Entry Mode Strategy in Australia for Far East Orchard Limited

Entry Mode Strategy in Australia for Far East Orchard Limited

International business Essay report

Question
• Type: Individual
• Format: Report
• Value: 50%
• Word limit: 2500 words (variation within 10% more or less is allowed)
• Due: To be announced

Aims

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This activity is a platform to sharpen and demonstrate your knowledge and analytical skills in international business. This assessment also provides you with opportunities to link the international business theories with the practice.

 

Assignment background

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One of the important decisions that businesses need to make in its internationalisation is to choose an appropriate entry mode to foreign markets. Imagine you are working for a Singapore company listed on Singapore Exchange (see below for more details) and have been asked to expand the company’s product/service to Australia. Your task is to choose the most appropriate entry mode for your company based on your analysis on a range of related factors.

 

Which company shall I choose for this assignment?

A list of Singapore companies will be provided to you inside the Blackboard of this course. You may choose any one of the companies from the list to do your assignment. The list comprises firms incorporated in Singapore and listed in Singapore Exchange (SGX). This will give you easy accesses to the information that you will need to complete this assignment, such as the company’s profile, annual report, financial performance etc.

What products/services of the company should I focus on?

Most of the given companies have more than one segment of products/services. In this assignment, you ONLY need to focus on one product/service of the company.

 

Assignment question

What is the most appropriate market entry mode, and why?

In this assignment, you need to choose the most suitable entry mode for the chosen company and MUST justify itby analysing the followings:

· Company analysis: justify your choice of entry mode by analysing the company’s resources and the nature of its main products/services

· Context analysis: justify your choice of entry mode by considering the cultural, legal, political, economic and market environments related to the product/service in the target (Australian) market;

· Scale analysis: why do you think your choice of the entry mode suits the company in terms of scale, risk level, return level, control level and integration level (level of integrating with local market)?

Format

This assessment task should be presented asa reportand should include the following sections:

¨ Title page (title of your report, your name, student number and word count)

¨ Introduction (up to 200 words)

¨ Entry mode and Analysis ( what is the most suitable entry mode and why – you can make your own sub-headings in this section)

¨ Conclusion (up to 200 words)

¨ Reference List (is excluded from word counts)

 

Other requirements

l A minimum offive(5)academic journal articles must be used in your report.

l The assignment must be well-structured and well-presented.

l The clarity of expressions together with the appropriate use of grammar, spelling and punctuations are important to maintain.

l Any use of comments, information, data or quotations from any sources (books, journals, newspapers, web etc.) must be cited using Harvard referencing style.

l The 12 point font in Times New Roman should be used throughout. Appropriate spacing (1.5 lines) and margins on all sides (at least 2 cm) need to be maintained.

l Number each page.

 

Guidelines

1. The core of this assignment is to assess your level of mastery of the subject matters and your analytical skills in relation to market entry modes. Being descriptive is NOT appropriate for this assignment.

2. Keep the Introduction and Conclusion short (maximum 200 words each) and focus on the entry mode analysis.

 

Assessment Criteria

· Level of mastery of the subject matters

· Quality of analysis and justification

· Academic writing clarity, logic and skills

· Quality, relevance and sufficiency of references

· Format

· Presentation

 

Attachments

Entry_Mode_Strategy_in_Australia_for_Far_East_Orchard_Limited.docx (33 KB)

