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swot_analysis

swot_analysis

Assignment 1: Discussion—Opportunities, Risks, and Challenges of Emerging Markets

Name:

Number:

Course:

Lecturer:

From my university experience a SWOT analysis can be carried out on two opportunities and threats concerning the completion of my degree. The two opportunities include high market of employment for students taking my course in many communications companies. Another opportunity is that there is chance given for further external scholarship for students who gets first class in the particular course I pursued. The threats include low chance of employment in the same communication companies for graduates who have not gone through internship with any of the communication companies. The next threat is that the communication companies give employment based of best performance, meaning that getting lower grade will imply low chances of employment while at the same time missing external scholarship.

My vision statement

My vision is to become a senior professor in my area of academic.

Core values

My core values include commitment, handwork and good morals in everything I undertake and high respect for others.

Core purpose for attending college

The core purpose is to acquire high level skills that will enable me be self dependent and a mentor to others too.

Description of thought process in performing SWOT analysis

The assessment of Strengths and weaknesses, and opportunities and Threats is the most known and extensive mediator in strategic marketing and planning in management issues (Ayub et al., 2013). In the opportunities above, the success of achieving them, whether, getting a job with the communication company or getting external scholarship will depend on my performance which on the other hand depends on how I manage my time of study for better performance. Time management in this case will involve planning on how to spend my time in the university as away of overcoming future challenge/threat of missing the job or scholarship. But better performance will also require me to evaluate my areas of weaknesses in terms of study so that I can give more time to those areas for balanced result.

This will imply that failure to perform well to the required standard, and then I will have the challenge of facing all the two threats mentioned above. This is because all the threats and opportunities are dependent on the final outcome of academic result. As a result I will have to fall either in the category of either facing the threats or choosing between the two opportunities in terms of comparison depending on how I plan and manage my time. The same opportunities and threats that are dependent on final results will thus affect other student’s thought processes who are taking the same course owing to the fact that this is a competition process which is an academic oriented.

References

Ayub, A., Razzaq, A., Aslam, M. S., & Iftekhar, H. (2013). A conceptual framework on evaluating SWOT analysis as the mediator in strategic marketing planning through marketing intelligence. European Journal of Business and Social Sciences, 2(1), 91-98.

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PART ONE PROJECT INITIATION DOCUMENT

PART ONE PROJECT INITIATION DOCUMENT

Assignment 1 Coursework

Student’s Name

Managing Global Projects

5023SSL

Dr. Mario Cuevas

PART ONE: PROJECT INITIATION DOCUMENT

The work breakdown schedule is as follows:

1.3 Project schedule

1.4 Project stakeholder assessment

The main stakeholders reviewed for this project include:, , green energy activist groups, private sector representatives, Commonwealth Games representatives, residents of the Birmingham, the Office of Gas and Electricity Markets, and the internal employees of the SES project. Due to the nature of the project, SES has received positive feedback from all stakeholders. All of the chosen groups have significant power and interest in the project. Therefore, the project will need to manage all of these groups closely, keep them satisfied, informed, and engage them in order to monitor views.1.5 Project Risk assessment

The negative risks that are presented by the project include:

Time delay

Difficulty recruiting private sector partners

Data protection and management issues

Process issues

Technology failure

Communication breakdown

Risk of overall failure

Cost issues

The response strategy will be simple based on an identification, prioritization, and a link of each of the mentioned risks to its impact. After this assessment, for each of the risks, a development and cultivation of responses will be made. A contingency plan will also be created for each risk. Additionally, each risk will be recorded and tracked against the associated task.

PART TWO: PROJECT SUCCESS MANAGEMENT

References

Al-Hajj, A., & Zraunig, M. (2018). The impact of project management implementation on the

successful completion of projects in construction. International Journal of Innovation, Management and Technology, 9(1), 21-27.

Bannerman, P. L. (2008, July). Defining project success: a multilevel framework. In Proceedings

of the Project Management Institute Research Conference (pp. 1-14).

Bronte-Stewart, M. (2015). Beyond the iron triangle: Evaluating aspects of success and failure

using a project status model. Computing & Information Systems, 19(2), 19-36.

Caccamese, A., & Bragantini, D. (2012, May). Beyond the iron triangle: year zero. Newtown

Square, PA: Project Management Institute.

Clayton, M. [Online PM Courses]. (2017, February 15). What is the Iron Triangle? Project

Management in Under 5 [Video]. YouTube. https://www.youtube.com/watch?v=JHSHOAfV-uw

Davis, K. (2017). An empirical investigation into different stakeholder groups perception of

project success. International Journal of Project Management, 35(4), 604-617.

Ebbesen, J. B., & Hope, A. (2013). Re-imagining the iron triangle: embedding sustainability into

project constraints. PM World Journal, 2(III).

Lishner, I., & Shtub, A. (2019). Measuring the success of Lean and Agile projects: Are cost,

time, scope and quality equally important?. The Journal of Modern Project Management, 7(1).

Mirza, M. N., Pourzolfaghar, Z., & Shahnazari, M. (2013). Significance of scope in project

success. Procedia Technology, 9, 722-729.

National Ausit Office. (2012). Report by the Comptroller and Auditor General: The Completion

and sale of High Speed 1. Department of Transport. http://www.nao.org.uk/wp-content/uploads/2012/03/10121834.pdf

Opoku, A., & Tallon, A. (2019). The role of project sponsors in defining and realising project

benefits. Management, 710, 719.

ProjectManager. [ProjectManager]. (2015, January 19). Which is Best – Managing, Time, Cost or

Quality? [Video]. YouTube. https://www.youtube.com/watch?v=C0p5fSNLW8Q

Radujković, M., & Sjekavica, M. (2017). Project management success factors. Procedia

engineering, 196, 607-615.

Ul Musawir, A., Serra, C. E. M., Zwikael, O., & Ali, I. (2017). Project governance, benefit

management, and project success: Towards a framework for supporting organizational strategy implementation. International Journal of Project Management, 35(8), 1658-1672.

