Banks are oversold if their performance is soaring. This is to say they have the following characteristics

Banks are oversold if their performance is soaring. This is to say they have the following characteristics

MACRO Term Paper

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• Our banks are oversold

Banks are oversold if their performance is soaring. This is to say they have the following characteristics: The banks have excess capital and reserves; the banking sector is a flush with liquidity, reserves and capital. This makes the banks the most capable of paying a high dividend yield. Another factor that contributes the overselling is that fact that the banks anticipate a high gain in the next quarters. The banks are operating at low prices to earnings multiples. They also take into account the possibilities of low expectations in terms of earnings. The banks are also experiencing improved fundamentals and earnings per share growth project. The banks are attracting value investors due to their oversold natures, the banks are better posed in the markets. This is based on the fact that the banks have a positive performance projection. This leads to the reversion of the general mean. This is based on the premise that prices will finally appreciate towards the mean (Ragan &Lipsey, 2011).

• Old rules versus new rules with respect to bank leveraging.

There are a number of rules intended to govern bank leveraging, however, these rules vary depending on the prevailing market conditions. Lahart, (2007), states that the old rules were developed to create an economic boom in major world economies; however, the new rules are geared at maintaining a stable banking system to cushion banks from the risks that are increasingly building up in the finical market. The leveraging ratios for major banks in the US are as shown in the graphs bellow:

Figure SEQ Figure * ARABIC 1: Biggest banks in North America by capitalization

• Given the Euro crisis and European bank leveraging, does this inspire confidence in the Euro?

In the short run; yes, in the long run; no

• Does this inspire confidence in the marginal European economies: Greece, Italy, Spain, Portugal, Ireland and now France?

This does inspire confidence in the marginal European economies in the short run, however, this is not sustainable and in the long run, the marginal European economies would have difficulties as the euro crisis ease. The banks leveraging would involve certain measures to ensure that the gearing is stable.

• The housing market in the US is leveraged. Explain the part that tax deductibility and recourse loans play.

According to Manny, (2007), when the interest rates rise and the housing prices fall, everyone would easily get access to a good home. However, the property owners would have problems paying back their mortgage loans, leading to overselling as the property owners start to panic

• What are the results of the US not requiring any down payments with respect to housing purchases?

This is one way of subprime lending, as it involves the provision of loan to those with limited capacity to payback with the intention of having an economic bubble. The effect of this will be an economic crisis as refinancing then mortgages will not be easy. As housing is also on of the leading industries, it will lead to trade deficit and cause panic in the financial system (Levenson, 2006). The major shift in the housing prices is shown in the graph below:

• Explain subprime lending.

Subprime lending is the concept that involve advancing loan to borrowers who are likely to experience difficulties paying back the loan, these people do not meet the requirement set by banks, so the loans advanced to them attract high interest rates due to the risk factors involved. This concept was widespread in the early 90s as there was a general belief that subprime borrowers could be managed.

• Compare the affordability of home ownership with subsequent delinquencies and foreclosures between Canada and the US.

There is likely to be a remarkable increase in the level of delinquencies and foreclosures in the US than in Canada due to the expiry of the easy initial terms. There also likely to be an increase in the economic crisis in Canada as the wealth of the consumers in the market would be drained, with less protection of the banks by the government (Laperriere, 2006).

As the prices of product houses increase relative to US houses, the level of uptake of houses lowers down leading to home sharing and delinquencies as the home owners would not be able to payback their mortgage loans. These forces the government to bail them out in terms of tax decreases. The general increases in the value of Canadian dollar in a further increase in the prices of Canadian houses relative to foreign prices.

• Comment on Osama’s plan to reduce mortgage interest and property taxes. Does it appear viable?

While president Obama is interested in ensuring that the citizens of America have access to affordable housing there are a number of factors that should be considered. For example, Ragan &Lipsey, (2011), argues that when the mortgage interest’s rates are reduced, the home owners are in a position to save lots of money per year by only refinancing at lower interest rates. On the other hand, many of the home owners may not be qualified t for the refinancing scheme organized by Mr. Obama. However, it is important to note that while most of the owners may not be eligible for the reduced mortgage taxes. This may be attributed to the recent fall in property prices leaving them with very little in terms of equity. On the other hand, the lenders are not likely to approve refinancing for those home owners who have very low equity. These cuts out the home have poor credit rating. This is also true for those who have been paying back their loans. The plans are not viable as many people would not be able to meet the requirements for eligibility into these programs (Ragan & Lipsey, 2011).

If the budget balance the level of revenue minus expenditure is represented by the expression, the budget balance is denoted by T-G. However, if revenue is greater than expenditures, there arises a surplus which can be saved in terms of federal reserve’s, however, if the level of expenditure is higher than the revenue, there arises deficit which must be filled by the government. However as the level of income level of the population increase, the governments increase the amount of expenditure. On the other hand, the transfer payment that the government gives to the elderly falls. If the fiscal policy set by the government does not hold, there is likelihood of a general increase in the prices of products.

Generally, any increases in the general level of household income increase the prices of other things, however, then general increase in the prices of products. This marks inflation. During inflation, the governments increases reduces the prices of products key amongst them is the housing units, then government bails out the property owners to enable them pay back their loans. At times the government may bails out those property owners who are below the standards industry level of credit rating.

References

Ragan and Lipsey, (2011). Economics, 13th Canadian Edition. Pearson Canada Inc.

Lahart J. (2007). “Egg Cracks Differ In Housing, Finance Shells”. WSJ.com (Wall Street Journal).

Krugman, P. (2009). The Return of Depression Economics and the Crisis of 2008. W.W. Norton Company Limited

Manny F. (2007). “Study Finds Disparities in Mortgages by Race”. New York Time

Levenson, E. (2006). “Lowering the Boom? Speculators Gone Mild”. NY Sage.

Laperriere, A. (2006). “Housing Bubble Trouble: Have we been living beyond our means?”. The Weekly Standard

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Becoming Human Parts 2 and 3

Becoming Human Parts 2 and 3

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“Becoming Human” Parts 2 and 3

“Becoming Human” is a three-part documentary presenting the current scientific research and thinking about human evolution. Part 2 of the documentary (titled Birth of Humanity) is based on discoveries of remains of Homo erectus, a “Turkana Boy” in Kenya. The documentary describes how the early hominids survived challenges that emerged from the environment through innovation, including developing social bonds, the use of fire and hunting large prey. Running is described as one of the key abilities that enabled early hominids to survive. The second part of the documentary (titled Last Human Standing) describes how modern humans (the Homo sapiens) moved from Africa to other parts of the world. The series explains that the Homo sapiens once shared the planets with the Homo erectus, Neanderthals and ‘Hobbits.’ According to the series, Neanderthals moved from Africa to Europe during the Ice Age. The Neanderthals evolved into modern human beings.

The issue raised in the documentary is quite interesting. For instance, it is very interesting to find that the early hominids had unique innovation abilities many millions ago, such as the ability to lit fire. The documentary is also provocative in a way since it shows that human beings have been evolving throughout history and are still evolving today. In addition, it presents mysterious discoveries, such as the three-foot tall ‘Hobbits,’ who lived in Indonesia until 12,000 years ago. The documentary raises several questions about human evolution: In what ways are the human beings still evolving today? Did the modern humans interbreed with the Neanderthals? Why did the Neanderthals become extinct, while the Homo sapiens survived? Did the modern human beings exterminate the Neanderthals? The existing theories about human evolution have indicated that the ancestors of human beings (hominids) emerged from East and southern Africa three to four million years ago (McCannon 50). As they continued evolving, they spread to other parts of the world. The recent research findings, therefore, confirm the theories.

A Thoughtful Response

There are several points to learn from Parts 2 and 3 of the “Becoming Human” documentary. As described in the Nova version of the documentary, Neanderthals are the closest ancestors of the modern human beings. However, there were slight differences between the Neanderthals and Homo sapiens. First, Neanderthals had occasional brow ridge and slightly bigger brains. In addition, the Neanderthals were exclusively carnivores, unlike the Homo sapiens who also fed on vegetations. During periods of drought, the Neanderthals still focused on hunting animals for food, unlike the modern human beings, who switch to other types of food that are edible or migrate to other places in search for food.

