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Discuss new ways of marketing

Discuss new ways of marketing

The Marketing Scene is a publication that provides a platform for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns, and the impact this information has on society.

The stories on the site encompass the following marketing topics:

Controversy in ads
Lifestyle campaigns
Target marketing
The global view
Emotional advertising
Marketing the economy
Individual Portion

Read a few stories at http://www.themarketingscene.com/index.php/discussions/ , and devise your own story that fits in one of the categories listed. Stories should be 250-350 words in length and can be written in first or third person. You could become a published writer (really). Wouldn’t that look good on your resume? The stories need to have a marketing focus, but the topics are broad and can reflect your own taste.

Benefits of using standardized information services

Benefits of using standardized information services

“Learning About Customers and Markets” Please respond to the following:

1. Determine the benefits of using standardized information services as an alternative to special research studies for tracking the performance of a new product of your choice.

2. From the e-Activity, explain what you consider to be the proper ethical limits on the collection and use of customer information by companies. Site a current example of unethical customer information use by a company.

“Strategic Customer Management” Please respond to the following:

3. Analyze the impact of customer returns on a business and suggest different alternatives the business can take along with the possible impact of those actions.

4. Generate three best practices that would apply to cross-functional CRM teams.

Describe two primary purposes of performance management

Describe two primary purposes of performance management

Post a minimum of 250 words for the question.

1. Describe two primary purposes of performance management.

2. Based on the Human Resource Specialists job description, select 5 performance dimensions to be evaluated for the jobholder of this position.

3. Identify standards you might create for the performance dimension

4. Create a form that might be used to evaluate the performance. When and how will you collect the performance data?

The Great Awakening

The Great Awakening

You will write your paper as a fictional person who has attended an Awakening revival led by Jonathan Edwards or George Whitefield. You will write a journal (diary) entry, letter or newspaper article about your experience.  Since you are writing this as if it were a primary source you need to pay close attention to primary sources as you research the topic.Each Journal Assignment writing should be at least 500 words to really show what you have learned.

Cite any work (just with a works referenced page) using MLA (http://tcc.fl.libguides.com/MLA (Links to an external site.)Links to an external site.). 

You must use something from the American Historical Newspaper Database (Links to an external site.)Links to an external site..  http://infoweb.newsbank.com.db28.linccweb.org/iw-search/we/HistArchive?p_product=EANX-K12&p_action=timeline&p_theme=ahnp_k12&p_nbid=N70M60DTMTQ1MTMyMzk2OC40Njg3Nzc6MToxNToyMDYuMjI0LjIyMy4yNTI&p_clear_search=yes&d_refprod=EANX-K12&

Project does not hav

Discussion Business Law

Discussion Business Law

Summary Judgment

Introduction and Alignment

Pretrial motions are important because they may allow litigants to dispose of part or all of a lawsuit before trial. When there are no material facts in dispute, a litigant may file a motion for a summary judgment, requesting that the judge make a ruling on the case. After the judge has examined the issues, the case may be dismissed in whole or in part. However, if the judge finds that factual disputes are present, the motion for summary judgment will be denied, and the case will proceed to trial.

Upon completion of this assignment, you should be able to:

  • Discuss the concept of summary judgment.

Resources

  • Textbook: Business Law
  • Case Summary: Marri v. New York City Transit Authority

Background Information

Consider the following example scenario involving a pretrial motion for a summary judgment.

Samantha’s Shake Shack

Samantha is the owner of a milkshake business located in a mall. She wanted to tap into the smoothie craze, so she entered a financing agreement to purchase a smoothie machine from Smoothie Makerz, Inc. The company had her sign a purchase contract for the machine. The contract contained a payment schedule for Samantha to pay the company with interest for the machine.

She operated the machine on a cart in the middle of the mall. The machine operated as expected, and smoothie sales were strong during the summer months. The only thing Samantha did not like about the machine was the upkeep. Its maintenance required disassembly and cleaning every two weeks. Because she was not motivated to do the necessary cleaning, Samantha decided to close down the smoothie machine at the end of the summer. She then stopped making monthly payments on the machine because she no longer had the funds available.

Smoothie Makerz then filed a complaint initiating a lawsuit against Samantha for non-payment. During her deposition with the attorney of Smoothie Makerz, Inc., Samantha stated that she stopped making payments because she was “flat broke.” She acknowledged that she had a legal obligation to make payments but stated she would not and could not make the payments.

How should Smoothie Makerz, Inc., proceed with their lawsuit? Are there any motions Smoothie Makerz should consider filing?

