Entry Mode Strategy in Australia for Far East Orchard Limited

International business Essay report

Question
• Type: Individual
• Format: Report
• Value: 50%
• Word limit: 2500 words (variation within 10% more or less is allowed)
• Due: To be announced

Aims

This activity is a platform to sharpen and demonstrate your knowledge and analytical skills in international business. This assessment also provides you with opportunities to link the international business theories with the practice.

Assignment background

One of the important decisions that businesses need to make in its internationalisation is to choose an appropriate entry mode to foreign markets. Imagine you are working for a Singapore company listed on Singapore Exchange (see below for more details) and have been asked to expand the company’s product/service to Australia. Your task is to choose the most appropriate entry mode for your company based on your analysis on a range of related factors.

Which company shall I choose for this assignment?

A list of Singapore companies will be provided to you inside the Blackboard of this course. You may choose any one of the companies from the list to do your assignment. The list comprises firms incorporated in Singapore and listed in Singapore Exchange (SGX). This will give you easy accesses to the information that you will need to complete this assignment, such as the company’s profile, annual report, financial performance etc.

What products/services of the company should I focus on?

Most of the given companies have more than one segment of products/services. In this assignment, you ONLY need to focus on one product/service of the company.

Assignment question

What is the most appropriate market entry mode, and why?

In this assignment, you need to choose the most suitable entry mode for the chosen company and MUST justify itby analysing the followings:

· Company analysis: justify your choice of entry mode by analysing the company’s resources and the nature of its main products/services

· Context analysis: justify your choice of entry mode by considering the cultural, legal, political, economic and market environments related to the product/service in the target (Australian) market;

· Scale analysis: why do you think your choice of the entry mode suits the company in terms of scale, risk level, return level, control level and integration level (level of integrating with local market)?

Format

This assessment task should be presented asa reportand should include the following sections:

¨ Title page (title of your report, your name, student number and word count)

¨ Introduction (up to 200 words)

¨ Entry mode and Analysis ( what is the most suitable entry mode and why – you can make your own sub-headings in this section)

¨ Conclusion (up to 200 words)

¨ Reference List (is excluded from word counts)

Other requirements

l A minimum offive(5)academic journal articles must be used in your report.

l The assignment must be well-structured and well-presented.

l The clarity of expressions together with the appropriate use of grammar, spelling and punctuations are important to maintain.

l Any use of comments, information, data or quotations from any sources (books, journals, newspapers, web etc.) must be cited using Harvard referencing style.

l The 12 point font in Times New Roman should be used throughout. Appropriate spacing (1.5 lines) and margins on all sides (at least 2 cm) need to be maintained.

l Number each page.

Guidelines

1. The core of this assignment is to assess your level of mastery of the subject matters and your analytical skills in relation to market entry modes. Being descriptive is NOT appropriate for this assignment.

