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gb530 unit 6 discussions

Question
	
Discussion 1 – Ensuring quality throughout the Marketing
Mix

Introduction: Marketers must constantly
look for ways to build relationships and to earn trust.

This Newsweek Video case is an interview with
Wally Amos. His interview responses offer insights into the importance of
quality throughout the entire organization

About Wally Amos:

More than 150 million Americans have heard of
Wally Amos. His fame is grounded in quality, substance and a positive attitude.
His most recent project is working with his wife Christine Harris-Amos who
created Chip & Cookie, two dolls fashioned in the image of “boy and girl
chocolate chip cookies.” Once again Amos is in the kitchen baking cookies in
the Chip & Cookie retail store located, on Oahu, in Kailua Town, Hawaii.

In 1975, long before there were “food
personalities” like Emeril Lagasse, Paul Newman and Nigella Lawson, Amos came
up with the idea that he could sell his cookies as an entertainment personality
–a gourmet chocolate chip cookie. Borrowing $25,000 from friends, Amos opened
the first freestanding store, on Sunset Boulevard, in Hollywood, CA, that sold
only cookies: The Famous Amos Chocolate Chip Cookie. Soon the entrepreneur
became a national personality renowned not only for his cookies but for his
ebullient and outgoing persona as well.

In 1985, a series of events began that led
the company to change hands. It is now owned by the Kellogg Company. Amos
eventually returned to baked goods through Uncle Wally’s Muffin Company.

Asserting that being famous only meant that
lots of people knew who he was; Wally Amos always wanted to use his wide
recognition as a means to draw attention to an important cause. That cause
became literacy. Wally dedicated his efforts to Literacy Volunteers of America
where he served as their National Spokesperson from 1979 to 2002. As a literary
advocate, Wally uses his well-known name to support educational causes and
serves on the Boards of the National Center for Family Literacy, Read to Me
International, and Communities in Schools, in addition to many others. In 2005,
Wally Amos and his wife, Christine, founded the Chip & Cookie Read Aloud
Foundation, a publicly supported 501(c) (3) organization, to promote reading
aloud to children.

Assignment: answer the following question:

·
How can marketers ensure quality throughout
all of the Marketing Mix?

·
How do you go about monitoring the
environment to ensure you are adapting to changes needs/desires of your
customer base?

·
How do you ensure quality throughout the
Product Life Cycle?

·
Within your response, include a relevant
sentence or two quotes from our Kotler and Keller Marketing Management text to
support your view.

Click to watch the video. ()

Reminder

Respond to at least two colleagues’ postings

Discussion 2 - Marketing Current Events
Discussions

Unit 6 Topic: Communicating Value

Key to effective marketing management in a
global context is keeping up with current events. As outlined in Unit 1, you
need to find a current event topic that interests you and relates to the
material we are discussing. You can find an article from the Internet, the
Webliography, Kaplan Library or any other reliable source. Remember that
Wikipedia is NOT considered a credible source. NOTE: The article you find must
have been written within the past 90 days. Check the Extra! Extra! tab as a
starting point for your research.

ID:
GB530-06-07-D

	

IN MARKETING THE IDENTIFICATION

Question
	) In marketing, the identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________. (Points : 6) segmentation integration disintermediation cross-selling customization 2. (TCO A) Marketers at ACME Inc. believe in putting their customers ahead of everything else. Their products are carefully designed to meet customer requirements and the entire focus is on achieving customer satisfaction. ACME Inc., follows the ________ conceptin doing business. (Points : 6) production product selling marketing social responsibility 3. (TCO A) For a company, Mission statements are at their best when they reflect a ________. (Points : 6) market strength competency vision value 4. (TCO C) Which of the following statements is true of marketing plans? (Points : 6) They can be independently developed without worrying about other functional areas. They provide direction and focus for a brand, product, or company. They are usually profit-oriented. They are of limited use to non-profit organizations. They are typically five-year plans and they lay out the strategies required to achieve targets in those five years.	

BEH 225 WEEK 5 DQ 2

Question
	Discussion Question 2?Post your response to these questions: Using the table on p. 421 of your text, what defense mechanisms have you noticed in the people around you? What do you see as the advantages and disadvantages of these defense mechanisms?	