An important observation is that from the time of the early hominids, human beings have always been innovative. Just like the modern humans, the early hominids had unique abilities that enabled them to survive. “Becoming Human” demonstrates the essential aspects of human evolution that led the modern human beings to be distinct from the other ape species. The essential aspects include, little body hair, big brains, learning to be omnivorous and high adaptability to food, climate and terrain. There are many recent studies for bipedal primates in different geographies and climates around the world. The studies indicate that different bipedal primates are fit to live in different climates or environments and no one singles species is fit to live in all environments. High adaptability to different climates may have influenced the ability of early hominids and Homo sapiens to successfully move and survive in different parts of the world.

Works Cited

McCannon, John. AP World History, 3rd Ed. New York. Barron’s Educational Series, 2010. Print.

Nova. “Becoming Human.” PBS Online. WGBH. 31 August 2011. Web. 24 June 2014.

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Behavior Modification Therapy for Depression. Interpersonal Psychotherapy

Behavior Modification Therapy for Depression. Interpersonal Psychotherapy

Behavior Modification Therapy for Depression: Interpersonal Psychotherapy

Abstract

The last few years have demonstrated the need for an evidence-based practice in psychology, especially in relation to social interventions. Both sociologists and psychologists have looked into various theoretical and practical strategies for treatment of patients suffering from various clinical conditions. Epidemiologic data illustrates that depression, a common condition for adults, is one of the most demanding and debilitating disorders in terms of treatment. The recurrent nature of depression requires an effective, evidence-based social work intervention strategy to prevent the reoccurrence of the disorder. Several types of interventions have been identified in treating depression with the most perceptible intervention method being interpersonal psychotherapy. Accordingly, the effectiveness of interpersonal psychotherapy as treatment for depression makes it the most preferred social intervention strategy for depression.

Key Words: Depression, Interpersonal Psychotherapy

Introduction

Proper medical management of depression has proved to be a difficult task, with most patients suffering from depression having a hard time recovering from the disorder. Statistics on depression illustrate that over 2 million adults in America are diagnosed with depression annually. The number of patients who succumb to this disorder is even higher, with most depression cases resulting to mortality. For that reason, a number of empirically supported treatment options have been developed to help curb the effects of depression on patients. Treatment for depression ranges from a combination of medication to psychotherapeutic interventions, with most of the cases involving the use of both (Thase & Friedman, 1999). These treatment options have been widely practiced all over the world, with the choice of treatment depending on the effectiveness of treatment. However, because of the different patient responses to treatment, researchers have not identified one specific treatment method for depression. For that reason, psychologists and other medical practitioners are forced to pick one treatment method for their patients. Accordingly, two main treatment options have been identified as the most effective social intervention strategies for depression.

These treatment interventions include interpersonal psychotherapy and behavioral cognitive therapy. These two social intervention strategies have been accredited with effective treatment of depression. More specifically, interpersonal psychotherapy fares well in the treatment of depression, as compared to other treatment for the disorder (Thase & Friedman, 1999). This treatment intervention has a delayed effect on depression, which is good for treating the recurrent disorder, thus preventing a relapse of depression. In addition to this, interpersonal psychotherapy can work for both acute depression to severe depression, thus its effectiveness in treatment.

This paper examines interpersonal psychotherapy as a social intervention strategy for depression. The paper draws attention to the theoretical foundation of this social intervention and quantity and quality of literature available on this intervention. In addition to this, the paper also looks into the intervention techniques used in interpersonal psychotherapy, as well as, the effectiveness of the intervention on patients.

Interpersonal Psychotherapy

Interpersonal psychotherapy is a social intervention strategy that is primarily focused on the patient’s social roles and interpersonal relationships (Stuart & Robertson, 2003). It is a short but highly effective treatment option for problems related to social functioning, especially when treating psychiatric problems such as depression. With interpersonal psychotherapy, medical practitioners explores the patients’ issues with other people, as a way of identifying the causes of depression in the patients. The goal with this intervention strategy is to identify and modify interpersonal problems for the reduction of depression in patients. As an intervention strategy, interpersonal psychotherapy involves three main phases, all of which are designed to reduce the effects of depression on the patients, if not stoppage of depression. The first phase of interpersonal psychotherapy involves the exploration of the patient’s interpersonal problems. The therapist takes full charge of this phase, and the strategy here is to identify the possible social problems that have resulted to the patient’s depressive state. This will help build a history of the patient, which is necessary for the identification of possible social problems. The second phase of this treatment involves allowing the patient to talk about his social problems, as a way of identifying the patient’s perception of the causes of depression (Thase & Friedman, 1999). Accordingly, the patient leads this phase, and the main goal in this phase is to encourage change. Throughout this stage, both the therapist and the patient are expected to maintain focus for the treatment for better results during treatment. The last phase of interpersonal psychotherapy involves the participation of both the therapist and the patient, and it involves the identification of the achievements during training. Because it is a short term intervention treatment strategy for disorders such as depression, interpersonal psychotherapy usually involves a number of sessions, in most cases 20 sessions, with the focus of these sessions being the identification of the causes of depression in patients.

Theoretical Foundation

Interpersonal relations and events are not the immediate causes of depression, but the interpersonal component of the disorder makes it an issue that demands the use of interpersonal psychotherapy for treatment. In terms of the theoretical foundation of this social intervention strategy, interpersonal psychotherapy is primarily designed to address interpersonal issues. Theoretically, it is founded on the belief that interpersonal relationships and events affects individuals in a number of ways, and for that reason, could be the cause of depression. These interpersonal events range from interpersonal roles transition, conflict, and even cases of complicated grief. These events may lead to depression in patients, thus the need for interpersonal psychotherapy as an intervention strategy (Thase & Friedman, 1999). Interpersonal psychotherapy assumes that a severe psychosocial stressor, coupled with inadequate social support is likely to lead to depression in individuals. This, therefore, implies that, unlike popular belief, difficulties in interpersonal relationships may be concomitant factors for the occurrence of depression in patients. According to Stuart and Robertson, this social intervention strategy has two main theoretical targets (Stuart & Robertson, 2003). At the outset, interpersonal psychotherapy draws on interpersonal conflict and transition in the patient’s social setting. This aims at improving communication, as well as, readjusting the patient’s expectation during and after the intervention. In addition to this, interpersonal psychotherapy facilitates proper utilization of social support networks for crisis management (Stuart & Robertson, 2003). In essence, interpersonal psychotherapy focuses on the treatment of current and existing issues, as opposed to, developmental issues.

Literature

There exists a considerable amount of literature on the use of interpersonal psychotherapy for the treatment of disorders such as depression. Literature on this intervention strategy dates back to the late 1980s proving that this intervention strategy is effective and efficient for patients suffering from depression (Markowitz, 2003). More specifically, literature on interpersonal psychotherapy provides the required information on the effectiveness of this treatment for patients. For example, Arean & Cook compare the use of interpersonal psychotherapy and other paradoxical treatment options for depression, and the findings from this study expound of the use of this intervention treatment by therapists (Arean & Cook, 2002). In terms of quality, the literature on interpersonal psychotherapy as an intervention strategy does not fall short of academic eminence. The information provided regarding interpersonal psychotherapy is based on findings from research studies conducted by professionals or students in the field. This, in turn, illustrates the validity and reliability of the intervention strategy in practice.

Intervention Techniques

Interpersonal psychotherapy involves the utilization of four main techniques of social intervention. These techniques include clarification, supportive listening, communication analysis, and encouragement of affect. Clarification involves the questioning of patients so as to identify and clarify existing emotional problems, as well as, biases. This technique helps the therapist uncover the patient’s existing emotional problems for the identification of causative social problems. Supportive listening, on the other hand, is a technique that involves listening with minimal but meaningful interjections by the therapist. This technique is specifically designed to encourage the patient in identifying the causes of depression, as well as, the necessary procedures for the prevention of this. Communication analysis is a technique whereby the therapists engages the client in various aspects of communication, so as to gauge the patient’s ability to communicate in their individual social settings.

