Answer this question)
Evaluate the reasons for curricular reform in the past. Determine the position (as a k-12 teacher) on curriculum reform in respect to the Common Core Standards for your grade level. Provide support for your position.
(Answer this question)
Analyze two ways that the democratic imperative can influence a school. Determine whether or not this will improve a school?s ability to become a more effective learning organization.
Session Long Project
Here is the brief overview of this cumulative Session Long Project (SLP). In this
research project, you would work as a marketing consultant to develop a feasible
marketing plan for your client. You would conduct both secondary research in
SLP1 and SLP2 to glean the necessary information for your marketing plan in
SLP3 and SLP4.
It is important to conduct quality market research on your focal product/company
in order to develop realistic and workable marketing plans. Generally speaking,
there are two types of research. One is secondary research, which refers to data
collection using existing sources, and the other is primary research, which is your
own data collection for the specific study at hand. The purpose of market
research is to collect usable information to make more informed decisions on the
business problem, thus increasing the chance of business success in the
marketplace.
Please check the outline of the marketing plan, which provides information on:
1. The final format for this cumulative session long project;
2. A list of topics for the whole project;
3. The continuity and connections among SLPs 1-4.
In this module SLP4, first develop action plans based on the marketing
strategies developed in SLP3 and then evaluate marketing budget for the
plans. This is the final step of this cumulative research project. Be sure to
incorporate all the work for this Session Long Project (SLPs 1-4) into a
complete marketing plan following the marketing plan outline provided
above.
Marketing Implementation: Action Plans and Marketing Mix
The action plans and marketing mix are related. That is, the action plans contain
a complete description of a marketing program, including its goals and objectives
(as previously outlined in the section on Goals and Objectives), marketing mix
activities, program evaluation mechanisms and measurements, budget and timing
considerations, and quantitative assessments. (A complete description of these
Listen
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final dimensions follows. Follow the format below for action plan outlines.)
Before you begin working on the action plans, consider the total budget amount
for your charge. Make a realistic budget estimate for your marketing plan based
on the financial situation of the company and its past spending on marketing.
State for each action plan:
1. The goal(s) and objective(s) for the action plan.
2. The target market at which this action plan is aimed.
3. The marketing mix activities needed to implement the action plan.
Product strategy and programs require consideration of things such as brand
name, product features/benefits, differentiation from competition, relationship
to delivering value, logo, package design/labeling, complementary
products/services, elements of customer service strategy, and programs. Also,
this is where the service concept, tangibles, customer-contact employees, and
so on, need to be addressed. Depending on the charge of your marketing plan,
some of the above may not apply.
Price strategy and programs require consideration of things such as pricing
objectives and relationship to delivering value. Keep in mind that pricing is not
restricted to monetary concerns. Customers are likely to compare the
perceived benefits of the new brand to the perceived benefits of the existing
brand and other competitive brands. In other words, customers are likely to
perform a cost-benefit analysis, which means that customers must perceive
the new brand to have benefits that are equal to or exceed the perceived
costs. When considering pricing issues, also include costs customers are likely
to incur in terms of time, effort, and energy. Consider psychological costs (e.g.,
embarrassment, fear, rejection, etc.) and losses (e.g., aesthetics, familiarity,
etc.), and physical discomfort or loss of pleasure.
Place or distribution strategy and programs require consideration of things
such as the selection, motivation, and evaluation of channel partners (if
applicable).
This is also the place to describe any direct marketing programs (mail,
telemarketing, catalogs, Internet, etc.) and other accessibility issues (e.g.,
number of local stores, etc.).
Promotional activities
Advertising strategy and programs that require consideration of
things such as advertising message (what will be said, unique
selling points, benefits to be stressed, value story, points of
differentiation, etc.), creative style (settings, characterization,
humor or not, testimonials, etc.), media mix, media schedule,
and so on.
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Public relations/publicity strategy and programs that require
consideration of things such as how to get press coverage,
getting the company/brand name and story out to the public,
event-oriented marketing, and so forth.
Sales promotion strategy and programs that require
consideration of things such as contests, sweepstakes, event
tie-ins, coupons, premiums (T-shirts, hats, key chains, cup
holders, etc.), trade shows, consumer fairs, and so forth.
Sales force strategy and programs that require consideration of
things such as size of the sales force, sales force organization
(geographic territory; customer-type based, product based, or
some combination; salesperson characteristics and skills to
recruit and train toward; compensation; motivation), and so
forth. This section will describe selling strategy in terms of
sales call emphasis, selling strategy and tactics (what should
sales people be doing and saying).
