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Examine the importance of developing a solid marketing plan

Read the article titled “30 Tips on Using Social Media for Competitive Analysis”, located (https://smallbusiness.yahoo.com/advisor/30-tips-using-social-media-competitive-analysis-134309477.html). Next, select the top-three (3) tips that you would use to conduct social media competitive analysis for a small company of your choice. Explain your rationale.

Examine the importance of developing a solid marketing plan in executing social media marketing activities within a company. Provide an example showing such importance to support your response.

Examine the marketing research process

Case Study : Revitalizing a Brand

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.

Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.

Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).

Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services.

Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.

Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date.

The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Examine the marketing research process and market segmentation strategies in the health care industry.

Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.

Explain how branding strategies apply to the health care market for existing and new products.

Determine the marketing communications strategy used in health care services.

Use technology and information resources to research issues in health services strategic marketing.

Write clearly and concisely about health services strategic marketing using proper writing mechanics.

Comparative advantage theory and absolute advantage theory

What is ethics in International Business? Elaborate with suitable examples the ethical issues in international business such as employment practices, Human rights, Environmental pollution and corruptions.

Elaborate the Comparative advantage theory and the Absolute advantage theory

Discuss how intel changed ingredient-marketing history

Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns? Evaluate Intel’s more recent marketing efforts. Did they lose something by dropping the “Intel Inside” tagline or not?

Analyze the ritz-carlton process of conducting research

From the first case study, analyze The Ritz-Carlton process of conducting research. Next, justify its effectiveness in the category of industry, market, competition, and company. Provide at least two examples to support your response.

Compare and contrast three to five ways in which how research conducted for an existing company such as The Ritz-Carlton can differ from the type of research that is needed for a new prelaunch venture. Support your response.

Identification and analysis of environmental factors

Oxfam’s: Real Choice

Write a report on Oxfam’s: Real Choice. Your report should be in 1500 Words. Mention the proper sources.

Report should be divided in tasks. Include the below given points in your report.

Task 1. Marketing Philosophy at Oxfam New Zealand.

Task 2. Identification and analysis of environmental factors affecting Oxfam New Zealand’s marketing decision.

Task 3. Information impacting marketing decision making for Oxfam.

Task 4. Key elements affecting buyer behavior in relation to Oxfam NZ.

Task 5. Segmentation, targeting and positioning for marketing decision.

Task 6. Oxfam NZ organization structure.

Task 7. Oxfam marketing style and implementation.

Leadership styles in management

Difference between direct and database marketing

1. Explain the difference between direct and database marketing using examples to illustrate.

2. Outline the factors have driven the resurgence of direct marketing in recent years and use examples to illustrate.

Effective types of pricing strategies and objectives

• Go to the Interbrand Website, located athttp://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx, and make a list on the top 13 best global brands. Be prepared to discuss.

• Use the Internet or the Strayer Library to research articles on local, international, and global brands. Be prepared to discuss.

• View the PowerPoint presentation, titled “Global Pricing”, located at http://www.slideshare.net/kvarun/global-pricing, or use the Internet or the Strayer Library to research articles on a global company, taking note of its pricing strategy. Be prepared to discuss.

DQ 1- “Global Brands” Please respond to the following:

• Each year, the interbrand consultancy compiles a ranking of global brands. From the first e-Activity, compare the top 13 best global brands to the top 13 best global brands for 2010, which are shown in Table 10-2 of your textbook. Select one (1) brand that interests you, and speculate on the main reasons why the rank of this brand you selected changed or did not change.

• From the second e-Activity, select one (1) local brand, one (1) international brand, and one global brand. Compare and contrast the key differences of the products of the three (3) brands you selected, and give your opinion on why they are categorized as local, international, and global.

DQ 2- “Pricing Strategies/Dumping” Please respond to the following:

• Suggest three (3) of the most effective types of pricing strategies and objectives available to global marketers. Provide an example or a scenario of the manner in which each pricing strategy is best used.

• From the third e-Activity, analyze the key reasons why the global company that you chose uses the pricing strategy you identified. Suggest another type of pricing strategy that is more feasible and / or efficient for this company. Provide a rationale to support your suggestion.

Importance of leadership roles-corporate greening

Assessment task: Requires the writing of an academic essay. The essay should be an ‘argumentative essay’, and must therefore contain an argument that is used as the structuring element of the paper. The assignment is based on a discussion piece that highlights a number of points such as the importance of leadership roles relating to corporate greening in creating the sustainable future for the organisation. Students are expected to engage in extensive research within the academic literature relating to leadership and governance.