This technique allows the therapist to identify any communication problems that the patient might have, as well as, the different methods of dealing with this. The last and most useful technique of interpersonal psychotherapy is encouragement of affect, which involves the promotion of the effects of this treatment for the patient. Put simply, it is whereby the therapists encourages the patient to engage in the activities suggested during the therapy sessions. This allows the development of a positive attitude for the patient, as well as, encouraging the patient to improve their social relationships. Therapists have the option of choosing the best technique for their patients, and this is usually dependent on the patient’s response to treatment. Once the therapist identifies the patient’s needs, he or she can use one of the above-mentioned techniques to help the patient deal with their depression.

Effectiveness

The effectiveness of interpersonal psychotherapy has been a highlight for a number of individual and aggregated studies and analyses. Accordingly, the efficiency and effectiveness of the use of this intervention strategy for the treatment of depression is of pooled data from various controlled studies of patients suffering from depression. The effectiveness of interpersonal psychotherapy for the treatment of depression has been measured in two main ways, including, as individual treatment, as well as, combination of interpersonal psychotherapy with other treatment options for depression (Thase & Friedman, 1999). All the studies carried out illustrate that interpersonal psychotherapy is the best social intervention strategy for the treatment of patients suffering from depression. For example, in their study on interpersonal psychotherapy, O’Hara et. al., compare the effectiveness of interpersonal psychotherapy as an individual form of treatment for depression against other treatment options (O’Hara et al., 2000).

Conclusion

As a social intervention strategy, interpersonal psychotherapy is the best practice model for the treatment of depression. This assumption bases on the research studies and findings by a number of individuals such as de Mello et al., who tested the effectiveness of this intervention treatment on a number of psychiatric disorders such as neurotic depression and dysthymia. Such findings illustrate the efficacy of this treatment on depression, making it the most preferred treatment intervention for patients suffering from depression.

References

Arean, P.A. & Cook, B.L., 2002. Psychotherapy and combined psychotherapy/pharmacotherapy

for late life depression. Biol. Psychiatry 52: 293–303.

De Mello, M.F et. al. (2005). A systematic review of research findings on the efficacy of

interpersonal therapy for depressive disorders. EurArch. Psychiatry Clin. Neurosci. 255: 75–82.

Markowitz, J.C. (2003). Interpersonal psychotherapy for chronic depression. J. Clin. Psychol. 59,

847–858.

O’Hara, M.W. et al. (2000). Efficacy of interpersonal psychotherapy for postpartum depression.

Arch. Gen. Psychiatry 57: 1039–1045.

Stuart, S. & Robertson, M. (2003). The history of IPT. Interpersonal Psychotherapy: A

Clinician’s Guide. London: Arnold publishers.

Thase, M.E. & Friedman, E.S. (1999). Is psychotherapy an effective treatment for melancholia

and other severe depressive states? J. Affect. Disord. 54: 1–19.

BELLERBYS COLLEGE

BELLERBYS COLLEGE

Bellerbys College

Business Plan

Insert Business Name and Logo

Teacher: Insert name

Table of Contents

Part 1: Business Plan2

Introduction2

1. Aims and Objectives3

2. Idea Generation3

3.Market and target market4

4.Elevator Pitch4

5.Sources of Finance5

6.Financial data: Cost, Revenue & Profit6

7.Financial Data: Cash Flow 7

8.Legal Structure7

9.Digital Strategy8

10.Evaluating my Business idea and Business Plan9

Part 2: Business Failure11

Task 1- Power Point Slides11

Task 2- Business Failure Report11

Bibliography14

Appendix16

Introduction

Business management and planning are central to the success of any business from startup to growth and expansion. In this view, this report illustrates a plan to establish a Healthy Mashed Potato company. it focuses on various aspects such as the aims and objectives of the business idea generation, targeting of prospective customers and elevator pitch. Besides, the report provides an overview of different sources of finance and indicates the most appropriate for the proposed business. It offers a summary of the financial projections it demonstrates the viability of the business. Additionally, the preferred legal structure and digital strategy of the business is highlighted. The report also reviews the failure of Pan American International Airways in comparison with Blockbusters which also failed. The review shows some of the factors that can drive the success or failure of a business.

Aims and Objectives 

The mission of Healthy Mashed Potato Company (HMPC) is to become one of the leading premier fast-casual food companies that offer healthy processed potato in the food industry. The firm aims to produce healthy foods in society amidst increasing concerns about unhealthy fast food. The primary aim of the company is to offer healthier and affordable potato food products in the country. It seeks to expand the market share of healthy food by approximately 10%. Therefore, the company purposes to achieve its mission through enhancing traffic in its stores through offering, healthy and affordable potato products.

Idea Generation

Kentucky Fried Chicken is one of the most successful brands that have succeeded through the selling of Chicken. Its success arises from its ability to collaborate with farmers and help them enhance the production of healthy chickens to ensure that the positive influence quality and reduce operations costs. Secondly, the firm drives its sales through the creation of a strong brand name essentially because of effective marketing and sales strategies (Kowalkowski, 2015). HMPC will be successful since it shares some of the strengths of Kentucky Fried Chicken. The company shall establish a close working relationship with farmers and also open factories close to the potato plantations to reduce the cost of operation. Secondly, the company aims at improving its sales and customer traffic by building a strong brand image and strategic marketing activities. The combination of these two strategies will ensure that HMPC can improve its revenues while cutting operational costs to promote its profitability. 

Graph 1: Market for Healthy Snacks

Market and Target market

HMPC aims to become a global producer and supplier of potato products. In this view, the primary target segment is young adults, teenagers, and children. The group is targeted since they are the highest consumers of the potato products across the globe. HMPC’s product is targeted at a mass market. The company does not restrict its services to the targeted consumers since anybody can be the customer of the company regardless of age. Food products are bought by all the people in the society. Therefore, the business focuses. Recently, there has been an enormous increase in the growth of healthy snacks. Currently, it dominates about 36% of the snacks market and it is expected to grow about 7.9% annually (Findholt et al., 2014). Therefore, there is still a gap in the market for healthy potato products. 

Elevator Pitch

The product offered by HMPC is Mashed Potato. While there is an increase in the production and supply of healthy snacks across the globe, there are still high concerns about unhealthy foods. In this case, HMPC aims at increasing the supply of healthy mashed potato products in the market. The products specifically target children, teenagers and the young adults who comprise the highest population of those consumers’ snacks. The product seeks to enhance the supplier of the healthy snacks to reduce unhealthy foods in the market to help in addressing the issue of obesity and overweight among children as a result of unhealthy snacks in the market (Bublitz & Peracchio, 2015). The unique selling point of HMPC is designed for every client a set of dietary according to various health conditions. The firm shall add value through sourcing natural food products used for production. 

Sources of Finance

Different sources of finance can facilitate business startup. Firstly, there is a personal investment which is advantageous because one is not under pressure of repaying. However, the challenge with a personal investment is that it is limited in some cases it may not be enough. Friends and family can also help with some money in the form of grants or loans. Its benefit is the fact that it is interest-free. The number of friends and family can be small and may cause dependence. Business loans are another source that is advantageous since one can borrow a large amount of money. Nonetheless, the interests may be high and the business owner is always under pressure to pay it. In this view, the best source is a combination of personal investment and business loans because it enhances access to the full amount of the required initial capital. However, loans can be affected by an increase in interest rates which makes them expensive to procure. On the other hand, interest rates and inflation may affect the projections of the initial capital since it results in higher prices which will necessitate the procurement of more finances. It has to be noted that a sole trader has unlimited liability and has to shoulder all the debts made against his or her business. Besides, it makes it difficult to raise funds using personal savings or consumer loans (Klačmer et al., 2014). In the case of HMPC, the 25000 pounds which is the initial investment was a grant which is advantageous as a source of finance because it offers flexibility in the management of the business due to minimal pressure of repaying the money.