Preview: been xxxxxx under xxx Mainboard of xxx Singapore Exchange xxxxx the xxxx xx 1968 xxx East Orchard xx an international xxxxxxxxxxxx which xxxxxxx xx the xxxxxxxxxxxx sector It xxxxxxxxx engages through xxx subsidiaries xx xxxxxxxxxxxx property xxxxxxxxxx and development xxxxxxxxxx There are x number xx xxxxxx under xxx operation belt xxxxx includes Orchard xxxxxx Hotel, xxxxxx xxxxx Village xxxxxx Central Square xxxxxxx Residences, Quincy xxxxxx Oasia xxxxx xxxxxxxxxx Changi xxxxxxx Hotel, Orchard xxxxxx Residences, and xxxxxxx Parksuites xx xxxxxxxxx it xxxx operates the xxxxxxxx residences and xxxxxxxx and xxxxxxx xxxxxxx and xxxxxxx of hospitality xxx other properties xx the xxxx xxxxxxx Far xxxx Orchard Limited xxx proved itself xx be x xxxxxxxx in xxx industry, especially xx areas of xxxxxxxxxxx and xxxxxxxxxx xxxxxxxxxx It xxx now completed xxxxxxx reputable and xxxxxxxxxxx projects xx xxxxxxxxx and xxxxxx known in xxx area These xxxxxxxx include xxx xxxxxx Glendale xxxxx Regent Grove, xxxxxxx View and xxxxxxx Park xxxxxxxxxxxxx xx well xx landed properties xxxx as Kew xxxxxx Kew xxxxxxxxxx xxx the xxxxx Houses Far xxxx Orchard Limited xxx its xxxxxxxxxx xx the xxxxxx States as xxxx after having xxxxxxxxx a xxxxx xxxxxxx theme xxxxxxxxxxx development, known xx ‘The Floridian’, xx March xxxx xxxx The xxxxxxxx spans over xxxxxxxxx freehold development xxxxxx over x xxxx area xx 21,442 square xxxxxx with luxury xxxx pampers xxx xxxx pampered xxxxx with cosmopolitan xxxxxxxx resort facilities xxx East xxxxxxx xxxxxxxxxxx latest xxxxxxxxxxx project includes xxxxxxxxx which is x 748-unit xxxxxxxxxxx xxxxxxx The xxxx of the xxxxxxx is to xxxx a xxxxxxxx xxxxxxxxx housing xxxxxxx with a xxxxxxxx live-work-play environment xxxxx are xxxxxxx xxxxxxxxx aspects xxxx different development xxxxxxxx which are xxxxxxxxxx into x xxxxxxxxxxxx contemporary xxxxxxxxx comprising suites, xxxxxxxxxxx apartments, SOHO xxxxxxxxxx and xxxxxxxxxx xx reflect x new urban xxxxxx Far East xxxxxxx Limited xxx xxxxxxxx in xxx previous decade xxx now maintains xx investment xxxxxxxxx xx quality xxxxxxxxxx and office xxxxxx in Singapore xxx Kuala xxxxxxx xxxxxxxx Far xxxx Orchard Limited xxx made several xxxxxxx in xxx xxxxxxxxx and xxxxxxxx strategy in xxx year 2012 xxx it xxx xxxxxxx businesses xxxx its business xxxxx including hospitality xxxxxxxxxx and xxxxxxxxxx xxxx estate xxxxxxxx Far East xxxxxxx Limited also xxxxxxxxx its xxxxxxxxxxx xxx which xxxx to be xxxxx as Far xxxx Hospitality xxxxxx xxxxxx operates xxx largest hospitality xxxxxxxxx in Singapore xxxxx includes xxxxx xxxxxx and xxxx serviced residences xxxxx with the xxx Tiara xxxxxxxxxx xx Kuala xxxxxxx Malaysia The xxxxxxxxxxx wing of xxx East xxxxxxx xxxxxxxx Far xxxx Hospitality currently xxxxxxxx many renowned xxxxxx like xxxxxxxxxxxxxx xxxxxxxxxxx and xxxxxxxxxxxx Far East xxxxxxx has gone xxx step xxxxxxx xxxx now xxxxxx the unique xxxxxxxxxx of not xxxx developing xxx xxx hospitality xxxxxxxxxx but as xxxx as managing xxxxx significant xxxxxxxxxxx xxxxxxxxxx business xxx East Orchard xxxxxxx is currently xxxxxxx on x xxx addition xx the serviced xxxxxxxxx portfolio which xx redevelopment xxxxxxx xxxxx in xxxxx Lumpur Far xxxx Orchard Limited xx also xxx xxxxx of x portfolio of xxxxxxx suites in xxxxxxxxxxx premier xxxxxxx xxx of xxxxxx This particular xxxxxxxxxxxxx project is xxxxx with xxx xxx of xxxxxxxx into the xxxxx a new xxxxxxxxxx of xxxxxxxxxx xxxxxxxxxx with xxxxx class finish, xxxxx of the xxx technology xxxx xxxxxx architecture, xxxxxx the best