Other marketing programs that require consideration of methods to
systematically listen to the customer, monitor customer satisfaction/loyalty,
monitor competition, and become aware of trends that might impact the
business. This requires some type of specific intelligence/information-gathering
plan.
Describe the evaluation and measurement procedures to be used to monitor
overall performance of the action plan, including quantitative measures and
allowable time frames.
4.
Elaborate on the specifics of plan implementation and quantitative projections.
This includes people responsible for programs, budgets, other resources
needed, target completion dates, timetables, and so forth. This requires a
consideration of who does what, when, and for how much.
5.
Quantitative assessment includes projections of sales dollars and volume, and
market share, costs, and so forth.
Format: Action Plan Outline (please use a table format, such as in the
example given below)
Title: The title of the action plan should describe the content.
Goal and Objective: What will this action plan accomplish? Which of the goals and objectives
does this plan support? Here you need to go back to your Goals and Objectives section and
make sure you develop at least one action plan for each of the goals and objectives you have
previously outlined. In other words, you do not need to have seven goals in your Goals and
Objectives section, a lesser number is acceptable if you develop more than one action plan for
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specific goals and objectives.
Target Market: At which market is this action plan aimed? Stick to your primary target market. Do
not include any ?new? target markets here.
Description of the Action Plan: What are the steps being taken to accomplish the objective?
This section refers to the marketing mix activities deemed best to accomplish the objective. A
rich, detailed description is required.
Who: Who is responsible for carrying out this program? (Name of person or job title)
Timing: When will the program take place? (Start and stop dates)
Budget and Estimated Profitability: How much will the program cost? Give details of the
budgetary items for this action plan. Also, you need to include estimated profits and/or expected
return on investment.
Measurement: How will the effectiveness of the action plan be measured? How will the
organization know that it was successful? Measurement of effectiveness is always quantitative,
and may include (depends on your objective) dollar sales, market share, expected customer
satisfaction, advertising effectiveness measures, etc., in addition to a time line (monthly, quarterly,
annually, etc.).
Marketing Budget
Use the objective and task method and rank the action plans in order of
importance. You also need to defend the budget request. The defense should be
a strong persuasive argument with a clear rationale. Make sure that you include
the profit potential as part of your justification. The defense should be for the total
budget amount requested, not for individual action plans.
What We Learned
What did the process of writing a marketing plan teach you? How would you apply
what you learned from this process to your current or future career?
SLP Assignment Expectations
Use the following outline to organize your paper. Note that the letters ?a, b, c??
and the numbers ?i, ii, iii, iv?? and ?1, 2, 3, 4?? below are used to show the major
issues you need to include in your paper, but should not be used to format your
paper.
VIII. Marketing Implementation (2-6 pages)
1. Follow the format provided above.
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Remember, suggest at least one action to be taken that can help achieve your
stated goals and that are consistent with your strategic statements.
2.
3. What is the cost/budget of implementing the suggested actions?
IX. Marketing Budget (1 page)
You also need to write an Executive Summary and Table of Contents at the
beginning of this marketing research paper.
Note: This assignment has been chosen to evaluate students? writing
communication skills. In particular, you need to show how to present
quantitative data in tables/charts/diagrams with proper discussion in the
text. You would note the different grading rubric used for this paper. Be
sure to check the rubric before you write this final paper for the cumulative
project. Make sure to include previous sections into the final paper.
Use double-spaced, black Verdana or Times Roman font in 12 pt. type size.
Include a title page and references. Revise your previous SLPs based on the
professor?s feedback and your additional research. Follow the SLP outline to
prepare the final paper.
Explain clearly and logically the facts you find about your company and charge,
and use the required reading to support your positions on the issues. Do not
repeat or quote definitions. Your use of the required reading to support your
opinions (that is, contentions or positions) should demonstrate that you
understand the concepts presented.
Paraphrase the facts into your own words and ideas, employing quotes sparingly.
Quotes, if absolutely necessary, should rarely exceed five words.
Academic papers at the master?s level should include citations and references.
Look at different sources, especially credible and reputable resources such as
The New York Times, The Wall Street Journal, Businessweek, and The
Economist, to find the information for your paper. Also use Trident University?s
online library databases such as ProQuest and EBSCO to find the information for
your project. Your discussion on each topic should be a synthesis of the different
sources. Taking shortcuts on the number and quality of your sources will result in
a poor-quality marketing plan that will be of no use to your client.