Peyton Department Store_Master Budget

Question
	
Developing a Master
Budget

for a Merchandising Organization

Peyton Department Store prepares budgets quarterly. The following information
is available for use in planning the second quarter budgets for 2010.
Cash dividends of
$17,000 are declared during the third month of each quarter and are paid during
the first month of the following quarter.
 Operating expenses, except insurance, rent,
and depreciation are paid as incurred. Rent is paid during the following month.
The prepaid insurance is for five more months.
 Cost of goods sold is equal to 50 percent of
sales. Ending inventories are sufficient for 120 percent of the next month's
sales. Purchases during any given month are paid in full during the following
month. 
All sales are on
account, with 50 percent collected during the month of sale, 40 percent during
the next month, and 10 percent during the month thereafter.








 Money can be borrowed and repaid in multiples
of $1,000 at an interest rate of 12 percent per year. The company desires a
minimum cash balance of $2,000 on the first of each month. At the time the
principal is repaid, interest is paid on the portion of principal that is
repaid. All borrowing is at the beginning of the month, and all repayment is at
the end of the month. Money is never repaid at the end of the month it is
borrowed.







	
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“Why college education is important to me”

Question
	

“Why college education is important to me”
1. Support your essay with your motivations, dreams, goals and aspirations, inspiration, plans, reasons, rationalizations, quotes, anecdotes, research.
2. Employ correct rules of sentence composition, grammar, and mechanics of style.
3. Use at least two references. Each reference must use a quoted passage and be appropriately cited to avoid plagiarism.
4. Include a bibliography at the end of the essay.
5. Turn in at least two full pages or up to three pages of writing, 12-pt. Times Roman, double-spaced.
6. Pay attention to spelling, grammar, and punctuation.
7. Use this basic outline:
a. Introduction
b. Body Paragraph 1
c. Body Paragraph 2
d. Body Paragraph 3
e. Conclusion
f. Bibliography
	

On March 31, 2011, the Herzog Company purchased a factory complete with machinery and equipment.

Question
	
On March 31, 2011, the Herzog Company purchased a
factory complete with machinery and equipment.
The allocation of the total purchase price of $1,000,000 to the various
types of assets along with estimated useful lives and residual values are as
follows:


 

 

 
Assets
 
 

 
Cost
 
 

 
Estimated Residual Value
 
 

 
Estimated Useful Life in Years
 

 

 

 
Land
 
 

 
100,000
 
 

 
N/A
 
 

 
N/A
 

 

 

 
building
 
 

 
500,000
 
 

 
none
 
 

 
25
 

 

 

 
Machinery
 
 

 
240,000
 
 

 
10% of cost
 
 

 
8
 

 

 

 
Equipment
 
 

 
160,000
 
 

 
13,000
 
 

 
6
 

 

 

 
Total
 
 

 
1,000,000
 
 

 
 
 
 

 
 
 





On June 28,2012, machinery included in the March 31,
2011, purchase that cos $100,000 was sold for $80,000. Herzog uses the
straight-line depreciation method for buildings and machinery and the
sum-of-the-years’-digits method for equipment.
Partial-year depreciation is calculated based on the number of months an
asset is in service.

Required:

1. Compare
depreciation expense on the building, machinery, and equipment for 2011.

2. Prepare
journal entries to record (1) depreciation on the machinery sold on June
29,2012, and (2) the sale of machinery.

3. Compute
depreciation expense on the building, remaining machinery, and equipment for
2012.



	

ACC – Parent Inc. is contemplating a tender offer to acquire 80% of Subsidiary Corporation’s