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Who should be the default owner of the IPRs in relation to the invention and why

Who should be the default owner of the IPRs in relation to the invention and why

Assignment 1 – Case Study

Who should be the default owner of the IPRs in relation to the invention and why?

Achieving an equal distribution of intellectual property ownership and protecting intellectual property are the pillars of a rules-based society and market economy, and the importance of these principles can’t be stressed. When it comes to developing new ideas and products, businesses and entrepreneurs must have a clear knowledge of how intellectual property rights should be allocated (Gürkaynak et al., 2018). The use of common law precedent can be utilized to identify who owns certain intellectual property rights even if no agreement or contract has been entered into. One-person ownership of intellectual property describes the ownership of any or a part of intellectual property through a singular entity, most commonly referred to as the inventor, who is responsible for the creation of the intellectual property. Joint Ownership is a legal framework that allows one or more creators to possess intellectual property in their collective names.

In the case study above, the university is the default owner of the IPRs in relation to the invention. This is because the intellectual property was made by a section of the university employees and research body in the course of study and employment. Additionally, the individuals involved in the creation include students, research fellows, and employees who use substantial resources from the institution, including its name, financial capabilities, network, physical assets, and so on.

Please comment on the IP portfolio mix that you will deploy.

A strategy that combines research and development, in-licensing, elements of out-licensing, and, where applicable, mergers and acquisitions is required to manage an IP portfolio. When creating and maintaining an IP portfolio, I would adopt a strategic and holistic approach. Companies are always searching for ways to enhance and grow their operations, and a strong patent portfolio that matches with those initiatives should be deliberately built to help them do so. Smaller businesses must make sure their IP portfolio covers their full pipeline while being lean so money isn’t squandered on unneeded prosecution and litigation. R&D may be a time-consuming, risky process that makes it difficult to pivot or expand a product quickly (Belderbos, Park, & Carree, 2021). Buying a firm and merging its IP and procedures might be significantly more efficient if some other organization does have IP protecting a given technology and all the operational expertise with it. Acquisitions provide a quick approach for mid-sized and big organizations to secure IP for future initiatives while also supplementing existing business operations. To provide long-term patent protection, the portfolio mix for existing and prospective projects should comprise a lengthy average remaining patent lifespan and more outstanding applications than expired papers. 

Elaborate on the patent filing strategy that you would present to the management

There is little question that detailed work is perhaps the most innovative type of work in patents. Conducting an exhaustive search, determining the best method to defending an invention’s creative step, or accurately analyzing a probable infringement by equivalent demands expertise, information, and, of course, creativity. The proper patent filing approach is also critical for patent holders. The vast majority of nations have ratified the Paris Convention for the Protection of Industrial Property (Mandrinos, Lim, & Liew, 2022). This enables an individual to file an initial provisional patent inside one participatory nation (or area) to receive a filing date and afterwards spend 12 months to submit further filings for much the same innovation anywhere in any member nations. This would entail asserting precedence to the initial date of filing (the effective submission entry and priority date). These nations will consider the application as if it were filed simultaneously with the first request.

Discuss the countries that you would file patent protection, raking them in the order of priority. Explain the competitive advantages of the proposed strategies.

Companies can use IPRs and registration to secure their fundamental managerial and R&D, technology transfer, and other technical processes, and improving their negotiating strategy for counter claims as well as cross-licensing. IPRs and all registrations are meant to enable patenting entities to present a barrier of entry, hinder competitive products or brands, dampen new entrants, as well as preparing the way for all future dominance of the market via technical development. The main role of a patent is to register an invention. This, according to Mashdurohatun, Haq, and Zulhuda (2018), includes original innovations and rarely known processes and technologies. The rule is that these inventions be novel and not obvious. In order to get a patent, the technical aspects of the discovery should be publicly disclosed through the filing of a patent application with the appropriate government agency. In order to be created or amended as needed, intellectual property rights (IPRs) should be recorded in a clear and understandable manner.

I would file patent protection in the following countries:

The United States

China

Japan

The United Kingdom

The use of the above nations in the order presented is crucial in creating an advantage because it would mean protection in other countries that are a part of the region. For example, protection in the US means that Canada and the larger American continent would be represented, similar for China, and Japan. Patent protection in the United Kingdom would allow the larger European zones to be a part of the application process and thus create an advantage.

References

Belderbos, R., Park, J., & Carree, M. (2021). Do R&D investments in weak IPR countries destroy market value? The role of internal linkages. Strategic Management Journal, 42(8), 1401-1431.

Gürkaynak, G., Yılmaz, I., Yeşilaltay, B., & Bengi, B. (2018). Intellectual property law and practice in the blockchain realm. Computer law & security review, 34(4), 847-862.

Mandrinos, S., Lim, W. M., & Liew, C. S. L. (2022). De‐internationalization through the lens of intellectual property rights. Thunderbird International Business Review, 64(1), 13-24.

Mashdurohatun, A., Haq, H. U., & Zulhuda, S. (2018). Social Function Reconstruction of Intellectual Property Rights (IPR) Based On Justice Values. International Journal of Law Reconstruction, 1(1), 141-160.

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Bottle feeding Vs Breastfeeding

Part 1 Bottle feeding Vs Breastfeeding

Bottle feeding Vs Breastfeeding

Bottle Feeding

Bottle feeding is the substitute method for the breastfeeding. Most mothers who are not able to breastfeed or would want to provide formula milk together with breastfeeding choose the bottle feeding method for their babies (Arora, 2019). This method has some its pros and cons. One of the pros of bottle feeding is that either of the parents can feed the baby. Feeding is known to be an essential bonding moment and breastfeeding does not provide the mother to the baby the opportunity of bonding with the baby. Bottle feeding thus provides the father, siblings, or even other family members to spend time with the newborns (Arora, 2019). Secondly, bottle feeding provides an easy way of tracking the intake of the newborn. It is never an easy task to know how much milk the baby should drink while breastfeeding. Bottle feeding, however, makes it possible to find out the quantity of milk the newborn takes daily (Arora, 2019). Furthermore, when using bottle feeding, the mother does not have to worry about a low supply of breast milk. Notably, most mothers worry that the baby would be underfed due to insufficient milk supply. This results in most women resorting to bottle feeding. This makes sure that the newborn gets enough milk that is required I growth and development (Arora, 2019).

