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Nineteen Eighty-Four The Quintessential Negative Utopia

Nineteen Eighty-Four The Quintessential Negative Utopia

Nineteen Eighty-Four: The Quintessential Negative Utopia

(Or How to become really depressed about the future of the human condition in 267 pages or less.)

1984 is George Orwell’s arguably his most famous novel, and it remains one of the most powerful warnings ever made against the dangers of a totalitarian society. George Orwell was primarily a political novelist as a result of his life experiences. In Spain, Germany, and Russia, Orwell had seen for himself the peril of absolute political authority in an age of advanced technology; he illustrated that peril harshly in 1984.

Orwell’s book could be considered the most acknowledged in the genre of the negative utopian novel. The mood of the novel aims to portray a pessimistic future. This prospect is to show the worst human society imaginable and to convince readers to avoid any path that might lead toward societal degradation. Orwell’s world of post-atomic dictatorship, in which every individual is ceaselessly monitored through the telescreen seemed just possible enough to terrify. When Orwell postulated such a society it was only 35 years into the future that made the horror depicted by the novel seem more relevant and real.

While the year 1984 has long since come and gone it is more than obvious that the world Orwell describes has not materialized. But the message of 1984 remains relevant enough to frighten, and accurate enough to feel possible. War is used as a device for political manipulation on television—a concept presented strikingly in the recent film Wag the Dog. The governmental forces have historical records rewritten to match the political ideology of the ruling Party. This is a technique has been used by the Soviet Union and is still all too common in some parts of the world. The warning remains significant: the world has not completely escaped from the dangers Orwell describes.

The novel is based on the experiences of Winston Smith, an insignificant member of the ruling Party in London, in the nation of Oceania. Everywhere Winston goes, even his own home, he is watched through telescreens, and everywhere he looks he sees the face of the Party’s omniscient leader, a figure known only as Big Brother. The Party controls everything from history to language. The Party is currently forcing the implementation of an invented language called Newspeak, which attempts to prevent political rebellion by eliminating all words related to it. Even thinking rebellious thoughts is illegal. Thought crime is the worst crime of all.

One of the most convincing aspects of 1984 is Orwell’s understanding of the roles that thought and language play in rebellion and control. In Newspeak, Orwell postulates a language that will make rebellion impossible, because the words to conceive of it will cease to exist. With doublethink—the ability to hold two contradictory ideas in one’s head simultaneously and believe in them both—Orwell conceives of a mental mechanism that explains people’s willingness to accept control over their memories and their past. Doublethink is crucial to the Party’s control of Oceania, because it enables the Party to alter historical records and pass off the altered records as real to a populace that ought to know better; because of doublethink, the populace does not know better, but is able to accept the Party’s version of the past as real.

The protagonist is Winston Smith; a minor member of the ruling Party in near-future London, Winston Smith is a thin, frail, 39 year-old-man who wears blue Party coveralls. Winston is sick of the Party’s rigid control over his life and world, and begins trying to rebel against the Party. By writing defiant thoughts in a secret diary and starting an illegal affair with Julia, Winston is guilty of these societal crimes.

Julia is a beautiful dark-haired girl working in the Fiction Department at the Ministry of Truth. She enjoys sex, and claims to have had affairs with dozens of Party members. Winston is a fatalist, harboring no illusions about his chances of rebelling successfully: the moment he begins to write in his diary, he knows he has condemned himself to death at the hands of the thought police. Even as he joins the legendary anti-Party order called the Brotherhood, Winston considers himself a dead man.

Winston is 39, Julia 26. Winston’s childhood took place largely before the Party came to power around 1960; Julia is a child of the Party era, and many of the regime’s elements that seem most frightening and evil to Winston fail to upset or even faze Julia. Like Winston, she hates the Party and sees through many of its techniques—she understands, for instance, that it uses sexual repression to control the populace. She even has a better intuitive grasp on the Party’s methods than Winston does, planning their affair and often explaining the Party to him. The Party’s control of history does not interest her as it interests Winston, because she does not remember a time when the Party was not in control.

In stark defiance of Party doctrine, Julia enjoys sex and rebels against the Party in small ways. But growing up under the Party regime has made her unconcerned about the difference between truth and falsehood, and she has no patience for Winston’s desire for a categorical, abstract rejection of Party doctrine. Julia seems to mistrust doctrine and abstract philosophy. She even falls asleep when Winston reads to her from Emmanuel Goldstein’s book, a powerful sign of her simple, sensual approach to life.

The beginning of the novel Orwell introduces the major characters and themes. He acquaints the reader with the main character Winston Smith’s world. The primary plot development in this section is Winston’s writing in his diary, his first overt act of rebellion. Evidently, Winston’s hatred of Party oppression has been festering for some time, possibly even for most of his life; his story begins on the day that hatred finds an active expression. As Winston realizes, once he opens the cover of his diary and writes, his life is irrevocably altered. Never again will he be simply another citizen of Oceania; now he is a thought-criminal, and he considers himself doomed from the very start. As he thinks, “Thought crime was not a thing that could be concealed forever . . . Sooner or later they always got you.”(Page 9)

Winston’s fatalism—his belief that the Party is so powerful and Big Brother so omniscient that any act of rebellion, any expression of individuality, is doomed almost before it begins—becomes a central component of his character. Throughout the story, he allows himself only occasionally to feel any hope for the future. Winston feels extraordinarily oppressed by the Party’s control: he cannot think for himself or act for himself, and he must repress his sexual desires almost entirely.

Winston feelings can only emerge in his dreams. Within his repressed psychological state he has dreams of a golden country and making love to a dark haired girl. Winston’s dream is prophetic—he will indeed make love to the dark- haired girl in an idyllic country landscape. The same is true for his dream of O’Brien, in which he hears O’Brien’s voice promise to meet him “in the place where there is no darkness.”(Page 25) At the end of the novel, Winston will indeed meet O’Brien in a place without darkness, but that place will be nothing like what Winston expects. The phrase “the place where there is no darkness” recurs several times throughout the novel; it orients Winston toward his future, and works as one of a number of recurrent motifs that reappear throughout the book.

Winston’s world is a nasty, brutish place. His London is dilapidated and crumbling; the electricity seldom works, living conditions are uncomfortable, and everything is constantly monitored and controlled by the Party through tele screens. Winston’s encounter with the Parsons children is an example of the Party’s influence on the family—children are reminiscent of the Hitler Youth of Nazi Germany The fear Mrs. Parsons shows for her children foreshadows Winston’s encounter in jail with her husband (who was turned in for thought crime by his own child).

Winston’s repressed sexuality— one of his key reasons for despising the Party and wanting to rebel— becomes his overt concern when he remembers his last encounter with a prole prostitute. The dingy, nasty memory, made even more unpleasant by the sight of the ugly prostitute in the lamplight, makes Winston even more desperate to have an enjoyable erotic experience. He thinks that the Party’s “real, undeclared purpose was to remove all pleasure from the sexual act.” While Winston thinks about his encounter with the prole prostitute, he realizes that his own nervous system has become his enemy. Under constant oppression, forced to repress every feeling and instinct, a person might lose control, even if only for an instant, and show some visible sign of tension or struggle—even a facial twitch could lead to arrest. This emphasis on the physical aspect of the Party’s oppression is continued throughout the novel, and culminates with Winston’s realization toward the end of the book that nothing in human experience is worse than the feeling of physical pain.

Winston’s work in the sprawling Ministry of Truth shows the Party in operation. Everything presented is part of calculated propaganda, altered records, or revised history. The idea of doublethink (the ability simultaneously to believe and disbelieve in the same idea, or to believe in two contradictory ideas simultaneously) becomes very important. Doublethink enables the workers at the Ministry of Truth to believe in the false versions of the records that they have altered, and with their belief, for the Party’s purposes, the records become the reality of the truth. Even Winston cannot quite trust his own memories—he too believes the «official» falsified records. This is doublethink, the psychological key to the Party’s control of the past. It allows the citizens under Party control to accept slogans like “War is peace” and “Freedom is slavery.”(16)

Life in the prole district is animalistic, filthy, and impoverished. Only Mr. Charrington seems to share Winston’s love of the past—he sells him the paperweight and shows him the upstairs room. In the context of 1984, this room’s lack of a telescreen is quite remarkable; it becomes one of the few places in Winston’s world in which the Party is not watching. Like Winston’s dream phrase “the place where there is no darkness,” the picture of St. Clement’s church hanging in Mr. Charrington’s upstairs room becomes a symbolic motif, reappearing throughout the novel. (Page 47)

Like the paperweight, another symbolic motif, it represents Winston’s desire to make a connection with a past he cannot recover. The rhyme associated with the picture ends on an ominous note—”Here comes a chopper to chop off your head”(page 86) —that foreshadows the picture’s role in destroying Winston’s private rebellion: he does not know that a telescreen is hidden behind the picture. He will eventually be caught by this telescreen, left there by Mr. Charrington, a secret member of the Thought Police.

Winston’s paperweight symbolizes the past, and also comes to represent a kind of temporal stasis in which he can dream without fear, imagining himself floating inside the glass walls of the paperweight with his mother. The phrase “the place where there is no darkness” works as a symbol of hope throughout the novel, as Winston recalls the dream in which O’Brien tells him about the place and says they will meet there one day. The phrase therefore orients Winston toward the end of the novel, when the phrase becomes bitterly ironic: the place where there is no darkness is the Ministry of Love, where the lights remain on in the prisons all day and all night.

