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Larger Mammalian Body Size Leads to Lower Retroviral Activity

Larger Mammalian Body Size Leads to Lower Retroviral Activity

Biology

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Larger Mammalian Body Size Leads to Lower Retroviral Activity

The retroviruses have affected mammals affected mammals for more than 100 years, leaving the descendants of the hosts in the host genomes to which are referred to as the endogenous retrovirus. The amount of the endogenous retrovirus is to some extent determined by the retrovirus’ mode of replication, but also a suggestion that the host’s life history traits have the possibilities of suppressing or enhancing the retrovirus activity. According to the research results, body size limits the ability of the endogenous retrovirus to replicate due to their adverse effects impacted on the host.

The endogenous retrovirus is favored by lower body size and higher horizontal transmission rates because the retroviral integration is tumorigenic and the negative correlation between body size and the endogenous retrovirus arise from the need to reduce the risk of cancer having the assumptions that the risk scales positively with the body size. It is however contrasted by the research model that indicates that the lifetime risk of cancer tend to be relatively invariant among the mammals regardless of their body size best regarded as the Peto’s Paradox, to which indicates that the larger bodies mammals have as well evolved the mechanisms of limiting the endogenous retrovirus activity.

The fixation of a new endogenous retrovirus insertion is influenced by the fitness consequences of the host. A smaller number of the endogenous retrovirus have been exapted and possess beneficial actions to the host, although the integration of the retrovirus into the host’s genes have a highly deleterious impact, as the consequent alteration of the gene expression has the possibilities of leading to malignant transformations. Also, the illegitimate recombination between the endogenous retrovirus at different loci may also have the deleterious effect, and therefore the uncontrolled proliferation of the endogenous retrovirus would be extremely detrimental to the host. The process of reproduction could only be limited either through cessation replication or by the host-mediated suppression. The vertebrates’ genomes have evolved a variety of responses that tend to act at various stages of their viral life cycle to limit the retroviral replication along with the associated tumorigenic potential.

The mice and the humans are the two mammalian species are among the first to get their genomes sequenced, indicating variations in the in the patterns of the endogenous retrovirus activity. The human endogenous retroviruses are inactive, with a noticeable deceleration in activity over the last 25 million years which is in contrast to that of the mice genome showing no signs of deceleration in the endogenous retrovirus activity having active and unfixed numbers. The number of mates, as well as the type of placenta, have the possibility of influencing the abundance of the endogenous retrovirus through an increased risk of the horizontal or the vertical retroviral transmission. A possible cofounder includes the effective population size of the host; the species with a higher effective population size are expected to be more efficient at purging slightly deleterious mutations such as those incurred by the endogenous retrovirus proliferation. Being a researcher, the next experiment that I could do is based on the Human Tripartite Motif 5α Domains.

Reference

Katzourakis, Aris, et al. “Larger mammalian body size leads to lower retroviral activity.” PLoS pathogens 10.7 (2014): e1004214.

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REVIEW OF MENDEL’S LAW OF INHERITANCE, HARDY-WEINBERG EQUILIBRIUM, AND DNA FORENSICS

REVIEW OF MENDEL’S LAW OF INHERITANCE, HARDY-WEINBERG EQUILIBRIUM, AND DNA FORENSICS

Biology 332 BIOINFORMATICS

EXERCISE 6. STR, AND DNA FORENSICS (CODIS)

REVIEW OF MENDEL’S LAW OF INHERITANCE, HARDY-WEINBERG EQUILIBRIUM, AND DNA FORENSICS

DNA forensics has become an important tool to solve social problems in modern times. Part of the power of this technology lies in providing robust statistical values to refute or support statements of guilt, paternity, ancestry, and identity. To fully understand the technology, it is imperative to understand the ideas and principles that form the biological basis of its power. The first two ideas came from Gregor Mendel (1865): the law of segregation and the law of independent assortment. It describes how you inherit your genes and how genetic diversity is generated. The second idea is the Hardy –Weinberg Equilibrium which describes how genetic materials as genotypes and alleles are structured in a population. Your instructor will give a brief discussion on these ideas.

To determine whether evolution has occurred, the Hardy-Weinberg Equilibrium is utilized by population geneticist. This formula is based on Mendel’s Laws of Inheritance and could allow us to track the pattern of allelic and genotypic frequency changes over time. This is also the theoretical foundation of modern DNA forensic analysis. A short lecture by the instuctor will allow to understand how this is done.

Any changes in the gene frequencies in the population over time can be detected. The law states that if no evolution is occurring, then an equilibrium of allele frequencies will remain in effect in each succeeding generation of sexually reproducing individuals. In order for equilibrium to remain in effect (i.e. that no evolution is occurring) then the following five conditions must be met:

No mutations must occur so that new alleles do not enter the population.

No gene flow can occur (i.e. no migration of individuals into, or out of, the population).

Random mating must occur (i.e. individuals must pair by chance)

The population must be large so that no genetic drift (random chance) can cause the allele frequencies to change.

No selection can occur so that certain alleles are not selected for, or against.

Obviously, the Hardy-Weinberg equilibrium cannot exist in real life. Some or all of these types of forces all act on living populations at various times and evolution at some level occurs in all living organisms. The Hardy-Weinberg formulas allow us to detect some allele frequencies that change from generation to generation, thus allowing a simplified method of determining that evolution is occurring. There are two formulas that must be memorized:

p2 + 2pq + q2 = 1 and p + q = 1

p = frequency of the dominant allele in the population
q = frequency of the recessive allele in the population

p2 = percentage of homozygous dominant individuals
q2 = percentage of homozygous recessive individuals
2pq = percentage of heterozygous individuals

For a multiple allele system, or a gene with three (3) alleles in a Hardy-Weinberg equilibrium., the allelic frequency is

P + q + r =1

And the genotypic frequency equation would be:

P2 + 2pq + q2 + 2pr + 2qr + r2 = 1.0

INTRODUCTION TO STR

DNA is present in nearly every cell of our bodies, and we leave cells behind everywhere we go without even realizing it. Flakes of skin, drops of blood, hair, and saliva all contain DNA that can be used to identify us. In fact, the study of forensics, commonly used by police departments and prosecutors around the world, frequently relies upon these small bits of shed DNA to link criminals to the crimes they commit. This fascinating science is often portrayed on popular television shows as a simple, exact, and infallible method of finding a perpetrator and bringing him or her to justice. In truth, however, teasing out a DNA fingerprint and determining the likelihood of a match between a suspect and a crime scene is a complicated process that relies upon probability to a greater extent than most people realize. Government-administered DNA databases, such as the Combined DNA Index System (CODIS), do help speed the process, but they also bring to light complex ethical issues involving the rights of victims and suspects alike. Thus, understanding the ways in which DNA evidence is obtained and analyzed, what this evidence can tell investigators, and how this evidence is used within the legal system is critical to appreciating the true ethical and legal impact of forensic genetics.

How Does DNA Identification Work?

Although the overwhelming majority of the human genome is identical across all individuals, there are regions of variation. This variation can occur anywhere in the genome, including areas that are not known to code for proteins. Investigation into these noncoding regions reveals repeated units of DNA that vary in length among individuals. Scientists have found that one particular type of repeat, known as a short tandem repeat (STR), is relatively easily measured and compared between different individuals. In fact, the Federal Bureau of Investigation (FBI) has identified 13 core STR loci that are now routinely used in the identification of individuals in the United States, and Interpol has identified 10 standard loci for the United Kingdom and Europe. Nine STR loci have also been identified for Indian populations.