Despite the pros of bottle feeding, this method of feeding also has its disadvantages. Firstly, formula milk is less nutritious compared to breast milk. Breast milk contains all the nutrients required by a newborn to develop and grow. It is also light for their stomach. Bottle feeding, therefore, increases the risk of obesity in newborns (Arora, 2019). Secondly, bottle feeding equipment is an additional expense. It requires the purchase of feeding bottles, sterilizers, and cleaning brushes if a bottle-feeding formula is chosen. These are forms of added expenses (Arora, 2019). Furthermore, bottle-feeding affects the bond between the mother and the baby. The skin-to-skin contact lacks in bottle feeding therefore the bonding between the newborn and the mother is hampered (Arora, 2019).

Breastfeeding

This is the act of feeding a newborn with milk directly from the breast (Murray, 2020). This method has its pro and cons. One of the pros of breastfeeding is that the method is convenient. Breastfeeding is the perfect way of supplying the newborn with optimal nutrition at perfect temperatures. There are no worries about the bottle cleaning up before and after feedings or heating formula or even preparing (Murray, 2020). Secondly, breastfeeding is economical. The method saves a lot of money as self-nursing the newborn eradicates the need of buying bottles or milk supplies. It keeps the children healthier thus reducing medical costs for the sick infant (Murray, 2020). Furthermore, breastfeeding is benefits breastfeeding mothers, where breastfeeding women recover faster from childbirth compared to those who bottle feed. This method also reduces breast and ovarian cancer risks (Murray, 2020).

One disadvantage of breastfeeding is that it can be painful. Breastfeeding mothers sometimes encounter painful and uncomfortable problems associated with breastfeeding. These include blisters, mastitis, or sore nipples (Murray, 2020). Secondly, breastfeeding requires healthy lifestyle choices. Breastfeeding mothers have to think about their lifestyle or diet while breastfeeding. Babies have different reactions to different foods in the mother’s diet. Breastfeeding moms would therefore stop consuming dairy foods or other items that they enjoy (Murray, 2020). The third con of breastfeeding is that not everyone can feed the baby. The rest of the family, siblings, or the father cannot be involved in feeding the newborn. This may make more so the partner feels like missing out on the breastfeeding connection (Murray, 2020).

References

Arora, M. (2019). 14 Advantages and Disadvantages of Bottle Feeding. FirstCry Parenting. Retrieved 5 October 2022, from https://parenting.firstcry.com/articles/bottle-feeding-advantages-and-disadvantages/.

Harris, N. (2022). A New Parent’s Guide to Estimating How Many Diapers You Need and What They’ll Cost. Parents. Retrieved 5 October 2022, from https://www.parents.com/parenting/money/saving/save-money-and-build-a-diaper-stockpile/.

Murray, D. (2020). The Pros and Cons of Breastfeeding. Verywell Family. Retrieved 5 October 2022, from https://www.verywellfamily.com/what-are-the-pros-and-cons-of-breastfeeding-431895#:~:text=Women%20who%20breastfeed%20tend%20to,cardiovascular%20disease%20as%20you%20age.

Simpn, J. (2022). The Cost of Baby Formula – SmartAsset. SmartAsset. Retrieved 5 October 2022, from https://smartasset.com/financial-advisor/the-cost-of-baby-formula.

Use the following facts to answer the questions below

Use the following facts to answer the questions below

Assignment #3

Case Study

Freedom of Expression for Teachers/Termination

Fall 2017

Use the scenario presented to answer the questions.  Create a Word (.doc or .docx) file for submission to the Canvas drop box.

Use the following facts to answer the questions below:

The year is 2017.   Dorothy is a teacher in a school district in the state of Nevada.  

One of her duties is to administer standardized exams to her students in accordance with the No Child Left Behind Act (NCLB).   Although she has done everything possible to improve her classes test scores, she is disappointed to see a decrease in achievement from the previous year.  However, in the course of her regular duties, she discovers that the scores, that have been reported to the federal government for her class, show a marked improvement.  It appears that administrators in the district are falsifying and altering test scores.  Concerned about what appears to her to be corruption, she has a discussion with her principal.  Dorothy’s principal informs her that the district officials is pressuring him to increase test scores.  He tells her that she may lose her job or be placed in a sub-standard school if she do not ignore the inconsistences.  He also tells her that the district is offering a $2000.00 bonus to all teachers whose students show improvement in tests scores.  His advice to her is to ignore her concerns. After all, it is her job to administer the exam, not oversee the results.  

Despite her principal’s advice, the promise of a bonus, the threat of losing her job, and fear of retaliation, Dorothy reports her concerns to the Nevada State Attorney General, who immediately begins an investigation.  When the local school board discovers Dorothy’s involvement in the case, it fires her for insubordination.  Dorothy initiates a lawsuit based on her First Amendment right to freedom of speech (expression).  

Answer the following:

Imagine that you are Dorothy’s attorney.  With your understanding of teachers’ rights to freedom of expression:

Write an argument supporting the teacher’s claim to a free speech violation. 

Include at least three (3) justifications in law for your argument and explain each.  These might include Constitutional Amendments and/or previous U.S. Supreme Court decisions.  

Now, imagine that you are an attorney for the local school board, who fired Dorothy.  With your understanding of the school administration’s right to limit freedom of expression and operate the schools:

Write an argument supporting the administration’s right to limit expression.

Include at least three (3) justifications in law for your argument and explain each.  These might include Constitutional Amendments and/or previous U.S. Supreme Court decisions. 