2. Keep the Introduction and Conclusion short (maximum 200 words each) and focus on the entry mode analysis.

Assessment Criteria

· Level of mastery of the subject matters

· Quality of analysis and justification

· Academic writing clarity, logic and skills

· Quality, relevance and sufficiency of references

· Format

· Presentation

Attachments

Stand-Alone Project: International Business Plan

Question
Assume the role of a corporate manager responsible for selling your company’s products in three (3) new international markets. You have been directed to conduct a competitive analysis of potential international markets for distribution of your company’s products/services and to develop an international business plan, which is both strategic for each region (European Union, Pacific Rim and Latin America) and specific in detail for the establishment of milestone, forecasts capital requirements, human resource, and financial issues. Your business plan is to be submitted to the Executive Committee by the third business quarter. First, select a product or service. It cannot be a product that is sold solely via the Internet, although the Internet can be one distribution outlet. You must have a physical sales presence in each region. For example, your product must be sold in “stores” in each of the three (3) new international markets. The Internet can be used as a communication tool to build awareness and drive traffic to your physical location within the region. Next, select three (3) international markets for marketing your product/service. The Executive Committee has provided the following guidance for your selection. 1. European Union: We want to have a physical presence with our name on the building. 2. Pacific Rim: We must be focused on China. 3. Latin America: We must be protected from the downside risks in this potentially unstable environment. While this situation is hypothetical with respect to your role and your new product/service, base your competitive analysis on reality. Below is a guide (outline format) to assist you in writing your International Business Plan. You must provide the information identified in the outline (at a minimum), and you must also include descriptive explanations. Your business plan should be tailored to the specific needs and requirements of your selected product/service and international markets. If you feel that any part of the instructions does not apply to a specific region/product, then you must address why the issue does not apply. Your Stand-Alone Project responses should be both grammatically and mechanically correct, and formatted in the same fashion as the project itself. If there is a Part A, your response should identify a Part A, etc. (A 20-page,double-spaced, response is required.) Part A Title Page In addition to the required Activity Cover Sheet, you must submit a title page for your International Business Plan. Create a title page including the name of your company, a description of your product/service, the three international markets, your name and student identification number, and the date. Part B Executive Summary Your International Business Plan is a proposal to the Executive Committee. The committee members must first understand the scope of your proposal before delving into the details. So, summarize the primary points of your proposal, get to the point quickly, and report the most important facts contributing to the adoption of your proposal and your anticipated business results. This is not a selling document, but rather a clarifying document to ensure the reader has a general understanding and positive disposition toward your proposal. Use the key approach (who, what, where, why, when, how, and how much) to summarize the following. 1. Your globalization plan 2. Factors critical to the plan’s success 3. Key issues that require decisions by the Executive Committee 4. Key risks, risk triggers, and contingency plans to manage the identified risks Part C Product/Service (By Region) 1. Description of the Product/Service: Include pictures or graphic representations; these can be very important to your success. Detail the product/service, marketing channels, distribution, etc. Make sure you indicate any modifications to the product description needed for each of your new international market regions. A product description is a clear, precise statement of the “product,” including, from an international perspective, factors that must be included to be accepted in the specific region. Provide detailed information on the transformation required to be regionally successful. a. European Union b. Pacific Rim c. Latin America 2. Description of Consumer Target Market: This information must be supported with specific information about the size in units and value ($). You must be specific in your target market information. For example: males, ages 18-24, high-school graduates going to college must be linked to individual countries. Alternatively, limit the market size information by excluding select elements. a. Target Market Size b. Value c. Growth Rate 3. Product/Service Consumer Benefits and Costs: For each region, provide region specific information on the value proposition to the consumer. This information must be specific and detailed to the region. This section must answer the questions, “What’s in it for me?” and “When I purchase your product what benefit do I receive?” 4. Price Strategy and Estimate of Price Elasticity: Each region requires a separate pricing strategy. Make sure that your pricing strategy is specific to the region, as well as to the cultural and economic realities of the target market. A “poor response” is one claiming that your product will be the lowest priced product. Establishing a price on an international scale requires an understanding of the relationship between price and demand: elasticity. In most cases, this is the difference between profitability and losses. You must develop price elasticity curves consistent with your pricing strategy and your target market. Part D Manufacturing/Operation/Supply Chain (By Region) 1. Compatibilities of Supply Chain: Both global and corporate business strategies 2. Configuration of Supply Chain: Location and type of operations 3. Coordination of Supply Chain: Relationship to other global operations 4. Control of Supply Chain: Span and freedom of independence 5. Implementation Plan 6. Capital Requirements (very broad brush) Part E Market/Sales (By Region) 1. Global Marketing Strategy 2. Sales Structure (local, regional, global) 3. Branding 4. 4 P’s of Marketing (product, price, place, promotion) Part F Financial, Payment, Collections, Currency (By Region) 1. Currency Issues (By Country and Region) 2. Credit Terms 3. Financial Records a. Income Statement b. Cash Flow c. Corporate Reporting 4. Capital Requirements 5. Taxes Part G Management Structure and Human Resource Requirements 1. Management Structure (By Country and Region) 2. Experience and Skill Level 3. Transitional Strategy 4. Form of Operations

