What is product placement?

Subject: Business

Topic: What is product placement?
It is a advertising technique. This technique is used by the companies to promote their products with the help of non-traditional advertising .These companies promote their products through a non- traditional advertising usually aspect in television and film or any other media. It stands out as marketing strategy because it is the most important commercial benefit from the environment with in the which the products of the companies displayed or used . This technique is beneficial for viewers.