FINANCIAL DATA: COST, REVENUE & PROFIT

Variable and Fixed cost

The Fixed Costs

Item Amount in Pounds

Rent for Space 6000

Weekly Payroll 4000

Production Equipment 7000

Utility bills 3000

Variable Costs

Delivery charges 1000

Advertising and Publicity 2000

Sales commissions 2000

Total 25000

Table 1: Fixed and Variable Cost.

Figure 2: Break Even Chart

The breakeven chart is important in the management of costs, profits and volume. It helps in the examination of the relationship of volume, cost, and profit. It is a useful tool in making managerial decisions since it shows the impact on profit of changes in variable costs, fixed costs, volume of sales, and selling price (Krishna et al., 2017). Financial data: Cash Flow

Trading Quarter First Quarter Second Quarter Third Quarter Fourth Quarter Total

Cash Flow

Cash Inflow (A)

Sales 4000 5000 15000 22000 32500

Total Inflow 4000 5000 15000 22000 32500

Cash Outflows Utilities 500 500 500 1000 2500

Wages 2000 2500 3000 4000 9500

Professional fees 1000 1000 1000 1000 4000

Marketing 1000 1000 2000 2500 6500

Rent 2500 2500 2500 2500 10000

Equipments 8000 Total Outflow (B) 7000 7500 9500 11000 35000

Cash Summaries

Net Cash (A-B -11000 -2500 5500 11000 Capital 25000 0 0 0 25000

Opening Balance 0 14000 Closing Balance 14000 11500 17000 28000 Cash flow is beneficial because it helps in understanding the liquidity position of the company and how funds flow. As the cash position of the company is known, any shortfall assessed and mitigations put in place to address it (Cavusgil et al., 2015). The challenge of developing a cash flow includes slow-paying invoices, expensive debts, and incorrect sales forecasting.

Legal Structure

The business takes a form of Sole Trade in its initial stages but progressively it will be transformed into a limited firm. The sole trade is established because of its ease to form and to start doing business. The registration process and requirements are very minimal which will result in the fast operationalization of the business. A sole trader is preferred because the owner has complete control and tax filling processes are quite simple. Overall, the cost of starting a sole trader is less compared to any other form of business. It will offer flexibility in making things work and the company to start growing (Burns, 2016). After growth has started it would be easier to change to a limited company. 

Digital Strategy

The advent of technology and globalization has brought new opportunities for businesses. Ecommerce notwithstanding enables a small business to increase their competitiveness and productivity by providing a comprehensive range of benefits which include; low operational costs resulting from automation that reduces operational processes and infrastructure. Other benefits include increased revenue, greater customer acquisition, customer buying analytics, social recommendation, online presence and larger marketing ROI (Bones & Hammersley, 2015). This levels the field and allows small enterprises to punch far above their weight in customer attraction and compete against established businesses.

However, the disadvantage of e-commerce to a business idea is that it creates duplication of duties on the online and offline fronts leading to additional costs. Also, many customers still prefer the personal relationships formed by businesses with a physical presence. Security and credit fraud are huge risks for online businesses. Network unreliability and coverage create unreliability challenges. Legal issues that emerge when running on online company i.e. software infringement make investors shy away.

Ecommerce is good for business and a great experience for customers because of its convenience and easiness. Also, it can attract new customers with search engine visibility. It also decreases the cost of inventory management by using the web-based management system. It also gives the owner insight into customers’ buying habits and hence be able to provide tailor-made offers to suit customer requirements. It also allows the business to stay open and operate 24/7/365, therefore, being beneficial for customers to buy products at their convenience. It boosts brand awareness in the market through search optimization and enhances the target audience to your products (Bones & Hammersley, 2015). Finally, it offers an opportunity to expand the market for niche products.

Evaluation of my Business idea and Business Plan

A business plan refers to blueprint of a company and an essential part when starting a business. It tests the feasibility of the market by ensuring that attention is paid to the broad operational and financial objectives of the business idea to make the business manageable and effective. Business plan development requires analysis of the present situation, setting objectives, developing and instituting a strategic & financial plan. This helps to see the whole picture and give strategic focus through development of priorities, managing reforms, and enhancing accountability. It also manages cashflows, strategic alignment, and setting realistic continuous monitoring systems (Cosenz 2018). Planning holds many benefits; however, it has its sets of challenges that lead to the failure of a business. The challenges include failure to involve the relevant individuals, poor implementation, inadequate accountability issues, and spending time on irrelevant issues (Saura 2019).

With a good business plan, it is easier to show all interested parties your commitment to building the business. The plan establishes milestones that are laid out for the success of the business. It forces you to analyze the competition hence getting an in-depth understanding of customers. It brings out previously hidden assumptions and tests their viability. It assesses the feasibility of the venture and documents the revenue model (Chang 2017). The plan also determines the amount of capital needed and its usage. This forms the basis for financial proposals and provides answers to key questions. It is a gateway to research and a firm understanding of market trends. This is necessary in attracting a talented management team as it plots a roadmap of its operations and direction to look on in times of doubt. It also establishes partnerships and positions for the business hence widening the scope of customers, investors, and partners. The plan gives a clear view of how to judge the success of the business. It repositions the business when dealing with changing conditions and documents the growth patterns of the business. All these are essential in determining its viability, forecasting the company’s needs and uncovering new opportunities (Hinterhuber 2017).

In the development of the business plan, I was able to complete the business idea sections effectively but experienced challenges with financial data. The framing of the business idea and identification of the market segments and targets was done well. I was able to explain and identify the best sources of finance. Besides, the development of the legal strategy was effectively done. However, I need to improve on the financial data presented to ensure that I can effectively capture all the expenses, sales focus and use it to develop the break-even charts and the cash flow statement.

Part 2: Business Failure

Task 2 – Insert Power Point Slides

Task 2 – Business failure report

Pan American World Airways (Pan Am) established in 1927 and was seen as a symbol of aviation’s historical days and the largest international carrier in America for many years dead cease business in 1991 due to business failure related issues. At its peak, the company set the world record by using B747 (Kunert & Staar, 2018). After 64 years of growth and prosperity, the business ceased its business due to challenges such as unfavorable poor management, fierce competition, and poor brand image but the name continues to live on but it has now been adopted by a private rail company.

Reasons for Pan American World Airways Failure

Poor management

 Pan America World Airways failed because of poor management. Despite its growth and successes throughout the 1970s, the management of the airline was not able to navigate through different economic challenges. Due to the inability to operate in the domestic routes and the rising cost of fuels, the airline started making losses. Unfortunately, this was a challenge that effective management would have addressed immediately. Strategic management entails the ability to creatively and innovatively influence the growth of business and its sales despite different economic situations. The management ought to have developed policies and frameworks to navigate through the challenges that it experienced in the 1980s (Salpukas, 1991). In 1988, Pan Am B747 crashed in Lockerbie increasing the woes of the businesses. The FAA found that the airline had 19 security failings and fined it. These show that the management was not diligent to ensure that the safety of passengers is guaranteed. Consequently, the company lost about $300 million in lawsuits causing more losses. In the subsequent years, it was estimated that the company was losing about $3 million per day which made its operations unattainable (Kunert & Staar, 2018). In this view, Pan Am lacked strategic management and leadership which would help it navigate through competition and other economic challenges.

Fierce Competition

The aviation industry has been very competitive since when it was founded. Like any other business, expansion can result in bankruptcy or profits. The airline industry is largely influenced by the advancements of technology and change is constant. Such changes and the need to continue to maintain competitiveness in the market may result in losses (Kunert & Staar, 2018). Pan Am in the effort to enhance its competitiveness, adapt to the changing regulations, and consumers need experienced losses. Fierce competition in the market drove the fares down while the fuel prices were increasing and the expense concerning meeting changing demands of consumers and the market continued to rise. The United States government also tilted the favors of competition against Pan Am when it refused to allow it a connecting dome tic-route network. At the time, the domestic-based Transworld Airways dominated the local travels (Salpukas, 1991). Such issues affected the ability of the airline to increase its revenue base within the domestic market and also made it difficult to compete with airlines with both domestic and international travel rights.

