Explain e-commerce critical analysis
Explain E-Commerce Critical Analysis- Review and analyze three articles on e-commerce and e-business.
Research and apply the content from a minimum of three recent articles about Electronic Commerce. Discuss your viewpoint on the topic and refer to the content from the articles to support your findings.
Elements of the employee value proposition
Why is it important to understand thoroughly the various elements of the employee value proposition (EVP)? – Why would a company want to know what are the most important aspects of EVP for their employees? – Who is responsible for defining EVP? – Would there be other elements to the EVP than the listed 38? – What explains the differences in the preferences in different countries? – Do you expect that there would be differences in preferences depending on the age, experience and gender of employees? – After understanding the employee preferences, what should a company do next? – Would you consider the EVP to mature or evolve over time? – In your experience, what are the most important aspects of the EVP for the employees in your organisation? Please also feel free to include any other discussion points. As discussed, the value of the analysis can be improved by: – using additional information sources for the analysis (company website, earlier research on the topic, background info on the company,…) – presenting your own individual thoughts and views on the case.
Discuss the role of systematic data-gathering
Discuss the role of systematic data-gathering and analysis in making marketing decisions.
Translate a marketing problem into a feasible research question.
Analyze and interpret external information.
Appropriately use effective communication techniques.
Many organizations collect data on just about anything that you can imagine. Private companies often sell data sets (raw data) for a profit while the US government offers a wide range of data for free.
Census data (http://www.census.gov/) is quite rich and diverse with information on: People & Households as well as Business & Industry.
The Bureau of Labor and Statistics (http://www.bls.gov/) is filled with research on labor, including employment data, wages, industrial injuries, & career Outlook, to name a few.
Some of the data is available in excel spreadsheets and can be easily manipulated to create great visuals for reports. Other information is set up in ready-to use tables. Most of the time, the tables contain a large amount of information and need to be pared down to create an excellent visual. Typically, you should not use an entire table. It is important to pick the best pieces of data to illustrate your point.
Clients hire professionals to research market behavior and industry trends which are paramount to assessing the viability of establishing a new business, expanding one, or closing one in a specific geographic area.
Since a business plan requires a significant investment of time and capital, a business often undertakes an initial study to determine if the market is ripe for a new idea. You will create a feasibility study for a client that provides research which will either support or question the viability of a business start-up. Usually a feasibility study includes a financial analysis, but the client already completed that assessment and finds the project viable from a monetary perspective.
• GEOGRAPHY: Select a US city and a specific address for the proposed business
• TYPE OF BUSINESS: Select a simple small business (It should be in an industry which you have familiarity)
You are not permitted to use a business concept or any research completed in a prior course or done in real life. The goal of the project is to create an entirely original report.
The final report will include the following:
1. Background: A very short, one-paragraph description of the geographic location (Use the City’s Web site or other government source for this section)
2. Define the market: What are the trends in the market? What is the current and projected demand for the proposed product/service?
3. Define the Target Market, its common characteristics, and the area’s population of this specific market. Is there Competition? Can you differentiate or establish a niche market?
This section of the paper will be 3 to 4 pages in length. For this section, you must use a combination of Census Data, Labor Statistics, Hoover’s Pro, and articles from the Library’s full-text databases. NOTE: The Library’s Proquest Newspapers may be particularly helpful. Do not provide content without solid research to back up each statement.
4. Organizational/Technical issues
1. How does a company register a corporation in the target State?
2. Describe the costs and process to set it up in the State and a link to the required paperwork.
3. An SBA Licensing & Permitting Database may be found here. > https://www.sba.gov/starting-business/business-licenses-permits/state-licenses-permits
This section of the paper will be 1 page in length.
5. Feasibility Analysis
1. Analyze the research and formulate a decision on viability.
Describe why businesses study consumer behavior
In a 3-page paper, address these points:
When a customer continually returns to a given company because of satisfaction, we call that customer loyalty. In your paper, also include the following:
Explain segmenting the market and target margeting
Explain Segmenting the Market and Target Margeting
Distinguish between the terms market segmentation and target marketing .Include a brief definition of the concepts.
