Final Project - Phase II: Case Study/Final Memorandum needs to be written. Attached is the Bibliography that you can reference off of. The teacher graded it and made comments in red. Please read all directions that's attached for Final Project. I need at least a B. Sentences must be coherent!! 









 
Ethical Issues identified in “Plumpy’Nut: The Magical Food”
Hal Cook
Professor Cohen
BMGT 496
9/21/2014






Ethical Issues
When a person is not getting enough food or not getting the right sort of food, malnutrition is just around the corner. Even if people get enough to eat, they will become malnourished if the food they eat does not provide the proper amounts of micronutrients - vitamins and minerals - to meet daily nutritional requirements. Not necessary to assignment
The three specific Ethical issues identified in the research paper are listed below:
1. The food product Plumpy’Nut has been protected by commercial patent, but the lifting restrictions might save millions of starving children. 
	Nutriset had taken the patent which restricted other non-profit organization to enter the market. The price charged was higher than the actual cost estimated by other nutrition organization. The higher price being paid to Nutriset can help to cure 30% more children suffering from malnutrition. By having the patent for the product, Nutriset is preventing malnourished children from getting what they need to survive. So what are you saying—that Nutriset should give it up?  If so, be sure to consider the many downsides, ethically, to this.
2. Nutriset is not properly educating the users on how to properly consume Plumpy’Nut and this is putting children at risk for becoming either malnourished or overweight.
	Nutriset is neither focusing on distribution practices nor on educating the users of the product. People are not aware of the actual usage of the product which might affect the health of children suffering from malnutrition. Nutriset should focus on the actual problem raher than on ust making money. These are two separate issues—what makes you think that users are not given proper instructions? Nutriset is addressing the problem, and making money. Are you suggesting it should just give the product away? Don’t lose sight of the fiduciary duties—which are partly legal, partly ethical—owed to corporate stakeholders.
3. The prevention of malnutrition has become a multi-million dollar business. Nutriset is continuing its business practices just for money. How does this differ from your second question in the preceding? What makes you think they make the product just for the money?
	Nutriset has taken the patent for production of Plumpy’Nut which has restricted any other nutrition company to produce the same product. They are not focusing on the need of the children suffering from malnutrition rather their focus is to just make money. The disease has been targeted to make money rather than to cure the children suffering from it.
Make sure that each issue is clear, and distinct from the others, and that you do the analysis required by the instructions.























References
Schofield, H., Legal fight over Plumpy'nut, the hunger wonder-product (April, 2010) retrieved 	from http://news.bbc.co.uk/2/hi/europe/8610427.stm
Rice, A., The Peanut Solution (Sept, 2010) retrieved from 	http://www.nytimes.com/2010/09/05/magazine/05Plumpy-t.html?pagewanted=all&_r=0
Bourdier, F., Socio-anthropological investigation related to the acceptability of Plumpy’nut in 	Cambodia (Mar,2009) retrieved from http://www.cmamforum.org/Pool/Resources/PN-	acceptability-study-Cambodia-IRD-2009.pdf


Final Project - Phase II:  Case Study/Final Memorandum
The case study/final memorandum culminates in a complex memorandum to an executive officer of a company.   The case study/final memorandum focuses on developing, sharpening and applying critical thinking skills, in the context of recognizing, evaluating, and proposing a resolution for ethical issues that arise in managerial decision making.
Write the analysis in business memo format, addressed to Board of Directors for the company.  Make the memorandum from you, acting as hired consultant for the company.   
The case study to be analyzed, ThePlumpy’nut Controversy, is attached. 
By completing this assignment, students will meet the outcome(s):
•	Ø  identify ethical issues that arise in domestic and global business environments using an understanding of ethical concepts and of legal and business principles;
•	Ø  develop and evaluate alternatives to, and recommend solutions for, ethical dilemmas, taking into account ethical and legal requirements and the essential mission of the business enterprise 
•	Ø  effectively communicate to internal and external business stakeholders the complexities of ethical issues, suggesting and analyzing various solutions in order to ensure appropriate business practices and accountability 
Requirements of Case Study/Final Memorandum:  
•	View Video: Nutrition for Niger – Plumpy’nut - 10:58 mins
         60 Minutes segment by Anderson Cooper  http://www.youtube.com/watch?v=6VSCMoRDp2c
            Saving Lives  http://www.cbsnews.com/news/a-life-saver-called-plumpynut/
 