Poor Brand Image

The management of Pan Am failed to effectively manage its brand image to gain goodwill and attraction among the consumers. Its problems started with the inability of the firm to build healthy working relationships with different agencies in the sector, for instance, the government and FAA. At one time the Department of Transport secretary indicated that the airline might cease operations soon. Coupled with a bad presser, lack of travel agents and fear, the fate of the airline in public perception and perspectives was sealed. Terror activities largely influenced the negative public image of the airline. In 1986 Pan Am Flight 73 was hijacked in Pakistan and in 1988 terrorists bombed Flight 103 above Lockerbie damaging its reputation (Salpukas, 1991). Despite these challenges that affected its public image. The airline did not put in place effective public relations strategies to improve the confidence of its customers.

Comparison to Blockbuster

Blockbuster had grown and had more than a million worldwide but ceased its operations in 2010. Like Pan Am, the company was affected by several factors. However, one of the major reasons was that the business failed to adapt to the rapidly changing environment of providing movies. Pan Am remained with the renting of physical DVDs (Monaghan, 2013). Similarly, management is blamed for the failure of the company because it failed to acknowledge the new trends in the industry and attempt to develop strategies to overcome its challenges. The company’s management did not innovate yet; technology was rapidly developing within its environment. Blockbusters did not increase their streams of revenue. The brand image of Blockbusters also caused its failure the same way it caused in the failure with Pam Am. 

As the company grew it lost focus on the core customers resulting in low trust levels among consumers. Consequently, the business started losing clients over time directly impacting its brand image and reputation. Overall, poor management of blockbuster led to a negative brand image resulting in failure (Walls, 2014). The firm’s management did not focus on its relationship with the customers to ensure that I develop a strong brand image and reputation through customer-centered services. Therefore, the causes of failure of the two companies are fairly related.

Conclusion

Based on the review of the failure of Pan American Airways and comparing it with the Blockbusters, it is evident that the management of a business is at the center of all business failures. Both companies failed because of a lack of innovation and creativity to navigate through the challenges within their industry environment. Besides, competition and poor brand image cause business failure. In this view, it is essential for businesses to focus on having effective, creative and innovative management that focuses on the strategic growth of the company. Besides, it is essential for a company to develop proper strategies to address the changing demands and needs within the environment. Again, the reputation and brand image of a company determines its success or failure. It is important to create strategic marketing policies that address public relations to ensure that the company maintains a reputable brand image.

 

Bibliography

Bones, C., & Hammersley, J. (2015). Leading Digital Strategy: Driving business growth through effective e-commerce. Kogan Page Publishers.

Bublitz, M. G., & Peracchio, L. A. (2015). Applying industry practices to promote healthy foods: An exploration of positive marketing outcomes. Journal of Business Research, 68(12), 2484-2493.

Businesswire.com Global Health and Wellness Food Market 2018-2022. Adoption of Healthy Eating Habits Boost Demand. Retrieved from HYPERLINK “https://www.businesswire.com/news/home/20180723005413/en/Global-Health-Wellness-Food-Market-2018-2022-Adoption”https://www.businesswire.com/news/home/20180723005413/en/Global-Health-Wellness-Food-Market-2018-2022-Adoption

Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., & Rose, E. L. (2014). International business. Pearson Australia.

Chang, W. L. (2017). Online training for business plan writing through the World Café method: the roles of leadership and trust. Universal Access in the Information Society, 16(2), 313-324.

Cosenz, F., & Noto, G. (2018). A dynamic business modelling approach to design and experiment new business venture strategies. Long Range Planning, 51(1), 127-140.

Hinterhuber, A., & Liozu, S. M. (2017). Is innovation in pricing your next source of competitive advantage? 1. In Innovation in Pricing (pp. 11-27). Routledge.

Findholt, N. E., Izumi, B. T., Nguyen, T., Pickus, H., & Chen, Z. (2014). Availability of healthy snack foods and beverages in stores near high-income urban, low-income urban, and rural elementary and middle schools in Oregon. Childhood Obesity, 10(4), 342-348.

Krishna, K. M., Pandey, N. K., & Thimmalapura, S. (2017, December). Break-even analysis and economic viability of powertrain electrification—An analytical approach. In 2017 IEEE Transportation Electrification Conference (ITEC-India) (pp. 1-6). IEEE.

Klačmer Čalopa, M., Horvat, J., & Lalić, M. (2014). Analysis of financing sources for start-up companies. Management: journal of contemporary management issues, 19(2), 19-44.

Kowalkowski, C. (2015). Business marketing: A Nordic School perspective. Kowalkowski, Christian (2015),“Business Marketing: A Nordic School perspective”, in The Nordic School: Service Marketing and Management for the Future, Johanna Gummerus and Catharina von Koskull (Eds.).

Kunert, S., & Staar, H. (2018). Failure in organizational change. In Strategies in Failure Management (pp. 9-25). Springer, Cham.

Monaghan A. (2013) Blockbuster to disappear from high street after 25 years. The Guardian. HYPERLINK “https://www.theguardian.com/business/2013/dec/12/blockbuster-disappear-high-street-close-dvds”https://www.theguardian.com/business/2013/dec/12/blockbuster-disappear-high-street-close-dvds

Salpukas A. Dec 5, (1991). Its Cash Depleted, Pan Am Shuts. The New York Times. Retrieved from HYPERLINK “https://www.nytimes.com/1991/12/05/business/its-cash-depleted-pan-am-shuts.html”https://www.nytimes.com/1991/12/05/business/its-cash-depleted-pan-am-shuts.html#

Saura, J. R., Palos-Sanchez, P., & Grilo, A. (2019). Detecting indicators for startup business success: Sentiment analysis using text data mining. Sustainability, 11(3), 917.

Walls, W. D. (2014). Bestsellers and Blockbusters: Movies, music, and books. In Handbook of the Economics of Art and Culture (Vol. 2, pp. 185-213). Elsevier.

Appendix

Appendices 1: Market Share of Healthy Food

Retrieved from Businesswire.com (2018)

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Benefits of Facebook

Benefits of Facebook

Name:

Instructor:

Subject;

Date:

Social network is a term used to describe a system composed of individuals or organizations with a common interest of friendship, communication, advertisement, sharing knowledge and networking. Some of the present social networks include Twitter, MySpace, LinkedIn and Facebook among others. Facebook forms one of the major social networks in the world with over 800 million subscribers. Facebook’s operations are primarily dependent on the internet, where it offers the platform on which it operates (Cragun et al. 83).

Facebook’s operation is straightforward. One only needs to provide a valid email address for registration in order to create an account. One then fills in personal details such as where one lives, works or attended school. The network uses to notify users of any activities taking place in their accounts such as new messages, friend requests, comments or latest news around the globe. People can share their ideas, feelings or recent happenings in their lives. Other people get to comment and make their views on the person’s status update.

Joining Facebook has various benefits. It connects people by enhancing communication as it offers means of keeping in touch through means such as messages, pictures and chatting. It also gives people a chance to market their businesses, keep in touch with their clients and make new ones (Cragun et al. 83). Facebook is also a form of entertainment where one can upload photos, music and videos. They can also download and listen to music, view their friend’s photos and use different applications such as ‘hug-me’.

One does not always gain by joining Facebook. By joining Facebook, one loses privacy as they share personal information publicly with different people. People may want to intrude one’s life so endangering it. Facebook has an impact on people’s syntax and language since it distorts it. The language used in Facebook is redundant and uses the short-form of words such as ‘c u’ to mean see you, ‘l8er’ to mean later, among other forms of words. This can have a negative impact on one’s verbal and written communication.

Work Cited

Cragun, Ryan, Cragun, Deborah, et al. Introduction to Sociology. Alabama: Blacksleet River (n.d.). Print.