As its name implies, an STR contains repeating units of a short (typically three- to four-nucleotide) DNA sequence. The number of repeats within an STR is referred to as an allele. For instance, the STR known as D7S820, found on chromosome 7, contains between 5 and 16 repeats of GATA. Therefore, there are 12 different alleles possible for the D7S820 STR. An individual with D7S820 alleles 10 and 15, for example, would have inherited a copy of D7S820 with 10 GATA repeats from one parent, and a copy of D7S820 with 15 GATA repeats from his or her other parent. Because there 12 different alleles for this STR, there are therefore 78 different possible genotypes, or pairs of alleles. Specifically, there are 12 homozygotes, in which the same allele is received from each parent, as well as 66 heterozygotes, in which the two alleles are different.

The Statistical Strength of a 13-STR Profile

Within the U.S., the 13-STR profile is a widely used means of identification, and this technology is now routinely employed to identify human remains, to establish or exclude paternity, or to match a suspect to a crime scene sample.

In order to utilize STR information as a means of human identification, the FBI established the frequency with which each allele of each of the 13 core STRs naturally occurs in people of different ethnic backgrounds. To this end, the FBI analyzed DNA samples from hundreds of unrelated Caucasian, African American, Hispanic, and Asian individuals. Assuming that all 13 STRs follow the principle of independent assortment (and they should, as they are scattered widely across the genome) and that the population randomly mates, a statistical calculation based upon the FBI-determined STR allele frequencies reveals that the probability of two unrelated Caucasians having identical STR profiles, or so-called “DNA fingerprints,” is approximately 1 in 575 trillion (Reilly, 2001).

This very small number needs to be put into perspective. Note that this figure refers to pairs of people, and there are many pairs of people in the world. Indeed, for the 100 million Caucasians in the world, there are 5,000 trillion pairs of people, so roughly eight or nine pairs would be expected to match at the 13 STR loci. This predicted matching does not specify which profile is shared by two people, and the chance that anyone matches the particular profile associated with a crime is still very small. The distinction between two people sharing a profile and one person having a particular profile is an example of the so-called “birthday problem.” Here, the probability that a person has a particular birthday is 1 in 365, ignoring February 29, but there is a 50% chance that two people in a random group of 23 people have the same unspecified birthday (Weir, 2007).

Location of the 13 STR sequences on human chromosomes. DNA sequence of one of the STRs used by CODIS

The number of repeats determines the allele identity. This STR has 12 repeats of the sequence AGAT and is named allele 12. The allele for this STR having 13 repeats is named allele 13.

Does the DNA Databank System Help Solve Crimes?

The current DNA database maintained by the FBI, known as the Combined DNA Index System (CODIS), contains case samples (DNA samples from crime scenes or “rape kits”) and individuals’ samples (collected from convicted felons or arrestees) that are compared automatically by the system’s software as new samples are entered. As of February 2007, CODIS had produced over 45,400 “hits,” which assisted in more than 46,300 investigations (Federal Bureau of Investigation, n.d.). However, contrary to how DNA analysis is portrayed on popular television shows, DNA samples are not analyzed within the course of an hour. Rather, the U.S. currently has an enormous backlog of samples waiting to be typed and entered into the database. Some of these samples are from cases that have outlasted their statutes of limitation, so even if these samples could help solve a crime, the crime can no longer be tried.

This delay brings up the dilemma of the validity of statutes of limitation. These statutes were established at a time when large quantities of physical evidence were required to match a suspect to a sample and when extended time periods significantly decreased law enforcement’s ability to find a match, as well as the likelihood of successful prosecution. With the advent of DNA databanks and the possibility of storing samples indefinitely, the very notion of a statute of limitation now seems extremely outdated.

Of course, there are many other debatable issues concerning DNA banking. For instance, should the original tissue sample be stored indefinitely after the DNA profile has been entered into the database? Detractors note threats to genetic privacy, but proponents argue that future DNA typing methods will undoubtedly be developed and that old samples might have to be reanalyzed using new techniques. Also at issue is the reopening of old cases on the basis of new (DNA-based) evidence. Which cases should be eligible for reanalysis in light of this new evidence? Can equitable rules be established to allow reexamination of cases that were analyzed with less powerful lab techniques? Further public awareness of the power of DNA forensic technology will help lawmakers decide these issues in a way that seeks to strike a balance between protecting individuals’ genetic privacy and protecting innocent citizens from crime.

METHOD

SOLVING POPULATION GENETICS PROBLEMS

PROBLEM #1. You have sampled a population in which you know that the percentage of the homozygous recessive genotype (aa) is 36%. Using that 36%, calculate the following:

The frequency of the “aa” genotype.

The frequency of the “a” allele.

The frequency of the “A” allele.

The frequencies of the genotypes “AA” and “Aa.”

The frequencies of the two possible phenotypes if “A” is completely dominant over “a.”

PROBLEM #2. Sickle-cell anemia is an interesting genetic disease. Normal homozygous individials (SS) have normal blood cells that are easily infected with the malarial parasite. Thus, many of these individuals become very ill from the parasite and many die. Individuals homozygous for the sickle-cell trait (ss) have red blood cells that readily collapse when deoxygenated. Although malaria cannot grow in these red blood cells, individuals often die because of the genetic defect. However, individuals with the heterozygous condition (Ss) have some sickling of red blood cells, but generally not enough to cause mortality. In addition, malaria cannot survive well within these “partially defective” red blood cells. Thus, heterozygotes tend to survive better than either of the homozygous conditions. If 9% of an African population is born with a severe form of sickle-cell anemia (ss), what percentage of the population will be more resistant to malaria because they are heterozygous (Ss) for the sickle-cell gene?

PROBLEM #3. There are 100 students in a class. Ninety-six did well in the course whereas four blew it totally and received a grade of F. Sorry. In the highly unlikely event that these traits are genetic rather than environmental, if these traits involve dominant and recessive alleles, and if the four (4%) represent the frequency of the homozygous recessive condition, please calculate the following:

The frequency of the recessive allele.

The frequency of the dominant allele.

The frequency of heterozygous individuals.

PPROBLEM # 4. In a population of 1000 under Hardy-Weinberg Equilibrium, if p2 = AA and has 100 individuals, q2 = BB and has an unknown number of individuals, and r2 = CC and has 16 individuals, estimate the allelic and genotypic frequencies of that population. How many individuals would be heterozygote AB? How many would be BC?

PART B

GIVEN THE FBI STR ALLELIC FREQUENCY DATABASE ASSIGNED TO YOU, CALCULATE THE MATCH PROBABILTY BASED ON THREE STR LOCI ASSIGNED TO YOU AND DESCRIBE WHAT IT MEANS IN THE COURT OF LAW (in terms of the perfect match between the DNA evidence found and the suspect’s DNA).

REFERENCES

Mendel, G. 1865. Versuche über Plflanzenhybriden. (Experiments in Hybridization). Verhandlungen des naturforschenden Vereines in Brünn, Bd. IV für das Jahr 1865, Abhandlungen, 3–47.

Norrgard, K. 2008. Forensics, DNA fingerprinting, and CODIS. Nature EdUcaiton 1:35.

CHOICE 1. Name : __________________________________

Calculate match probability value P for each of the following locus and the total match probability.

Locus TH01 alleles 6, 7 SE Hispanics

Locus D22S1045 alleles 10, 11 SE Hispanics

Locus D2S441 alleles 13 , 14 SE Hispanics

CHOICE 2

Calculate match probability value P for each of the following locus and the total match probability.