Attachments

Case Study – Hyundai: Leading the way in the global car industry

Question
Case Study – Hyundai: Leading the way in the global car industry The global car industry is one of the largest and most internationalised business sectors. There are 17 major global car companies, each of which produces over 1 million cars a year. The Hyundai Motor Company (Hyundai) is South Korea’s number one car maker and the 10th largest in the world. It sells vehicles in over 190 countries producing about a dozen car and minivan models, plus trucks, buses and other commercial vehicles. Popular exported models in the United States are the Accent and Sonata, while exports to Europe and Asia include the GRT and Equus. During the global recession in 2008, while most car companies suffered steep sales declines, Hyundai managed to earn US$1.3 billion – putting it among the best performers in the global car industry. The industry In 2009 global car sales fell to near-record lows due to the global recession, which started in late 2008. Industry car profit has suffered due to significant excess production capacity. Although there is a capacity to produce 80 million cars worldwide, total global demand has been only 60 million a year. There have been some acquisitions throughout the industry with Jaguar and Land Rover being acquired by India’s Tata Motors, and Volvo being purchased by China’s Geely Motors. Consistent with new trade theory, the requisite scale compels car makers to target world markets, where they can achieve economies of scale and maximise sales. The industry in South Korea Korea is the largest emerging market in the Asia-Pacific region. Yet the car maker market in Korea is too small to sustain indigenous carmakers such as Hyundai and Kia. Thus, Korean car makers sell aggressively in foreign markets. Fortunately, Korea holds numerous competitive advantages in the car industry. The country is a world centre of new technology development. It has abundant, cost-effective knowledge workers who drive innovations in design, features, products and product quality. The country also has a high savings rate, with massive inward foreign direct investment, which ensures a ready supply of capital for car makers to fund R&D and other ventures. Collectively, Korea’s abundance of production factors – cost-effective labour, knowledge workers, high-technology and capital – represents key location specific advantages. Korean consumers are very demanding, so car makers take great pains to produce superior products. Intense rivalry in the domestic car industry ensures that car makers and car parts producers improve products continuously. The Korean economy is dominated by several conglomerates called chaebol. They include Hyundai, Samsung, Daewoo, LG and SK, and account for about 40 per cent of Korea’s GDP and exports. These large firms have expanded by borrowing from their own banks. The Asian financial crisis of 1997 resulted in the Korean government imposing stringent accounting controls on many of these firms. In particular, the manner in which the Daewoo group collapsed and the subsequent takeover of Daewoo Motors’ operations by General Motors (GM) has resulted in a rethink in terms of strategy and regulatory control in the car sector. The government cooperates closely with the business sector, protecting some industries, ensuring funds for others and sponsoring still others. The government promoted imports of raw materials and technology at the expense of consumer goods and encouraged savings and investment over consumption. Partly due to these efforts, Korea is home to a substantial industrial cluster for the production of cars and car parts. Accordingly the nation benefits from the presence of numerous suppliers and manufacturers in the global car industry. In years past, Hyundai also benefited from a weak Korean won, making the prices for home and cars cheaper for customers in Australia, Europe and the United States who buy imported cars in their local currencies. Hyundai owes much of its success to favourable international exchange rates. Background on Hyundai Hyundai was founded in 1947 as a construction company by Chung Ju-yung, a visionary entrepreneur from a peasant background. By the 1970s the firm had become a car company and began an aggressive effort to develop engineering capabilities and new designs. In the 1980s Hyundai began exporting the Excel, an economy car with a US$4995 price tag, to the United States. This car was an instant success, and Excel exports grew to 250,000 units per year. But problems occurred and the car fell from favour. The Excel suffered from quality issues and had a weak dealer network, which did little to dispel negative imagery or generate substantial new sales. Buyer confidence waned in the late 1990s. Hyundai’s brand equity weakened. In response to these quality complaints, Hyundai initiated major quality improvement programes and introduced a ten-year power-train warranty program, unprecedented in the