Winston’s affair with Julia becomes an established part of each of their lives, leading up to Winston’s meeting with O’Brien. Despite the risk given the thoroughness of Party monitoring, Winston rents the room above Mr. Charrington’s shop so that he and Julia can have a regular place to meet. As the preparations for Hate Week cast a shadow of heat and fatigue on Winston’s life, a number of important minor details surface throughout this section, each of which has some bearing on later developments in the novel.

First, the return of the glass paperweight: A “vision of the glass paperweight”(Page 91) inspired Winston to rent the room above the shop. The recurrence of this symbolic motif reemphasizes Winston’s obsession with the past, and connects that obsession with his desire to rent the room; by renting the room for Julia, he hopes he can make their relationship resemble one from an earlier, freer time. After Julia leaves the room, Winston gazes into the paperweight, imagining a temporal stasis inside it, where he and Julia could float, free of the Party and free of time.

Second, the prole woman singing outside the window. Winston has already thought—and written in his diary that hope for the future must come from the proles. The prole woman singing outside the window, with her obvious virility, becomes a symbol of the hoped-for future to Winston; he imagines her bearing the children who will overthrow the Party eventually.

Third, Winston’s fear of rats: When he sees a rat in the room he shudders in terror; his worst nightmare involves rats in a vague, mysterious way he cannot quite explain. This is another moment of foreshadowing: when O’Brien tortures Winston in the Ministry of Love at the end of the novel, he will use a cage of rats to break Winston’s spirit.

Fourth, the recurrence of the St. Clement’s church song. The mysterious references the song makes continue to pique Winston’s interest in the past, and its last line continues to obliquely foreshadow his unhappy ending. A more pragmatic interest makes the song relevant in this section: Julia offers to clean the St. Clement’s church picture had she done so, the lovers would have discovered the telescreen hidden behind it.

The most important part of this section is Winston’s meeting with O’Brien, which Winston considers the single most important event of his life. The meeting is brief but establishes O’Brien as an enigmatic and powerful figure. At this point we cannot tell whether he is trustworthy or treacherous, whether he is truly on Winston’s side or simply wants to trap him for the Party. In the end, Winston will discover the answer to that question in the place where there is no darkness.

The most remarkable aspect of the capture of Winston and Julia is that it comes as a surprise. Even though Winston has predicted his own capture throughout the novel, Orwell manages to time the arrival of the authorities perfectly to catch the reader off-guard. The long excerpt from Goldstein’s book is the mechanism he uses to accomplish this shock effect, and in this sense, at least, the excerpt is fully justified.

Winston’s obsession with O’Brien (which began with the dream about the place where there is no darkness) was the source of his undoing, and it undoes him now as well. Throughout the torture sessions, Winston becomes increasingly eager to believe anything O’Brien tells him- -even Party slogans and rhetoric. In the last book of the novel, Winston even begins to dream about O’Brien in the same way he now dreams about his mother and Julia.

This apparent death wish is the key to Winston’s character is his fatalism—he rebels against the Party not because he desires freedom, but because he wants the Party to kill him. Given Orwell’s political aspirations for his novel, this seems an idle and unprofitable speculation. 1984 may include psychological imbalance among its list of ill effects caused by totalitarian government, but it seems clear that 1984 is not primarily about psychological imbalance. Winston no longer has any reason to think for himself: he loves Big Brother, and Big Brother will take care of him. His love of Big Brother has not cured his fatalism; Winston still envisions the day the bullet will enter his brain.

The causes of Winston’s shattered will. After months of agonizing torture and unrelenting brainwashing, Winston is nevertheless able to hold on to his love for Julia until O’Brien threatens him with the cage of rats. At this point, Winston is finally faced with a torment he would rather see Julia experience than feel, and he calls out her name to save him. Once he has offered Julia as a sacrificial victim to take his place, Winston has finally been destroyed.

The novel’s pivotal scene in which O’Brien straps the cage of rats onto Winston’s face seems an anticlimax. It has been argued that the cage of rats is not horrible enough to make the reader feel Winston’s torment, and that it feels arbitrary, as though Orwell were simply reaching for some horrible device with which to conclude his story. Winston’s collapse does follow hard upon his passionate restatement of his love for Julia and hatred for Big Brother

Throughout the novel, Orwell argues that physical pain and the sense of physical danger override human reason. When Winston is facing a writhing swarm of rats prepared to devour his face cannot act rationally. He is a prisoner to his nervous system. And betraying Julia is his instinctive salvation. Rather than the rats themselves, it is the awareness the Party forces on Winston, that he is a prisoner of his body that ultimately breaks him. Once he believes his body limits him, he has no reason to think, act, or rebel. Doublethink is equally crucial to Winston’s gradual process of conversion to love for Big Brother, because it enables him to accept his torturers’ words as true, even though his own memories contradict those words.

The Supplemental Paper: The Principles of Newspeak

1984’s Appendix contains Orwell’s ideas about Newspeak. Although Orwell felt that these ideas were too technical to integrate into the novel, they develop the novel’s stance on language and thought in the public’s acceptance of governmental control. And although this paper is to long it is important that the principals of Newspeak be addressed.

Newspeak is the official language of Oceania; it is scheduled for official adoption around 2050, and is designed to make the ideological premises of Ingsoc (Newspeak for English Socialism: the Party’s official political alignment) the only expressible ideology. Newspeak is engineered to remove even the possibility of rebellious thoughts by eliminating the words in which thoughts might be expressed. Newspeak contains no negative terms—the only way to express the meaning of «bad» is through the word “ungood.” Something extremely bad would be called “doubleplus ungood.” Newspeaks grammar is arranged so that any word can serve as any part of speech. There are three different vocabulary spheres within Newspeak.

“A Vocabulary” contains everyday words and phrases for such things as eating, drinking, working and so on. In comparison with Modern English, these words are fewer in number but more rigid in meaning. Newspeak leaves no room for nuance, or for degrees of meaning.

“B Vocabulary” contains all words with political or ideological significance. These words are especially tailored to provoke thoughtless acceptance of the Party’s doctrines. As example: «goodthink» means roughly the same thing as “orthodoxy.” The “B Vocabulary” is formed entirely of compound words and often squeezes words into smaller forms to attain abstract ease. The English phrase “Thought Police,” for instance, is compressed into «thinkpol»; “the Ministry of Love” becomes “miniluv.”

“C Vocabulary” is made up of words that relate to science and to technical fields. It is intended to guarantee that technological information remains segmented among many domains. Thus no one person would have access to too much knowledge. In fact, there is no word for science; «Ingsoc» already covers any meaning it could possibly bear.

The particularities of Newspeak make it impossible to translate older English (oldspeak) texts into the language; the introduction of the Declaration of Independence, for instance, could only be translated into a single word: crime think. Furthermore, each of the technical manuals must be translated into Newspeak; it is this bulk of translation work that explains the Party’s decision to hold off the full adoption of Newspeak to 2050.

Recommendation for Teaching

George Orwell’s novel is depressing and fatalistic in nature. There are parts that are difficult to read and are (for lack of a better description) boring. But this is one of those pieces that should be read. Some students will get it but as teaching tools it, although it might be meet with some derision.

The importance of Orwell’s message is an important lesson. The Negative Utopia concept he presents is essential to any understanding of the future. The questioning of governmental programs, what this generation leaves behind for future age groups are concepts that need to be addressed by the young, if not at least introduced to. The importance of technology and business are also a consideration. Does it control society or does society command it. Going hand in hand with the concepts of governmental power is the antithesis of Civil Disobedience. Which might make an excellent supplemental reading.

While the body of this essay did not (purposely) contain mention of Big Brother it is another reason for reading this novel. Big Brother is the figurehead of a government that has total control. The Big Brother regime uses propaganda and puts fear in its citizens to keep the general population in line. “Big Brother is watching you”(5) is just one example of many party slogans that puts fear in its citizens. Big Brother uses various ways to catch people guilty of bad thoughts and the term Big Brother is used though out other literature as well as other forms of media and communication.

Lesson Ideas

1. The entire class would have to comply with the societal rules that Winston has to. By either having the class have a discussion on how to make everyone completely equal. If one person has glasses they all would have glasses. Etc.

2. Write a paper in Newspeak, or have a class conversation in Newspeak.

3. How would they feel if their entire life was predestined? What if the only way to survive was to conform.4. What is freedom? What is this type of society born from? If a class of seniors is they involved with government or do they allow it to happen?

5. Might teach Civil disobedience along with this. At least a supplemental reading for a one-day discussion.

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Nimble Storage PESTEl Analysis

Nimble Storage PESTEl Analysis

Nimble Storage PESTEl Analysis

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Nimble storage is a technological company that majors in a flash storage solution. Nimble Storage organization is growing rapidly with its hybrid storage solutions and high capacity flash and drives that are integrated gaining market recognition. The drives are of all sizes and are characterized with better performance, storage capacity and come with affordable prices of company storage. Nimble storage has a mission, and a vision whereby earning global recognition and success is one of its goals. This cannot be achieved easily. An analysis of the external factors that affect the business will be crucial. Nimble needs to be successful with the employees in various locations having a good working environment to become productive. Since the organization aims at going global, it has to consider the external factors of each company that it will operate in.

