Category: Uncategorized

child criminals and an adult child accused of murder (Lizzie Borden).

child criminals and an adult child accused of murder (Lizzie Borden).

 

This week’s discussion deals with child criminals and an adult child accused of murder (Lizzie Borden).

In your discussion post, your initial post must be at least 200 words • Initial post is

insightful and well-

phrased and

includes specific

examples from the

text where

necessary.

• Responses are

specific to the

initial post and add

to the original

poster’s dialogue.

• Meets or exceeds

word count.

• Uses effective

word choice and

perfect grammar,

spelling, and usage. you can reference one or more readings from the week, but be sure to give proper depth to your exploration of anything you reference.

http://www.famous-trials.com/lizzieborden

Explain the marketing mix- distribution channels

Explain The Marketing Mix- Distribution Channels

Select TWO products from the list of product categories below and using the teaching materials and any additional research explain what you think would be an appropriate distribution strategy for them. In doing so compare and contrast the two distribution strategies explaining why they would be similar or different.

Automobiles – Audi

Canned Soups – Progresso

Note that you should not only state how you believe the two products should be distributed. As you are asked to “compare and contrast” the distribution strategies for them you should also explain in what ways the distribution of each might be similar or different and why they might be similar or different.

Explain the concept of price escalation

Global Pricing

Price escalation is a major pricing problem for the international marketer. Explain the concept of price escalation, and discuss two factors that could contribute to making the price of a product much higher in an international market than in the domestic market. Suggest and explain one method an international marketer could use to counteract price escalation. Respond to at least two of your classmates’ posts.

International Negotiations

Describe the kinds of challenges that are likely to occur during international business negotiations. If you were setting up an international negotiation team for your company, what would be your most important considerations? Explain your reasoning. Respond to at least two of your classmates’ posts.

Explain important information about the marketing mix

Explain Important information about The Marketing Mix: Promotion Strategies

Assume that you are the newly hired promotion manager for Burberry and that the VP of Marketing wants you to prepare a report on how the designer’s/brand’s product/good is currently marketed and to begin to think about what changes, if any, you might want to see made in the promotion of that designer’s/brand’s products/goods.

What promotion makes the designer’s/brand’s products different from its competitors?
Defend your position.

In terms of product/good marketing, how would you change the promotion mix?
Defend your position.

In terms of product/good marketing, how would you change the advertising mix?
Defend your position.

The Situation

You have to learn the promotion channels your designer/brand currently uses vis a vis the promotion channels used by competitors and recommend changes in that mix.

You have to learn the advertising media your designer/brand currently uses vis a vis the advertising media used by competitors and recommend changes in that mix.

In preparing your CASE4, ensure that you demonstrate your learning of the marketing concepts and frameworks for analysis outlined in the modular learning objectives by using and referencing the background and case material.

1. Identify factors that influence the promotional mix of a product/service.

2. Evaluate the promotional strategy for a brand.

In CASE4, as stated in the background readings, since the promotion mix (among other activities) includes advertising, personal selling, and sale promotion AND the advertising mix includes print media, TV, radio, and newer forms of communication such as e-media; your job is to consider changes at two levels: changes in promotion and changes in advertising. Defend your positions on any and all of the issues you tackle.

Why is mobile ordering and payment having such a big impact

Article- Big Pizza Chains Use Web Ordering To Slice Out Bigger Market Share By JULIE JARGON

1. What factors are contributing to the decline in the number of independent pizza restaurants?

2. Why is mobile ordering and payment having such a big impact on consumer behavior?

3. What strategies would you recommend to independent pizza restaurants to help them recapture market share from national chains?

Explain technology for recruiting and hiring

Explain Technology for recruiting and hiring
How should the increased use of technology in the salesperson’s job affecting companies’ recruiting and hiring practices? What are some benefits of having a sales force that is sophisticated in its use of technology?

How equilibrium is reached in a foreign exchange market

1. A firm has been operating successfully in a particular country though foreign investment. It is reviewing its strategy in that country. It has the following choices: i) expand through partnership, ii) expand by going alone without partner, or iii) withdraw from the country. Which strategy would you recommend and why?