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Beowulf represents an Old English heroic poem with an anonymous writer that dates back between 8th and 11th century

Beowulf represents an Old English heroic poem with an anonymous writer that dates back between 8th and 11th century

HEROISM

by Student’s Name

Course

Professor’s Name

Institution

City, State

Date

Heroism

Type of text

Poem

Title of the text and its Source

Beowulf poem dates back to 8th century

Composer of Text

Anonymous

Medium of production

Oral tradition

Summary

Beowulf represents an Old English heroic poem with an anonymous writer that dates back between 8th and 11th century. Gummere (2007) recounts the poem citing the rein of King Hrothgar who had successfully flourished the kingdom, but suffered casualties of his people each night through a demon-like monster. The Dane (Danish) kingdom had suffered for more than 12 years the terror of Grendel a gigantic man-like demon that resides in swamplands within Hrothgar’s kingdom. Beowulf a young Geatish warrior hears of Hrothgar plight and sails with fourteen finest men to fight Grendel. On arrival, the king prepared a feast for Beowulf and his men for coming to their rescue. In the middle of the night, Grendel angered by the celebratory mood of the party emerges and kills a man before reaching Beowulf. Beowulf fights Grendel unarmed and proves to be stronger than the monster, which becomes terrified. While Grendel tries to escape, Beowulf tears his arm off and mortally injures him as he slinks to the swamp to die. Grendel’s mother who lives in an isolated lake hears about the death of his son and vows revenge. She kills Aeschere who is one of the trusted advisers of the king and Beowulf plans to revenge. He and his men travel to the foggy swamp where Beowulf dives in, fights with Grendel’s mother and kills her with a sword meant for a giant. He also finds Grendel corpse and cuts its head and brings it to the Danish people who celebrate the end of their terror. Beowulf returns to Geatland to his king and queen, Hygelac and Hygd respectively. Over time, Hygelac and his son get killed in the war and Beowulf becomes king. He rules with strength and harmony bringing peace to Geatland for many years. When he becomes an old man, one day a robber disturbs a barrow that had been hiding a dragon. The dragon comes out and in a few days he destroys and unleashes destruction in Geats. Even though Beowulf knows he is old and about to die, he goes after the dragon and succeeds in killing it. However, the dragon bites him on the neck before dying and the venom kills Beowulf who is celebrated by his people and given a king’s burial. The purpose of Beowulf poem was to emphasize the Anglo-Saxons culture and their values. The traditional Saxon society promoted the values of heroism and strength of warriors to support the king in protecting the people. The audience of the poem is the traditional Anglo-Saxon as well as the Scandinavian people to recognize heroic deeds (Gummere 2007).

Relation to Heroism

Legendary heroes refer to individuals that exceed ordinary people in terms of skill, strength and courage. However, courage or strength is not the only terms that refer to heroism. The people who possess moral bravery such as those who risk their lives or reputations to do a good deed, as opposed to what is normally popular are known as heroes. Heroism in Beowulf is depicted by Beowulf who shows great strength and courage to face monsters. He puts his life at stake to defend the people of Dana and even his own people. He has moral courage that involves risking his own life to protect is people from the dragon. Even when he knows he is too old and almost near his death, Beowulf rushes to fight the dragon that is unleashing destruction in Geatland (Gummere 2007, p. 34).

Language and Features

Beowulf has employed a third person narration and a present tense sequence of events. The use of personification such as “on the breast of the boat, the breaker-of-rings,” creates a dramatic flow of the story. Beowulf includes features of symbols to accentuate the characters of the poem. The Golden Torque is a collar that Wealhtheow wife of Hrothgar offers to Beowulf as a symbol of loyalty and trust between Danish people and Geats. Beowulf gave Hygelac the golden torque and he died in war with it and this signifies the continuity of kinship between the two. The Banquet that is prepared after the defeat of Grendel shows the reinstatement of peace and order among the Danish community (Gummere 2007, p. 67).

Context

The Beowulf poem is recounted at the period when the Anglo-Saxon and Scandinavian people conquered the island of Britain and settled in the place for many years. They brought with them several related Germanic languages that later evolved to form the Old English. The story of Beowulf was set around 500 A.D. in the time before the migration. The element of the poem features the role of warriors in this ancient community and the amplification of expected behaviors in the society (Gummere 2007).

Comparison

Beowulf and The Old Man and the Sea are similar in that the protagonists portray heroism. Beowulf decided to risk his own life to protect the people of Dana from monsters and even at old age he went after a dragon and died protecting his people. Santiago from The Old Man and the Sea shows heroism as he decides not to give up and ventures into deep waters to fish. The marlin fish he catches tries to escape and even though it was stronger and causing damage to his hands, he persevered until he killed it (Kammer, 1995).

Task 2

The passage occurs deep in the sea as the old man Santiago begins to head home. The sharks had eaten the marlin fish he had caught and after fighting with them for several hours he became tired. The sharks devoured the entire fish and only the skeleton remained and he ignored them as he sailed home through the night. The old man decides that he made a mistake going too deep into the ocean because the sea is dangerous. He makes a vow to sail home to get some sleep and concludes the sailing deep into the ocean is not advisable. The marlin fish he caught is devoured by sharks through the night. Only the fish’s skeleton remains and it is the only thing that he manages to go home with after the adventure (Kammer, 1995, p. 40).

Hemmingway makes use of personification to accentuate and emphasize the points in the story. The personification element in the story allows the reader to get a deeper meaning of the text and become engaged in the story. He cites, “The wind is our friend, anyway, he thought” which is personification that adds tone to the prose. Hemingway is conveying the idea that he understands he has come from a battle and he is glad to be going home. The wind was blowing in a direction that allowing the boat to sail smoothly to the shore. The personification in the passage shows that the old man felt gratitude to have come from a successful battle and desired to get some rest. He uses the words to indicate that he realized that sailing deep into the sea was not a wise decision because of the many dangers, but he was glad to have met the marlin fish (Kammer, 1995).

The passage shows heroism because the old man understood that he had been defeated by the sharks that consumed the marlin. He realized that the safest idea would be to sail home, rest and prepare for another day of fishing. The old man knew that even though he managed to kill the marlin, it was too big to lift in the boat and could not deter the sharks from eating it. He made a wise decision to let the sharks finish the marlin carcass while he heads home safely. The quality of courage is revealed in the passage as the old man manages to catch a marlin fish which was huge in size. The theme of wisdom also appears in the passage when the old man makes the decision that sailing deep into the sea is a dangerous venture. The language of wisdom is portrayed as he says “I went out too far” to insinuate that he knows how to make the right decision in future (Kammer, 1995, p. 48).

Task 3

I agree that a hero represents an ordinary person who is able to find courage to endure even when faced with obstacles. A hero means a person of great character, strength, skills, wisdom and determination. However, a hero is not described by courage and strength because moral bravely also makes a person a champion. In ordinary world, people can be heroes in various spheres of life. This means people who have the ability to go beyond what society expects of them to protect or assist people in need. For example, a woman who finds an abandoned child and makes a home for him/her represents heroism. Despite the obstacles of limited resources, food, and shelter such a woman shows perseverance and compassion for others. In this way, ordinary people represent heroes in many ways such as offering help to a friend in need, reporting crimes, and taking care of the elderly (Kammer, 1995).

For example, from the story of The Old Man and the Sea, Santiago represents an ordinary man who becomes a hero. He knows that going deeper into the ocean offers the chance to catch fish even after going many days without a catch. He does not give up because circumstances have become tough, but instead uses it as a challenge to forge ahead. He ventures into the deep waters and catches a big marlin that proves hard to control. However, even with the obstacle of having less strength compared to the fish, the old man does not give in to defeat. The marlin pulls the boat deeper into the ocean and the old man refuses to let it go. He perseveres even as his hands begin to breed from the pressure caused by the fishing rope he is using to hold on to the marlin. He spends more than three days into the deep ocean waiting for the right moment to overcome the marlin fish. In this way, Santiago shows qualities of strength, courage, honor and bravery even though he is just an old man. He resolves that “man is not made for defeat . . . man can be destroyed but not defeated” which indicates that even though he faces many obstacles, he does not give up. The story of The Old Man and the Sea teaches that a hero is a person who does not give up even in trying times. It shows that ordinary people can be heroes depending on the decisions they choose to take. If a person faces obstacles and cowers instead of finding a solution, he/she does not portray heroism (Kammer, 1995, p. 48).