From the company’s creation, Nimble has taken important steps to see itself at the top. The Smart Stack is the first implementation by Nimble which has seen it in being a global organization. It allows products to be created for the customer’s needs and proof of the testing and the initiation of their storage program is always proof tested and validated to ensure it has met the defined VDI storage workload. Also, with the Pan-European agreement with Ingram Micro, a global leader in IT supply chain, Nimble Storage is expected to grow rapidly since recently there was a Pan European agreement with Ingram micro (Bahrami, 2015). Nimble is expected to skyrocket in the competitor market.

Business Analysis

Many companies have decided to go international because of globalization which has been enhanced by improved technology, favourable legal factors, political stability, social-cultural trends, laws that are a favorable and stable economy. It is not easy to move a company from an ethnocentric setup to a geocentric setup.

Because it is hard, the first sted that Nimble storage needs to do is to conduct research. Researching on different cultures that exist in other countries will help the management to understand how to go with the different culture. Each culture has a preference be it on price storage among other factors. Understanding this will help nimble storage to penetrate new markets. Also learning the about the culture of other places will alleviate how employees will adapt to the new place since they have heard of the place. Focus groups in Nimble storage should be the one to give this information about the places they have been to, the experience there, and if the place is safe for the company to grow big,

It is also important for Nimble to learn about the location they are going to set up a new branch. For instance, if the place is prone to floods, drought and other natural calamities. The population of the are is also crucial since it determines the size of the company whether it is going to be big or small. Besides population also the economy of the place is important. There are some places with good populations but they become unfavorable for businesses similar to Nimble since the number of the poor is very high compared to the rich. According to Charmayne Smith, “A business’s location is key to successful operations and overall growth. When choosing your location, consider company needs, customers, employees and equipment needed to complete the services” (Smith, n.d.). Maybe the majority of the population do not understand what a computer is thus it won’t make sense of setting a company in such a place.

Nimble should understand that every country, state and city as laws. For instance, there are laws on taxes and incentives, laws on age of retiring, regulation on what to sell and what not to sell. If nimble storage gets to understand the products that are illegal in the country of interest, the company will not authorize the selling of a given product in such a location. Maybe Brazil does not allow the sale of certain computer hardware then due to assumptions Nimble hoes there, and they are returned back.

The business culture of the United States differs very widely with that of Brazil. Brazil has a culture known as “Jeitinho Brasileiro” meaning The Brazilian Way,” that is doing a process or procedure process for someone to reach something desired in spite of contrary determinations (laws, orders, rules, etc.)” (Mello, 2012). In the book there is an example; “Far ahead, he sees a co-worker in the number two spot in the line… the guy will insidiously skip the line, pretending he will talk to his colleague” (Mello, 2012). According to Brazilians, there is always a way out, and it is not a must for one to follow the right protocol. It is important to understand this culture for the employees to identify themselves with the Brazilians.

There are political trends that will affect or dictate how a business runs especially a foreign business. Political instability is a key factor for a company to note when researching political factors affecting a country. For example, although far reached, an aggressive takeover could overthrow a government. It could lead to riots, looting and general disorder in the environment, which I return will greatly affect business operations. (PESTEL Analysis, 2015). This kind of behaviour can also affect a business’s day to day operations because some of the employees may be involved, hurt, or mentally unstable.

Recommendations

External factors have significant effects on an organization; thus one needs to understand them very well before setting up a firm. Among the factors have been listed above. Not all the factors will affect the organization since they vary from country to country. From the excel sheet, we can tell that there are some factors which are favourable for business growth including technological inventions and the hardworking culture of the Americans. Of all the factors that may affect business, the political trends are amongst the most important and the least predictable element of the business environment. Some countries are democratic; thus Nimble should consider such factors since people are used to deciding for themselves. Therefore, regarding a recommendation for surviving the natural calamities such as hurricanes in the U.S and political risk of a global company is to consider buying insurance because such insurance enables the business to rebuild after it has been exposed to risk. Also, the company should have agents employees from the community where the company is located to enhance interaction and building customer relations since they are aware of the place(PESTEL Analysis, 2015). It is good to take go global and take the risk in business.

Conclusion

Nimble is at a better place to go global since it has already established the markets domestically. If the company stays keen on the PESTEL factors in every region, then there are very high chances of gaining global recognition in many countries across the world. Some of the PESTELs can be changed whereas some cannot. Besides the external factors, the company should also look into internal factors since it affects the company.

References

Bahrami, H (2015, June 10). Nimble Storage: Scaling Talent Strategy Amidst Hyper-Growth. Retrieved from https://cb.hbsp.harvard.edu/cbmp/content/68864359.

Mello, J. (2012, March 26). The Brazilian way of doing things. Retrieved from http://thebrazilbusiness.com/article/the-brazilian-way-of-doing-things.

PESTEL Analysis. (2015, February 24). Political Factors Affecting Business. Retrieved from http://pestleanalysis.com/political-factors-affecting-business/.

Smith, C. (n.d.). Why Is the Location of a Business Important? Retrieved October 26, 2017 from http://smallbusiness.chron.com/location-business-important-43239.html

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Nikola Tesla’s contributions to modern physics

Nikola Tesla’s contributions to modern physics

Nikola Tesla’s contributions to modern physics

This paper forms a theory based on Nikola Tesla’s contributions to modern physics. Tesla was an outstanding physician who revolutionized the worldwith his contributions. He had over 100 patents and numerous unpatented innovations(Burgan 2009). . His concepts are still applicable in the modern day world in electrical appliances such as radios and TVs. Besides, his idea on the Alternating Current (AC) formed the basis of safe home and public lighting. Tesla is one of the most renowned scientists in physics. It is on tesla’s contributions that this paper forms a contextual theory and establishes a causal and effect relationship.

According to Metcalfe, the overuse of some words has resulted to erosion of their meaning such that some words are necessary to clarify the meanings of these overused words. In addition, Metcalfe state that the meaning of the word theory depends on the contextual discipline or field. Interpretation of theory in one field is totally different from the interpretation in another field altogether. Similarly, different researchers have varying interpretations of theory. Metcalfe therefore concludes by stating that even basic words like theory lack a clear definition from researchers and those in authority. It is because of this reason that Metcalfe proposes establishing meaning of words based on the viewpoint of the phenomenon under scrutiny.

Tesla’s theories exhibited some of the characteristics of theories as defined by various scholars. According to Burgan (2009), Tesla’s Theory of Gravity explained the relationship between gravitational force and electromagnetism. This theory provided a model that unified all other fundamental forces such as matter and energy. This theory aimed by explaining and distinguishing the idea of space curving and space timing. Tesla proposal that gravity has field effects made researchers to critique his work. Tesla’ theory attempted to solve the problem of transmission of high frequency and voltage current. This theory provided knowledge on electromagnetic forces and mechanical movements caused by electromagnetic forces acting through the media. However, Tesla did not test this theory nor publish it by the time of his death. Tesla work on dynamic gravity epitomizes classical theories since it had all the characteristics of theories, though it never underwent the final enactment stage.

Theory

The word theory has various meanings depending on the phenomenon under consideration and the discipline. Weick (1999) explained a theory as a structure that describes relationships or connections in the phenomenon under consideration. According to him, a theory tries to solve a problem. Eisenhardt (1989) describes a theory as a reasonably coherent brief explanation of a phenomenon. She adds that a theory must be testable to provide evidence. Markus (2002) provided the most simplistic definition of a theory. He stated that a theory is a connection between two ideas. In addition, theory explains why/how things occur. According to Gregor (2002), theories are models, knowledge or frameworks. She argued that theories must include generalizations and a causal relationship between variables.

Praxis

According to Poizat (2000), praxis is the process through which a theory develops until its acceptance or enactment. Tesla developed his theories through the normal theorizing process and later became universally accepted. One such theory is his free power theory and the Tesla generator. Tesla developed this theory while working at the Westinghouse. The free power theory bases its framework on the meaning of theory as an explanation of a phenomenon or a group of facts that clarifies a phenomenon. According to this definition, theory is a hypothesis confirmed through observation. Tesla’s theory on free power provided explanations on air transmission without connecting to grid. According to his explanations, all that was necessary was a receptor that collected the power and transferred it to bulbs and electrical appliances in houses. The final stage of this theory praxis process occurred when Tesla transmitted millions of electricity volts over a distance of 26 miles. The electricity operated a bank of bulbs thus, confirmed Tesla’s theory.

Hypothesis

A hypothesis is aneducated guess of a phenomenon that is yet to be confirmed. Theories develop from a hypothesis or a model. A hypothesis tries to explain the effect of a variable on another or clarifies the current occurrence of a situation without proven solutions. A hypothesis can either be correct or incorrect. Hypothesis must be based on factual information about the phenomenon of interest. All models must have hypothesis since they aim to solve a particular problem.

Dependent variable

Dependent variable is a statistics of interest being influenced by the independent variable. These variables are also known as the endogenous variables since the model determines their values. The model structure must be accurate and based on logical theoretical framework in order to achieve correct results.

Independent variable

Independent variables are also known as the exogenous variables since they are statistics whose values are given outside the model. They are not of interest to the researcher but are critically important in achieving the desired results. The theory’s framework or model determines the number of exogenous variables used.

Antecedent variable

It is a variable used at specific time point that explains a variation in the dependent and independent variables. They explain the relationship between variables in a causal and effect relationships such as during a regression analysis.