Imagine that this case goes before the U.S. Supreme Court and you are a Supreme Court Justice.  Discuss the following:

Whose claim would you support – Dorothy’s or the school board’s?

Why?  Explain your rationale for your support of either claim.

Submitting the case study:

Review the rubric on page 3 to be sure that you have answered all questions and successfully completed the assignment.

After you complete your Word document, save it and send it to your 

instructor by submitting it to the Canvas drop box for this class.  

To access the drop box:

Click on “Assignment”

      Find the assignment name and  click on it

Click on “Submit Assignment”

From the “File upload”  tab, click on the “Choose File” button

Select the file from where you saved it by clicking on the file  and click the “open” button

If you have several files to add, click on “Add another file” and use the “Browse” button to find and upload the file

When you have added the file(s), click on the “Submit Assignment” button

After you have submitted your assignment, you should be able to view a confirmation that you submitted your assignment

This assignment is due on: Monday,  12/4 by 5:00 PM.

EDU 210

Rubric

Assignment #2

Name _____________________________________________

Criteria Explanation Available

Points Student Points

Format Essay is properly formatted:

      The essay is word processed and                                     formatted in APA style;  that is, double-spaced, 12 point Times New Roman, with margins not greater than 1 inch all around. 

       In sequence: Question re-stated and discussion

        At least 2 typed pages 1 Grammar Student uses appropriate grammar, punctuation, complete sentences, and clear explanations.  1

Teacher’s Argument Argument supporting the teacher’s claim to free speech violation given (2)

Three (3) justifications in law given for supporting teacher’s argument (6).

8 School Board’s Argument Argument supporting the administration’s right to limit expression given (2)

Three (3) justifications in law for supporting the school board’s argument (6)

8 Supreme Court Decision Discussion of reasons for Court’s holding (2)

Explanation of Court’s rationale (2) 4 Total 22

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We must first determine whether alleviation is even needed.

We must first determine whether alleviation is even needed.

Assessment

We must first determine whether alleviation is even needed.The extent of the person’s negative effects can be determined if we have a better understanding of the individual’s symptoms and how they influence their day-to-day activities. Determining the most effective treatment, assuming that one is required,is the second purpose for participating in clinical assessment. There are numerous treatment alternatives, and you will find out in this module later.Examples of these treatments includes; cognitive-behavioral therapy, psychopharmacology, cognitive and, family, psychodynamic, and humanistic-experiential therapy and behavior therapy. Naturally, for any mental illness,some of the above mentioned treatments will be of more use than the rest.It doesn’t quarantee than one will be effective for every client even if several therapies are successful. In determining this,assessment can help.Last but not least, we must determine whether our treatment was effective. Before beginning any treatment, measurements will be taken, and after that, measurements will be taken while the treatment is in progress. Later after treatment is finished, we will want to measure to make sure the disorder’s symptoms don’t come back. It will be easier for us to determine when a person’s psychological functioning improves if we know their baselines for various aspects.

Hand scoring data and computer scoring

When performing a computer data entry task, data accuracy is of the utmost importance. Due to the level of care taken when performing a particular task, hand scoring entry can be more accurate than automated data entry. Compared to an automated system, the human data entry operator may be able to identify and correct errors when they are discovered (Welan et al., 2005). Nevertheless, when compared to the existing mode of operation, the amount of manual data entering is more accurate. places a greater emphasis on data accuracy.The hand scoring is carried out by humans who are not perfect at carrying out repetitive task.A person is bound to make mistakes when faced with a tedious assignment as per the nature of humans.

Optical scan scoring

The ease with which a large number of tests can be scored is one of the advantages of using an optical scanner to score them. This makes it easier to grade exams and makes it easier for people who aren’t familiar with the material to give those grades (Segon et al., 2020). The scanner’s sensitivity is one of the drawbacks of using optical scanners. Some scanners may incorrectly score an answer for even the tiniest mark. Which will necessitate a manual scoring exam later? Another drawback of using an optical scanner is that the test’s design must adhere to a clearly defined format for multiple-choice answers. The focus on root memorization in multiple-choice answers is detrimental to students’ long-term development and fails to engage individuals in critical understanding of the material.

When am I licensed with level A will be carrying tests by administering, scoring, and interpreting with the help of the manual and a general.

References

Segon, A., Segon, Y., Kumar, V., & Kato, H. (2020). A qualitative exploration to understand hospitalists’ attitude toward the patient experience scoring system. Journal of patient experience, 7(6), 1036-1043.

Whelan, G. P., Boulet, J. R., McKinley, D. W., Norcini, J. J., Van Zanten, M., Hambleton, R. K., … & Peitzman, S. J. (2005). Scoring standardized patient examinations: lessons learned from the development and administration of the ECFMG Clinical Skills Assessment (CSA®). Medical teacher, 27(3), 200-206.

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Reflection Exercise

Reflection Exercise

Assessment One: Reflection Exercise

Nike is one of the leading multinational corporations dealing with the designing, developing, manufacturer, marketing, sale, and distribution of footwear. In one of its expansion strategies, the company has occupied the Chinese market, one that is very attractive to competitors including Chinese shoe companies and other multinationals such as Adidas and Puma (Roberts, Xu, Fan, & Zhang, 2012). As expected, competition is very high in China because of the attractiveness of the market, the high population, and the rising middle class in the country.

Image 1: Nike’s Hongbao Campaign

In the Nike campaign for its Chinese market, the Lunar New Year was the center of the promotion as shown in image 1 above. The campaign featured a Chinese tradition that involves giving out gifts in the form of money filled in red envelopes for the celebration of the New Year. In the campaign, a humorous twist is taken on the humility and politeness of the Chinese people. The campaign shows elders trying to gift children with red envelopes and children desperately attempting to refuse these gifts in kindness. A young child accepts gifts from her aunt and as she matures, she devices new ways to refuse these gifts. So she puts on her Nike shoes to out-run the aunt, every single year putting up a spirited yet humble fight. The aunt returns the favor with her own Nike running shoes as the niece prepares to gift her in the final scene. The campaign was very effective in conveying its message to the Chinese market, showing a deep understanding of the culture and the people. While every other major athletic apparel brand used celebrity and influencer endorsements, Nike’s campaign utilized a relatable tradition and one that resonates well with the target market.

