Subject: Business    / Marketing
Question

E-Marketing – Authors: Judy Sreauss and Rayming Frost. International Seventh Edition

1- Why do marketers keep the AIDA or hierarchy of effects model in mind when planning social media strategy?
E-Marketing 7/E

2- What is marketing public relations (MPR), and how can an organization use its Web site as owned media for this purpose?
3- What are some types of rich media ads, and what are their general advantages and disadvantages?
4- What is the difference between promoted tweets, trends, and account ads?
5- How are viral marketing and viral blogging used to generate word-of-mouse?
6- What are location-based services, and how do users and marketers benefit from them?

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