Intervening variable

This is a variable that results due to the independent variable and determines the dependent variable. These variables act as intermediary variables between the dependent and independent variables.

Elimination of alternatives explanations

This refers to application of logical reasoning to rule out some explanations in order to remain with the correct details. It involves eliminating the most unlikely explanations then critically examining the remaining options. This method is important because it reduces the risk of arriving at a wrong conclusion or explanation.

Confounding Variable

These are variables that are not of interest to the researcher but that is correlated with the independent variables thus affects the independent variable. These variables may result to wrong conclusions since the obtained result may be due to changes of the confounding but not the independent variables.

Empirical generalizations

This refers to formation of conclusions based on the results obtained from the theory without finer details. Empirical generalization may involve the relationships between variables without finer effects of the causality of the relationship. The researcher makes generalizations from the results of the model.

Deductive reasoning

This refers to working from a general information then developing specific conclusions. It involves a researcher developing specific hypotheses from the general theory. The researcher then narrows down to making observations from specific data that leads to a conclusion of the general theory. This type of reasoning is often referred to as “top-down” approach.

Inductive reasoning

It is the opposite of deductive reasoning since it involves using specific observations to make general conclusions and theories. The researcher observes specific behaviors or measurements then detects patterns in order to formulate hypotheses that might lead to general theories. This type of reasoning is sometimes referred to as “bottom up” approach.

References

Burgan, M. (2009). Nikola Tesla: Physicist, inventor, electrical engineer. Minneapolis, Min: Compass Point Books.

Poizat, B. (2000). A course in model theory: An introduction to contemporary mathematical logic. New York, NY: Springer.

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NIKE. Managing Ethical Missteps

NIKE. Managing Ethical Missteps

NIKE: Managing Ethical Missteps

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Institution

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NIKE: Managing Ethical Missteps

Introduction

While Nike is a giant manufacturing company specializing in the production of indoor and outdoor footwear’s and sweatshirt, it is also among the best managed companies in the world. However, this is from the economic point of view. There are many cases that might lead to the fall of the manufacturing giant, and these cases are mainly ethical despite the fact that the company has not been in the limelight for ethical and professional malpractices (Brian, 2009).

Discern How a More Effective Ethics Programs and a More Viable Code of Conduct Could Have Mitigated the Ethical Issues Faced by Nike.

Nike failed to implement internal programs aimed at detecting and preventing violation of laws hence is eligible for a significant increase in penalties. Therefore, had Nike developed a compliance program before the offenses, they would have averted most of the ethics related problems that the company faced. A viable code of ethics does not only act as a deterrent, but also as a guideline for ethical operations and activities within a company. If the company had a viable code of ethics, the employees would have been more aware of the impact of their practices on the environment as well as on the community. The management would have been more strict with its employment rules before absorbing employee and would have ensured that all the documents used by the company are genuine and up to date (Greenhouse, 2011).

Describe an Ethics Training and Communications Program that May Have Kept Nike from Encountering the Ethical Issues It Did in This Scenario Ethical Training Program.

An effective ethics training program offers a number of benefits that can be instrumental in detecting unethical behaviors that are likely to devastate an organization. For example, issues like child labor and corporate social unresponsiveness experienced in Nike are unethical activities that could have brought the giant company down.

An ethics and training program must communicate standards and the integrity visions of the company. In this way, the identified integrity risks are reduced, and open communication lines are created as well as a transparent work environment. A program must create a work environment that is free from any form of retaliation and intimidation. On the other hand, an ethics and communication program should set clear, expected standards of behaviors and the communicating channels to be used for conveying the integrity messages across the company. It should also set rules on how the stakeholders can become engaged in the process (Edward, 2010).

Determine and Discuss how Nike Could Have Benefited Early on from Ethics Auditing.

Ethical auditing is the process by which company’s measures internal and external consistency of their value base. This is a value linked process by which stakeholders are incorporated into the organization (Brian, 2009). For example, Nike incorporated the stakeholder into their value base and considered how their practices were aligned to their stakeholder. Nike stakeholders do not only refer to the shareholder but also the communities in which the company operates the employee, customers as well as suppliers. Ethical audit is intended to ensure accountability and transparency to all the stakeholders of the company. This process is also important in ensuring that the company meets its ethical objectives. Though this process is mainly an internal control measure, it focuses more on the external factors such as the community response, the social welfare as well as the stakeholder interest. Ethical audits are mainly meant to captures nukes ethical profile. Ethical profiles combine financial profile, service profile and employer profile to investors, customers and employees respectively (Edward, 2010). All the factors that might have an impact on the Nikes reputation are put into perspective by an ethical audit. If Nike had taken a picture of its value system in time, it would have:

1) Clarified the definite values to which it operates:

Nike has a number of flows in its supply chain; these flaws are easily identified if all the public views are considered. If the company had established an ethical audit before, the company would have streamlined its supply chain and clarified the actual value within which it operates and not just remain vague. These ethical audits communicates to the employees the ethical training objectives, ethical code of conducts, Hotline usage, Ethical issues, Conflicts of interest, Kickbacks, Accounting irregularities, Protection from retaliation, Internal theft as well as employee responsiveness (Brian, 2009).

Learnt how to establish and provide a better baseline for measuring the future improvement.

Factors such as corporate social responsibilities that Nike is facing, and is still likely to face in future, are some of the things that the company should give proper considerations to. The company is in fault for employing underage workers, having unpaid wages for employees and using falsified documents for worker permits. The company could have steered clear of all these by benchmarking and ensuring that all the regulations are met properly before implementing any program and ensuring that there are internal policies and ethics officers charged with ensuring that the policies related to employment and working conditions are always footed (Greenhouse, 2011).

Leant how to meet the societal expectation that it did not meet at that time:

Nike would have employed and trained more CSR specialists in all plants. This is to uphold compliance and societal focus into the company mainstream objectives, thereby increasing the company’s reach to the community and reducing the child labor. By establishing plants in poor areas, the company is set to exploit the cheap labor. Though this is seen as a positive move, the company could have established a proper salary scale for the workers. A realistic salary scale is much more effective in the reduction of employee unrest and the other related problems within the company.

Given the entire stakeholder the opportunities to clarify what they expected from the company.

Ethical audit involves the establishment of compromise between the company and the stakeholder, this process offers opportunities form collection of the stakeholder views, which can be instrumental in shaping the strategy goals of the company and setting direction with the stakeholders in mind (Edward, 2010).

Identified those problem areas that existed within the company.

Most of these problems include the wages, worker condition as well worker tight. Though this is limited in scope, the company could have joined the global alliance before their problem stated and achieved these goals before.

Learnt about the issue which motivated the employees as well as, the community?

The community is the backbone of the company in any setting, therefore, their concern is much more important than the company success. It is therefore, imperative for the company to ensure that the community has a positive attitude towards it to help the company prosper. A slight change in the attitude of the employees is injurious to the company’s reputation and success (Edward, 2010).

Identified the overall areas of vulnerability especially those areas related to transparency.

Attract more customers:

As the company’s customer base widens, the number of interested participants increases, the general perceptions of the customer as an ethical company increases the customers positive perception about the company. The number of male, female and fashion oriented customers would increase (Brian, 2009).

Create A High-Level Outline For What The Ethics Auditing Process Should Look Like At Nike.

References

Brian, A. (2009). The Natural Treads for Business: Ecology, Wealth & Evolutionary Corporation. British Columbia: Society Publishers.

Edward, G. (2010). Corporate Strategy & Exploration of Ethics. Englewood Cliffs: Prentice Hall.

Greenhouse, S. (2011). “Nike’s Chief Rescinds a Gift over Screening of Sweatshops”. The New York Times.

Posted in Uncategorized

NIKE. Managing Ethical Missteps. Sweatshops to Leadership in Employment Practices

NIKE. Managing Ethical Missteps. Sweatshops to Leadership in Employment Practices

NIKE: Managing Ethical Missteps

Name

Professor

Institution

Course

Date

NIKE: Managing Ethical Missteps

Introduction

While Nike is a giant manufacturing company specializing in the production of indoor and outdoor footwear’s and sweatshirt, it is also among the best managed companies in the world. However, this is from the economic point of view. There are many cases that might lead to the fall of the manufacturing giant, and these cases are mainly ethical despite the fact that the company has not been in the limelight for ethical and professional malpractices (Brian, 2009).

Discern How a More Effective Ethics Programs and a More Viable Code of Conduct Could Have Mitigated the Ethical Issues Faced by Nike.

Nike failed to implement internal programs aimed at detecting and preventing violation of laws hence is eligible for a significant increase in penalties. Therefore, had Nike developed a compliance program before the offenses, they would have averted most of the ethics related problems that the company faced. A viable code of ethics does not only act as a deterrent, but also as a guideline for ethical operations and activities within a company. If the company had a viable code of ethics, the employees would have been more aware of the impact of their practices on the environment as well as on the community. The management would have been more strict with its employment rules before absorbing employee and would have ensured that all the documents used by the company are genuine and up to date (Greenhouse, 2011).

Describe an Ethics Training and Communications Program that May Have Kept Nike from Encountering the Ethical Issues It Did in This Scenario Ethical Training Program.

An effective ethics training program offers a number of benefits that can be instrumental in detecting unethical behaviors that are likely to devastate an organization. For example, issues like child labor and corporate social unresponsiveness experienced in Nike are unethical activities that could have brought the giant company down.