•	Read article:  The Purpose of Patents http://www.innovation.org/documents/File/Pharmaceutical_Patents.pdf
•	Draft memo using the prescribe format (subheadings/sections) prescribed below;
•	All sections must be comprehensive, in-depth and fully justified;  
•	Resources from previously assigned course materials or from your own research may be used to justify and support rationale;  
•	All in-text citations and resources must be in APA style;
•	Submit the completed case in the Assignment Folder. 
The Final Memorandum must include the following sections and subheadings:
TO:
FROM:
RE:
DATE:
INTRODUCTION:  Brief 1-paragraph intro to subject of memo.
FACTS SUMMARY:  Summarize and explain the facts that are directly significant and relevant to the ethical dilemma in this case.  
Write at least 1 paragraph, or you may use an introductory sentence to be followed by a list of relevant facts with bullets. 
ETHICAL DILEMMA:  Briefly discuss in 1 paragraph, the either/or ethical dilemma facing the company.  Please refer to "Facts vs. Ethical Dilemma........" in the TOOLBOX for explanation, examples of dilemmas.  
ETHICAL ISSUES:  Explain three (3) of the most significant ethical issues related to, and arising from, the ethical dilemma and then, explain each ethical issue and why it is an ethical/moral issue, etc.  
For each ethical issue that you identify your discussion will:
•	present the relevant, associated facts;
•	specifically "name" the ethical issue;
•	evaluate why the issue is an ethical issue - discuss how managers’ fiduciary duties, effects on all corporate stakeholders, etc.,  define the ethical  issue, and direct resolution of the issue.
SOLUTIONS:  List, explain and justify the best solution to address and resolve the ethical dilemma and EACH ethical issue discussed above. Each solution should be comprehensive so that it addresses the related ethical issue.
Solutions should be feasible, logical, directly related to resolving the ethical dilemma and addressing the ethical issues in the case.
Solutions are expressed in the form of propositions or prescriptive statements suggesting action and are framed by asking the normative question, what could or should the company do? Consider consequences.  Identify relevant stakeholders, and the effects on each group, pros and cons, etc. of each solution.  
Apply ethical theories in context of your evaluations, but don’t over-do this aspect.  For example, teleological or consequentialist theorists would examine who the stakeholders are, both internal and external to the company, and the positive and negative consequences for each stakeholder group, etc.  But always keep in mind that this is a business memo, with the objective of presenting a real ethical dilemma to a superior corporate officer, and suggesting how she might go about taking action to resolve the dilemma and the ethical issues.
In each case, justify and explain your chosen resolutions:
•	why you chose this alternative;
•	how, specifically, the recommendation will address the ethical dilemma and ethical issue;
•	how the recommendation will likely impact each relevant stakeholder group;
•	pros and cons of your recommendation;
•	feasibility of your recommendation;
•	how the recommendation may be implemented;
•	Apply ethical theories, resources from previously assigned course materials, or resources from your own research to justify and support your recommendation.   All in-text citations must be in APA style.
CONCLUSION:   Summarize the case and its ethical issues, implications, etc.
 
Due Date	 
Oct 12, 2014 11:59 PM
 Hide Rubrics
Rubric Name: Written Assignment (30%)
						
Criteria	Outstanding	Superior	Good	Substandard	Failure
Critical Thinking/Reasoning	10.5 points

demonstrates a high degree of critical thinking, is consistent in accurately interpreting questions & material; provides solid assumptions, reasoning & claims; thorough analysis & evaluation with sound conclusions	8.93 points

shows good critical thinking; accurately interprets most questions & material; usually identifies relevant arguments/reasoning/claims; offers good analysis & evaluation with fairly sound conclusions	7.88 points

shows occasional critical thinking; questions & material is at times accurately interpreted; arguments/reasoning/claims are occasionally explained; offers fair analysis & evaluation with a conclusion	6.83 points

shows little critical thinking, misinterprets questions or material; ignores or superficially evaluates; justifies little and seldom explains reasoning; draws unwarranted conclusions	5.78 points

lacks critical thinking consistently offers biased interpretations; ignores or superficially evaluates; argues using poor reasoning, and/or unwarranted claims
Application of Concepts/Development	10.5 points

arguments or positions are well-supported with evidence from the readings/experience; ideas go beyond the course material and recognize implications and extensions of the material and concepts	8.93 points

arguments or positions are mostly supported by evidence from the readings and course content; ideas presented demonstrate student’s understanding of the material and concepts	7.88 points

arguments are more often based on opinion or unclear views than on position grounded in the readings of material or external sources of material	6.83 points

arguments are frequently illogical and unsubstantiated; student may resort to ad hominem attacks on the author instead of making meaningful application of the material	5.78 points

a meaningful attempt to explain or support ideas does not exist
Attention to Instructions	4.5 points

demonstrated full understanding of requirements responded to each aspect of assignment	3.83 points

demonstrated understanding of requirements; missed one minor aspect of assignment	3.38 points

demonstrated some understanding of requirements; missed a key element or two minor aspects of assignment	2.93 points

failed to show a firm understanding of requirement; missed two key elements or several minor aspects of assignment	2.48 points

did not demonstrate understanding of assignment requirements
Clarity; including grammar	3 points

writing is clear and easy to follow; grammar and spelling are all correct; formatting gives a professional look and adds to readability	2.55 points

most ideas are presented clearly; occasional spelling and/or grammar issues	2.25 points

wordy; some points require rereading to understand fully; more than an occasional spelling and/or grammar	1.95 points

unclear and difficult to understand; frequent spelling and grammar issues	1.65 points

largely incomprehensible writing/poorly written in terms of mechanics and structure
Adherence to APA Style (6th ed.)	1.5 points

no APA style errors	1.28 points

attempts in-text citation and reference list but 1 or 2 APA style errors are present	1.13 points

attempts in-text citation and reference list; APA style errors are present; inconsistencies in citation usage can be found throughout the document	0.98 points

attempts either in-text citation or reference list but omits the other	0.83 points

no attempt at APA style
Overall Score	Outstanding
27 or more	Superior
24 or more	Good
21 or more	Substandard
18 or more	Failure
0 or more