Question
	
Parent Inc. is contemplating a tender offer to acquire 80% of Subsidiary Corporation's common stock. Subsidiary's shares are currently quoted on the New York Stock Exchange at $85 per share. In order to have a reasonable chance of the tender offer attracting 80% of Subsidiary's stock, Parent believes it will have to offer at least $105 per share. If the tender offer is made and is successful, the purchase will be consummated on January 1, 2013.
A typical part of the planning of a proposed business combination is the preparation of projected or pro forma consolidated financial statements. As a member of Parent's accounting group, you have been asked to prepare the pro forma 2013 consolidated financial statements for Parent and Subsidiary assuming that 80% of Subsidiary's stock is acquired at a price of $105 per share. To support your computations, Martha Franklin, the chairperson of Parent's acquisitions committee, has provided you with the projected 2013 financial statements for Subsidiary. (The projected financial statements for Subsidiary and several other companies were prepared earlier for the acquisition committee's use in targeting a company for acquisition.) The projected financial statements for Subsidiary for 2013 and Parent's actual 2012 financial statements are presented in Table 1.
Assumptions
1.Sales will increase by 10% in 2013.
2.All sales will be on account.
3.Accounts receivable will be 5% lower on December 31, 2013, than on December 31, 2012.
4.Cost of goods sold will increase by 9% in 2013.
5.All purchases of merchandise will be on account.
6.Accounts payable are expected to be $50,500 on December 31, 2013.
7.Inventory will be 3% higher on December 31, 2013, than on December 31, 2012.
8.Straight-line depreciation is used for all fixed assets.
9.No fixed assets will be disposed of during 2013. The annual depreciation on existing assets is $40,000 per year.
10.Equipment will be purchased on January 1, 2013, for $48,000 cash. The equipment will have an estimated life of 10 years, with no salvage value.
11.Operating expenses, other than depreciation, will increase by 14% in 2013.
12.All operating expenses, other than depreciation, will be paid in cash.
13.Parent's income tax rate is 40%, and taxes are paid in cash in four equal payments. Payments will be made on the 15th of April, June, September, and December. For simplicity, assume taxable income equals financial reporting income before taxes.
14.Parent will continue the $2.50 per share annual cash dividend on its common stock.
15.If the tender offer is successful, Parent will finance the acquisition by issuing $170,000 of 6% nonconvertible bonds at par on January 1, 2013. The bonds would first pay interest on July 1, 2013, and would pay interest semiannually thereafter each January 1 and July 1 until maturity on January 1, 2023.
16.The acquisition will be accounted for as a purchase and Parent will account for the investment using the equity method. Although most of the legal work related to the acquisition will be handled by Parent's staff attorney, direct costs to prepare and process the tender offer will total $2,000 and will be paid in cash by Parent in 2013.
As of January 1, 2013, all of Subsidiary's assets and liabilities are fairly valued except for machinery with a book value of $8,000, an estimated fair value of $9,500, and a 5-year remaining useful life. Assume that straight-line depreciation is used to amortize any revaluation increment.
No transactions between these companies occurred prior to 2013. Regardless of whether they combine, Parent plans to buy $50,000 of merchandise from Subsidiary in 2013 and will have $3,600 of these purchases remaining in inventory on December 31, 2013. In addition, Subsidiary is expected to buy $2,400 of merchandise from Parent in 2013 and to have $495 of these purchases in inventory on December 31, 2013. Parent and Subsidiary price their products to yield a 65% and 80% markup on cost, respectively.
Parent intends to use three financial yardsticks to determine the financial attractiveness of the combination. First, Parent wishes to acquire Subsidiary Corporation only if 2013 consolidated earnings per share will be at least as high as the earnings per share Parent would report if no combination takes place. Second, Parent will consider the proposed combination unattractive if it will cause the consolidated current ratio to fall below two to one. Third, return on average stockholders' equity must remain above 20% for the combined entity.
If the financial yardsticks described above and the nonfinancial aspects of the combination are appealing, then the tender offer will be made. On the other hand, if these objectives are not met, the acquisition will either be restructured or abandoned.
Subsidiary Corporation Projected Financial Statements for 2013
Parent 2012 Actual Subsidiary 2013 Projected
Sales $800,000 $100,000
Cost of goods sold (485,000) (55,000)
Operating expenses (219,000) (10,000)
	

Eco550 assignment

Question
	Imagine that you work for the maker of a leading brand of low-calorie microwavable food that
estimates the following demand equation for its product using data from 26 supermarkets around
the country for the month of April.
For a refresher on independent and dependent variables, please go to Sophia’s Website and
review the Independent and Dependent Variables tutorial, located
at http://www.sophia.org/tutorials/independent-and-dependent-variables--3.
Note:
data necessary for you to complete this assignment.
The following is a regression equation. Standard errors are in parentheses for the demand for
widgets.
QD
=
- 5200 - 42P + 20PX + 5.2I + .20A + .25M
(2.002) (17.5) (6.2) (2.5) (0.09) (0.21)
R2 = 0.55
n = 26
F = 4.88
Your supervisor has asked you to compute the elasticities for each independent variable. Assume
the following values for the independent variables:
Q
=
Quantity demanded
P (in cents)
=
Price of the product = 500
PX (in cents) =
Price of leading competitor’s product = 600
I (in dollars)
=
Per capita income of the standard metropolitan statistical area
(SMSA) in which the supermarkets are located = 5,500
A (in dollars) =
Monthly advertising expenditures = 10,000
M
=
Number of microwave ovens sold in the SMSA in which the
supermarkets are located = 5,000

Write a four to six (4-6) page paper in which you:
1- Compute the elasticities for each independent variable. Note: Write down all of your
calculations.
2- Determine the implications for each of the computed elasticities for the business in terms
of short-term and long-term pricing strategies. Provide a rationale in which you cite your
results.
3- Recommend whether you believe that this firm should or should not cut its price to
increase its market share. Provide support for your recommendation.

