Explain segmenting the market and target margeting

Explain segmenting the market and target margeting

Explain Segmenting the Market and Target Margeting

Distinguish between the terms market segmentation and target marketing .Include a brief definition of the concepts.

Next, explain this comment: “Sometimes a firm can achieve a key differential advantage by simply emphasizing how its offering satisfies existing consumer desires and needs better than its competitors do. Sometimes demand patterns must be modified for consumers to perceive a firm’s product differentiation as worthwhile.”