Benefits of using standardized information services
“Learning About Customers and Markets” Please respond to the following:
1. Determine the benefits of using standardized information services as an alternative to special research studies for tracking the performance of a new product of your choice.
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2. From the e-Activity, explain what you consider to be the proper ethical limits on the collection and use of customer information by companies. Site a current example of unethical customer information use by a company.
“Strategic Customer Management” Please respond to the following:
3. Analyze the impact of customer returns on a business and suggest different alternatives the business can take along with the possible impact of those actions.
4. Generate three best practices that would apply to cross-functional CRM teams.