writing Annotated References
Annotated References Assignment

The relationship between successful mobile marketing and customer engagement has been selected as the linking theme for the Final Essay Assignment. The issues raised
in the Summary #1 article “Brands in Context” (Simon, 2011) assisted with the development of this research focus. The following sources have been selected based upon
their relevance to the topic as well as their credibility and reliability:

Source #1
Simon, M. (2011). Brands in context.Journal of Advertising Research, 51, 189-194. Retrieved from http://ezproxy.okanagan.bc.ca/login?
Inthe journal article “Brands in Context”, Simon (2011) discusses the importance of developing and managing authentic brand ideals as the foundation of any
successful modern business strategy. The article defines brand ideals as the promotion of “higher-order” concepts relating to social, environmental, humanitarian
and/or personal aspirations that connect consumers’ desire for a better life with the products or services a company is providing. While tangible assets were very
important to a company’s value in the past, research shows that intangible assets, such as brands and brand ideals, now account for approximately 30% of the total
value of a company; thus, requiring business leaders to include purposeful brand development into their business plans (113 words).
Simon conducted extensive research to write this short supplemental piece published in the Journal of Advertising Research, and presents the findings in an
unbiased and easily understandable way by including examples of the brand ideals developed by the largest brands, Google, IBM and Apple as well as highlighting the
success of the Red Bull energy drink and Method home-cleaning product marketing campaigns to connect with people on a more personal and emotional level. Given the
rapid technological advances that mean more and more people around the world have access to information about various products and services available on the market,
Simon’s article is both timely and relevant for anyone interested in increasing their understanding of how to better connect with consumers by developing a business
strategy that taps into something more than just selling a product (136 words).

Source #2
Carlson, S. (2010). Thinking outside the bottle. Chronicle of Higher Education, 57(6), A1-A12. Retrieved from http://ezproxy.okanagan.bc.ca/login?
This first paragraph will provide a brief, high-level summary of your source. If it’s the source you have already summarized in class, you will have to revise the
summary you wrote on the article. The summary should use APA in-text citation and reporting expressions. The paragraph should follow a point-first structure and flow
in such a way that the point is properly developed. The paragraph should be 100-150 words long, double-spaced, 12 point font and aligned left. The margins are 1” wide
on top & bottom and .75” on the left & right.
This second paragraph will provide an evaluation of the credibility of the source. You will discuss its relevance, authority, timeliness, validity, argument, and
bias. Like the previous paragraph, this paragraph will use APA in-text citations and reporting expressions and follow a point-first structure. It will also be 100-
150 words long, in 12-point font and aligned left, with 1” wide margins on top & bottom and .75” on the left & right.
[Continue to use the same format for Source 3, 4 & 5]

Worth: 25% of finalmark
Length: 5sources,1200-1500words
Format: APAstyle


Thisassignmentrequiresyoutocompleteworkfortwoassignments:TheAnnotatedReferencesand the FinalEssay.

TheAnnotatedReferencesispreparationfortheFinalEssay. Giventhat,itmakessensetowork back fromthere.Asfollows:

For theFinal Essay, youwill berequired tochooseoneofthereadingsyou havealreadyutilized for the Summary#1orSummary#2assignment
(i.e.either“ThinkingOutsidetheBottle”OR“TheGMO- Suicide Myth”). Youwill identifyathemeortopicofinterestinoneofthesearticlesandfor theFinal
Essayyouwillwriteacomparative evaluation/analysisofthreesources(oneofwhichwillbe the Summary #1OR #2article).

FortheAnnotated Referencesassignment,you willconduct theresearchnecessary forwritingthe Final Essay. Youwillresearchandfindfouradditional crediblesourcesthatrelate
tothe themeor topic of interestyouhaveidentified. Youwillthen producean annotatedreferenceslistbasedonthis research.

Thepurposeof any annotatedreferenceslistis togiveanaccountofresearch thathasbeencompleted ona project. Unlikeareference pageorsimplebibliography,
anannotatedreferencelistnotonly gives referenceinformationforagivensource butalsoprovidesabriefsummaryofthesourceyouare annotating. Whenengaginginaresearch
project,anannotatedreferencelistcanbea valuabletool, remindingyou of thecontentofeachof thesourcesyouhavereadand how theycan beusefulin your finalreport.

Youwillincludeatotaloffivesourcesonthereferenceslist: oneofthesourcesfromSummary#1or
#2and fouradditionalsourcesyou will findyourself. Trytofindthefollowing typesofcrediblesources: (a)peer-reviewed journalarticle,(b) magazinearticle,(c)
Foreach source,you willwrite twoparagraphsasfollows:
Paragraph1:Summary ofthesource(~100-150words)
Paragraph2:Evaluation of the credibilityof thesource(~100-150 words)

ItisalsoexpectedthatyouwillincludecorrectandcompleteAPAreferenceinformationforeach sourceyouusein this list.