car industry. The strategy was a major turning point for Hyundai. Geographical diversification In 1997 Hyundai built a factory in Turkey, giving the firm convenient access to the Middle East and Europe. Next, Hyundai opened a plant in India and within a few years became the country’s best-selling brand of imported cars. In 2002 Hyundai launched a factory in China, doubling production. Hyundai is aiming for 20 per cent share of the Chinese car market. The firm also partnered with Guangzhou Motor Group, winning entry to China’s huge commercial-vehicle market. In addition to gaining access to low-cost, high-quality labour in emerging markets, Hyundai hopes its presence in the local showrooms will improve consumer awareness and drive sales in new markets. Hyundai uses FDI to develop key operations around the world. Management chooses locations based on the advantages they bring to the firm. By 2006 have established plants in Iran, Taiwan, Vietnam, Venezuela, and numerous other countries around the world. The firm also has R&D centres in Europe, Japan and North America. It has distribution centres and marketing subsidiaries at various locations that deliver parts to its expanding base of car dealers worldwide. Hyundai also has regional headquarters in Asia, Europe and North America. To guarantee control over production and marketing, Hyundai has internalised many of its own operations. To remain competitive, Hyundai employs inexpensive labour and sources imports – engines, tyres, electronics – from low-cost suppliers. The firm has entered various collaborative ventures to cooperate in R&D, design, manufacturing and other value-adding activities. These allow Hyundai access to foreign partners’ know-how, capital, distribution channels, marketing assets and the ability to overcome government-imposed obstacles. For example, Hyundai partnered with Daimler-Chrysler to develop new technologies and improve supply chain management. Compared to Japanese or Western rivals, Hyundai has superior cost advantages in the acquisition of high-quality inputs. While Japanese car giants such as Toyota and Honda rely heavily on US sales for their profits, Hyundai is more diversified. In 2008 the US market accounted for only 14 per cent of Hyundai’s total sales, while China, India, Russia and Latin America represented a combined 35 per cent of its sales. Hyundai recently launched its first luxury model, the Genesis. The Genesis was named ‘North American Car of the Year’ at the 2009 Detroit Auto Show, trumping industry favourites such as Audi A4, Jaguar XF and Cadillac CTS-V. The Genesis was noted for its luxury touches, smooth ride, high-quality and US$33,000 price. A recent marketing innovation is the ‘Assurance Program’, under which a buyer can return a recently purchased car if he or she loses their job within one year of purchase. The program even pays the customer’s lease payments for up to 90 days while they search for a new job. Owners who elect to keep their cars are not required to reimburse Hyundai. Recent events Like other car makers, Hyundai has also experienced problems with excess capacity. In 2009, due to unwanted inventory, the firm slowed production of its Alabama plant in the United States and laid off hundreds of employees at regional headquarters in the United States. It also cut production by some 25 per cent at plants in Korea. But the firm continues to launch new marketing campaigns, and replaced General Motors as the official car sponsor of the Academy Awards. Hyundai has pursued internationalisation aggressively. While many local firms struggle to stay afloat during a crisis, Hyundai is seeking to expand. Hyundai sees the crisis as an opportunity, with plans to emerge even stronger. Hyundai has improved quality and increased sales against all odds. Given its focus on quality, energy efficiency, cost-control and customer satisfaction, perhaps Hyundai is the new standard bearer in the global car industry. Source:This case was adapted from Cavusgil et al (2012, pp.171-73) Case Study Questions What are the roles of comparative and competitive advantages in Hyundai’s success? Illustrate your answers by providing specific examples of natural and acquired advantages that Hyundai employs to succeed in the global car industry. In terms of factor proportions theory, what abundant factors does Hyundai leverage in its worldwide operations? Provide examples and explain how Hyundai exemplifies the theory. Discuss higher Hyundai and its position in the global car industry in terms of Porter’s Diamond model. What is the role of firm strategy, structure and rivalry, factor conditions, demand conditions and related and supporting industries to Hyundai’s international success? Consistent with Dunning’s eclectic paradigm, described the ownership-specific advantages, location-specific advantages and internalisation advantages held by Hyundai. Which of these advantages do you believe has been most instrumental in the firm’s success? Justify your answer