In this marketing campaign, positive emotions that resonate with the target market and the culture are used to encourage consumers to take action in buying products. The Nike’s campaign obtained high visibility while still being adaptive to the culture of the Chinese consumers. In a more specific review of the advertisement, the marketer was very creative and adaptive. The advertisement was significantly bold and brave, tackling an issue that could be interpreted differently due to its roots in the Chinese culture. As a result, the advertisement creates a positive impact, attains notable visibility, and becomes a game changer. In the end, the marketers are able to attain an emotionally moving campaign that shows sensitivity to a very old culture and uses modernity to blend the tradition as a part of the age-old Chinese custom. The campaign creates a connection with the Chinese culture by depicting Nike to be a key part of the people of China and what they believe in.

In a keener look at Nike’s promotional activities, it is clear that the company prefers to use a more producer to consumer approach to reach its target market. One way of achieving this approach is to ensure that the customer (target market) can relate to the brand. Nike follows up the promotion activities with direct marketing actions such as discounts, sales, and sponsorships. In the marketing campaign presented above, Nike used the promotion to kick start a series of discounts, sponsorships, sales, and rebates in line with the gift giving season in the Chinese Lunar New Year calendar. Even with the limited duration of the promotion activities, the umbrella promotion campaign managed to leave a long lasting impression in relation to the culture ad in establishing Nike as a key part of the Chinese culture.

Every promotional marketing activity falls into either a push or pull strategy. According to Unni and Harmon (2007), push strategies focus all promotional activities in distribution avenues while the pull strategy uses marketing communication to generate desire and awareness of a brand, pulling customers to make purchases. Nike leans more towards a pull strategy as it attempts to persuade customers to make purchases in its stores and online avenues. The effectiveness of Nike’s promotion campaign is largely due to the way it is timely, brief, and also encompasses other marketing activities to provide reinforcement in a pull strategy that drives consumers to seek the company for purchases. The pull theory looks at the manner through which a business can directly link to customers in a bid to increase the demand for products. Tie-ins and advertising with the main products and services is a major part of this strategy. If the demand for a product in high amongst consumers, retailers and wholesalers will have a higher demand prompting quick sales and distribution of a product. A majority of the costs are linked to the advertising part of the promotion strategy, therefore a tie-in with the various products disperses the costs across the organization. Nike’s pull strategy is also reflective of a consumer-focused promotion strategy. In this approach, Zhang, Fang, Yang, and Zhang (2018) note that promotion activities target the end user of a product. Nike combined an emotional advertising campaign with promotion activities including coupons, premiums, sales promotions, and other limited-period offers. The idea behind such promotion activities is to improve on the short term sales. The effectiveness of promotion activities is easier to measure. It is an important marketing tool that can be applied to market a variety of products and services.

The combination theory also applies to the promotion activities that Nike applies as a part of its strategy to win the Chinese market. The theory requires a blend of both the push and pull theories in promotion to get products to wholesalers and retailers while still using ads and product tie-ins to get more customers to want a product (Clausen, Demircioglu, & Alsos, 2020). The combination theory works well for a brand like Nike that has a variety of products in different categories.

Nike has applied a combination theory of the pull and push strategies to appeal to the Chinese market. Specifically, it has used advertising to appeal to a fairly rigid Chinese market. The marketing campaign touches on the culture and traditions of the Chinese market. Cultural contexts played a vital role in the marketing campaign because they not only provided an icebreaker for the campaign but also created an avenue for Nike to attach itself as a critical component of the Chinese traditions and culture. By targeting a popular holiday period and a celebrated date, Nike merged its marketing promotion with other marketing goals such as creating brand awareness, making sales, improving customer relations, and creating a name for itself above the competition in China.

In conclusion, the Nike marketing campaign was a successful one. It applied aspects of culture to appeal to a market that is relatively rigid to new brands. To beat the competition, the Nike promotion campaign featured a Chinese tradition that involves giving out gifts in the form of money filled in red envelopes for the celebration of the New Year. In this marketing campaign, positive emotions that resonate with the target market and the culture are used to encourage consumers to take action in buying products. Additionally, a combined pull and push strategies are applied in the promotion strategy to attract customers to demand more of Nike products while setting the same high demand to the retailers and wholesalers. Overall, the success of the promotion activities is due to the influence of culture and the way Nike manipulates these concepts to create a superior product promotion.

References

Clausen, T. H., Demircioglu, M. A., & Alsos, G. A. (2020). Intensity of innovation in public

sector organizations: The role of push and pull factors. Public Administration, 98(1), 159-176.

Roberts, M. J., Xu, D. Y., Fan, X., & Zhang, S. (2012). A structural model of demand, cost, and

export market selection for chinese footwear producers. NBER Working Paper Series, 17725.

Unni, R., & Harmon, R. (2007). Perceived effectiveness of push vs. pull mobile location based

advertising. Journal of Interactive advertising, 7(2), 28-40.

Zhang, C., Fang, D., Yang, X., & Zhang, X. (2018). Push and pull strategies by component

suppliers when OEMs can produce the component in-house: The roles of branding in a supply chain. Industrial Marketing Management, 72, 99-111.