Locus D3S1358 alleles 13, 13 Caucasian

Locus D8S1179 alleles 12, 15 Caucasian

Locus DYS391 alleles 9, 10 Caucasian

The chart below is a position specific scoring matrix (PSSM

The chart below is a position specific scoring matrix (PSSM

Bioinformatics assignment: motif finding and transcription factor binding site prediction

Name____________________________________

The chart below is a position specific scoring matrix (PSSM, a logarithmic transformed matrix) for a transcription factor binding site. (1). Evaluate a sequence “GACATTCA” to find out which segment of the sequence fits the binding site best. (2) What is the max score that a sequence can have with this PSSM? (3) What is the minimum score a sequence can have with this PSSM?

There are many programs for transcription binding site prediction available free on the internet. Find a few of them, list the links to at least 2 websites. Test with the following sequence to see how it works and briefly describe your test results.

ATCAGGCCCCCAAGGAAGATTTGAAGGGGGCGACTGCATAGTCGGGGTAT

CTCCCATATACCCAAGGAGATGGGTTTCTCTAACAGCACCCACGTCAGTC

CTAAATCTTCTTACTCTCCTGGATTAGAAGACTGTGTTTCCCAGGCCACA

TCTGAGAAGCCTGAGCTCCTTAGCCCTGAAATAGCAGAGTGCTGACAAGA

CACAGGGGCCTAGGGGCTCTGGAGTCCAAGGGGAGTCCTCAGCAGAAGAC

ACATAGGAGGCATTCTTTGTTGGGGCTGGCTTTTCTGTTTGCAAAGCCTG

CTTGAAATATCCTGCCCTTTCTATGGACACTTTCCTTAGGATATAACCTA

ATCTGTGGTTAATCACTATTCTT

The following is the alignment of a putative transcription factor binding site from various genes.

Position 123456

AGAACC

ACAAAG

CGAGGA

TCAAGT

AACAGA

AGATGA

GGAAGA

AGTAGA

ATGCTA

AGTAGA

Based on the alignment, (1) generate a position specific scoring matrix (PSSM), and (2) show what DNA sequence could get the highest score (or the highest probability fitting the model, (3) indicate a DNA sequence that could be scored the lowest (fit with the lowest probability in this matrix (4) determine which substring in the sequence “AACCGTAAC” has the most likely binding site for this transcription factor if there is one, and what substring is the least likely binding site.

DNA motif search

DNA motifs are normally very subtle and can only be detected using “alignment-independent” methods such as expectation maximization (EM) and Gibbs motif sampling approaches.

a. Use the DNA sequence at the botton of the file and generate alignment using the EM-based program Improbizer (www.cse.ucsc.edu/~kent/improbizer/improbizer.html) with default parameters. Copy and paste your results to your report file.

b. Do the same search using a Gibbs sampling-based algorithm AlignAce (http://www1.spms.ntu.edu.sg/~chenxin/W-AlignACE/). Copy and paste the sequences below to the correct input box. Change the number in the box following the Number of Column to Align to 6, and change the value in the box following Number of Sites Expected to 3. Copy and paste your results to your report file.

c. Compare the results of best scored motifs from both methods. Are there overlaps?

d. Copy and paste the first motif derived from AlignAce to nedit. Remove the illegal characters (spaces and numbers).

e. Cut and paste the motif alignment into the WebLogo program

(http://weblogo.berkeley.edu/logo.cgi) Click the “Create logo” button. Copy your result by hold ctrl and print screen at the same time. Paste your result to your report file.

f. Does the program find the highlighted region in the sequence?

Modified by Xiaofei Wang, 2017

Updated 2020

>Seq1

CACATCCCACCACAACCTTCCAGCAGCACGTGCAGGAACAGACAGGGGAA

TGGACGTAAGCGGCTCCTTAATATAATGTTGGGTCGTCGTAGGGATACCT

AGAAAGGTGTCCTGATATTAACCAC

>Seq 2

GAGCTAACATCAAAGCAGCACGTTTCCTAACTAAGACTACACATTTTCCA

TCTCACGTGCACAACTGAGTCCCCACTAGGACACTTTACAGACATTTGGA

>Seq 3

AAAGTGATGATCCTTCCTTTCCCTCCTAGATTAAATACTCATGTCCCACG

TGTACATCAGACTCAGCGCTGCTCGTAGCTGGAAACAAGATGGTGAAACT

>Seq 4

AGATCTGAATAATGAAGTAAGTTGTTCCCTTACACATGCAGCAGAAACTG

CCATTGCCTTCAAGAGCTGCAGAATAACACACGTGTGCTGTTCTGCGGGG

>Seq 5

TCAAGACCACGTGAAAGGCCGAGGTGGGTGGATCACTTGAGGTCAGGAAT

CAGCCAGGCCAACACGGCAAAAGCCTGTCTCTACAAAAAATACAAAAAAT

TAGCAGGGGATGGTGGTGTGTGTCTGTAGTCCCAGCTATTGCAGTGAGCA

>Seq 6

CAAGCAGGCTTAAACAAAATTCAATATCTGGACACATTGTAGTTAAACCA

CGTGACACTGTTATCACTGTCACACACATCTGTGTGAAGAGACCACCAAA

ACCTAGTAGATCGTA

>Seq 7

TAGGCTTCATGTGAGCAATAAAGCTTTTTAATCACCTGGGTGCACGTGGG

CTGAGTCCAAAAAAGGAGTCAGCAAAGGGTGGTAGGATTATCATTAGTTC

TTGAGATCCGATCAAATGCTATCCCCGTTATHAY

>Seq8

CACACATACACACACCAGACACACACCACACGTGCATACACAGACACACA

CCACACGCACTCGCTCGCGCGCACACACACACACACTTTTTATATACAAA

>Seq 9

CCAAATTCAGAAAACATCACGTGGCTTTTTACAATGTTTTCAGCAGCATA

GAACTTTTGCTGCAATGTCGTCGTATATGTTCCCTAGGATATAGTCTCAATCT

TGGTATTGTAGCTGATAGTCTGTAAGGGTTTCCCCCAGTAACT

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Scientific Writing and Presentation Protein

Scientific Writing and Presentation Protein

BIO 2440 Introductory Cell Biology

Scientific Writing and Presentation Protein

Proteins have many different functions in the cell and there are many unique protein structures.

This lab assignment involves writing a paper about a particular protein. This paper will include information about the structure and function of the selected protein. After your paper is written, an oral powerpoint presentation about your protein will also be prepared and submitted to YouTube.

A. Each student will be assigned a different protein by the TA. Everyone in the lab will have a different protein.

B. Now search the scientific literature for information concerning the structure and function of your protein. You must locate scientific journal articles, read the articles, and cite them properly within your paper. Each citation should be included in a Literature Cited section. The library search engines and Google Scholar may be useful. Books can be used. The internet can also be used, but use caution when using information from the internet – sometimes this information may not be correct/accurate.

You should locate and use at least 8 scientific articles/ books. Most information from scientific books and journals has been reviewed by the scientific community. At least 5 of the 8 (minimum) citations should be from scientific journal articles. Avoid obtaining information from web sites – this information may not have been reviewed by the scientific community.

C. Now it is time to write your paper. Your paper should include the following parts.

1. Introduction about proteins in general. This should include several functions of proteins. It should also include the four levels of protein structure. Illustrations can be included. If you have an illustration – include a Figure number and legend (caption) below the illustration. If an illustration is not your own, then the source must be cited. You should refer to all figures in the text and the figures should be numbered in order (Example Fig. 1, Fig. 2, etc). (Your text book is a good resource for this section.)