An ethics and training program must communicate standards and the integrity visions of the company. In this way, the identified integrity risks are reduced, and open communication lines are created as well as a transparent work environment. A program must create a work environment that is free from any form of retaliation and intimidation. On the other hand, an ethics and communication program should set clear, expected standards of behaviors and the communicating channels to be used for conveying the integrity messages across the company. It should also set rules on how the stakeholders can become engaged in the process (Edward, 2010).

Determine and Discuss how Nike Could Have Benefited Early on from Ethics Auditing.

Ethical auditing is the process by which company’s measures internal and external consistency of their value base. This is a value linked process by which stakeholders are incorporated into the organization (Brian, 2009). For example, Nike incorporated the stakeholder into their value base and considered how their practices were aligned to their stakeholder. Nike stakeholders do not only refer to the shareholder but also the communities in which the company operates the employee, customers as well as suppliers. Ethical audit is intended to ensure accountability and transparency to all the stakeholders of the company. This process is also important in ensuring that the company meets its ethical objectives. Though this process is mainly an internal control measure, it focuses more on the external factors such as the community response, the social welfare as well as the stakeholder interest. Ethical audits are mainly meant to captures nukes ethical profile. Ethical profiles combine financial profile, service profile and employer profile to investors, customers and employees respectively (Edward, 2010). All the factors that might have an impact on the Nikes reputation are put into perspective by an ethical audit. If Nike had taken a picture of its value system in time, it would have:

1) Clarified the definite values to which it operates:

Nike has a number of flows in its supply chain; these flaws are easily identified if all the public views are considered. If the company had established an ethical audit before, the company would have streamlined its supply chain and clarified the actual value within which it operates and not just remain vague. These ethical audits communicates to the employees the ethical training objectives, ethical code of conducts, Hotline usage, Ethical issues, Conflicts of interest, Kickbacks, Accounting irregularities, Protection from retaliation, Internal theft as well as employee responsiveness (Brian, 2009).

Learnt how to establish and provide a better baseline for measuring the future improvement.

Factors such as corporate social responsibilities that Nike is facing, and is still likely to face in future, are some of the things that the company should give proper considerations to. The company is in fault for employing underage workers, having unpaid wages for employees and using falsified documents for worker permits. The company could have steered clear of all these by benchmarking and ensuring that all the regulations are met properly before implementing any program and ensuring that there are internal policies and ethics officers charged with ensuring that the policies related to employment and working conditions are always footed (Greenhouse, 2011).

Leant how to meet the societal expectation that it did not meet at that time:

Nike would have employed and trained more CSR specialists in all plants. This is to uphold compliance and societal focus into the company mainstream objectives, thereby increasing the company’s reach to the community and reducing the child labor. By establishing plants in poor areas, the company is set to exploit the cheap labor. Though this is seen as a positive move, the company could have established a proper salary scale for the workers. A realistic salary scale is much more effective in the reduction of employee unrest and the other related problems within the company.

Given the entire stakeholder the opportunities to clarify what they expected from the company.

Ethical audit involves the establishment of compromise between the company and the stakeholder, this process offers opportunities form collection of the stakeholder views, which can be instrumental in shaping the strategy goals of the company and setting direction with the stakeholders in mind (Edward, 2010).

Identified those problem areas that existed within the company.

Most of these problems include the wages, worker condition as well worker tight. Though this is limited in scope, the company could have joined the global alliance before their problem stated and achieved these goals before.

Learnt about the issue which motivated the employees as well as, the community?

The community is the backbone of the company in any setting, therefore, their concern is much more important than the company success. It is therefore, imperative for the company to ensure that the community has a positive attitude towards it to help the company prosper. A slight change in the attitude of the employees is injurious to the company’s reputation and success (Edward, 2010).

Identified the overall areas of vulnerability especially those areas related to transparency.

Attract more customers:

As the company’s customer base widens, the number of interested participants increases, the general perceptions of the customer as an ethical company increases the customers positive perception about the company. The number of male, female and fashion oriented customers would increase (Brian, 2009).

Create A High-Level Outline For What The Ethics Auditing Process Should Look Like At Nike.

References

Brian, A. (2009). The Natural Treads for Business: Ecology, Wealth & Evolutionary Corporation. British Columbia: Society Publishers.

Edward, G. (2010). Corporate Strategy & Exploration of Ethics. Englewood Cliffs: Prentice Hall.

Greenhouse, S. (2011). “Nike’s Chief Rescinds a Gift over Screening of Sweatshops”. The New York Times.

Posted in Uncategorized

NIKE Managing Ethical Missteps

NIKE Managing Ethical Missteps

NIKE: Managing Ethical Missteps

Introduction

While Nike is a giant manufacturing company specializing in the production of indoor and outdoor footwear’s and sweatshirt, it is also among the best managed companies in the world. However, this is from the economic point of view. There are many cases that might lead to the fall of the manufacturing giant, and these cases are mainly ethical despite the fact that the company has not been in the limelight for ethical and professional malpractices (Brian, 2009).

Discern How a More Effective Ethics Programs and a More Viable Code of Conduct Could Have Mitigated the Ethical Issues Faced by Nike.

Nike failed to implement internal programs aimed at detecting and preventing violation of laws hence is eligible for a significant increase in penalties. Therefore, had Nike developed a compliance program before the offenses, they would have averted most of the ethics related problems that the company faced. A viable code of ethics does not only act as a deterrent, but also as a guideline for ethical operations and activities within a company. If the company had a viable code of ethics, the employees would have been more aware of the impact of their practices on the environment as well as on the community. The management would have been more strict with its employment rules before absorbing employee and would have ensured that all the documents used by the company are genuine and up to date (Greenhouse, 2011).

Describe an Ethics Training and Communications Program that May Have Kept Nike from Encountering the Ethical Issues It Did in This Scenario Ethical Training Program.

An effective ethics training program offers a number of benefits that can be instrumental in detecting unethical behaviors that are likely to devastate an organization. For example, issues like child labor and corporate social unresponsiveness experienced in Nike are unethical activities that could have brought the giant company down.

An ethics and training program must communicate standards and the integrity visions of the company. In this way, the identified integrity risks are reduced, and open communication lines are created as well as a transparent work environment. A program must create a work environment that is free from any form of retaliation and intimidation. On the other hand, an ethics and communication program should set clear, expected standards of behaviors and the communicating channels to be used for conveying the integrity messages across the company. It should also set rules on how the stakeholders can become engaged in the process (Edward, 2010).

Determine and Discuss how Nike Could Have Benefited Early on from Ethics Auditing.

Ethical auditing is the process by which company’s measures internal and external consistency of their value base. This is a value linked process by which stakeholders are incorporated into the organization (Brian, 2009). For example, Nike incorporated the stakeholder into their value base and considered how their practices were aligned to their stakeholder. Nike stakeholders do not only refer to the shareholder but also the communities in which the company operates the employee, customers as well as suppliers. Ethical audit is intended to ensure accountability and transparency to all the stakeholders of the company. This process is also important in ensuring that the company meets its ethical objectives. Though this process is mainly an internal control measure, it focuses more on the external factors such as the community response, the social welfare as well as the stakeholder interest. Ethical audits are mainly meant to captures nukes ethical profile. Ethical profiles combine financial profile, service profile and employer profile to investors, customers and employees respectively (Edward, 2010). All the factors that might have an impact on the Nikes reputation are put into perspective by an ethical audit. If Nike had taken a picture of its value system in time, it would have:

1) Clarified the definite values to which it operates:

Nike has a number of flows in its supply chain; these flaws are easily identified if all the public views are considered. If the company had established an ethical audit before, the company would have streamlined its supply chain and clarified the actual value within which it operates and not just remain vague. These ethical audits communicates to the employees the ethical training objectives, ethical code of conducts, Hotline usage, Ethical issues, Conflicts of interest, Kickbacks, Accounting irregularities, Protection from retaliation, Internal theft as well as employee responsiveness (Brian, 2009).

Learnt how to establish and provide a better baseline for measuring the future improvement.

Factors such as corporate social responsibilities that Nike is facing, and is still likely to face in future, are some of the things that the company should give proper considerations to. The company is in fault for employing underage workers, having unpaid wages for employees and using falsified documents for worker permits. The company could have steered clear of all these by benchmarking and ensuring that all the regulations are met properly before implementing any program and ensuring that there are internal policies and ethics officers charged with ensuring that the policies related to employment and working conditions are always footed (Greenhouse, 2011).

Leant how to meet the societal expectation that it did not meet at that time:

Nike would have employed and trained more CSR specialists in all plants. This is to uphold compliance and societal focus into the company mainstream objectives, thereby increasing the company’s reach to the community and reducing the child labor. By establishing plants in poor areas, the company is set to exploit the cheap labor. Though this is seen as a positive move, the company could have established a proper salary scale for the workers. A realistic salary scale is much more effective in the reduction of employee unrest and the other related problems within the company.

Given the entire stakeholder the opportunities to clarify what they expected from the company.

Ethical audit involves the establishment of compromise between the company and the stakeholder, this process offers opportunities form collection of the stakeholder views, which can be instrumental in shaping the strategy goals of the company and setting direction with the stakeholders in mind (Edward, 2010).

Identified those problem areas that existed within the company.

Most of these problems include the wages, worker condition as well worker tight. Though this is limited in scope, the company could have joined the global alliance before their problem stated and achieved these goals before.