Business Ethics Case Study

Business Ethics Case Study Case Study, titled “Advertising Prescription Drugs”. 1. Is direct to consumer (DTC) advertising of drugs considered ethical? What facts could be supplied to help you make your decision? 2. What ethical issues should be considered when marketing prescription drugs? 3. What are the costs and benefits of marketing prescription drugs directly to physicians? Evaluate each assumption you make within your reasoning, and identify and evaluate the evidence. The case study should be thoroughly discussed in a minimum two-page paper based upon your readings. APA citations from 3 sources minimium.

Attachments

“The Use of Precedent as Binding Authority”

Analyze the use of precedent as binding authority on lower courts. Discuss whether, in your opinion, such use is an effective way to ensure uniform application of the law to a case. Provide two (2) examples of the related use of precedent to support your rationale.

From the first e-Activity, examine both concepts of stare decisis and precedents, and distinguish between the two (2) concepts. Discuss whether these doctrines are persuasive authority or binding authority. Provide two (2) examples of the concepts in use to support your rationale.

Police Mission: Fighting Crime or Public Service

Policing is complex and involves different characteristics to fight crime and serve the public.

Write a 2 page paper. Address the following in your paper:

Explain what is meant by service to the public and how do officers fulfill this mission.
Provide specific examples.
Include a title page and 3-5 references. Only one reference can be from the internet (not Wikipedia). The other references must be from the Grantham University online Library. Please adhere to the American Psychological Association (APA) 6th edition, 2nd printing when writing and submitting papers. Papers should be grammatically correct. Lastly, avoid first person and contractions in your paper. You can provide an opinion without using “I think” statements.

Corrections Systems and Processes

The state legislature has met and decided that the bulk of the budget cuts will come from the criminal justice system. The head of the Department of Corrections in Centervale, Eric Clayton, has asked you to help him prepare a presentation for the state legislature. This has been a tough budget year, and Clayton must be prepared to explain to the legislature how each dollar is spent on prison programs. Clayton has asked you to research the prison programs offered in two other state prison systems so that he can see how Centervale’s programs compare.

You decide that the best approach is to research the prison system in the state where you reside and explore the programs that are offered “THE STATE IS WASHINGTON STATE”.

Tasks:
Select two of the programs your state uses and explain them by addressing the following questions for each program:
What is the name of the program, and to whom is the program offered?
How is the program used?
How do inmates enter the program?
What is the purpose of the program?
Would you recommend this program to Clayton for Centervale? Why or why not?
Submit your report to Clayton in a 2- to 3-page paper. Be sure to cite the sources of your information by stating the URLs from the state web pages or from other sources.
Be sure to build in-text citations for the state web pages and create references for the web pages that link back to your in-text citations.

Assignment 1: The Evolution of the Prison System

In the US criminal justice system, we make a distinction between prisons and jails. Our jail system is used to house those awaiting trial or those sentenced to less than one year. Our prison system is reserved for those sentenced to more than one year. The history of the prison system in the United States is rich and complicated. We have gone from warehousing inmates to a system that provides education and other services to inmates.
Using the Argosy University Online Library, find at least two articles that describe significant changes to the prison systems in the United States beyond what you learned about in your textbook. You can consider federal or state prisons, but keep focused on prisons as opposed to local (i.e., county or city) jails.
As you review the evolution of the correctional processes, think about how these changes have been impacted by those who have not been and will never be incarcerated. Think about how punishment within the correctional system has changed and the advancement of inmate rights.

Submission Details:
By Week 4, Day 3, in a minimum of 250 words, post your responses to the following topics in the Discussion Area.
Describe what you have learned from your library research about changes to the prison system. Be sure to cite your sources in the APA style.
Explain what changes have benefited the prison system and how.
Describe what additional changes would you implement.

Jack Hyde Case: Character Evidence

This question concerns character and reputation evidence in a self-defense case. Be sure to cite the appropriate rule or rules of evidence and provide rationales for the court’s decision.
Jack Hyde is being prosecuted for murder. He wants Keith to testify that often in the past, he saw Hyde act as a peaceful person who remained in control even in situations where others might have been physically violent. Keith had seen Hyde being hit in the face. To Keith’s surprise, Hyde did not punch back but smiled and walked away.
The State objects to Keith’s testimony. Describe what the court’s ruling might be to such an objection.
Assume that the court overruled the State’s objection. In response, the State wants Noah to testify that once he saw Hyde being slapped. Hyde reacted by taking a knife from under his jacket, had cut the assailant’s arm, and kicked him. Hyde objects to Noah’s testimony. Explain the court ruling regarding such testimony as evidence.
Assume that the court overrules Hyde’s objection to this evidence. Examine reasons for the court’s decision.

Character as Evidence

Character evidence, both positive and negative, can influence decisions made by judges and juries. This question deals with evidence of the violent character of an alleged victim. This issue often arises in self-defense cases.
An exception to the rule forbidding character evidence to prove conduct applies to homicide and assault cases where it is difficult to determine the aggressor. This exception allows the accused to introduce evidence indicating the violent character of the victim.
Based on the above information, answer the following questions:
Examine if and how violent character can be proved.
If your lawyer represents a client who proves the adversary party’s bad character, what steps would you and your lawyer take to prepare your client for self-defense?
What moral issues may arise while representing an accused who wants to prove someone else as evil?
Find the rule of evidence, and analyze the risk such a provision creates.
Support your arguments with at least one relevant case.