2. General information about your selected protein. What is the function in the cell? In the organism? Is it structural? Is it an enzyme? Is it in all organisms? Is it in all cells? Illustrations may also be used to help explain the function. Cite appropriate information.

3. Information concerning primary, secondary, tertiary and quaternary structure of your protein. What is the 3D structure? Include a ribbon model of your protein. Is the functioning protein composed of several subunits? If so, how do they fit together. Cite appropriate information. Include one or more figures and discuss your figure or figures. Discuss the ribbon model of your protein.

4. Genetic information about the DNA that codes for the protein. Have researchers sequenced the gene for this protein? Provide a small portion of the sequence of the gene for your protein. Are there any genetic diseases associated with your protein?

5. Conclusion

6. Literature cited.

In the Literature Cited section of your paper, the citation should be in the following format:

Authors (all listed), year, title of article, journal or book, publisher, volume and page number. This will allow another individual to locate this same article, if they are interested. Follow the style of the American Journal of Botany for preparing the Literature Cited.

You should locate and use at least 8 scientific articles/ books. Most information from scientific books and journals has been reviewed by the scientific community. Avoid obtaining information from web sites – this information may not have been reviewed by the scientific community. At least 5 of the 8 (minimum) citations should be from scientific journal articles.

General instructions:

*Information in the text should be cited with the author and the year in parentheses. For 3 or more authors – use the first author and et al (it should be in italics). For example: (Hudson et al., 2015). If have two authors, use both last names and year. For example: (Hudson and Jones, 2018).

*This assignment should have at least 3 ½ pages of written text (not including the illustrations, figure captions and Literature Cited).

*It should be double-spaced with one inch margins and 12 pt font, Times New Roman font, and pages numbered

*Avoid using contractions.

*Do not use more than 2 quotations in your paper. An electronic copy will be submitted to identify plagiarism.

*Illustrations need a figure number and legend (caption). Refer to scientific journal articles and your book for examples. Follow the style of the American Journal of Botany.

After your paper is written and you have edited it several times, but before you submit it, have someone at the Writing Center, in the Farrington building, review your final draft.

Plagiarism will result in a grade of zero (0) for this assignment. Paraphrase and cite information in the paper. Cite all illustrations.

Your paper will be checked for plagiarism with Safe Assign when you submit your protein paper to the appropriate site on Blackboard.

Submit an electronic copy to Dr. Hudson with an attachment in an e-mail. This copy will be printed and returned after grading (can be collected at my office or after an exam).

D. After your paper is written, now prepare a powerpoint presentation about your paper. Use figures and images from your paper. Use tables and summarize other information about your protein. Do not take entire sentences and/or paragraphs from your paper and use them in your presentation. Pretend that you are in front of the class and make a video of your presentation and submit it to YouTube.

Grading: Oral presentation video, submit to YouTube = 10 points

Final paper = 40 points

Dr. Hudson will read and grade all papers.

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Management Quote

Management Quote

Bill Gates: “Tomorrow’s Leaders Will Be Those That Empower Others”

People operate in a world where they are overloaded at work and forget to focus on what matters most. The aim is always to stay focused to the goal, regardless of area of operation. Contemporary business culture is changing to acknowledge the role of a balanced life. New leadership techniques are exploring the importance of employee wellbeing (Greenleaf Center for Servant Leadership n.p). According to the quote, “Tomorrow’s Leaders Will Be Those That Empower Others”, taking a good approach to leadership will meet the needs of employees while retaining shareholder goals in the long run (Wallace n.p.). The significance of this quote is to help leaders in empowering others. The leaders are there to listen and give people a chance to express themselves and solve problems. The ideal leader will bring togetherness, growth of employees, and a purpose to their business, while inspiring generations to become better leaders in the future.

The quote is inspiring to me in a number of ways. First, I desire to be a leader who empowers others to attain growth. As a contemporary leader, Bill Gates offers that there has to be a natural feeling and purpose to serve (Greenleaf Center for Servant Leadership n.p). In this case, the needs of the employee come first. A servant leader always focuses on the growth of people or institutions and the societies they fit in. Secondly, the quote requires leaders to put others’ needs first, in order to create a following. Such a style empowers people, leading to development and high performance at the workplace and elsewhere. From the quote, empowering people could change the world so much. The quote also calls upon leaders to exercise equality, whereby a decent society is established. Wallace (n.p.) offers that a fair society, one that provides opportunities for people, is constructed. The empowerment of employees by the leaders will lead to institutions’ growth because leaders will have a purpose and direction. The quote seeks to establish a new leadership culture that will influence the next generation of leaders.

Works Cited

Greenleaf Center for Servant Leadership, n.d. What is Servant Leadership? – Greenleaf Center for Servant Leadership. [online] Greenleaf Center for Servant Leadership. Available at: <https://www.greenleaf.org/what-is-servant-leadership/> [Accessed 3 March 2021].

Wallace, Natasha. “Bill Gates: “Tomorrow’s Leaders Will Be Those That Empower Others”” Dec 19, 2019. Real Leaders. https://real-leaders.com/bill-gates-tomorrows-leaders-will-be-those-that-empower-others/

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Theories in Effective Communication

Theories in Effective Communication

Baylie Pierson  

Brian Robertson

CAD 100B

24 April 2018

Theories in Effective Communication

Communication is the transfer of thoughts, information, ideas and emotions through gesture, symbols, signs, voice as well as expressions from one person to another (Schement). There exist two types of communication that include verbal and non-verbal communication. The verbal communication refers to the oral communication while the non-verbal communication. In the case of the verbal communication, the communication happens verbally, orally or through written words to pass the message to the opponent.

Verbal communication has two types that include the oral communication and the written communication. Oral communication usually happens through the word of mouth, conversations, and spoken words, and also any messages get shared or exchanged between one another through speech or the word of mouth such public speech, television, radio, news reading, telephone conversations. For the written communication, the conveyance of message is done through any written words or signs that refer to the language used in any medium such as handwritten, newspaper, typed, documents, books and letters.

Communication skills is one of the basic fields to which every individual should possess in order to communicate effectively, efficiently and ethically. Communication skills are required for every human being to obtain something from others. Individuals have been communicating for the last thousands of years, but the mode of communication, as well as the theories, have not changed much as compared to that time. Communication theory is a part of information theory which studies how information is conveyed between two groups of individuals (Woodward). Just like any other scientific study, the process of communication is simplified to include only two actors that are the sender and receiver. The actors transfer a single message between themselves and it travels through a medium. The communication process is more complex in practice but the basics are simplified in to make it simpler. Proper communication is necessary to attain a successful career and relationships.

The communication theory studies the verbal which is formal and verbal the informal types of communication. Most of the communication theories try to explain communication, but all are similar in that they contain similar elements. The communication elements include source or sender, message, signal, medium, context or noise, a received signal, receiver, received message and destination to which the message is intended (McQuail & Windahl). The sender needs to communicate the message to the receiver. After encoding the source to a signal, the sender sends it over the medium. During the time it takes the message to reach its destination, the signal is potentially distorted by the noise. The receiver picks up the received signal and decodes it and then gets the received message and passes it to the destination.