Learnt about the issue which motivated the employees as well as, the community?

The community is the backbone of the company in any setting, therefore, their concern is much more important than the company success. It is therefore, imperative for the company to ensure that the community has a positive attitude towards it to help the company prosper. A slight change in the attitude of the employees is injurious to the company’s reputation and success (Edward, 2010).

Identified the overall areas of vulnerability especially those areas related to transparency.

Attract more customers:

As the company’s customer base widens, the number of interested participants increases, the general perceptions of the customer as an ethical company increases the customers positive perception about the company. The number of male, female and fashion oriented customers would increase (Brian, 2009).

Create A High-Level Outline For What The Ethics Auditing Process Should Look Like At Nike.

References

Brian, A. (2009). The Natural Treads for Business: Ecology, Wealth & Evolutionary Corporation. British Columbia: Society Publishers.

Edward, G. (2010). Corporate Strategy & Exploration of Ethics. Englewood Cliffs: Prentice Hall.

Greenhouse, S. (2011). “Nike’s Chief Rescinds a Gift over Screening of Sweatshops”. The New York Times.

Posted in Uncategorized

Nike Inc Organization Profile Part I

Nike Inc Organization Profile Part I

Nike Inc Organization Profile: Part I

Name

Institution

Date

Nike Inc. Organizational Profile: Part I

Nike Inc. is one of the leading apparel company in the world having been able to establish themselves in various parts of the world. In looking at organizational conflict I did feel it would be best as it has had several controversies. Nike was a company that was established in January 25th, 1964 but during its establishment it was referred to as Blue Ribbon Sports. Phi Knight who was a track and athlete student at the University of Oregon and he did collaborate with his coach Bill Bowerman (Meyer, 2019). When the company initially begun, it’s main point of operation was in Eugene Oregon and acted as a distributor for shoes for a Japanese apparel company that was the Onitsuka Tiger and they were able to make successful sales. The first Nike shoe is said to have been made by the Coach for one of his students. This paper generally will examine Nike Inc. by looking at one of its organizational conflict and how they were able to solve it.

When Blue Ribbon Shoes opened its doors to start selling Japanese shoes they sold 1300 pairs that year grossing $8000. They rose each year and by 1965, they had increased their sales to $20,000. In 1966, that is when they were first able to open their retail stores Santa Monica in California and also expanding their business in Massachusetts. By 19671, their relationship with Onitsuka had ended and they were now ready to open up their line of footwear’s and it is at this point that they also rebranded their named from BRS to Nike. Their logo would be rebranded by Carolyn Davidson and this new swoosh was first used by 1971, June 18. The Swoosh was registered with U.S Patent and Trademark Office in the year 1974.

Nike kicked off their brand and they really did focus on advertising a key factor that helped in their product placement in the market and in helping people know about them. In j1976, Nike hired John Brown and Partners, which was an advertising agency that was based in Seattle to do the campaign for them. The first brand Ad that was created for the company was “There is no Finish line” however in this advertisement there were no Nike products shown, the advertisement however was really important in placing Nike on the competition field with other apparel lines especially the shoes. As of 1980, Nike already had 50% market share in the United States when it came to the athletic shoes and it is that same year that they were able to go public.

Nike wanted to spread their wings into the market now that they had went public and in order to achieve this they hired another advertising agent. Wieden + Kennedy would end up being Nike’s main advertising agency creating all their television as well as their print ads. The founder of the agency was Dan Wieden who is accredited to having created the slogan “Just Do It” that officially debuted in July 1st 1988. Wieden got the slogan as an inspiration from Gary Gilmore last words “Let’s do it” just before his execution (Nayat, 2017). In the 1980’s Nike were able to expand their retail stores in various parts of the world. Aside from shoes, they were able to expand their products to include other sports equipment’s including street fashion that encompassed socks, men boxers, sweat pants, among so many other things. They are one of the highest ranked companies when it comes to the sale of sporting merchandise.

Nike just as any company has good as well as bad publicity. Early 1990s, there emerged allegations that Nike were using child labor in their factories in Pakistan as well as Cambodia which were companies that were contracted to manufacture their soccer balls. Although it was Nike directly but rather the company that they had contracted, their image was still heart. The company did take a few measures to ensure that this practice stooped, they still continued contracting countries located in regions that do not seem to have enough regulation when it comes to child labor. The company they had contracted in Cambodia was featured in a BBC documentary in 2001, a documentary that did feature six girls that worked in these factories for all the seven days, 16 hours a day. Another incidence was the strike in China in the year 2014. The workers who were working for Yue Yuen a company that was manufacturing shoes including for Nike were underpaying their workers as they were paying them l250 yuan which was an equivalent of $40.82 per month.

In looking at the history of Nike company, it is important to discuss their Just Do It campaign by Colin Kaepernick a controversial NFL player. Kaepernick had faced backlash for taking a knee during singing of the National anthem as a sign of protest against racial injustices especially police brutality against the African Americans. He was dropped out of the NFL and when Nike decided to use him for their advertisements, there was a lot of conversas around the advertisement with those who were against his kneeling bashing the organization. Despite the many controversies this paper will focus on one organizational conflict which was dropping of Allyson Felix for being pregnant.

References

Meyer, J. (2019, August 15). History of Nike: Timeline and

Nayak, T. (2017). ” Just Do It”@ Ad Campaign: The Case of Nike Inc. Globsyn Management Journal, 11. Facts. Retrieved from https://www.thestreet.com/lifestyle/history-of-nike-15057083

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Nikes brand image and sources of brand equity in the United States

Nikes brand image and sources of brand equity in the United States

Nike company

Name

Institution

Course

Date

Nike’s brand image and sources of brand equity in the United States

The increased demand for the products in the sporting clothing market in USA over the last 20 years provided a great opportunity for Nike Shoe Company. This economic situation provided a very good environment for Nike brand to take root very quickly due to its availability and affordability (Booch, 1996).

Nike’s efforts to become a global corporation

These include such factors as climate and weather changes in a period. Changes in environment are hard to determine or control and they have greater impact on businesses either directly or indirectly. The environmental plan exhibited by Nike has helped in building very strong public relations and has enticed many customers and investors (Bigelow, 1980). Nike shoes are greener and more ethical as compared with other products in the USA market. Nike shoes are easier to recycle, and the solvent use of reduced by over 85% when compared with other brands like tiger and Adidas.

Nike has benefited from product development. This gives Nike the opportunity of its products not becoming unfashionable before they wear out. Building of strong global brand recognition is another opportunity of developing the business internationally. Emerging markets like china and India has new generations of consumers so penetrating such markets is a great opportunity. Worked cup and world Olympic events are well positioned to market Nike brand. Increased female participation in athletics is an opportunity for the aerobic female wear product from Nike. Expiration of new technology and innovation makes Nike to remain top in the market.

What Nike should do different to defend its position

Nike has a lot of competitors as far as sportswear industry is concerned. The companies have expanded globally due to emergences of internet marketing and e-commerce. Competition is fierce particularly in footwear industry and the competitors who dominate the market do so with strategic marketing, strong brand identity, aggressive sales, and very high capital expenditure (Booch, 1996). The recent emergency of Adidas-Reebok merge has posed a lot of challenge to Nike. Nike had dominated the footwear market in US making then a dominate force worldwide. However, with the recent merger of Adidas and Reebok has posed a threat to Nike market share.

Innovation

Nike should keep on with the pace of techno innovation. This will improve its products differentiation and increase the customer base. Innovations of foot wear for the athletics that makes runner fill like they are bear footed will compete Adidas and other brands which produce products which are heavy.

Marketing

Marketing will help the company to increase sales and reduce costs. Utilization of internet for marketing will provide Nike with an intangible asset such as market research and consumer buying trends. Through data retrieved from consumer’s Nike will be able to analyze and monitor the buying behaviors. Market research helps them to generate data to be used in analyzing the market trends to organize promotions and marketing campaigns (Bigelow, 1980).

Price

Nike has no problem with the price, this is because it acts as prices setter alongside Adidas and Reebok. Nike sells its products at whatever price because of an inelastic demand for its products. Expensive promotions don for Nike produced tuned consumers to believe that Nike produces quality products, which are worthy whichever price they will charge. More so, Nike does not gain competitive advantage through the prices they charge customers.

Works cited

Bigelow, J. (1980) Strategies of Evolutionary and Revolutionary Organizational Change,Academy of Management Proceedings, 4p, 1 diagram.

Booch, G. (1996) Object Solutions: Managing the Object Oriented Project, Addison-Wesley,London UK.

Nike: Building a global brand.

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Nightingale’s Notes on Nursing Model

Nightingale’s Notes on Nursing Model

Nightingale’s Notes on Nursing Model

(Author’s name)

(Institutional Affiliation)

Questions for Analysis

What is the historical evolution of the conceptual model?

Nursing has three main eras which include the intuitive nursing period, the apprentice nursing period and the educated nursing period which was also referred to as the Nightingale era that lasted between the 19th and the 20th centuries. Nursing in this period was influenced by war, social consciousness arousal and increased opportunities in education for women. The notes were written in the 1860s (Nightingale, 1859).

Who founded the model?

Florence Nightingale (Shisler, 2007)

What was occurring in the historical milieu?

During this time there was awakening of social consciousness, there were numerous wars and women were given more opportunities to access education. This influenced the conceptual model greatly.