Also, it is important that you reference your sources throughout the text of your
marketing plan. Take the following paragraph as an example:
?As a result, telephone interviewers often do not even get a chance to explain that
they are conducting a survey (Council for Marketing and Opinion Research,
2003), and response rates have steadily declined (Keeter et al., 2000) to reported
lows of 7% (Council for Marketing and Opinion Research, 2003). This decrease
presents a problem because not only does it increase the cost of conducting
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telephone surveys, but it also leads to questions concerning the generalizability of
the results (Struebbe, Kernan & Grogan, 1986; Tuckel & O?Neill, 2002).?
There are different citation and reference formats such as APA, MLA, or Chicago.
No matter which format you adopt for your marketing plan, make it consistent
throughout the plan.
Also note: The marketing plan should use third person business writing. Avoid
?we,? ?our,? and ?you.? Do not use contractions in business writing.
Here are some guidelines on how to conduct information search and build critical
thinking skills.
Emerald Group Publishing. (n.d.). Searching for information. Retrieved from
http://www.emeraldinsight.com/learning/study_skills/skills/searching.htm
Emerald Group Publishing. (n.d.). Developing critical thinking. Retrieved from
http://www.emeraldinsight.com/learning/study_skills/skills/critical_thinking.htm
Guidelines for handling quoted and paraphrased material are found at:
Purdue Online Writing Lab. (n.d.). Academic writing. Retrieved from
https://owl.english.purdue.edu/owl/section/1/2/
Purdue Online Writing Lab. (n.d.). Quoting, paraphrasing, and summarizing.
Retrieved from https://owl.english.purdue.edu/owl/resource/563/1/
Purdue Online Writing Lab. (n.d.). Is it plagiarism yet? Retrieved from
https://owl.english.purdue.edu/owl/resource/589/02/
Your paper consists of arguments in favor of your opinions or positions on the
issues addressed by the guidelines; therefore, avoid the following logical fallacies:
Purdue Online Writing Lab. (n.d.). Logic in argumentative writing. Retrieved from
https://owl.english.purdue.edu/owl/resource/659/01/
Your SLP should not simply be a list of facts. Take the facts you find about the
company, the charge, and the environments that the company faces, and explain
how you think those facts will affect the financial future of the product or brand in
your charge. The emphasis in grading your paper will be on the breadth and
depth of your discussion of each topic, critical thinking, the clarity of your
discussion, and the proper organization of the paper.
Privacy Policy | Contact
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survey link https://www.careerwise.mnscu.edu/careers/clusterSurvey
In this assignment, you will complete a career-to-personality match assessment, which will provide career fields that match your interests. Based on this assessment, you will research your career clusters and identify how these align with your interests and skills. Identify your desired career field to help direct your efforts in this course and in your overall career plan. Complete the following:
Complete the Career Cluster Interest Survey by following this link.
Based on your outcome, research the career fields recommended for you.
Identify your desired career. To find more specific information on a position or company, you can visit a professional networking site (either a general one or one that is specific to your field) or the CareerBuilder for CTU section of the Career Services area.
On the Discussion Board, compose a brief statement that includes the following:
State your top 3 career clusters.
Discuss how these clusters align or do not align with your interests and skills.
Identify and state your desired career field (what you are interested in doing).
Reference
CAREERwise Education. (n.d.). Career cluster interest survey. Retrieved from https://www.careerwise.mnscu.edu/careers/clusterSurvey
Case Study: A 2-year-old Hispanic female, mother and grandmother present at the appointment, first child for mother, sixth grandchild for grandmother. Mother speaks English as primary language; grandmother speaks Spanish as primary language. Last well visit was at 18 months of age and was speaking 20 words total, about 10 in English and 10 in Spanish. Now, mother states that child has about 50 words, with some in English and some in Spanish.
Using APA format:
Apply a principle of human growth and development related to appropriate age group
Apply developmental theory related to age group
Discuss developmental milestones related to the age
Discuss developmental assessment tool related to the age
Apply cultural consideration and cultural assessment to presentation
The roles and responsibilities of managers and leaders
write 400?600 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas.
The roles and responsibilities of managers and leaders are closely intertwined and related; however, a manager is not necessarily a leader and a leader is not necessarily a manager. Discuss the following:
What do you think is the difference between a leader and a manager?
Would you prefer to be a great leader or a great manager?
What evidence can you provide in support of your choice?
What evidence might somebody else, who does not agree with you, provide to support his or her choice?
What could you tell somebody else to show that he or she is wrong?