The source or the sender is one of the basic concepts of communication and information processing. The sources of the information are the objects to which encodes the message data and then transmit the information through the channels to one or more observers and thus the sender is defined as the person who provides the information to other people. The sender provides the information related to a particular subject or about a condition to which someone wants to be changed according to his specifications. In order to have a better communication, the sender must provide a relevant message that is simple and easy to understand. The sender should compose a message that is relevant to the topic under discussion so that he does not get out of the topic of communication. In an illustration, during the sending of a mail, the sender composes the message to be mailed making it simple and clear and using less complex wording to avoid confusing the receiver.

The message is the body or the content to which the sender composes and sends it to the receiver. The message can be formally written or informal, as well in the oral perspective the message is passed through the word of mouth according to the topic under discussion. The message in the mail example of a written form of communication according to the intention of the message. For formal delivery, the message should be short and brief and communicates the direct intention without any hidden intentions. Friendly messages are not made formal and one is not supposed to follow a certain format in addressing the receiver.

The communication theorists examine messages from a semiotic perspective that is the study of signs and symbols and how the meaning is achieved through them. For example, a speaker produces the meaning of the message through various criteria. In the first criteria, the object to which in this case the speaker has an inherent meaning. The second criterion would be his or her image, acting as a representation of the meaning of the object, this can be a well-dressed, professional and a successful person. The third criteria is the interpretation or derive meaning. If the object and image for this case the speech, are successful then the audience will leave having the full understanding of what the speaker meant.

Encoding refers to the process of assembling the message that is the information, ideas as well as the thoughts into a representative design with the objective of ensuring that the receiver can understand the message. Communication can only be established when it results in both the sender and the receiver getting to comprehend similar information. Individuals who are great communicators happen to be great encoders as they know how to present their messages in a way that their audience, the receivers can easily understand. They are as well able to identify the information that is superfluous, irrelevant or even accidentally offensive and are capable of eliminating them in advance through anticipation.

The channel is the fourth element of the communication process. An encoded message is conveyed through the source through a channel. There are numerous channel categories such as the verbal, non-verbal, personal and non-personal. A channel could be the paper on which the message could be written or the internet acting in the client-server model that is granting one to read the words. A good communicator is the one to whom understands the kind of channel to use under the different circumstances of delivering the message. It is unfortunate that there are no perfect channels as all the channels have both strengths and weaknesses and the suitability depend on the number of strengths and advantages that it possesses. For example, the smartphones are great and can be used to propose to someone, but then the marriage proposals are best done in person.

Decoding is the process of interpreting information in order to understand the message. It involves listening and reading directions carefully. Just like in encoding, the communication can only be successful when it results to both the sender and the receiver grasping and understanding the same message and information, and for this to happen, there should be no errors during the processing of the message. One of the best examples of decoding would be a student sitting in on a lecture on the differential equations, decoding is made possible if the student is capable of understanding the context of the message and therefore capable of solving the equations.

After a sender has composed a message and traced the best channel to which he can use to pass the message, the information finally reaches to its destination which is the receiver. A good communicator takes the receivers preconceptions and frames of reference into considerations in the form of how they will react to the message, where there is sharing of common ground, their sense of humor and their moral conduct and all these things will have an effect of how the receivers decodes the messages. The receiver as the intended destination of the message has to read and comprehend fully, digesting the information and relating it with the subject under discussion. Just like in decoding, the receiver must understand the message and be in the same context as the sender of the message. The reason as to why the receiver should understand the message is so that he can be able to plan for the feedback.

The feedback is the final element in the communication process and it is the response of the message to which is sent back to the sender via the same process, where in this case, the receiver becomes the sender. The source of the message is able to judge its success based on the kind of feedback that is received. Feedback is the most reckoning moment to which the sender of the message may receive any kind of response from their respondents.

The context to which the message is composed and sent refers to the environment in which the message is delivered. The context can easily make or break the effectiveness of the communication, this is simply because the environment dictates the formality of the message, and for example, an official communication cannot be carried out in a pub as the environment is completely out of context making it not acceptable.

The elements of communications can never work effectively if the sender and the receiver don’t possess the necessary communication skills. The communication skills are necessary in driving the message home as well as ensuring attention and appropriate feedback. There are three communication skills that are essential in the communication process and they include proper and active listening, body language and confidence during the reply of the feedback (Trenholm).

Active listening involves being keen and paying attention to the speaker in order to grasp whatever is being said. Lack of proper listening would have the implication of poor understanding and as well inadequate decision making leading to wrong feedback that is out of context. It is therefore advisable for a person to maintain an active listening session paying attention to every detail to ensure accuracy during feedback, and also recommendable that the receiver maintains an eye contact to infer what the sender is about to say.

Body language and confidence are also essential in the communication process. The sender have to maintain a specific code of seriousness depending on the message and the context of the message. Being shy or having the inability to maintain eye contact imply that there is no proper communication and that the intended message will not be delivered as intended. Confidence is also required when replying to a message, this is to show the sender that the recipient is conversant with the answer being provided and thus there are minimal chances of errors.

Communication is, therefore, an important aspect in the passing of messages from the sender to the receiver and for an effective communication to take place both the sender and the receiver should have the same understanding of the message in order to have a proper response. Both the sender and the receiver need to make sure they get to understand the environment, maintain the codes of communications in the specific field as well as demonstrate the skills of active listening in terms of verbal communication to facilitate persuasion and proper feedback.

References

McQuail, Denis, and Sven Windahl. Communication models for the study of mass communications. Routledge, 2015.

Schement, Jorge Reina. “Communication and Information.” Between Communication and Information (2017).

Trenholm, Sarah. Thinking through communication: An introduction to the study of human communication. Routledge, 2017.

Woodward, Philip M. Probability and Information Theory, with Applications to Radar: International Series of Monographs on Electronics and Instrumentation. Vol. 3. Elsevier, 2014.

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This paper and the answers must be returned via Turnitin and not seen by another person.

This paper and the answers must be returned via Turnitin and not seen by another person.

Autumn, 2020 – Main Exam

SEAT NUMBER: STUDENT NUMBER: SURNAME: (FAMILY NAME) OTHER NAMES: TUTOR: Alex/Manjunath/Francois

This paper and the answers must be returned via Turnitin and not seen by another person.

Examination Conditions:

It is your responsibility to fill out and complete your details in the space provided on all the examination material provided to you.

You are not permitted to obtain assistance by improper means or ask for help from or give help to any other person.

Misconduct action will be taken against you if you breach university rules.

Declaration: I declare that I have read the advice above on examination conduct and listened to the examination supervisor’s instructions for this exam. In addition, I am aware of the university’s rules regarding misconduct during examinations. I am not in possession of, nor do I have access to, any unauthorised material during this examination. I agree to be bound by the university’s rules, codes of conduct, and other policies relating to examinations. 24706_v4 Strategic Services Marketing

Time Allowed: 24 hours.

Reading time is for reading only. You are not permitted to write, calculate or mark your paper in any way during reading time.

Permitted materials for this exam:

None

Students please note:

‘save as’ the file on your computer and start answering in this document

Write you answer by adding pages to the document following the questions but you need to make sure to respect the maximum number of words per answer (indicated next to each question number)

This exam is worth 40% of your final mark

This exam has five (5) questions

Students must answer all five (5) questions

Be sure to answer all parts of each question

Be sure to answer the question that is asked

Signature: Date:

Rough work space

Do not write your answers on this page.

****For questions 1 and 2 below please consider the context of your group project when answering****

Question 1. (response: 400 words maximum)

When the Swans are allowed to welcome back spectators in their stadium, based on your understanding of the experience staged by the Swans during their home games, consider the role of the customer (or spectator) in co-producing the experience; keeping in mind the relevant segments of customers for this service.

