Read the case study titled “Revitalizing a Brand” , located in the online course shell. Use the Internet or Strayer databases to research the branding and communication s trategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study. Write a four to six (4 - 6) page paper in which you: 1. D escribe the current marketing communication, identi t y, and brand positi on of Plaza Home Health Services . 2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services. 3. Assess the importance of benchmarking i n Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position). 4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response. 5. Use at least five (5) quality acade mic resources. Note: Wikipedia and other Websites do not qualify as academic resources.