APA Format
Given the fact that the employment of different types of power might influence a team member?s satisfaction, and thus his or her motivation to continue, in regards to your current industry and/or the culture of your current organization, write a reflection paper that considers the following:
? Describe leader power, follower motivation, and the aspects of effective followership.
? Provide an overview of influence and the major process and content motivational theories.
? Describe which motivational theory would be the most appropriate at your industry/organization.
? Describe the power types from the French and Raven power taxonomy that would fit best with that motivational theory.
? Are there any power types that should be avoided when employing that motivational theory?
Be sure to follow the guidelines below:
? Writing should include proper grammar, sentence structure, and writing mechanics.
? Organization should be logical.
? Your paper should be at least two pages in length.
please discuss your thoughts on the following topics with respect to your upcoming pediatric clinical experience:
? Importance of pediatric growth and development knowledge
? Differences in communicating with the child and family versus the adult client
? Importance of including culture and age-appropriate interventions in the care of the child
Your response must be at least 300 words in length.
Explain the management functions of planning, organizing, leading, and controlling in your own words. Also, explain how the functions work together in business.
Your response must be at least 300 words in length.
Welcome to Week 5, Discussion 1 Instructor Schneider/Valuable Intellectual Trait
Valuable Intellectual Traits
Though it has focused on arguments, this course is not merely designed to give skills and tools for creating arguments; it is designed to create critical thinkers. Critical thinking is not merely a set of tools, but a habit of mind based on carefully reasoning about what is true and how best to live. It is an approach to life based in careful thought (Vic Le vine, 2012). In other words, it is possible to use the lessons from this course to genuinely live better and smarter lives. This discussion is designed to explore some of the virtues of mind that one can develop as a result of developing the habit of critical thinking.
Prepare: In addition to using the readings and scenarios of this course, take a close look at the web pages associated with the Foundation for Critical Thinking website.
Reflect: Search within the website for the pages associated with the options below, and Reflect how each can help you to live a better life. Choose one of the four topics below and develop the ideas in the page into a plan for implementing it into your life more.
Write: Choose one of the topics below from the Critical Thinking Community website and address the prompts underneath.
Purpose, Point of View, and Decisions
Outline a problem that you currently face or have faced recently. Define the assumptions that you have about this issue. Explain your point of view, and outline the information that you have analyzed in relation to this problem. Finally, explain the implications that have arisen or will arise when you respond to this problem. How can critical thinking help you to address this problem in a healthier and more intelligent manner? (Here is a good example of such an approach: Steven Brookfiend on Critical Thinking [link to video: http://vimeo.com/65688214 ]).
Valuable Intellectual Traits
Of the valuable intellectual traits listed in the online readings from this week, identify three of them that you can further strengthen. Explain the traits, and then describe how you will attempt to implement actions in your life that will maximize those intellectual virtues. How can each of them make your life better? Will you be more likely to find truth by developing them?
Open-Minded Inquiry
Using the online reading ?Open-minded Inquiry,” identify what you consider to be the three most important attributes that one must have as he or she approaches problems. Explain why you think these attributes are the three most important, and describe examples from your own life, or from the lives of those you know, in which people failed to display those attributes. How will learning this virtue improve your life and relationships with others? Will it help you to find more truth?
Guided Response: Respond substantively to at least three of your classmates? posts in a way that furthers the conversation. For example, you might discuss what you learned from their musings and how you have learned from similar experiences. You might add to the understanding of the points they have raised. You might comment on the value of the intellectual traits they have discussed. You might discuss how these traits can help us to be more successful in our daily lives. You might comment on some aspect of the Chapter or any other resources you have used during this course as they may relate to the discussion. Enjoy.
Valuable Intellectual Traits
Though it has focused on arguments, this course is not merely designed to give skills and tools for creating arguments; it is designed to create critical thinkers. Critical thinking is not merely a set of tools, but a habit of mind based on carefully reasoning about what is true and how best to live. It is an approach to life based in careful thought (Vic Le vine, 2012). In other words, it is possible to use the lessons from this course to genuinely live better and smarter lives. This discussion is designed to explore some of the virtues of mind that one can develop as a result of developing the habit of critical thinking.
Prepare: In addition to using the readings and scenarios of this course, take a close look at the web pages associated with the Foundation for Critical Thinking website.
Reflect: Search within the website for the pages associated with the options below, and Reflect how each can help you to live a better life. Choose one of the four topics below and develop the ideas in the page into a plan for implementing it into your life more.
Write: Choose one of the topics below from the Critical Thinking Community website and address the prompts underneath.