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The world today has turned into a global village, and we are much closer to one another as never before

The world today has turned into a global village, and we are much closer to one another as never before

Assessment 3

(Author’s name)

(Institutional Affiliation)

Table of Contents

Introduction………………………………………………………………………………………………3

2.0Cultural Considerations ……………………………………………………………………………..3

3.0 Investigating e.g. an individual bonus system using the decision making model..5

3.1 Identifying the Problem ………………………………………………………………………..6

3.2 Generating possible solutions ………………………………………………………………..6

3.3 Evaluating possible courses of action………………………………………………………7

3.4 Implementing and monitoring solutions…………………………………………………..7

4.0Conclusions……………………………………………………………………………………………….8

5.0 Recommendations …………………………………………………………………………………..8

6.0References ………………………………………………………………………………………………..9

Introduction

The world today has turned into a global village, and we are much closer to one another as never before. This is to say that individuals from different ethnicities and cultures find themselves communicating and working together more often. Though this is interesting and exciting, the new trend can also be fraught with numerous uncertainties and it can be frustrating. Difficulties arise from concerns of how individuals from one culture would relate to those from another culture. Communication is different in different cultures and it also brings about difficulties, other cultures have believes and taboos that affect the way the conduct business, and these can also affect the way people from different cultures work and relate to each other (Hofstede, 1980).

This paper is an evaluation of these issues and it will start with part, which explores some of the ways one can identify and evaluate differences in culture and the way they affect a number of management practices, which include leadership, training of employees and decision making. The second part of the paper will be a business research report for the management team, which will indicate how an organization can address the assigned challenge.

Cultural Considerations

Given the increase in the industrial organization globalization and the increase in interdependencies among countries, the need for an improved understanding of influences resulting from cultural diversity on leadership and other management practices, has never been more. The situations that managers must face are increasingly complex, difficult to interpret and constantly changing. More than ever before, international firms’ managers are facing a rapidly changing and hostile international competition. The trends towards the global economic community are clear (Lewis, 2006). Since effective organizational management is essential to the success and furthering of international operations, the industrial globalization of organizations presents many management and organizational challenges. For example, the cultural diversity of employees and the difference in cultures in case of organizational expansion, found in most international organizations presents managers with a considerable challenge concerning the multinational organizations’ design and their management (Lewis, 2006).

As it follows, for a multinational organization and its managers to be successful in achieving goals, the manager has to come up organizational and societal measures of manager and culture attributes that are appropriate to utilize in all cultures. To achieve this, the organization has to come up with several dimensions by which organizational and societal cultures can be assessed or measured. In doing so, an organization or the manager has to come up with several dimensions of cultures that differentiate organizations and societies. This is to mean, with respect to the identified dimensions, there is a high within- organization and within- culture agreement and between- organization and between- culture differentiations (Nancy, 1990).

Another critical question that such an organization should address is about the extent to which certain manager behaviors and attributes are universally implemented as contributing to effective management, and the level to which behaviors and attributes are connected to cultural characteristics. In doing so, a manager can find that cultures can be differentiated based on leader attributes and behaviors that their members implement. The organization can also find high within- culture agreement concerning leader behaviors and attributes that are seen as impediments or contributors of effective management (Nancy, 1990).

In addition to the above, the organization can also address questions on how cultural forces in the society influence the effectiveness and the form of an organization. Other ways of understanding and evaluating cultural diversities and their influences on management practices include employing both qualitative and quantitative methods to provide descriptive and valid accounts of influences derived from culture on organizational and management processes (Miles & Huberman, 1994). Some aspects in quantitative measuring include measurements of organizational culture, societal culture and management behaviors and attributes. On the other hand, interpretations of qualitative cultural factors of local norms, behaviors and practices can be developed using content data analysis on the data derived from focus groups, interviews and published literature. Through these methods, it is possible for an organization and its managers to understand some of the culture factors that affect management effectiveness and management practices (Miles & Huberman, 1994).

Investigating how Failure to include Employees in Decision Making can affect Management Practices

Practices in business are extensions and results of cultures. In most businesses, the management practices are affected by culture and at other times culture even determines policy, structure and even style of management. When managing a business in a domestic operation with a culture that is homogeneous, everyone seems to understand the same cues, speak the same language and have similar values and norms (Harrison, 1993). According to a number of surveys, the role of a manager in America is to solve problems, as opposed to the same role in France, which is taken as the responsibility of an expert. Business has quickly developed internationally and management is no longer limited to the traditional territories, but has gone beyond borders and constantly surpasses and challenges cultural diversity. Therefore, for a business to succeed in the current it has to do away with some of these managerial traditions and include other effective practices that at times confront cultural diversity. In the case of the Omega restaurant, the employees view the manager as the expert, and, therefore, do not expect him to ask for their opinion while making decisions (Adsit, London, Crom & Jones, 1997).

Identifying the Problem

In the case of the Omega restaurant, the Australian manager, who works in a French subsidiary, might be quite ineffective as a manager or a problem solver for the French employees might see the manager as incompetent. On the other hand, the French manager managing an Australian business is considered increasingly directive in his response to the questions directed to him by his employees. On the organizational level, influences of culture direct the behavior, as well as, the structure of different stakeholders. Depending on the business, the response to operating internationally varies from parochial to ethnocentric to synergetic. Excluding the synergetic approach, most corporate cultures do not usually consider the national culture it operates in. the issue in this case is that employees do not expect to be included in decision making, and the manager of the business has overridden cultural norms in France, which allow employees to leave all the decision making to the manager.

Possible Solutions

In the case of the Omega restaurant, the corporate culture and its norms override the national norms in culture of letting the manager make all the essential decisions. However, this universal view of an organizational culture does not do away with influences of culture (Cyert & March, 1963). In fact, the culture in the organization magnifies cross- cultural differences rather than hiding them. Cultural differences in global organizations, therefore, have their greatest influence mainly in teamwork, motivation, negotiations, mergers and acquisitions and in decision-making (Bass, 1983). As it follows, the Omega restaurant can assume three possible solutions to solve their problem. The business can decide to operate under any of the following approaches of decision making; ethnocentric, synergetic or parochial.

Possible Courses of Action

Bartol and colleagues described decision making as the process that managers can use to identify problems affecting their organizations and attempt to solve them. According to these authors, organizational structure is a formal blueprint of coordination and interactions created to connect to the roles of groups and individuals to achieve the aims and goals of an association. The authors, therefore, described the key to decision making as the decentralization and centralization within a business. Centralization is used to describe the extent to which authority and power are retained at top levels of the organization. Decentralization refers to the degree to which authority and power are delegated to the lower organizational levels. Bartol encouraged the decentralized manner of making decisions in an organization (Bartol, Mattin, Tein & Matthews, 2008), which goes hand in hand with the synergetic approach of management. Omega should consider adopting this mannerism of management.