When grading,I willbelookingforevidence thatyourAnnotatedReferencesAssignment:
x Is professionalinformatandpresentation
x Contains four(4)appropriatelyreliablesources(peer-reviewedjournalarticle,magazinearticle, newspaperarticle,video) pluseitherSummary#1 OR
x Follows alogicalstructureforanannotated referencesdocument
x Follows correctAPAcitationforeachsource
x Clearly and conciselysummarizessourcematerialwithnojudgments orpersonalopinions
x Acriticalevaluation of eachsourceis included
x Is balancedand unbiasedin tone
x Containssentencesthat areclearand concise,show variety, andusegoodvocabulary
x Exhibitsgrammatically,mechanically,andsyntacticallycorrect written English
x Is theappropriatelength (1200-1500words)

Example ofan Annotated Reference
Simon, M. (2011). Brands in context.Journal of Advertising Research, 51,189-194. Retrieved from



In the journal article“Brands in Context”, Simon(2011) discusses theimportanceof developing and managingauthenticbrand ideals as thefoundation of anysuccessful modern
business strategy.The article defines brand idealsas the promotion of “higher-order” concepts relatingto social, environmental, humanitarian and/or personal
aspirations that connect consumers’ desireforabetter life with theproducts or services a companyis providing. Whiletangible assetswereveryimportant to a company’s
value in the past, research shows that intangibleassets, such asbrands and brand ideals,now account for approximately30%of thetotal valueof acompany; thus,
requiringbusiness leaders to includepurposeful branddevelopment into their business plans (113 words).
Simon conducted extensiveresearch to writethis short supplemental piecepublished in the Journal of Advertising Research, and presents thefindings in an unbiasedand
easilyunderstandableway byincludingexamplesofthe brand ideals developed bythelargest brands,Google,IBMand Appleas wellas highlightingthesuccess of the Red
Bullenergydrink and Method home-cleaningproduct marketing campaigns toconnect with people onamorepersonaland emotional level.Given the rapid technological advances
that mean moreand morepeople aroundtheworldhaveaccess to information about various products and services available on themarket, Simon’s articleis both timelyand
relevant for anyoneinterested in increasingtheir understandingof how to better connect with consumers by developing abusiness strategythat taps into somethingmorethan
just sellingaproduct (136 words).

How to write Annotated References


Anannotated referenceslistincludesannotations whicharedescriptiveandevaluative commentsabout thesourcesthatmay be citedinyourFinalEssay. Anannotated entry consists of
twocomponents:theCitationand the Annotation.


Thecitationshouldfollow theAPAstyle


Forthisassignmenttheannotationwillconsistoftwo paragraphs (100-150words each).
Paragraph1:Summary ofthesourceincludingthemain argument&keypoints. Paragraph2:Evaluationofthecredibilityofthesource.Discussitsrelevance,authority,
timeliness,validity, argument,andbias.
Sample APA Annotation

Ehrenreich, B.(2001). Nickel and dimed: On(not) getting by in America. New York: HenryHolt and Company.

In this book of nonfiction based on the journalist’sexperiential research, Ehrenreichattempts to ascertain whetheritis currentlypossible for anindividual to liveon
aminimum-wagein America. Takingjobs asawaitress, a maid in a cleaningservice, andaWalmart sales employee, the author summarizes and reflects on her work,her
relationships with fellow workers,and her financial struggles in each situation.

An experienced journalist, Ehrenreich isawareofthe limitations of her experiment and the ethical implications of her experiential research tactics and reflects on
theseissues in thetext. The author is forthcomingabout her methods and supplements her experiences with scholarly research on her places ofemployment, theeconomy,and
therising cost of livingin America. Ehrenreich’s project is timely, descriptive, and well-researched.
Theannotation abovebothsummarizesandassesses thebook in thecitation. Thefirst paragraphprovidesabriefsummary of theauthor’s projectinthebook, coveringthemain pointsof
the work. Thesecond paragraph pointsout theproject’s strengths andevaluatesits methods andpresentation. This particularannotation doesnot reflecton thesource’s
potential importanceorusefulness for this person’sownresearch.

Writing anAnnotated Reference

Anannotated referenceentry willincludetwoparagraphs:
Paragraph1:Summary ofthesource (100-150 words)

Paragraph2: Evaluationofthe credibilityof the source (100-150words)

Paragraph1 should includethefollowingsentences,writteninyourownwords, to clearly and
concisely explaintheauthor’s mainargument:

A topic sentencethatincludestheauthor’sname,articletitleanddescriptionof the mainargument
Description of theauthor’skey points
Implications/significanceof themainargument
Paragraph2should discussthecredibility,relevance,authority,accuracy,purpose,andbiasof the source.

Work witha partnerto write a200-300 wordannotatedreferenceof either“The GMO- Suicide Myth” OR “ThinkingOutside theBottle”.