What has been written or discussed regarding the model in the recent years?

The model is regarded as the mother of modern nursing (Sampson, 2008).

What approach to develop of nursing knowledge does that model exemplify?

The model exemplifies the kind of nursing knowledge that is acquired from formal training and training through training attained in both medical schools and hospitals. The model exemplifies nursing that should include both practice and theory (Sampson, 2008).

Upon what non- nursing assumptions was the conceptual model based? How are nursing’s four metaparadigm concepts explicated in the model?

The assumptions of the model include humans can attain perfection, natural laws, nursing as a calling, nursing as a science and art, and achieving nursing goals through alterations in the environment. The four metapradigms are person, environment, nursing, and health. The person is referred to as patient, health concerns nurses as professionals in the medicine, environment is shown as anything that might affect the recovery if a patient and nursing is seen as caring in the model (Sampson, 2008).

How is person defined and described?

Patient

How is environment defined and described?

Anything that can affect the recovery of a patient

How is health defined? How are wellness and illness differentiated?

Health is shown as something that can be negotiated and something that is contextual. Wellness is when one is alive and when one does not suffer. Illness is when one suffers or dies as a result of suffering.

How is nursing defined? What is the goal of nursing?

Nursing is caring. The goal of nursing is to care for patients back to health.

How is the nursing process described

Medical treatment that is hands- on, a compassion paradigm

If concepts are present that are not metaparadigm concepts, what are they? How are they defined? How do they relate to other concepts within the model?

These are concepts that support the metaparadigm concepts. They include such concepts as management, food intake, and giving advice and hope. These concepts support and fortify the effects of the metaparadigm concepts (Nelson & Rafferty, 2010).

What statements are made about the relationships among the concepts in the model?

That they are all related and depended on one another

In summary what are the 5- 10 main bullet points of the model?

To guide nurse on the proper ventilation and warming required in hospitals

To guide nurses on the appropriate health of houses

To show nurses how to manage their sick houses and patients

To guide them on the effects of noise, variety

To show nurse the best kinds of food for patients

To guide them on personal cleanliness, observation of patients, importance of hope and advice and cleanliness of hospitals (Selanders, 2010).

Select a scenario. Discuss the implications for practice using the conceptual model in relation to the experience with the client.

There was a rime I was taking care of an elderly cancer patient. He used to lie in bed a lot and after a while I realized that he always seemed uncomfortable and like he was in pain. Since he could not talk because he had become so weak, I had to determine what the problem was by myself. I gave him pain medicine but things did not change. I realized that I kept the windows closed and curtains drawn most of the time. I decided to open them and change his sheets, give him a bath and change his clothes. After I was done, he looked more peaceful and he even managed to sleep. I later realized, as Nightingale’s notes points out, that most sufferings or symptoms that seem to be incident or inevitable to the disease are usually not symptoms of the disease, but of other things like want of light, fresh air, cleanliness and warmth (Nelson & Rafferty, 2010).

References

Nelson, S. & Rafferty, A. (2010). Notes on Nightingale: The Influence and Legacy of a Nursing Icon. Cornell University Press.

Nightingale, F. (1859). Notes on nursing: what it is, and what it is not. London: Harrison.

Sampson, D. (2008). The central role of nursing in health care. J Health Serv Res Policy, 13:185—187.

Selanders, L. C. (2010). The power of environmental adaptation: Florence Nightingale’s original theory for nursing practice. J Holist Nurs, 28 (1): 81- 8.

Shisler, C. (2007). Evaluating your nursing collection: a quick way to preserve nursing history in a working collection. J Med Libr Assoc. 95 (3): 278- 83.

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Night Vision Goggles Fatigue and Decline of Cognitive Levels

Night Vision Goggles Fatigue and Decline of Cognitive Levels

Night Vision Goggles: Fatigue and Decline of Cognitive Levels

Name

Institution

Abstract

In modern combat, the desire to operate at night is paramount because of the heightened enemy prowess against aggressors. As a result, technology has researched on the possibility of developing systems, which would minimize the challenge resulted by night darkness. A common example of this technology is Night Vision Goggles (NVG). However, due to physical and physiological associated with NVG technology, pilots often find piloting a dissatisfying career. This leads to the constant labor mobility as pilots will attempt to live current employment for cognitive backed psychological problems. This research proposal will attempt to prove that NVG primarily causes fatigue and later quality of cognitive judgments required in piloting. The paper is structured into two pain parts and one secondary part. The commencing part one – problem analysis- will analyze the problems associated with NVG technology in piloting. This part will as well analyze the importance this study. The research will also suggest satellite proposition of where future research will focus – scope of the study. The second part – literature review- will examine the relevant literature backing up problems enlisted in the problem statement part. The paper will also provide a recommendation on what should be done to replace NVG technology.

Statement Problem

Night Vision Goggles (NVG) is a successful technology in the military aviation industry. However, its success has several shortcomings which occasion usability problems. Pilots using this technology are accustomed to mental and physical suffering. Occasional inabilities triggered by poor working environment naturally demoralizes the pilot. As a result, loss of manpower technically results to high financial cost for the aircraft investment (Harrison et al, 2010). However, the central concern of this research is the quality of cognitive judgments processed by pilots. In piloting, coherent judgments are imperative; thus, ineffective judgments resulted from poor syntax construction is primarily a demerit in the in controlling an aircraft. Fatigue in the airline industry is caused by a plethora of factors. Firstly, night vision goggles are bulky, and they are mounted on an equally bulky helmet (McLean, 1999). As a result, the pilot is forced to continously support the weight for hours. Excessive supported weight is a potential cause factor of the neck and back pain. Further to this, Parush et al (2011) establishes that Pilots are required to work in demanding situations.

Environmental factors; which are aided by use of night vision goggles forms a significant muse in factors leading to increased fatigue levels. These are aspects related to terrain, weather, lighting and climate. So to it, the Pilot is expected to respond to challenging physiological and physical demands with outmost accuracy. Davis, Johnson & Stepaneck (2008, p. 358), establishes that the technical complexity of NVG goggles combined with a demanding working environment naturally overpowers what a moderate human can accommodate. Not to mention that piloting is also challenged by gravity problems. Federal Aviation Administration (2011, p. 5) establishes that a pilot nervous system is subject to push-pull factors of gravity. Physiologically, when a pilot tilts his or her head, the weight of these crystals causes this membrane to shirt due to gravity and sensory hairs which detect the shit. Therefore, the combined challenges in piloting primarily leads to heightened fatigue levels.

Significance of this study

Training pilots is an expensive initiative that requires time, financial and capital resource mobilization. The clinical problems established in the above description are potent factors that explain the high labor mobility in the airline industry (Parush et al, 2011). The purpose of this research is to establish factors leading to fatigue levels, and how they impact on the airline industry cognitive requirements, standards and thresholds. The research will analyze relevant research in medical and labor field. Central objectives include; the development of quantifiable physiological research relating to fatigue and cognitive factors. Secondly, the information generated from this research will be applied diagnosis of fatigue instigators and how these factors can be managed by future industrial standards

Scope of the study (Future detailed research)

The upcoming research will collect data from pilots, psychologists, and human resource managers. Research question will be oriented to ensure that respondents offer vital information based on real live experiences. In particular, research questions will inherently seek to investigate the relationship between fatigue and cognitive levels. This research is timely challenged by the absence of aviation engineers. The researcher has not yet identified sources from this field. Primarily, aviation engineers are the nucleus behind the development of cockpit technologies. Lack of no data from this group will impact heavily on this research constraining it from achieving reliable results.

Research questions

Q1. To what degree are pilots’ comfortable piloting as a career?

Q2. To what extent do rising fatigue levels impact on cognitive levels of a pilot?

Q3. To what extent do narrowing cognitive discourage the pilot from engaging in piloting as a career?

Literature Review

Introduction

A night vision goggle is an electronically powered optical device that allows images to be produced at a given level of light in total darkness. Although night vision goggles have been used in military and other law enforcement agencies, the aviation industry is increasing adapting their usage. This is based on the knowledge that; in the blink of the night, lighting becomes necessary. In the aviation field, the most use night vision goggles are panoramic night vision goggles. These are superior devices using close to 20mm image intensifier tubes.

History of night vision goggles in Aviation

In July 1972, the U.S Army Combat Development Experimentation Command (USACDEC) validated a series helicopter clear Night Defense Experiments. The experiments focused on how trainees could respond at the blink of the night. During the Cold war era, the necessity to conduct night attacks was paramount based on the knowledge enemies were constantly orienting parallel and vicious technologies. In a military briefing in late 1975, it was accessed that implication of Middle East War on U.S could be overrun if the military adopted night operations. Night vision is developed from three primary technologies. Firstly, the Active illumination works in principle of coupling intensification technology. This technology uses two methods, shortwave infrared (SWIR) band and near infrared (NIR). The second technology and the most used in aviation is image intensification. The underlying principle behind this technology is its ability magnify the amount of protons received from various sources. Thirdly, the thermal imaging technology operates by detecting the temperate differences forecasted on the background of the objects. In February 1976, the military fully acknowledged the integration of night vision helmets in aiding night missions. This was backed by the publication of Training Circular (TC) 1-28 Rotary Wing Flight.

