BUS364 Module Project-Provide an introduction into the importance

BUS364 Module Project-Provide an introduction into the importance

Subject: Business    / Marketing
Question

BUS364 Module Project: Due on Sunday 3/6/16 (end Week 9)

The Module Project is an Individual Research paper that must be completed and should represent the judicious application of marketing research knowledge in addressing a carefully identified and defined problem, the exploration of an opportunity, etc.

In order to complete this assignment, each student must identify and select either a real problem confronting their organization, a fictional problem, or even peruse and select a case from well-regarded sources (online journals, library, your textbook, etc.) which has some secondary data, and would require primary research to go into the depths in understanding the complexities of the problem.

Module Project

In approximately 3000 words, present a detailed plan starting with an introduction and problem definition, to include the planning and collection of primary data, which may be qualitative, quantitative, or a combination of both.

Note: You do not have to actually perform any research and collect data. However, you can use hypothetical data, if you choose to.

The important elements of the Module Project are as follows:

1. Provide an introduction into the importance of marketing in decision-making and relate it to the industry and topic chosen

2. Examine the marketing research industry as it relates to the options of conducting your study

3. Define a problem that confronts the management of an organization or a possible opportunity that would need to be studied further

4. Develop a plan with adequate rationale to collect primary data that is qualitative, quantitative, or a combination of both which will exemplify the finest in use of the optimal research methods

5. Design research instruments from prudent approaches aimed at testing, validating, measuring that will yield quality data with appropriate implementation and execution of the research

6. Explain how you would analyze the data and communicate the results to Management

Components of the final Submission

Please include an Executive Summary (approximately 250 words, not included in word count) at the start of your finished paper.

Include a title page with the title of the study, your name and your final word count (for main body) of your submission.

Include page numbers, separate indices of tables and illustrations, demonstrate APA citation style for all appropriate in-text references and reference list.

Supplementary information and illustrations may be included in the Appendix at the very end of the paper.

The important elements of the final submission component of the Module Project are as follows:

1. Define and defend the population and present the sampling method (random, purposeful, snowball, etc.) and sample size.

2. Present a solid data analytical plan for the type of data collection envisioned and proposed.

3. Provide examples of data analysis using appropriate tabular and graphical portrayal of the quantitative analysis using data analytical software, and appropriate data analytical techniques for quantitative data. The data can be hypothetical data, or data sourced from external data sets and sources, however the analysis must be original and exhibit competence in fundamental and advanced data analysis (descriptive and inferential). Likewise, adeptness in qualitative analysis must be exhibited if this is the methodology of choice, or where a mixed method is the favored research methodology.

4. Present the results of analysis, from which you must derive and draw conclusions, and make recommendations to the organization that are logical, implementable, and prioritized/ranked in order of importance.

5. Demonstrate in the Module Project how marketing research helps to identify potential threats and opportunities, generate alternative courses of action, provides information which enable managers and decision-makers to evaluate those alternatives and suggest implementation of the alternatives, possibly based on a prioritized set of action initiatives.

All in all, through the completed Module Project, the onus is on you, the student, to meaningfully convert data into information, thereby it would be an endeavour to reduce the inherent risks and uncertainties in management decision-making, as would be the case in the real world.

The Module Project is collectively weighted at 30% of the Module grade. The final Module Project is an Individual Research Paper which should be a stand-alone document that brings together the previous nine weeks of study.

References can be drawn from module texts, academic journal articles, or trade journals, or any outside source of credible, influential, and authentic information.