Implementing and Monitoring

Before implementing the course of action, the organization must find the most appropriate model for implementation. One of the most essential models in the rational model, which according to Bartol is a classical approach in the field of decision-making. This model provides an organization with a basis for quantitative economics, statistics and mathematics disciplines. This model can be divided into four steps, investigation, and development of alternatives, evaluation of alternatives and implementation and follow up (Child, 1981).

Conclusions and recommendations

Culture is an essential factor when it comes to management practices and effectiveness. As we have seen above, Omega restaurant is experiencing challenges, as a result, of differences in cultures. These challenges can only be solved if the concerned individuals decide to override their cultural differences, and adopt several solutions such as adopting the synergetic management approach.

References

Adsit, D. J., London, M., Crom, S., & Jones, D. (1997). Cross-cultural differences in upward ratings in a multinational company. International Journal of Human Resource Management, 8, 385 – 401.

Bartol, K., Mattin, D., Tein, M., & Matthews, G. (2008). Management: a Pacific Rim focus. Sydney: McGraw-Hill.

Bass, B.M. (1983). Organizational Decision Making. Illinois: Irwin.

Child, J. (1981). Culture, contingency, and capitalism in the cross-national study of organization. In L. L. Cummings (Ed.), Research in organizational behavior (pp. 303-356).

Cyert, R. M. & March, J.G. (1963). Behavioral theory of the firm. Englewood Cliffs, NJ: Prentice Hall.

Harrison, E.F. (1993). Interdisciplinary models of decision-making. Management Decision, 31, 27-33.

Hofstede, G. (1980). Culture’s consequences. International differences in work related values. Beverly Hills, CA: Sage.

Lewis, R. D. (2006). When cultures collide: Leading across cultures (3rd ed.). Boston: Nicholas Brealey International.

Miles, M.B. & Huberman, A.M. (1994). Qualitative data analysis: an expanded sourcebook. California: Thousand Oasks.

Nancy, J. (1990). Adler International Dimensions of Organization Behaviour. Canada: Southwestern.

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Introduction Overview of Local Community

Introduction Overview of Local Community

Assessment 3: Exploring HSE in Your Community

Name

HOSP509 Hospitable Social Enterprise

Instructor

Date

Introduction: Overview of Local Community

Changsha city is the capital of the Hunan province in China. The city can be describe to be an excellent water channel to the southwestern and southern Hunan. The city is on the south of the Dongting Lake and about 50 kilometers on the Xiang River. The city is a historical town, one associated with the legendary Mao Zedong and other historical Chinese figures. I come from the city, Changsha a vibrant location that boasts of a rich Chinese culture. In 2019, the population of the city of Changsha was estimated to be at 4.6 million people by MacroTrends (2021). The city is alive with innovation and growth. It attracts a lot of attention from the rest of China and its rich history makes it a tourism center. As the world around Changsha changes, there is a need to ensure that the changes affect the people in the city positively. The environment too must remain at the top of every company’s agenda. With this in mind, hospitality social enterprises are working to ensure that people are able to enhance social wealth through the creation of new ventures in an innovative manner.

Assessment of Lacking Support Infrastructure

The focus of the Chinese government, especially in areas that do not contribute a lot to the overall economic development of China in general, is significantly reduced. Government projects and initiatives are more focused on the development and sustenance of industrial China, one that contributes to the GDP of the region and the nation. Traditionally, China has not had HSEs for a long time in comparison to other nations like the UK and the USA (Grant, 2017). As a result the government has not focused fully on such programs. The support for not-for-profit and non-governmental organizations has been lacking in terms of the involvement of the regional and national government. In the COVID-19 pandemic and post-COVID period, communities have struggled significantly requiring the participation of social enterprises to step in and ensure that people are able to reap the benefits of organizations being in their regions. While corporate social responsibility has traditionally sufficed, it can no longer be sufficient for people. Even with the reduced government support for not-for-profit organizations, social enterprises in Changsha should step in to help. The reason for the reduced government involvement is because the Chinese government, at all levels of governance, are yet to see the potential for social enterprises and to recognize these as the next social innovations in linking the business world to social welfare. While the government does not oppose the establishment of social enterprises, it also lacks a strong support framework to ensure that they are well developed and serve their purpose to different communities. Despite positive progress in this field, communities are in dire need of HSEs intervention for socially innovative programs. The decrease in social funding from the Chinese government has created an opportunity for the involvement of the private sector

Hospitality Social Enterprises in Changsha

The Hunan Huazhiyu Catering Co., Ltd. is an organization operating out of Changsha in the hospitality sector. The company focuses on providing social assistance to needy members of the society in the city. Hunan Huazhiyu Catering Co provides services including food assistance, temporary shelters, as well as emergency relief to various vulnerable members of communities in Changsha. The company also partners with other well wishers to support different communities. The target market for Hunan Huazhiyu Catering Co includes vulnerable elderly members of the society, the homeless, the poor, and those unable to fend for their own needs due to various issues including unemployment, disability, and other social limitations. Hunan Huazhiyu Catering Co does not use the traditional non-profit structure but rather employs a market-based structure to fund social impact. In the hospitality sector, social enterprises like the Hunan Huazhiyu Catering Co ensure higher local benefits as opposed to leakage of resources. The company trades for a social purpose, including the provision of services including food assistance, temporary shelters, as well as emergency relief to various vulnerable members of communities in Changsha. Social goals are attained as a part of the income generated through trading. The sustainability issues that the organization faces are especially embedded in the need to maintain a circular economy, one of the best ways to ensure that the benefits from the programs circulate back in a continuous cycle. Another issue it faces includes government action towards ensuring that communities receive social assistance through programs specifically targeting various groups of individuals such as the elderly, the young, vulnerable women, older men who are out of employment, the disabled population, and so on.