Additionally, heroes as ordinary men go beyond their normal duties even risking their lives to assist others. In most cases, such a person may be afraid or terrified in doing a task, but finds the strength and courage to persevere. A major difference between a hero and a villain is signified by concern for others. People who are selfish and uncaring cannot be considered heroes. For example, if one meets a person wounded in an accident and does not offer any assistance for fear of using personal resources, this shows cowardice. Individuals that choose to put other people’s needs ahead of their own shows courage, and requires recognition as heroes. In this way, one can only care about others if he/she has compassion in his heart to want to help others. In others words, it is the will to give up personal comfort and desires in order to secure the life of another individual. This compassion goes beyond family members and extended to strangers who may require assistance (Gummere 2007).

For instance, from the story Beowulf, the protagonist Beowulf shows heroic attributes when he offers to help the people of Dana kill a monster. Beowulf risks own life because he feels that he has the talents and will to destroy the monster that terrorizes the people. He does not hesitate to contact King Hrothgar and offers his help without expecting anything in return. He faces the monsters Grendel and his mother with courage and determination until he prevails. Beowulf also shows that he can risk his own life to save others. When he becomes a king who is old and about to die, a dragon begins to terrorize his own people at Geatland. He knows that he is about to die and does not have the same strength as before, but he still goes after the dragon. He manages to kill the dragon and also loses his own life to protect his people. Beowulf represents a man who put the needs of others before his own desires and rejoices at the thought of protecting the people. He has love for others even though they are not his family members or his own people, Beowulf cares about their security. The poem cites, “… must be skilled to sever and sunder duly” to indicate that courage means power (Gummere 2007).

Bibliography

Kammer, P 1995, The old man and the sea, Munich, Hueber Verlag.

Gummere, F 2007, Beowulf, Minnesota, Wilder Publications.

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Beowulf is a unique character who shows positive sides like selflessness and strong spit when faced with any challenge

Beowulf is a unique character who shows positive sides like selflessness and strong spit when faced with any challenge

Name

Professor

Course

Date

Question 1

Beowulf is a unique character who shows positive sides like selflessness and strong spit when faced with any challenge. Character flaw in Beowulf is seen in many instances where his missions distracted by external forces that obscures his focus. First, Beowulf appears to have his eyes set on what he perceives as a journey that takes him to adopt feelings of passion and empathy in his actions. He fails to confront real issues and is easily drawn into many paths that only wears him out and makes him lose focus of his mission. Beowulf like many hero characters has a character flaw that is drawn from the way he portrays many sies that worsens when confronted with a dilemma. He has few character flaws, but his biggest and fatal flaw is his hubris. The extreme self-pride and arrogance led him to fight monsters with his bare hands and even take on a dragon in his old age, when he was no longer able to win such battles. This flaw doesn’t diminish Beowulf’s status as an epic hero.

First, Beowulf is seen as a selfless person who is ready to sacrifice his own life and pleasures to see others live peacefully. On the other hand, he is seen to overdo his mission where he declines to take one task at a time. This is in itself a weakness that his enemies capitalize on to show opposition and even defeat him that only portrays Beowulf’s character flaw. “Do not grieve, wise warrior! It is better for each man That he avenge his friend than to mourn him much. Each of us must accept the end of life here in this world.” Beowulf is considered an epic hero because his bravery has won many battles. This bravery also makes him a tragic hero because he is a great man with the tragic flaw of pride, which leads to his death.

Question 2

Hamlet as a double-sided character is perceived as hard to understand person by his friends and enemies. In his capacity, he seems as calm but he is also hard to predict in the way he acts and reasons. Many who lived close to him regard him as a man who is slow to anger but sometimes acts with no warning when he senses betrayal. These traits became evident when confronted with a hard choice of his father’s ghosts and even in sending Gildenstern to death. First Hamlet, delays seeking the revenge his father’s ghost demands in killing Claudius; on the other hand, he shows no hesitation when accidentally killing Polonius or sending Rosencrantz and Gildenstern to their deaths. Being a man of two sides, Hamlet portrays a very unique trait that makes many of his peers refer him as a volatile and calm character.

Hamlet is man of radical contradictions as he is hard to understand in the way he acts and reasons. He is sometimes calm but can also be violent particularly when he has an issue that threatens him or his close relatives. “Frailty, thy name is woman”; incest, commenting that his mother moved “with such dexterity to incestuous sheets” Hamlet believes that to solve a problem, two sides of thinking must come at play and this is seen in the way he addresses the threats from Rosencrantz and Gildenstern. Being hard to predict Hamlet’s actions makes it hard for those who relate to him even offer advice to him and this even pours down to the way he solves his challenges. Hamlet emerged as an epoch-making figure, an enigma through whom Shakespeare dramatized the struggle of the modern subject to find a path through the suffocating thickets of moral, personal, and political existence.

Question 3

Oroonoko as a fictional man of action takes many forms and sides that makes his traits hard to crack. He perceives life in a different direction where he perceives that inclusive ideologies override the people’s ability to reason and think critically. On the ither hand, Fredrick Douglass as a man of intellect appears to be very orderly and perceives life as a serious journey that deserves all the effort. Both characters have their own perception and traits that defines them inwardly and outwardly. Looking at Oroonoko, it is clear that he represents a figure of authority, one that despite his race will have power over others. On the other hand, Douglass approaches and prefers solving conflicts through a sober manner that seeks all sides to agree on a common goal. Both characters show different sides both in trait and their approach to issues. Oroonoko has little sympathy and appear to be very authoritative than Douglass. The major difference between Oroonoko and Douglass is that the two characters portray a divided notion about problems with Oroonoko being more rigid than Douglass.

Another compelling outlook of Dougalss is that he portrays wisdom in his choices and actions. First, Douglass observes the divisions and hatred that exists in the society as the main cause of the problems that face the people. In his capacity, Douglass offers wise choices and does not force his way to get whatever he wants. This is very contrary in Oroonoko’s case as his approach to life is full of authority and lacks the real capacity to offer solutions. In Oroonoko’s case, there is deep betrayal and lack of coherent approach to issues that face the society.

Question 4

Character flaw is one of the common elements that define many fictional characters who are mostly perceived as heroes. The issue of character flaw appears to override the mission focus of many fictional characters that defines the mission’s success of these heroes. In most instances, character flaw is regarded as a weakness that many heroes fail to notice that ends up becoming their downfall. Most of heroes possess a character flaw that denies them the success they seek in the journey and this even leads to their fall. To add on this, the character flaw is sometimes overlooked that leads to the decline of the hero’s push for a diverse and inclusive focus to his mission. For example, Beowulf as one of the key heroes is seen to be possessed with pride that overrides his focus in the mission.

One thing that stands clear is that character flaws among many heroes like Beowulf is always a force that many ignore but greatly impedes their success. The case of Beowulf is a clear example of character flaw in a hero that makes most heroes downplay the advice they get that in turns leads to their downfall. The statement by F. Scott Fitzgerald, “Show me a hero, and I’ll show you a tragedy” holds weight and appears true as this issue is replicated in most heroes like Beowulf. Beowulf is full of pride and hardly takes time to reconsider his mistakes that in turn leads to the difficulties he faces in his journey.