Identify which role(s) customers play in the co-production of the service experience. Is it as: productive resources, as contributors to service quality and satisfaction, or as competitors? Keep in mind that customers may have one or more of these roles in varying degrees of intensity. Make sure you justify your answer based on facts and information from your work on this assignment as well as from tools and concepts from the subject. (4 marks).

Productive Resources- Productive feature of swans is based on their performance against competitors. Consumers or spectators have an impact on the performance hence contribute to the productive resources of Swan. This is through the purchase of products and services offered by the club, which provide funds to support its activities. They are also a great resource through recommendations they make to other individuals to purchase the club’s products and services and convert them to being fans of the club.

Contributors to service quality and satisfaction- Consumers of the club products and services and follow up the brand through social media, especially during the covid-19 period. The social media platforms provide a conversational platform that allows the club to benefit from suggestions for improvement that the consumers give. Also, through understanding the consumers, the club can improve its products and services based on the consumers’ preferences and choices. This act enhances the satisfaction provided to consumers.

Think about 1 main strategic initiative aimed at strengthening customer participation in the co-creation of the experience in order to enhance it and briefly describe it. (6 marks).

Customer-centric strategy. This strategy aims at putting the consumer first so that any activities and concepts implemented are aimed at providing positive experiences and build long term relationships with the customers. The leadership of the club could be consumer-focused to improve the experiences of the consumers by ensuring they have the best services and quality products. Also, the experience must be designed. This can be through the satisfaction to be received from the consumers hence encouraging them to continue purchasing products. The experience could also be in the purchasing channels, communication channels, and product and service development experiences.

Besides, feedback is a factor that drives continuous improvements. It occurs through allowing the consumers to provide feedback on their satisfaction and also give suggestion s based on activities that a company is implementing or performing. Providing a platform for consumers encourages them to give feedback that helps improve their experiences when the ideas are implemented in the company. The customer-centric strategy concentrates on the satisfaction of the consumers first hence value the feedback they provide by improving on the factors that need improvements and implementing activities that would improve the experiences, which then encourages them to keep participating. Therefore, the ideas received to improve satisfaction helps in the co-creation of experience while involving the consumers’ views. As consumers’ opinions are implemented, they are encouraged to contribute more ideas, which then enhances the experiences of the consumers and, at the same time, improves satisfaction, consequently leading to an increase in customer base hence more sales.

Question 2. (response: 200 words maximum)

Consider now how you would support the initiative described in question 1 b) above through an appropriate communication strategy. Make sure you keep in mind how this strategy would impact service promises (5 marks).

Customer-based strategies are highly dependent on the information given by consumers on the improvement of their experiences with the company and satisfaction received from the consumption of a product. Consumers are segmented in different demographics and variated behaviors. Therefore, an online communication strategy would be appropriate to reach most of the consumers. It can be done through social media platforms, and the internet provided communication strategies. The communication is enhanced through timely responses, consistent responses, and active responses. In a situation where regular communications are disrupted, communications strategies can apply channels such as the internet to improve the conversations between the company and its consumers.

Through social media channels, consumers can participate by giving suggestions and responses that are useful in improving experiences. On the other hand, as consumers are responding, the company should engage in being active in the platforms, providing consistent and timely responses. It encourages them to keep participating through the platforms and also providing ideas that help in creating new and improved experiences.

Also, as consumers purchase products and services, providing a platform where consumers could provide feedback on the satisfaction they received from the consumption of the product helps in co-creation. The responses will be based on use, hence more effective and efficient compared to non-consumers.

****For the questions below (3, 4, and 5), you no longer have to consider the group project assignment when answering****

Question 3. (response: 200 words maximum)

In case of service failure, is a strong, good quality, relationship between the service provider and the customer always desirable from the organization’s standpoint? Explain. (5 marks).

When there is a service failure, consumers tend to be disappointed by the company and its services and are most likely to shift to other companies or the company’s competitors in the search for better services. Therefore, it is appropriate for the company to consider having a robust and good quality relationship with the customers to explain the challenges experienced and compensate for any losses or inconveniences caused. A good relationship also ensures that consumer’s need is answered as initially wanted and that the loyalty they had on the company is restored.

The desirability of having a good relationship with an organization is also aimed at maintaining the brand name of the company. A failed service is one factor that quickly discourages consumers from being loyal to the brand, and there is a probability of them shifting to other providers. Through strong relationships, the company also benefits by having customer behavior benefits such as social benefits to customers and gaining mentors for the company. On the other hand, there are customer benefits through confidence benefits where the consumers trust the service providers again and have knowledge of what to expect in case the challenge occurs in the future. They also benefit from exclusive benefits as better prices and discounts.

Question 4. (response: 400 words maximum)

You are a newly appointed marketing executive at a company that owns and operates Olympic-size swimming pools for the general public. The opening of a new facility is scheduled to be in 3 months from now, and you are free to decide which segment(s) of the population you will target (families, recreational swimmers, fitness enthusiasts, ‘loungers,’ ‘splashers,’ etc.). At the same time, you want to make sure the capacity of the swimming pool is utilized to the fullest possible extent.

Specify whether you would adopt a narrow focus strategy and target only 1 or 2 segments or you would cater to as many customer segments as possible and justify why (2 marks)

The objective when choosing the segment to target will depend on the capacity of the facility. The aim is to utilize the facility to the fullest hence will focus on several segments depending on the size of the market. When the size of the segments is large, then the smaller number of segments will be required to utilize the facility to the fullest. Through catering for many customer segments, the objective of serving a larger population and also using it to the fullest will be met. Also, focusing on a narrow focus strategy may affect the business in the future as a segment may be interested but feel left out.

Based on your answer to a) above, describe at least 2 strategies that you will use to match capacity with demand (5 marks)

Management of supply and demand- There are many market segments, and focusing on all of them may create a challenge of higher demand than supply. Also, focusing on a narrow strategy may have a problem of low demand than supply. Therefore, the best approach is to balance both supply and demand. This is through focusing on segments depending on their size. The bigger the sizes of the segments, the least the number of segments targeted. Also, the smaller the size of the segment, the more segments will be targeted depending on the capacity of the facility.

Keeping Customers in Stock- This method involves putting customers in stock on a first-come, first-served basis. Customers are expected to wait in a queue and get into the facility one by one until the facility is fully packed. The remaining people have to go back home and wait another day. Many segments will be served using this strategy but depending on the capacity of the facility.

Based on your answers to a) and b) above, explain how you would manage this Customer Mix with the ultimate goal of optimizing the service experience for every customer (5 marks).

The customer mix will be managed through three steps, including assessing the compatibility of segments, isolating incompatible segments, and enhancing segment compatibility. Since the consumers getting to the facility are from different segments all mixed up, the first step is to assess the compatibility of the segments. For loungers and splashers may be compatible due to the similarity of the games. The next step will be to separate the incompatible segments to find different sections for them. Incompatible segments require to have different treatments and sections to enhance their satisfaction. The third step is to improve the segment compatibility, which involves finding parts of the facility that the consumes will be most satisfied. Also, ensuring that their preferences are considered to ensure maximum satisfaction. As consumers get into the facility, they are categorized based on the segments they belong to, especially in keeping customers in stock. Therefore, identification of the right segments facilitates choices of the activities to involve each segment.

Question 5. (response: 300 words maximum)

One of the most important strategic decisions for services marketing executives is the extent of the empowerment of the service employees who are in direct contact with customers.

