie is a 77 year old female who has presented to the emergency department with increasing shortness of breath, swollen ankles, mild nausea and dizziness. During your assessment Mrs McKenzie reports the shortness of breath has been ongoing for the last 7 days, and worsens when she does her gardening and goes for a walk with her husband.
On examination her blood pressure was 105/55 mmHg, HR 54 bpm, respiratory rate of 24 bpm with inspiratory crackles at both lung bases, and Sp02 at 92% on RA. Her fingers are cool to touch with a capillary refill of 1-2 seconds. Mrs McKenzie states that this is normal and she always has to wear bed socks as Mr McKenzie complains about her cold feet.
Her current medications include: digoxin 250mcg daily, frusemide 40mg BD, enalapril 5mg daily, warfarin 4mg daily.
The following blood tests were ordered: a full blood count (FBC), urea electrolytes and creatinine (UEC), liver function tests (LFT), digoxin test, CK and Troponin. Her potassium level is 2.5mmol/L.
Mrs McKenzie also has an ECG which showed sinus bradycardia, and a chest x-ray showing cardiac enlargement and lower-lobe infiltrates, suggesting the presence of acute exacerbation of congestive cardiac failure.
Impression: Congestive cardiac failure with ?digoxin toxicity

The assignment is to be presented in a question/answer format not as an essay (i.e. no introduction or conclusion).

Each answer must be supported with citations.
• A Reference List must be provided at the end of the assignment.

The following questions relates to the patient within the first 24 hours:
1. Outline the causes, incidence and risk factors of the identified condition and how it can impact on the patient and family (400 words)
2. List five (5) common signs and symptoms of the identified condition; for each provide a link to the underlying pathophysiology (350 words)
a. This can be done in the form of a table – each point needs to be appropriately referenced
3. Describe two (2) common classes of drugs used for patients with the identified condition including physiological effect of each class on the body (350 words)
a. This does not mean specific drugs but rather the class that these drugs belong to.
4. Identify and explain, in order of priority the nursing care strategies you, as the registered nurse, should use within the first 24 hours post admission for this patient (500 words).

Diversity Bake Sale

Diversity Bake Sale

write a 2-page, typed, double-spaced response to the “Diversity Bake Sale” issue that you’ve now read four articles about. Briefly explain what the issue was, and then explain what your thoughts are about the different positions people took on the issue? Which “side” to you agree with, and why? Use at least two quotes from any of the articles in your response.

EC industry revenues and profitability

EC industry revenues and profitability

EC industry revenues and profitability
This EC assignment is intended to help you develop your competitive industry research skills. You will be using a database available through the library, Hoover’s Online, to do your research. You must use Hoover’s for this assignment.

Step 1: Pick a company of interest to you. You may want to choose a company you’re interviewing or one in an industry of interest. I chose Alibaba Company (BABA) to analyze.

Click on the following link:

https://uclid.uc.edu.proxy.libraries.uc.edu/search/t

choose title and search “Hoover’s online” , click search. y , then click connect to resource online. It will show you the mergent homepage, choose continue.
Step 4: Type the name of your company in the Search box. (Alibaba NYSE is BABA) Select the corporate headquarters location for your firm.
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•
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• Step 5: Prepare a 1-2 page report for your firm that shows:
•
o Firm Name
o Industry description, industry revenues and profitability (Industry median is fine)
o List of 2-4 primary competitors in order of market share – largest to lowest based on the Hoover’s data.
o Financial data (annual): Sales, Sales growth, Net Income, Net Income growth and Stock quote
o A summary of a recent article about the firm
• Remember all of this information is readily available in the Hoover’s database.