Company Description “Emotiv is a neuroengineering company

Company Description “Emotiv is a neuroengineering company that has brought to market an affordable, consumer friendly, high-resolution, multichannel, wireless EEG system…Emotiv is revolutionizing human-computer interactions by allowing computers to react to your moods and deliberate commands in a more natural way” (Emotiv, 2013, para. 1). Four award-winning scientists and executives founded Emotiv Systems, Inc. in 2003. This team included technology entrepreneurs Tan Le and Nam Do, internationally recognized neuroscientist Professor Allan Snyder, and chip-design pioneer Neil Weste. “These founders all shared the same inspiring vision: to introduce the immediacy of thought to the human-machine dialogue. Together they have developed a technology that utterly transforms the way we interact with computers” (VBProfiles, 2013, Overview). In 2009 the company launched the Emotiv EPOC, the world’s first consumer neuroheadset primarily designed for use in the electronic gaming industry. Although Emotiv’s initial launch picked up steam in the gaming industry, the company recognized the potential of applying this technology across a variety of industries. The medical research field is one of the most life changing spaces for the Emotiv technology. Tan Le, Emotiv President, along with Dr. Geoff Mackellar, CEO of Emotiv Research, share a vision of driving innovation in the medical industry. They believe the key to developing meaningful applications is keeping their product affordable and highly available. Enter Emotiv Lifesciences Tan Le and Dr. Geoff Mackellar founded Emotiv Lifesciences in 2011. “Emotiv Lifesciences is a bioinformatics company offering a unique platform for crowd-sourced brain research. Emotiv leverages cloud computing, big data and mobile technology to offer valuable personal insights and accelerate brain research globally” (Du, K., 2013, p. 2). The company’s mission is to foster a global community of brain research via electroencephalography (EEG)....