To expedite the case, Smoothie Makerz, Inc., should file a motion for summary judgment. The facts of the case are not in dispute. Samantha signed a financing agreement to purchase the smoothie machine, which she did not deny. She failed to make payments on the smoothie machine per the contract. Samantha presented no legally defensible reason for not making payments on the smoothie machine. Smoothie Makers, Inc., can argue that, based on Samantha’s deposition testimony, the judge should rule in its favor.

Instructions

  1. In your textbook, Business Law, read Chapter 3, “Judicial, Alternative, and E-Dispute Resolution.”
  2. Read the case summary Marri v. New York City Transit Authority.
  3. Navigate to the threaded discussion and respond to the following:
    1. In your own words, explain the summary judgment concept.
    2. Summarize the relevant facts of Marri v. New York City Transit Authority.
    3. Explain why you agree or disagree with the legal ruling in Marri v. New York City Transit Authority.
  4. Your initial post is due by the end of the fourth day of the workshop.
  5. Read and respond to at least two of your classmates’ postings, as well as all follow-up instructor questions directed to you, by the end of the workshop.
  6. Your postings also should:
    1. Be well developed by providing clear answers with evidence of critical thinking.
    2. Add greater depth to the discussion by introducing new ideas.
    3. Provide clarification to classmates’ questions and insight into the discussion.
    4. Be posted on three different days during the workshop.

Assessment Criteria

Initial Post
Criteria 13–15 Points 9–12 Points 5–8 Points 0–4 Points
Quality Your posts are well developed and provide clear evidence of critical thinking.

Your questions and observations add greater depth to the discussion by introducing new ideas.

 Your posts show some development and some critical thinking is evident.

Your questions and observations add to the discussion by expanding on the ideas of others.

 Your posts show nominal development and only the beginnings of critical thinking.

Your questions and observations do not clearly add to the discussion.

 Your posts show no development and mostly reiterate what the textbook or others have said.

Your questions and observations detract from the discussion.
Criteria 5 Points 3–4 Points 1–2 Points 0 Points
Timeliness Your initial post is made by the fourth day of the workshop. Your initial post is made by the fifth day of the workshop. Your initial post is made by the sixth day of the workshop. Your initial post is made by the seventh day of the workshop.
Criteria 18–20 Points 14–17 Points 10–13 Points 0–9 Points
Interaction You respond to at least two classmates as well as all instructor follow-up questions directed to you.

You are clearly collaborative by taking the initiative to respond to classmates’ questions, providing clarification and insight on issues in the discussion.

You post on three different days during the workshop.

 You respond to two classmates and some of the instructor follow-up questions directed to you.

You are collaborative in some situations and show some initiative in workshop discussions.

You post on two days of the workshop.

 You respond to two classmates but not to instructor follow-up questions directed to you.

You show little initiative in the discussion, and your presence is not collaborative.

You post on one day of the workshop.

Discussion of strategic location consideration.

Discussion of strategic location consideration.

Discuss the functions of inventory for different organizations in the supply chain associated with two of four members from the following list – manufacturer, distributor, supplier, or retailer.2. Based on your personal knowledge, select a specific service facility location and discuss the positive and negative aspects of its location and site selection. Refer to discussion of Strategic Location Consideration.

Morale and performance of department

Morale and performance of department

You have just been promoted to supervisor of a large department in your company. The previous supervisor was terminated because of low morale and performance of his department. You had been attending night school to earn your bachelor’s degree in management and remember, from one of your courses, how important it is to listen to your employees. Before coming in and making wholesale changes, you have spent the first several weeks on the job meeting casually with each employee about his or her views on the company, the department, and his or her own work efforts. Although you receive a lot of varying feedback, one common thread of employee concern is the very autocratic approach that the former supervisor used when dealing with his employees. You know that this is sometimes referred to as a theory X approach, and you know that a more participative management approach is called theory Y. However, you have not taken the management course that covers these topics.

Using the library and Internet resources, you are to write a 500-750-word research paper that compares theory X to theory Y in terms of management styles. Specifically, you are to include the following requirements:

  • Explain each theory.
  • Create a chart that shows the pros and cons of each management style.
  • Is one particular style best in all situations? Why, or why not? Give an example.
  • Give your opinion on the difference between theory Y management and what might be considered to be democratic decision making.
  • Why would a manager’s understanding of these two theories be important to good leadership practices?

Discuss key characteristics of highly-effective project team

Discuss key characteristics of highly-effective project team

Discuss the key characteristics of a highly-effective project team. What makes them effective? Using the information learned thus far in the course, align your discussion with the various topics presented in the reading and lecture material. After doing so,discuss your professional experience as a team member involved in a project. In your opinion, were your project teams effective or ineffective? How do you know? What could you do differently for next time? Fully explain.