bba3221 Unit 1 case study latest 2017

Subject: Business    / General Business

Unit 1 case study

1. Is it likely that Jon Menzes will be successful in the short term with this strategy?

2. What are the longer-run implications of this strategy for Jon Menzes and for ProFood?

3. If you were Emily Lewis, what advice would you give Jon? What characteristics would you expect Emily to have as a successful sales manager?

4. Describe the importance of trust in developing a buyer-seller relationship.

5. Identify and describe the personal selling approach that you feel would work best in the situation described in the case study.