Impact of night vision goggles in piloting

Following the 1976 publication, several companies began pursuing technologies that will boost night vision devices. Currently, night vision devices are constructed of anodized aircraft aluminum. The helmet is designed to respond to demanding ergonomic requirements (Harrison et al, 2010). Key considerations are proper respiration process and response to bodily discharges. The helmets are suited with up to 25mm optical display. Primarily, the NVG tube receives behind the objective lens propels light from a wide range in the spectrum of the deep red area. The tube is suited with phosphor screen; which is viewed through an eyepiece lens (McLean, 1999). This screen enables a magnification of +2 to -6 diopter adjustment, with an eye relief of 14mm at 25mm distance. Most of these devices are powered by the docking deck situated in the airplane cockpit. This features makes it possible for night vision goggles to gain popularity in the aviation industry

Configuration

The ocular configuration; which determines the nature of the NVG is adjusted differently to meet the demands of a given environment. Primarily, there are three main components in NVG technology. This are monocular NVG configuration. This configuration has components has a single objective lens, as well as a single amplifying tube in a single eyepiece. This device can only be used by one eye. The biocular NVG configuration has a single objective lens in a single tube, but two ear pieces. The two eyes are intensified in one single tube. The binocular device right hand image has two objective lenses, and two intensifying tubes. The configuration tube has an upper hand since it has two separate intensified images from two separate viewpoints. The depth perception in enhanced with contrast, expansion and detection (Chen et al, 2011)

How Night Vision goggle works

NVG device in war aircrafts and helicopters enables pilots to fly in enemy zones secretly and at night. The NVG projects ambient light; which is distributed within the device tunnel. The head worn device have various electrical and mechanical processes. The device infrared ability collects any available amount of light including the lower light spectrum and amplify it to enable the user to see vivid images. To accomplish this, the device applies thermal imaging technology which captures the upper part of infrared light spectrum. Thermal imaging light is emitted to all objects view. The light is duplicated to phased array system detector. Light at this stage is detailed in a pattern known as thermogram. The thermogram pattern duplicate image into electric impulses. The impulses are sent to a signal processing board, a dedicated chip that translates information into data display. The signal processing unit sends images in various color, after which the infrared filters excessive colors (Parush, 2011). Although the NVG is a great night viewing device, it is prudent to note that the process involved in image processing deter the quality of the image. In most case, pilots will often struggle to view all details provided in the NVG display.

Issues:

Navigation risk

Piloting, especially in field combat is a demanding task that requires considerate physical movements. The pilot mounted with the NVG visualizer requires the constant view the environment surrounding him. Failure of proper visualization may result to accidents. In fact, according to Rash et al. (2009) the number of accidents involved in military flights are primarily caused by poor visualization. Also, there has been issues related to lack of proper orientation to the technologies. Of recent, there have been many vendors of night vision goggles. Most vendors have customized feature with intent to outcompete their competitors. As a result, the devices do not meet similar industrial standards. For instance, a pilot could previously be using a narrow FOV. Traditionally, this device was designed to have a lower peripheral vision. This may result to increased spatial disorientation. However, in a different mission, the pilot may be using a larger FOV grounded on demands of that mission. Based on this, pilots find it hard to meet demands of a device with a higher peripheral vision. This not only puts not only causes anxiety/ fatigue to the pilot, but also exposes the pilot on the risk of accidents.

Posture problems

The configuration aspect has a different impact in how it impact on human physiological functions. This is based on the fact of additional weight and luminance additional weight. This is based on how the NVGs impact on neck strains, injuries and headaches. Firstly, the physical aspect of mounting is inefficient and creates an uncomfortable piloting manner. The physical issues related to the user are anthropometry and inadequacy of navigation space. This is based on the fact that piloting requires sudden and agile moves. As a result, weight and configuration problems resulted by mounted equipment are primarily responsible for the creation of instability; thus, resulting to gross neck and muscle strain leading to fatigue problems. Pervasive head, neck and spine injuries are responsible for crash (Falla, 2004). In any case, the device weight and the changing center of gravity does not correlate positively with human physiological functions. The pilot will be forced to spend more energy in trying to balance the device demanding weight problems than concentrating on field activities.

Neurotransmission ProblemsConstant exposure to these working conditions (head, neck and spine injuries) prompts the development of central nervous breakdown and development of chronic of headaches (Davies, 2008). Headaches are common complaints of pilots navigating in demanding situations. This is linked to visual difficulties, flight neck discomforts and constrained lighting amongst long working hours in complex computer cock-pits trigger headache on several accounts (Falla, 2004). Also, the combined effect of headaches, nervous and sight breakdowns is the primary cause of bone fractures. The dysfunction associated bone fractures is constant fatigue and general disorientation.

Body vibration and gravity

A moving helicopter vibrates heavily impacting negatively on the human seated vertically on a cockpit. Vibration can be a measure on the scale of principle harmonic frequency of 5Hz. Heavy vibration induced constraints energy transfer resulting the standard frequency to 4.5 Hz (Chen et al, 2007). Vibration causes the pilot to suffer Z axis displacement. Z axis displacements are emitted from the floor of the aircraft this is caused by vibration transmission emitted from the buttocks of a vertically seated individual. In any event, most body parts are engaged either hand, legs, buttocks, head, and back. However, the neck, which is supporting the head, is not engaged to anything. As a result, the neck experiences severe vibration. Naturally, the neck is configured to support any vibrations frequencies, a good example being running (Patricia, 2010). Nonetheless, the neck is constrained severe if it has additional weight to support. Vibration, vertical seating problems and long working hours are the primary cause factors of spine problems. In fact, neck induced vibrations is primary responsible for the development of the neck and back muscle fatigue (Chen et al, 2007). Constrained neck and back impairs the brain central processing functions forcing the pilot to develop severe vision problems (Gallagher, 2008)

Cognitive Risk

Chronic mental problems caused by fatigue are a result of impaired judgment. Pilots exposed to these conditions are in a greater risk of suffering from greater myoelectric manifestations. Muscle fatigue and relative neck pain controls resulted negatively on the slope. This is based on the knowledge that EMG frequency has outcompeted by demanding neuron-functions. Also, constant neck pain prompts disturbances in cognitive judgments. Impairments of muscles, heightened abrupt activities, respiratory problems and constrained visions impact heavily on the quality of syntax required to process a given activity. Research has established that pilots working in demanding condition not only suffer a mental breakdown while at work, but socially (Falla, 2004). Technically, constant neck pain demands increased muscular and electrical activity. In any event, the body requires to produce equivalent to combat rising demands, of visions, gravity and posture problems. However, the body spends more concentration in responding to weight problems constraining the neck. Constant exposure to neck problems forces the pilot to develop lower output of neuron-functions. The pilot not only suffers mild and temporary fatigue, but the breakdown of neuron-process. The pilot seem to forget basic things because of deeply drenched fatigue problems. In addition, the pilot may develop chronic physical problems as a result of declined cognitive levels (Falla, 2004).

Career dissatisfaction

While it is common knowledge that piloting is a great career, this notion is contested by the development challenging mental conditions. Piloting involves the ability of the pilot to think and act in demanding situations. Again, the notion of inefficiencies, primarily caused by neck problems often results to the development of anxiety and anger. Research has endeavored to relate air crashes to the development of mal-functionality of the pilot. A pilot in a combat mission takes a lot of time in preparation than initially considered by industry developers. Pilot preparation can take up to 30 percent of total productive time (Parush, 2011). In the combat situation, the pilot is expected to work in demanding situations; for instance, responding to multiple enemy threats (Patricia, 2010). Demanding combat environment often results to questions on inefficiency. The pilot is under evaluation that severally lives depends on the decision he or she makes. Also, the pilot could be suffering from psychological factors aside physiological and physical constraints. The in a remote combat mission, in most cases thousands of kilometers from home could be thinking about his family or any interpersonal relationships. This crops in inefficiencies of good judgments, and in any case, constrained judgments further accelerates fatigue levels. As a result, the pilot might consider piloting an unprofitable venture, and in most cases the pilot might live a demanding military aviation career to take light jobs in other airline fields.

Recommendation

This research document has accessed several implications Night Vision goggles in leading to the development of fatigue problems. The report has expressed high dissatisfactions in applying the NVG systems in a demanding combat environment. However, there are several remedies to manage NVG constraints. Research has established that NVG primary function is providing visionary light in dark environments. The goal is to make sure that night mission are tackled with minimized risk of notability. So to it, this research document proposes the application of night vision devices on the aircraft itself. Night vision devices mounted on the aircraft can be aided by computers affixed on the aircraft deck. The pilot will be monitoring night vision by viewing the computer strategically situated on the aircraft cockpit. This will salvage the pilot from having to carry a heavier device. Secondly, the pilot will have the privilege to use normal night light or night vision powered light at ease. As a result, the pilot will not have mounted device on his head. This not only reduced visionary problems but as well minimized neck problems, fatigue and career dissatisfaction. This research proposal also recommends further research in the field of piloting-neuroscience/ psychology and labor mobility factors in the upcoming research document.

Conclusion

This research document has established the various challenges accustomed to using Night Vision goggles in a demanding enemy combat environment. The document has established NVG as the primary cause factor of fatigue which leads to career dissatisfaction. In particular, the document has established the interrelation between physical, physiological (both combined results fatigue) and psychological factors leads to career dissatisfaction. The document has encapsulated by offering a recommendation. The recommendation has reinstated the necessity of mounting night vision devices on the aircraft as compared to being mounted on the human head.

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