The Hunan Dongshan Maohu Shuixiang Resort Co., Ltd. Also follows suit as a social enterprise based in the capital Changsha. It operates in the thriving hospitality sector and uses a social enterprise format to provide social assistance to members of the Changsha community. The organization targets school going children and provides assistance in the form of scholarships and programs that ensure talent development. The company further uses a market-based social enterprise structure to repurpose profits from its core business into the social initiatives. It also relies on well-wishers and donors to ensure continuity of programs and social welfare on different categories. In its various education-related initiatives, the Hunan Dongshan Maohu Shuixiang Resort Co provides food, shelter, rehabilitation, child care, and adoption to disadvantaged groups in the society. It partners with other international firms such as Food for the Poor and Habitat for Humanity. The target market includes education institutions in Changsha with the intention of positively influencing the direction of mentorship and learning. One of the main sustainability issues the company faces is the holistic thinking and action, and element that requires a broader approach to social initiatives. The impact of actions of the sustainable development goals is also a major issue as it works to contribute to positive growth in the larger Hunan province.

References

Changsha, China metro area population 1950-2021. (n.d). MacroTrends| The Long perspective

on Markets. https://www.macrotrends.net/cities/20474/changsha/population

Grant, S. (2017). Social enterprise in New Zealand: an overview. Social Enterprise Journal,

13(4). 410-426. https:/doi.org/10.1108SEJ-09-2017-0046

Hunan Dongshan Maohu Shuixiang Resort Co., Ltd. (n.d). About Available at https://www.dnb.com/business-directory/company-profiles.hunan_dongshan_maohu_shuixiang_resort_co_ltd.a0a0affe689711ad43aac50531b1fdbc.html

Hunan Huazhiyu Catering Co., Ltd. (n.d) About. Available at

https://www.dnb.com/business-directory/company-profiles.hunan_huazhiyu_catering_co_ltd.b36505bc6d9914f4aa684038da260d36.html

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JOUR-201-Story-4-Final-Draft

JOUR-201-Story-4-Final-Draft

asphaltBy FirstName LastNameThe Oceanside City Council voted on Wednesday to approve plans for the 2013-2014 Annual Overlay Project.

The project, which will replace deteriorated asphalt with a thick cap of new asphalt, was quoted at $5 million, 10 percent of which will be paid for with local funds.

City council officials approved the contract in the amount of $3,137,137, which will be authorized by the city manager upon the receipt of all supporting documents associated with project.

Jim Wood, the chair of the Oceanside Public Financing Authority (OPFA), was relieved to approve this contract.

“Some of our streets are in dire need of repairs, and this project will certainly improve our commutes through the city,” he mentioned after the meeting.

The project, which does not yet have a start date, will be repairing sections of seven streets throughout the city. Three of those streets, including El Camino Real, are among the busiest in Oceanside.

When asked if he is concerned with increased traffic on the main streets, Jack Feller did not seem concerned.

“We have developed procedures for preventing too much traffic during construction, and we rarely work on the roads during busy hours,” said the OPFA director.

Granite Construction Company of Watsonville, California, will be tasked with undertaking the project, which was approved 5-0 by council officials.

Although other construction projects are under way in Oceanside, this undertaking will be the largest in Oceanside this year.

“With such a growing population, our city is working hard to maintain our busy roads,” said Feller.

With more than 171,000 citizens, Granite Construction’s project will ensure a safe and smooth ride through Oceanside’s most frequented city streets.

In addition to the Annual Overlay Project, Oceanside’s Annual Slurry Seal Contract is out to bid. Estimated to cost $1 million, the Slurry Seal Contract is markedly smaller than the Overlay Project, but TransNet will be funding the entire project.

Transnet projects currently cost the city $11.5 million, and the city’s proposed budget for fiscal year 2014 asks for an additional $1.6 million for new roadway projects. Half of the proposed $1.6 million will go toward quiet zone construction drawings.

James Riley, Oceanside’s Financial Services Director, mentioned after the Hall Council meeting that roadways are an expensive but necessary means of allocating the city’s $127.4 million budget.

“You don’t realize how fast all the money dries up when everyone wants a piece of the pie, but the new roadway projects will markedly improve our streets,” he said.

Fortunately, the city’s base budget, which is outlined in June’s City council agenda, increased $1.9 million this year. This has freed up money for additional projects like the $100,000 access road joining El Corazon and Ocean Ranch Blvd.

“It’s always a good feeling when you know you’re working with more money than you did last year,” mentioned Riley when asked about how the budget differs from last year.

Although the $6.9 million proposed budget for the Annual Overlay Project might fall short of the authorized contract, it is nevertheless a project that Wood is happy to see through.

“Our city will surely benefit from our improved roads, especially as a result of the Annual Overlay Project.”

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Sidebar:

The Annual Overlay Project is one of many expenditures that are included in Oceanside’s current Capital Improvement Program.

The city’s $86.7 million capital improvement budget for 2014 is allocated across nine main categories, the most costly being Oceanside’s water systems.

In addition to water improvement projects, sewer maintenance and municipal building repairs account for $32 million of the $86.7 million budget. Transnet projects, which are the fourth largest capital improvement expenditures this year, account for 16 percent of the overall budget.

When asked how the finance council allocates the budget each year, James Riley, Oceanside’s Financial Services Director, replied simply.

“We determine the city’s most pressing repairs first, and then vote on projects that we think will benefit the greatest number of city residents.”

Despite the magnitude of the capital expenditures, however, many city residents don’t lend much attention.

“I just pay my taxes and trust that they’re spending my money the right way,” said Melissa Holohan, an Oceanside resident of 25 years.

Nevertheless, millions of dollars continue to be allocated each year, much of which goes toward funding projects such as this year’s Annual Overlay Project.

Discussion Question:

How aware are you of your city’s budget expenditures?

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