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Rubric for Research Papers (please have a copy of this rubric stapled on top of each paper) (2)

Rubric for Research Papers (please have a copy of this rubric stapled on top of each paper) (2)

Name: _____________________

Rubric for Research Papers (please have a copy of this rubric stapled on top of each paper)

Item Points/Points Possible

Rubric stapled on top

/5

Proper formatting (12-pt. Times New Roman, double spaced, 4-5 pages, single-sided with 1” margins on all sides; cover page) /5

Paper is proof-read and uses complete sentences, paragraphs, punctuation, etc. /5

Proper use of citations (using APA style, with in-text citations and works cited list attached to back of paper)

*please note: automatic deduction of 100 points (i.e. all points) if no citations are used. Any question response that features uncited information will receive zero points. /10

Paper answers each of the questions included in the case study succinctly and accurately (please find specific notes from your instructor on your paper) *note that no points will be awarded for any response to a question that lacks a citation /75

TOTAL

/100

*if paper is turned in after 11:59 pm on the date of the lecture exam, 40 points will be deducted, leaving a maximum of 60 points.

Case Study A&P II Options:

Choose one of the following diseases for a student. The student must then answer the following questions:

Q1. What is the main Pathology for this disease? Who primarily gets it and why? 15 points

Q2. How is this disease diagnosed and what are the necessary laboratory findings specific to this

disease? Please include blood work, radiology and necessary clinical tools for proper diagnosis in the

medical community? 10 points

Q3. Are there any significant signs and symptoms common to this disease? Are there similar disease’s

that might get confused with this disease? Compare how you would rule in or out the difference’s

between the different diseases similar to this one?

You must write this in essay format and then you can include a grid for compare and contrast.

25 points

Q4. Is there a genetic component to this disease? And what is the like hood that it will be inherited? 10points

Q5. How is this disease commonly treated in the medical community and what is the prognosis after

treatment? Please include if there are any natural therapies accepted amongst the medical

community? (Natural therapies: massage, exercise, nutrition etc.) 15 points

Hemophilia A&B

Addison’s Disease

Hyper/hypotension

Growth Hormone Deficiency

Hashimoto’s TyroiditisSickle Cell Anemia

Cushions Disease

Polycystic Ovary Syndrome

Lymphomas

Tertralogy of felotGliblastomaDiabetes 1&2 compare/contrast

Hypoglycemia

Acromegaly

UMNL/LMNL compare/contrast

Chronic Traumatic Encephalopathy

Gigantism

Multiple Endocrine Neoplasia (compare/contrast 3 types)

GynomastiaHypo/hyperthyroidism compare/ contrast

Mitral valve stenosis

Arteriosclerosis

Atherosclerosis

Aneurysm

Hypertension

Cerebrovascular accident

Coronary Artery Disease

AIDS

SCID

Allergies

Burkitt’s lymphoma

Lyme Disease

Lupus

Asthma

Emphysema

Neonatal Respiratory Distress Syndrome

Epiglottitis

Dysmenorrhea

Ectopic Pregnancy

Cervical Cancer

Prostate Cancer

Breast Cancer

Uterine Cancer

Pelvic Inflammatory Disease

Ovarian Cancer

Testicular Cancer

Gall Stones

Peptic Ulcer

Irritable Bowel Syndrome

Hemorrhoids

Diverticulitis

Celiac Disease

Crohn’s Disease

Ulcerative Colitis

Gastroesophageal Reflux Disease

Urinary Tract Infection

Diabetes Insipidus

Diabetic Nephropathy

Kidney Failure

Urinary Incontinence

Cystitis (Chronic vs. Interstitial)

Hypernephroma

Wilms Tumor

Granulomatosis

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Rubric for Research Papers (please have a copy of this rubric stapled on top of each paper)

Rubric for Research Papers (please have a copy of this rubric stapled on top of each paper)

Name: _____________________

Rubric for Research Papers (please have a copy of this rubric stapled on top of each paper)

Item Points/Points Possible

Rubric stapled on top

/5

Proper formatting (12-pt. Times New Roman, double spaced, 4-5 pages, single-sided with 1” margins on all sides; cover page) /5

Paper is proof-read and uses complete sentences, paragraphs, punctuation, etc. /5

Proper use of citations (using APA style, with in-text citations and works cited list attached to back of paper)

*please note: automatic deduction of 100 points (i.e. all points) if no citations are used. Any question response that features uncited information will receive zero points. /10

Paper answers each of the questions included in the case study succinctly and accurately (please find specific notes from your instructor on your paper) *note that no points will be awarded for any response to a question that lacks a citation /75

TOTAL

/100

*if paper is turned in after 11:59 pm on the date of the lecture exam, 40 points will be deducted, leaving a maximum of 60 points.

Case Study A&P II Options:

Choose one of the following diseases for a student. The student must then answer the following questions:

Q1. What is the main Pathology for this disease? Who primarily gets it and why? 15 points

Q2. How is this disease diagnosed and what are the necessary laboratory findings specific to this

disease? Please include blood work, radiology and necessary clinical tools for proper diagnosis in the

medical community? 10 points

Q3. Are there any significant signs and symptoms common to this disease? Are there similar disease’s

that might get confused with this disease? Compare how you would rule in or out the difference’s

between the different diseases similar to this one?

You must write this in essay format and then you can include a grid for compare and contrast.

25 points

Q4. Is there a genetic component to this disease? And what is the like hood that it will be inherited? 10points

Q5. How is this disease commonly treated in the medical community and what is the prognosis after

treatment? Please include if there are any natural therapies accepted amongst the medical

community? (Natural therapies: massage, exercise, nutrition etc.) 15 points

Hemophilia A&B

Addison’s Disease

Hyper/hypotension

Growth Hormone Deficiency

Hashimoto’s TyroiditisSickle Cell Anemia

Cushions Disease

Polycystic Ovary Syndrome

Lymphomas

Tertralogy of felotGliblastomaDiabetes 1&2 compare/contrast

Hypoglycemia

Acromegaly

UMNL/LMNL compare/contrast

Chronic Traumatic Encephalopathy

Gigantism

Multiple Endocrine Neoplasia (compare/contrast 3 types)

GynomastiaHypo/hyperthyroidism compare/ contrast

Mitral valve stenosis

Arteriosclerosis

Atherosclerosis

Aneurysm

Hypertension

Cerebrovascular accident

Coronary Artery Disease

AIDS

SCID

Allergies

Burkitt’s lymphoma

Lyme Disease

Lupus

Asthma

Emphysema

Neonatal Respiratory Distress Syndrome

Epiglottitis

Dysmenorrhea

Ectopic Pregnancy

Cervical Cancer

Prostate Cancer

Breast Cancer

Uterine Cancer

Pelvic Inflammatory Disease

Ovarian Cancer

Testicular Cancer

Gall Stones

Peptic Ulcer

Irritable Bowel Syndrome

Hemorrhoids

Diverticulitis

Celiac Disease

Crohn’s Disease

Ulcerative Colitis

Gastroesophageal Reflux Disease

Urinary Tract Infection

Diabetes Insipidus

Diabetic Nephropathy

Kidney Failure

Urinary Incontinence

Cystitis (Chronic vs. Interstitial)

Hypernephroma

Wilms Tumor

Granulomatosis

Posted in Uncategorized

LGBT Community

LGBT Community

Name:

Course:

Professor:

Date:

LGBT Community

The LGBT community has fought for equality and inclusivity all over the world. In many countries, members of the gay community, unfortunately, face a lot of discrimination, violence, and even death. For this reason, there has been an increased awareness of the issue of equality and acceptance of the LGBT community. Despite the many steps taken to ensure that the LGBT community is treated equally in areas such as marriage and other parts of social life, they still face great hostility in parts of the world. Some of the countries that criminalize gay relationships include Sudan Syria, Iraq, Qatar, the UAE, and Nigeria (Meyer). In most of these countries, same-sex relationships are punishable by death.

It is of grave concern that people still face persecution for living their truth. In some 120 countries, same-sex relationships are heavily frowned upon by legal and moral laws of the counties. Gay people’s lives are under threat. In countries such as the US where laws protect same-sex relationships, the LGBT community still faces many challenges. In the past 20 years in the US, more than 600 people of the LGBT community have been killed (Meyer). It is essential that there is increased awareness on human rights and protection of LGBT people so that they too can live their lives as they wish.

Works Cited

Meyer, Doug. Violence against queer people: Race, class, gender, and the persistence of anti-LGBT discrimination. Rutgers University Press, 2015.

Posted in Uncategorized