Define empowerment and weigh in the pros and cons of this strategy (4 marks).

Empowerment is a strategy that gives employees autonomy to perform specific responsibilities as a way of encouraging them to perform their responsibilities effectively. Empowerment is essential as it enables employees to respond quickly to consumer needs, respond to dissatisfied customers during recovery, and improve communication of employees to consumers. These actions benefit consumers. Also, empowerment encourages employees to provide ideas to the company and make them feel better about their jobs.

However, empowerment may be a challenge to the company. This is because it increases the cost of investment in the selection and training of staff. Also, there is a high cost of labor since the employees must be empowered to perform well in their responsibilities. Also, the employees may take advantage of the empowerment provided to give poor advice that may have adverse effects on an organization. Lastly, empowerment may be thought to be a violation of foreplay by the consumers. This risks the consumer’s loyalty to the organization.

Find some service provisions for which high empowerment is desirable for providing the best possible service and other service provisions for which low empowerment is more desirable. Make sure you explain why you believe such difference exists; these service provisions might be from different types of services, involve different customer segments, etc. (4 marks).

High empowerment is required services that entirely rely on the services of one person; hence when the person fails to perform well, the whole service is affected. It includes services such as body massages, assembling services, and expert advice. These services are provided by individuals in the sectors, and satisfaction depends on their services and not any tangible object. Therefore, the employees are such sectors require high empowerment for operations to continue smoothly.

Low empowerment for employees is required when the services provided can be complemented by other activities. For example, the hotel industry employee empowerment is necessary. However, consumers may derive satisfaction from the facilities in the hotel, or the products they get as they purchase food and drinks. The disparity depends on the form of services being provided and the set-up of the premises for service provision. For online retail services, consumers purchase directly and are delivered to them; hence satisfaction depends on the consumption of the product purchased. Therefore, the empowerment required is lower.

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socialization and agents of socialization.

socialization and agents of socialization.

Author’s name

Professor’s name

Due date

Topic: socialization and agents of socialization.

Socialization is when an individual knows the way of life in the society, through being a member and an individual in the society by internalizing the societal norms and cultures. Agents of socialization are the outside factors that help us learn about the society and how it functions (Mayer, 2004). Through socialization a human being is taught the various ways to survive in the society and how to satisfy what it demands.

Through communication since the early ages of life, interaction and socialization, man has been able to live and develop in the society; has learnt to understand what is expected and learnt to be responsible and take up roles in the society. In school people of different social backgrounds converge together; where one comes from, in terms of, status, race or religion is a source of inequality. Through schooling children are able to learn and know more about other people in the society and they get to learn how to live and interact with peers who come from different social backgrounds. Teaching of them of the diverse people in the world and involving in activities together incorporates peace, democracy, integrity and love in the society. As a result various changes and trends have been witnessed such as, reduction in racism and discrimination of people in the society, people of different religions and races are able to work together and take care of each other (Roseberg, 1983).

In peer group set up, people of same interest, age and social position are involved. Unlike in the school set up, peer groups have members with common attributes. Children of the same peer learn how to form relationships and through the understanding they have they are able to live and interact with each other. As they grow up together the influence each other’s thoughts and ideas and way of life; however certain barriers such as religion, life perceptions and custom differences may hinder full influence. Rapidly there is change in the society, due to peer groups and generation gap between the old and the young. Interaction helps different people with different backgrounds to accept and at times absorb cultures of other people, examples may include, eating or wearing what another group does.

For an individual to be part of any organization, group or society he/ she has to go through various phases before accepting and being part of that group. First one investigates and searches for information about the group; socialization and interaction, where one associiates and familiarizes with the culture and norms; maintenance is the third stage where the individual identifies his/ her role in the society and how to live in it; finally there is re-socialization is stage where one gets to socialize with the members of the group and make clarifications on certain aspects that were unclear in the beginning.

Despite the barriers to social equality people still interact in order to learn and acquire new skills for purposes of survival. Peace and love is promoted through propelling understanding and respect for one another.

In socialization there are three aspects that try to explain certain ways of life. Symbolic interactionism includes the way people interpret various symbols such as words, how one interprets something dictates their reaction towards it. Functionalism as another aspect shows that the society’s cohesion and working together, each stakeholder interdependent of the other; as a whole lead to achieving societal goals. Conflict tries to explain that various changes in the society lead to negative impacts in the society.

Socialization is part of human beings’ way of getting to know how to live and survive in the society, through acquiring knowledge and skills. Despite inequality that is usually a barrier, people still should interact and get to learn and understand each other for a better society.

Mayer, P. (2004). Socialization: the approach from social anthropology. London: Routledge.

Rosenberg, M. M. (1983). An Introduction to sociology. Toronto: Methuen.

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Some like it hot

Some like it hot

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Introduction

Movies have been one of the most popular forms of entertainment since time immemorial. This may serve as an explanation for the tremendous growth that Hollywood and other production houses have been seeing in the recent times. Movies are influenced by the occurrences or events taking place at a certain time within a certain society. However, they also change the course of events and influence some changes or modifications of certain features of the society. In fact, there are various ways in which movies influence or are influenced by a certain nation’s cultural concerns. These factors have a bearing on the memorable nature of any movie. Of course, there are variations as to the preferences that people have for certain categories of movies. Nevertheless, there are aspects that are similar across the film industry and determine the popularity of a certain movie in the market. As much as preferences change across the board, two things determine the popularity of a movie. These are sex and mystery. Mystery serves as the retention factor as the viewers try to know what happens in the end. These are the two things that led to the popularity of the movie titled, “Some Like it Hot” (1959), by Billy Wilder. However, Billy Wilder puts in a lot of humor and fun, not to mention the fact that the actors were talented individuals in the industry.

“Some like it hot”, is a comedy that marked itself as one of the lasting treasures of movies. It is a film that mixes meticulous craft and inspiration and revolves around sex while pretending to be about greed and money (Ebert, 3). It incorporates Wilder’s cheerful cynicism thereby ensuring that soppiness does not consume any time. In addition, every character behaves in line with fundamental Darwinian drives. In instances where the characters are struck by sincere emotion, it blinds them to the point or such an extent that they have no idea as to the things that they genuinely want.

“Some Like it Hot” revolves around the lives of two musicians namely Joe and Jerry, who happen to witness (by mere accident), the Saint Valentine’s Day Massacre. Unfortunately, the two musicians are sported by one of the criminals who chase after them. This forces them to flee using a train, while the gangsters are in hot pursuit. They are forced to join an all-girl orchestra that is heading to Florida, in which case they have to disguise themselves as ladies. They change their names to Josephine for Joe and Daphne for Jerry. This is where they meet another character named as Sugar Kane (acted by Marilyn Monroe), who they both like. Unfortunately, they cannot drop their disguise as that would make them be kicked out of the group, and even expose them to the gangsters. The plot takes a new twist when Joe (who happens to be the ladies’ man), falls in love with Sugar. He, therefore, disguises himself as a millionaire after discovering that Sugar Kane is always looking for a millionaire. Joe, in this case, goes by the second pseudonym of “Junior”. He says that he is the heir to the Shell Oil and mimics Cary Grant’s voice while pretending to have no interest in Sugar. Nevertheless, he manages to get Sugar to love him as she thinks that he, indeed, is a millionaire. This moment unveils the sincere emotions that blindside them to such an extent that they do not know the things that they honestly want. Sugar thinks that all she wants is money and is, therefore, looking for a millionaire, while “Junior” (Joe), thinks that all she wants is money. They latter on realize that all they want is each other. Daphne, on the other hand, is sported by a real millionaire named Osgood who tries to woo “her”. He proposes to her, thereby bringing confusion as to what “she” should do.

