MBA 7600-MARKETING DEBATE—Is Mass Marketing Dead

MBA 7600-MARKETING DEBATE—Is Mass Marketing Dead

Subject: Business    / Marketing
Question
MARKETING DEBATE—Is Mass Marketing Dead?

With marketers increasingly adopting more and more refined market segmentation schemes—fueled by the Internet and other customization efforts—some claim mass marketing is dead. Others counter there will always be room for large brands employing marketing programs to target the mass market

Take a position: Mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.