Next, explain this comment: “Sometimes a firm can achieve a key differential advantage by simply emphasizing how its offering satisfies existing consumer desires and needs better than its competitors do. Sometimes demand patterns must be modified for consumers to perceive a firm’s product differentiation as worthwhile.”
Explain the description of kudler fine foods service
Explain the Description of Kudler Fine Foods Service
Create a Problem Statement
Based on Problem Solving Based Scenarios, the USAuto Scenario, and the Week Four discussion, identify with your Learning Team a set of issues facing Kudler Fine Foods that is worthy of management’s attention.
Write an APA formatted paper of no more than 1,050 words in which you create a problem statement, from the identified issues, which focuses management’s efforts to solve these issues and reach the organization’s goals. Create an end vision of Kudler Fine Foods by describing where Kudler could be if this problem is solved by management
Disintermediation is the elimination of intermediaries from a marketing channel. Research more on the concept of disintermediation and in a one to two-page paper explain:
Develop a strategy for attracting the target audience
You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction.
Select one of the following types of local companies:
Florist
Veterinarian
Health/Natural Food Store
Accounting/Tax Preparation
Create a 2,100-word Customer Satisfaction Plan in which you include the following:
Explain how each type of business might segment the local market based on consumer/business demographic information, behaviors, psychographics (attitudes, interests, and lifestyle), geography, and/or product or service benefits. Support your explanation with documented facts and statistics.
Develop a strategy for attracting the target audience to the selected business and explain your reasoning using marketing principles and sound marketing concepts. As part of this strategy, select one of the segments you identified as the main target audience for that business.
Develop a strategy for building long-term relationships and strong customer loyalty between the selected business and the target audience using Customer Relationship Management (CRM), personal communications/direct marketing, social media, events, publicity, and/or frequency marketing/rewards ideas.
Explain each strategy and its related goal(s).
Discuss some of the tactics that could be used to implement the strategy with reasons for selecting each tactic.
Discuss at least three potential methods of measuring customer satisfaction and loyalty, with examples of the types of questions that might be explored if a conversation or survey were to be one of your options.
Develop one or more messages for initially attracting the target audience and then for maintaining a strong, mutually-beneficial relationship.
Cite at least six scholarly references.
Format your paper consistent with APA guidelines.
Explain how journalistic ethics affects marketing
Part 1: Researching Ethics
Explain how journalistic ethics affects marketing public relations professionals.
Explain why building relationships with journalists is beneficial to marketers.
How does ethical behavior guide these relationships?
This section of the paper should be 2 pages and must use research from your course text and the library’s full-text databases.
Part 2: Applying the Concepts
Media outlets are topic-driven. Content is based on the outlet’s mission and target audiences. Being able to network with representatives of media outlets that meet the requirements of your business or client companies is an important part of the MPR process. Finding appropriate matches and working your contacts can mean quality PR placements.
Select 3 of the businesses below and associate them with the right media connectors. The business concepts are generic. You need to add more detail to the business scenario, but you may not attribute them to real companies.
Educational games manufacturer
Nonprofit organization
Educational institution
Haute couture fashion designer
Local government or chamber of commerce
Hospitality outlet (hotel, restaurant, or casino)
Military-related or security firm
Religious book publisher
Cultural outlet (theater or museum)
Medical practice
Computer-related service firm
A local, small, for-profit business
If you wish to select different types of companies, e-mail your instructor by Thursday of the week to request approval for your proposed companies. Include information as to why the selection of the companies will advance you along your career path.
For each of the 3 businesses, complete the following:
Describe the business.
Define its target audience.
Select 1 media or nonmedia connector that would be a good fit for the business. Provide your rationale for the choice (the media connectors must be real).
Provide an overview of a media-mention opportunity for the business.
Describing using three different social media platforms
Write a 350- to 700-word summary describing using three different social media platforms with the objective of networking within your career field. Use your current social media accounts, or create new ones. Incorporate research regarding how to present a professional profile on social media platforms, and discuss your experience in the paper.
Cite at least one resource.
Format your assignment according to appropriate course-level APA guidelines.