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Discuss the ethical issues involved in advertising

Discuss the ethical issues involved in advertising. Should advertising be regulated more or less? Is there a reasonable place to draw a line on the appropriateness of content, or the target market? Explain. Do you think advertising agencies “rationalize” their actions?

Investment Management

Details below:

The News & Article discussion forum requires the student to find a current and relevant news and/or article on the required topics. Students are expected to participate in each discussion at least 3 days per module week, beginning no later than day 4 of a given module week. Minimum posting participation requires students to post at least 2 times, other than their own initial responses to the thread. Participation is defined as the quality, frequency, and distribution of responses throughout the week.

Relevant topics restricted to:

News/article discussing how stock market values or particular stocks value was impacted by earnings change or other fundamental changes in the firm such as economic outlook.
News/article discussing an element of behavioral finance and one of the behaviors described.
News/article discussing market changes that uses technical analysis to describe the market changes.
Required elements (a minimum of 150 words with APA format):

Find a news/article related to one of the given topics.
Write a summary of the news/article with the reference source.
Explain how the news/article is relevant to the chosen topic.
Discuss how you would apply or transfer what you have learned from the news/article to a real-world situation or your own personal/professional experience.
Respond to at least two of your classmates

Describe primary features and benefits of kold machine

WSJ Article: Keurig’s Kelley Bets Big on Soda Maker

Please read the WSJ article posted and respond to the following questions; your file should meet the formatting requirements outlined in the syllabus.

Make sure to be be thorough in your responses; partial/incomplete responses receive no credit.

QUESTIONS:

1. Briefly describe the primary features and their respective benefits of the Kold machine.

2. What consumer trends or other factors in the external marketing environment would seem to support the potential success of the Kold? Which of these factors may contribute to its lack of success?

3. Provide at least three reasons why Keurig would be motivated to develop new products beyond its traditional coffee machine.

4. Describe at least two consumer profiles that you believe would be most likely to adopt the Kold. For each, suggest at least one marketing strategy that Keurig could implement to promote adoption.

Explain the nature and value of a market focus strategy

Qualities of Long-Term Objectives

· What distinguishes a good objective from a bad one?

· What qualities of an objective improve its chances of being attained?

· Describe the five qualities of long-term corporate objectives that make them especially useful to strategic managers.

· Explain the generic strategies of low-cost leadership, differentiation, and focus.

Business Strategy

· Determine why a business would choose a low-cost, differentiation, or speed-based strategy.

· Explain the nature and value of a market focus strategy.

· Illustrate how a firm can pursue both low-cost and differentiation strategies.

Describe the seven ps of the service organisation

The purpose of this task is for students to critically evaluate a current organisation’s application of the extended marketing mix and provide strategic recommendations for identifiable service gaps. Students will analyse and describe the seven (7) Ps of the service organisation. Students will then identify some potential issues with the service quality using the Conceptual model of service quality and provide recommendations on how the service may improve.

Students are to work in groups of three.

Students need to select Hilton Hotels Products and Services to analyse. For the selected organisations, students must:• Have either experienced service from them recently (in the last three (3) months), or be able to visit a store or branch (if it is an online service, you need to be able to make an enquiry) before commencing the report.• Be able to access their website and find at least three pieces of promotional material easily.• Be able to identify at least three direct competitors.• Clearly determine who the target market is for the organisation.

Report should contain all the sections outlined in the marking guide, which is located towards the end of this course description. It is recommended that students complete the: executive summary, introduction and summary last.

What will be the goals of counseling and what intervention strategies are used to accomplish those goals?

Write a 750-1,000-word analysis of the case study using a psychoanalytic theory approach. Include the following in your analysis.

1. What will be the goals of counseling and what intervention strategies are used to accomplish those goals?
2. Is your theory designed for short- or long-term counseling?
3. What will be the counselor’s role with this client?
4. What is the client’s role in counseling?
5. For what population(s) is this theory most appropriate? How does this theory address the social and cultural needs of the client?
6. What additional information might be helpful to know about this case?
7. What may be a risk in using this approach?

Include at least three scholarly references in your paper.

Each response to the assignment prompts should be addressed under a separate heading in your paper. Refer to “APA Headings and Seriation,”

Get Solution Develop your pricing and promotional strategy

Marketing plan for the V Fusion + Energy product line. Incorporate your instructor’s feedback from Week 3 into this final submission.

Complete the following for your marketing plan:

Outline your product, branding, and packaging strategy.

Discussed how you will differentiate yourself against the competition, and explained how the firm may expand upon its product line in the future.

Develop your distribution strategy for the product. What retail outlets will sell your new product? How will you manage your supply chain?

Develop your pricing and promotional strategy. How will it focus on your target market?

Define Integrated Marketing Communications. How will you provide clarity and consistency across multiple mediums to maximize the communicative impact?

How will diversity help small organization compete globally

1. evaluate the challenges and effects of diversity in researched small U.S. multinational organizations;

2. analyze levels of diversity within several companies in multiple industries;

3. construct a body of evidence from the project research;

4. apply what is learned in interviews towards agreeing with or refuting project research;

5. assess the varying degree of diversity as it relates to organizational performance; and

6. propose a conclusion that answers all the questions raised during project inception.

Proposed Title: The Challenges and Effects of Diversity in a Small U.S. Multinational  Organization

Description

This will be a research project exploring the question: What are the challenges of diversity in a small U.S. organization that does business overseas and how does diversity effect overall organizational performance?