Purpose, Point of View, and Decisions
Outline a problem that you currently face or have faced recently. Define the assumptions that you have about this issue. Explain your point of view, and outline the information that you have analyzed in relation to this problem. Finally, explain the implications that have arisen or will arise when you respond to this problem. How can critical thinking help you to address this problem in a healthier and more intelligent manner? (Here is a good example of such an approach: Steven Brookfiend on Critical Thinking [link to video: http://vimeo.com/65688214 ]).
CREATE A MULTIMEDIA PRESENTATION(AUDIO AND IMAGE/VIDEO) ABOUT ENTREPRENEUSHIP(FEMALE VOICE NEEDED)
PROJECT GOAL: Create a multimedia presentation in which you will present information about a career-interest area or field of study interest. In addition, write a reflective paragraph about the product and process.
For your presentation, include the following elements:
Select and use a presentation tool, such as PowerPoint or Prezi
For your content, YOUR CAREER FIELD IS ENTREPRENEURSHIP
Include a presentation title, your name as author, the date, and your course name/section number/session/year.(Just include title slide, information will be filled later)
After the title page of your presentation, Introduce your topic on a new slide – summarize the project’s topic
On a separate slide, describe your field of study or career interest(BUSINESS MANAGEMENT) – explain how the project’s topic relates to your discipline or career interest
Provide cited facts about potential salary, work conditions, type of activities included, or other details you have selected, using four (4) or more varied sources.
Provide at least four (4) source citations and at least two (2) of the sources must be scholarly sources from the APUS library. Do not include generic web sources such as Wikipedia or About.com(sources are attached, just find 2 more sources)
Include a Reference (Works Cited, Bibliography) page/slide at the end of your presentation.
In addition to an audio-narrated presentation, include at least two (2) more different media forms that enhance your presentation: images, graphics, animation, videos, or audio.
Write a 5-8 sentence paragraph reflecting on the finished product and overall process. Your paragraph is to be included in the presentation.
Include enough slides to fully develop your presentation.
Source Organization Worksheet
Sherifat Egberongbe
Course: COLL100
Instructor: Heather Marnell
Project Name:
*****
Article Title: Becoming an entrepreneur: How to start a small business.
Article Author: Hormozi, A. M.
Database or Web URL: http://search.proquest.com/docview/233230743?accountid=8289
Date Retrieved:
Source?s Publication Date: 2004
Publishing Information: International Journal of Management
Source Summary: This article provides the guidelines on starting a small business. It covers various tools that helps entrepreneurs become successful, from financials to human resources and vendor relationships.
*****
Article Title: Professionals becoming entrepreneurs.
Article Author: Waters, C.
Database or Web URL:
http://search.proquest.com.ezproxy2.apus.edu/docview/1783740309?accountid=8289
Date Retrieved: Dec 22, 2016
Source?s Publication Date: Apr 25, 2016
Publishing Information: The Age
Source Summary: This article explains how running a small business to compliment the main source of income is no longer frowned upon in the corporate world. This drastically differs from the original definition of entrepreneurship which was seen as an all or nothing concept.
*****
Article Title: Becoming an entrepreneur.
Article Author: Cooper, M.
Database or Web URL: http://search.proquest.com.ezproxy2.apus.edu/docview/232073772?accountid=8289
Date Retrieved: Dec 19, 2016
Source?s Publication Date: 2005
Publishing Information: Canadian Nurses Association
Source Summary: This article defines the importance of the business name, how it should convey strength and positivity whenever and wherever it is seen or heard.
*****
Article Title: What makes a die-hard entrepreneur? Beyond the ’employee or entrepreneur’ dichotomy.
Article Author: Burke, A. E., FitzRoy, F. R., & Nolan, M. A
Database or Web URL: http://dx.doi.org.ezproxy2.apus.edu/10.1007/s11187-007-9086-6
Date Retrieved: Dec 22, 2016
Source?s Publication Date: 2008
Publishing Information: Small Business Economics Magazine Vol 31, No 2
Source Summary: This explains the growth of a business and how it is widely considered to be a measure of success for entrepreneurial businesses. Data indicate that there are systematic differences between minority and nonminority-owned firms with respect to growth of the business.
*****
Article Title: Applying for a Business License
Article Author: City of Atlanta
Database or Web URL: http://www.atlantaga.gov/index.aspx?page=987
Date Retrieved: Dec 22, 2016
Source?s Publication Date: N/A
Publishing Information:
Source Summary: Describes the steps and fees involved in obtaining a business license in the state of Georgia. It also contains links to several crucial permits for imports and exports.