2. In attempting to choose a country for investment, firm ABC decides, to use a matrix for country selection. It decides to look at the following factors: 1-  economics 2-political risk, 3- cost of labor, 3- tax structure, and 4- country similarity to home country. On the scale of 1 to 10 (1 being very unattractive and10 being very attractive) management has ranked each factor and has decided importance of each one (again 1 unimportant and 10 very important) for the company. Below is table showing management’s assessment. Company only chooses a location if its weighted average is 7 or higher. Should the company ABC select country 1 or country 2?

	Ranking Country 1	Ranking Country 2	Weight
Economic growth	8	6	9
Political Stability	8	4	7
Low Labor Cost	8	6	5
Attractive Tax structure	6	7	6
Similarity to home country	7	9	8

3. Explain why is it important for a firm to develop its competitive strategy (low cost or differentiation) before selecting location for its international operation.

4. Discuss how equilibrium is reached in a foreign exchange market if a country has balance of payment deficit in the case of fixed and floating (flexible) exchange rate system

5. What would happen to capital flow between two countries if the real interest rate (rate adjusted for inflation) between the two countries is not equal and why?

6. Consider a country that has high economic growth, low inflation, and strong intellectual property right. In other words the country is highly attractive. A U.S multinational that is operating there realizes that it does not have strong competitive position. What would be your recommendation to this multinational?

7. Firm XYZ has identified a major opportunity in country A for business activity. However, it is concern that the opportunity may slip away if they do not respond to this opportunity. After evaluating various choices the two possibilities emerge as strategically attractive: acquiring a business in that country or building the business ground up (Greenfield development). Which one do you recommend and why?

8. Discuss role of demand in Porter’s diamond.

9. Explain impact of international trade on international wage structure of low wage countries using factor price equalization theory.

10. Compare benefits and draw backs of full economic integration (Economic Union) compare to Customs Union.

11. In the context of Vernon’s product life cycle theory of trade and investment, explain why technology companies would eventually manufacture off-shore.

Explain how air pollution is an example of market failure

In the summer of 2004, the city of Kitchener, Ontario, often experienced the worst air pollution in Canada, affecting the health of hundreds of thousands of people.

Explain how air pollution is an example of market failure. Give an example of how each of the four remedies for market failure listed in Subsection 10.2.2 might be applied to the case of air pollution.

Discuss the concept of perceived value and its importance to consumer behaviour and marketing.

1. Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour.

2. To evaluate an organization’s Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework.
3. Segmentation, targeting and positioning are interrelated activities which are important to achieving a successful Marketing Mix. Discuss these concepts in theory and give practical examples of how they can be applied to one industry of your choice. Examples of an industry you might choose: fashion for men, or personal care products (shampoo, shavers etc.), or pet products, or toys, or vehicles, or furniture, or fashion for women, or financial services, or beverages, or baby products, or snack foods or another industry.

4. Marketing decision makers in a firm must constantly monitor competitors’ activities – their products, prices, distribution, and promotional effort.

Identifying Customers

Your goal is collect and report on statistical data as research paper for retail perspective of identifying the customers in your state.

Visit: www.census.gov for the most current available data for any geographic area from the entire nation to any county or town in any state. Once your are on this site, you can specify what kind of information you want. Under the Data Tab, “http://www.census.gov/data/data-tools.html”  Key Tables to consider: QuickFacts, The American Fact Finder and Census Explorer.

Address the following in your paper:

• First identify a State that you will use for this scenario.
  • At minimum collect the following statistics:
    • occupations and average pay per occupation
    • average monthly mortgage
    • education levels
    • median home value
• Write a report identifying the customers of your state, including the key statistics found. Be sure to provide some background information on wither there is a trend, increase or decrease etc. In order to conduct a trend analysis, be sure to review previous and current years data.

The requirements below must be met for your paper to be accepted and graded:

• Write minimum 750 using Microsoft Word in APA style, see example below.
• Use font size 12 and 1” margins.
• Include cover page and reference page.
• At least 80% of your paper must be original content/writing.
• No more than 20% of your content/information may come from references.
• Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
• Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.