There is even more confusion in the movie when romance involving the two pairs is blossoming in Miami, only for the gangsters, had been chasing Joe and Jerry, to recognize them (Staff, 5). These gangsters, however, are eliminated through a massacre that Joe and Daphne witness, as well. This, therefore, enables Junior to open up to Sugar about his status. Sugar recognizes that Junior and Josephine is, in fact, one and the same person. At this point, Sugar says that she does not care as she still loves him regardless of all that. On the other hand, Osgood proposes to “Daphne” and “she” accepts. Joe, however, convinces Jerry that he cannot get married to Osgood as he is a man. This viewpoint is understandable as homosexuality was extremely abhorred and considered an abomination in the olden days. In essence, Daphne (Jerry) garners the courage to tell Osgood that he cannot marry him. He gives the first reason as the fact that he is not a natural blonde, to which Osgood replies that it does not matter. Daphne says she smokes all the time, but Osgood does not care about that either. Daphne states that she can never bear kids, only for Osgood to reply that they can always adopt some (Levy, 11). The movie, however, has one of the most hilarious and unforgettable lines in the history of films. This is where Daphne removes his wig and tells Osgood “she” is, in fact, a man, to which Osgood replies that nobody is perfect (Levy, 8).

This film falls under the genre of temporary transvestite film. This is a genre of films in which some characters utilize cross-dressing on a temporary basis for the sole aim of necessary disguise. There are varied elements that characterize temporary transvestite films. First, there is the necessity of disguise, as is the case of “Some Like it Hot” where Joe and Jerry have to disguise themselves so that they are not recognized by the mob. In addition, there is the element where a character adopts the opposite sex’s gender-coded costume, as well as the simultaneous believability of the disguise to both the film characters and the film audience. Jerry and Joe have to wear female clothing such as earrings and wigs, which are mostly worn by women. Such genres also incorporate some narrative, behavioral and visual cues to the real sex of the character, not to mention the fact that there are heterosexual desires that are thwarted by the disguise of the character. It is worth noting that both Joe and Jerry are extremely attracted to Sugar Kane. Unfortunately, they have to remain in their disguise as that is their only hope for earning a living, as well as eliminating the immediate threat of being caught by the gangsters. The transvestite characters are sensitized to the pleasures and the plight of the opposite sex (Straayer, 403). Interestingly, there also exist accusations of homosexuality involving one of the disguised characters, as is the case of Jerry who (in his disguise as Daphne), accepts the proposal of Osgood, irrespective of the fact that he is a man. Such movies are also characterized by romantic encounters that may be mistakenly interpreted as heterosexual or homosexual. In the end, the transvestite is unmasked, as is the case for Joe (Josephine) and Jerry (Daphne) and even a heterosexual coupling such as the one between Joe and Sugar Kane.

The film has two different but simultaneous seductions. In the first case, Joe and sugar have an implied and actual heterosexuality. The second case between Daphne and Osgood has implied heterosexuality and actual homosexuality. The homosexuality of Jerry (Daphne), revolves around the fact that he entirely abandons to the seduction, and zealously participates in the relationship despite knowing the homosexuality reality. He complements this by her seductive postures and exuberant movements, not to mention the fact that he excitedly informs Joe that “she” got engaged to Osgood (Straayer, 418).

As much as gender conventions are restored at the end of the movie through the heterosexual affair between Sugar Kane and Joe, the persistent homosexual romance between Jerry (Daphne) and Osgood offers an alternative or unconventional aspect to the conformity. This movie’s parallel structure, (which is introduced through character, its general plot, as well as editing), carries elements of the generic system pertaining to the temporary transvestite film. This allows for equal celebration of variation and repetition (Straayer, 419).

Works cited

Belton, John. Classical Hollywood Cinema: Narration. American Cinema/American Culture. New York: McGraw-Hill, 2012. Print.

Ebert, Roger. Some Like It Hot (1959). Web retrieved 15th September 2012 from http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=/20000109/REVIEWS08/1090301/1023Levy, Emanuel. Some Like It Hot. 2012. Web Retrieved 14th September 2012 from http://www.emanuellevy.com/review/some-like-it-hot-1/Straayer, Chris. Redressing the Natural, Film Genre Reader II, ed. Barry Keith Grant, Austin: University of Texas Press, 1986. 402-427. Print.

Variety Staff. Some Like It Hot. 2012. Web retrieved 15th September 2012 from http://www.variety.com/review/VE1117795018?refcatid=31

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Types of Information Systems

Types of Information Systems

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Types of Information Systems

An information system refers to a collection of interrelated components known to collect, use, process as well as modify data to information while providing feedback aimed as meeting specific objectives. With the growth in technology, information systems generally use computer technology in performing input, processing as well as output activities.

Information systems are structured to support varied types of decisions at varied organizational hierarchy levels. While middle level managers may make semi-structured decisions, senior managers make unstructured decisions and operational managers make structured ones. For this business organisation, there are four hierarchy levels including strategic, management, knowledge and operational levels.

Sales & Manufacturing Finance Accounting Human

Resources

INFORMATION SYSTEMS TYPES

TYPE OF SYSTEM GROUPS SERVED

Strategic Level Senior Managers

Management Level ……… Middle Managers

Operational Operational

Level Managers

Knowledge Level Knowledge & data

Marketing

Presently, four types of information systems would work well for the organization including-:

Office Automation Systems (OAS)

Transaction Processing Systems (TPS)

Expert Information Systems (EIS)

Decision Support Systems (DSS)

Management Information Systems (MIS

Office automation system

This information system uses software, networks and hardware to improve work flow as well as enhance communication among the employees. In this case, the tasks are performed electronically rather than manually.

Transaction Processing Systems (TPS)

This is the system by which data generated in the day to day transactions of an organization is captured and processed. It involves recording data, confirming and maintenance of data. In most cases, batch processing is incorporated in the TPS where transaction data collected over long periods of time would be processed as a batch later on. This allows for more efficiency in the processing of transactions.

Expert information systems

This system is used in capturing and storing human experts’ knowledge and then mimics the processes of human reasoning as well as decision making for individuals with less expertise. The main users of this system are non-management employees who utilize it to help in making job-related decisions. This information system eases the process of decision making more so when the users do not have expertise in the particular areas. It could however stagnate decision making to moribund ideas that were applicable in the past but not the present.

Decision support systems

This system provides the users with information on which they can base their decisions. It analyses the information captured by the MIS and TPS to support the making of unstructured decisions at the top level of management.

Management support systems

This information system creates timely, organized and accurate information to allow managers and its other users to make decisions, supervise activities, track progress and solve problems. This system generates the reports on regular basis unlike the decision support systems. In most cases, the MIS is integrated with the TPS. It offers three information types including summary, detailed and exception. Summary information combines data into formats which its users would easily and quickly review. In so doing, it contains graphs, tables and totals. Detailed information generally confirms the processing activities of transactions while exception information sorts data in order to report the information that necessitates immediate action. The information produced by the MIS is based on the accepted mathematical and management models.

Conclusion

While there may be differences in the information systems, it is often difficult to categorize as system as exclusively belonging to a particular information system. With today’s complicated communications, software and hardware technologies that support varied information systems, integrated or combined information systems are commonplace. Organizations are increasingly consolidating their needs into single combined information systems.

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