Specific questions that will be addressed in the study are:

1. What is diversity in the workplace?

2. How will diversity help a small organization compete globally?

3. How does diversity affect employee recruitment in a small multinational organization?

4. How does a small multinational organization create workplace diversity?

5. How does a small multinational organization gauge the success of its diversity program?

6. How does a small multinational organization manage global diversity?

7. How will diversity in a small multinational organization affect its overall performance?

The Final paper must be 35-40 pages in length.APA style.

Resturants

Report Format: APA

 

Deliverable Length: 3 pages not including title page, abstract & reference page

 

 

 

EXAM OBJECTIVE:

 

Utilizing the 3 elements (Service, Cuisine & Atmosphere) of the dining experience create a report that includes the following:

 

 

 

·       Summary of the actual restaurant concept to include the type style and facility, service style, cuisine and atmosphere elements.

 

 

 

·       Explanation of the differences between the types (Fine Dining, Quick Service, Casual and Upscale Casual) of restaurants and their main characteristics.

 

 

 

·       Describe in detail with many examples what aspects you would change to create the new dining type.

 

 

 

·       Include graphics to emphasize the design elements such as decor, uniforms, tabletops…

 

 

 

RESTAURANT #1

 

How would you change this restaurant from fine dining to quick service?

 

 

 

Name of Restaurant: Spiaggia  http://www.spiaggiarestaurant.com/

 

 

 

RESTAURANT #2

 

How would you change this restaurant from fastcasual dining to upscale casual dining?

 

 

 

Name of Restaurant: Penny’s Noodle Shop  http://pennysnoodleshop.com/

Create an Excel spreadsheet that can be used to calculate your grade in this class.

1. Basic Excel Operation:

 

Create an Excel spreadsheet that can be used to calculate your grade in this class. The spreadsheet should include the weights of each graded assignment, your grade in each assignment, and your final grade. To use this for your benefit you may want to design it so that it can be used to calculate your interim grade before you have all the grades.
Use a new sheet called “Grade Calculator” in the same Excel file that you are submitting for this assignment.
After this week you will receive the solution from your professor and you will be able to use your solution or our solution for future classes.

 

 

 

2. Basic Descriptive statistics

 

 

 

A quality characteristic of interest for a tea-bag-filling process is the weight of the tea in the individual bags.  If the bags are under filled, two problems arise.  First, customers may not be able to brew the tea to be as strong as they wish.  Second, the company may be in violation of the truth-in-labeling laws.  In this example, the label weight on the package indicates that, on average, there are 5.5 grams of tea in a bag.  If the average amount of tea in a bag exceeds the label weight, the company is giving away product.  Getting an exact amount of tea in a bag is problematic because of variation in the temperature and humidity inside the factory, differences in the density of the tea, and the extremely fast filling operation of the machine (approximately 170 bags a minute).  The following table provides the weight in grams of a sample of 50 bags produced in one hour by a single machine:

 

 

 

5.85	5.74	5.42	5.44	5.53	5.37	5.54	5.45	5.52	5.41
5.57	5.5	5.53	5.54	5.55	5.61	5.66	5.48	5.64	5.51
5.67	5.42	5.49	5.61	5.53	5.42	5.56	5.3	5.49	5.55
5.67	5.53	5.42	5.58	5.59	5.5	5.38	5.5	5.53	5.58
5.69	5.47	5.43	5.25	5.56	5.62	5.5	5.56	5.61	5.38

 

 

 

1. Compute the arithmetic mean and median.
2. Compute the first quartile and third quartile.
3. Compute the range, interquartile range, variance, standard deviation, and coefficient of variation.

    

   Parts d and e are your chance to show your understanding.  You are a consultant brought in by the company and given the sample.  What are your recommendations to the company, based on your reading for this week?

    

4. Interpret the measures of central tendency within the context of this problem.  Why should the company producing the tea bags be concerned about the central tendency?
5. Interpret the measures of variation within the context of this problem.  Why should the company producing the tea bags be concerned about variation?

    

   3. Built In Excel Functions

   Review Excel help files (and other sources if you wish) and explain in your own words:

 

1. The difference between the functions QUARTILE.INC() and QUARTILE.EXC(). Which of the two will you get if you use QUARTILE()?
2. The difference between STDEV.P() and STDEV.S() and the difference between VAR.P() and VAR.S().
3. What is the Excel function COVARIANCE (This has two forms: COVARIANCE.P() and COVARIANCE.S())?
4. How will you calculate Coefficient of Variation of one sample using Excel?

 

 

 

4.  Frequency Distribution

 

 

 

According to Zillow.com, here is a list of the prices of the property sold (in thousands) in Washington, DC June 29 – 30, 2016.  Use Excel’s capability (=FREQUENCY()) to create a frequency distribution using 5 bins.

 

 

 

316	680	292	440	1860	2333	1775	844	843	785
265	1315	765	368	763	536	466	1261	1875	1113
299	205	830	1618	1451	625	1473	2093	449	1879
869	920	1700	2450	1460	1562	1380	888	1750	495
240	2250	1420	785	1556	949	1435	1475	945	645

 

 

 

Hint: To score the full points for this question, set it up so that Excel calculate the bins for you. This way if you change the data the bins are changed automatically.

 

 

 

 

 

5.  Histogram, bar chart, and pie chart

 

Use the house price data and the bins data from problem 4 to create:

 

1. A histogram using the data analysis tool.
2. A bar chart
3. A pie chart