4Assume that all the factors affecting demand in this model remain the same, but that the
price has changed. Further assume that the price changes are 100, 200, 300, 400, 500, 600
dollars.
1.1.
Plot the demand curve for the firm.
1.2.
Plot the corresponding supply curve on the same graph using the
supply function Q = 5200 + 45P with the same prices.
1.3.
Determine the equilibrium price and quantity.
1.4.
Outline the significant factors that could cause changes in supply
and demand for the product. Determine the primary manner in which both
the short-term and the long-term changes in market conditions could
impact the demand for, and the supply, of the product.
5Indicate the crucial factors that could cause rightward shifts and leftward shifts of the
demand and supply curves.
Note:
Use at least three (3) quality academic resources in this assignment. Note: Wikipedia does not
qualify as an academic resource.	

Maple, Inc. manufactures syrup

Question
	
Maple, Inc. manufactures syrup that goes through three processing stages prior to completion. Information on work in the first department, Blending, is given below for August:

Production data:
Pounds in process, August 1; materials 100% complete; conversion 70% complete 3,000
Pounds started into production during August 85,000
Pounds completed and transferred out ?
Pounds in process, August 31; materials 80% complete; conversion 30% complete 6,000
Cost data:
Work in process inventory, August 1:
Materials cost $900
Conversion cost $5,900
Cost added during May:
Materials cost $151,000
Conversion cost $161,700

The company uses the weighted-average method.

Submit an Excel document which each tab labeled by item number in good form that demonstrates the following:
Compute the equivalent units of production.
Compute the costs per equivalent unit for the month.
Determine the cost of ending work in process inventory and of the units transferred out to the next department.
Prepare a cost reconciliation schedule for the month.	

discussions

Question
	
Question 1

What is the Value Proposition that
your company or organization offers to solve customer problems and satisfy
their needs? Your response should address value proposition items to include a
distinct mix of elements catering to a customer segment’s needs. Values may be
quantitative, such as price or speed of service, or qualitative, such as design
or customer experience. Please respond with one paragraph.

Question 2

What are the Customer Segments that
your company or organization serves? Your response should address customer
segment items to include the needs and wants of customers, distribution
channels, types of relationships, different profitabilities, and the customers'
willingness to pay. Please respond with one paragraph.

Answer: We
serve large manufacturing companies.

Question 3

What Channels does your company or
organization utilize for communication, distribution, and sales? Your response
should address some or all of the five distinct channel phases which include
awareness, evaluation, purchase, delivery, and after sales. Please respond with
one paragraph.

Answer: 

Question 4

What are the Customer Relationships
that your company or organization plans to establish with its customer
segments? Your response should address customer relationships that may include
customer acquisition, customer retention, and upselling. Please respond with
one paragraph.

Answer:

Question 5

What are the Revenue Streams that your
company or organization will generate? Your response should address at least
one of the following transaction revenues resulting from one-time customer
payments or recurring revenues resulting from ongoing payments. Please respond
with one paragraph.

Answer :

Question 6

What are the Key Partnerships that
your company or organization utilizes? Your response should describe the
company or organization’s network of suppliers and partners. Examples of
partnerships include strategic alliances, co-opetition, joint ventures, and
buyer-supplier relationships. Please respond with one paragraph.

Answer for Question 6

Question 7

What Key Resources are required to
make the business model work? Your response should address key resources that
can be physical, financial, intellectual, and/or human. Please respond with one
paragraph.

Answer for Question 7



Question 8

What are the Key Activities your
company or organization must perform? Your response should describe the most
important activities a company must perform to operate successfully. Key
activities will differ depending on type of business. These activities may be
outsourced or completed within the organization. Please respond with one
paragraph.

Answer for Question 8

Question 9

What is the Cost Structure of your
company or organization? Your response should describe all costs incurred to
operate the business model. Two types of cost structures are cost-driven and
value-driven; many business models fall somewhere in between these two models.
Please respond with one paragraph.

Answer for Question 9