Software Selection

Software Selection

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Software Selection

Inclinical perform system Clinical conductor CTMS system

Capabilities/functions Used for clinical trial management system (CTMS), electronic data capture (EDC), document control, and contact management, query resolution for small to medium sponsors or CROs. Also offers integrated clinical solutions, produces fantastic customer status/progress reports that is extremely significant in real time. It is also easy to train people on how to use Inclinical system after database creation. It also provides the templates that are easy to use as long as they have been created. The system also has easy to use interface which makes it a great product Used in clinical financial management by tracking receivables and for clinical research. It is also a clinical trial management system (CTMS) used for research sites, hospital operations, site networks, health systems and CROs. It is more efficient, profitable and the leading clinical application in the market. Can help health institutions to make better business decisions.

Limitations Produces more errors especially when used by less experienced users. Expandability Allows future expandability since it is completely customizable, allowing users to create database that suits what they need. Also allows expandability since it has the customer service team do updates their customers on every change made to the software.

Maintenance The software is also easy to maintain since the customer support team are very knowledgeable and are ready to help in fixing problems. Easy to maintain due to the availability of customer support team

Remote/online access Allows clinical files and communication messages to be accessed online since it permits both uploading and downloading of files or creation or reports. It also supports all data generated at every site for the hospital or clinic with multiple research sites. Allows online access of files since it permits clinical research to be done in site networks.

Database compatibility It has database manager that is easy to use. The database is fairly compatible given that it offers integrated clinical solutions. Vendor support Have good vendor support in terms of highly skilled customer support team who are committed to helping in solving problems within the shortest time frame possible. Has wonderful support team that is always available to offer training on how to use the system.

Prices It is an activity based pricing application system. Licenses Recommendations

I would like to recommend the use the adoption of inclinical system by North County Veterinary Clinic given that the system has several capabilities as compared to clinical conductor CTMS system. The error experienced in the process of using Inclinical application only comes when the user has less experience. Since it is easier to train users on how to use Inclinical application, and since it is also easy to use, it remains a better option. It is also the best option because it will provide the clients with up to date status/ progress reports concerning their pets and animals.

Works cited

Integrated Clinical Solutions, “Perform CTMS & EDC Collaboration”, 2012. Viewed on 23rd/ 01/2015 from, http://www.capterra.com/clinical-trial-management-software/spotlight/102400/Perform%20CTMS%20&%20EDC%20Collaboration/Integrated%20Clinical%20SolutionsClinical conductor software

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To What Degree Did World War 2 Affect the American Society

To What Degree Did World War 2 Affect the American Society

To What Degree Did World War 2 Affect the American Society?

World War II occurred between 1939 and 1945. It led to many developments, some of them positive, others negative. One of the effects of World War II in America is that it led to deaths of many Americans. Among these were soldiers and civilians. Some of them were shot while at the war front. Others died due to the harsh environment of the war. According to Sommerville (2008) the war left about 418,500 Americans died. This was about 0.32% of the total population. World War II was the highest in position terms of cost in U.S. history with costs over $350 billion and more than 292,000 American military men killed in action. The war also led to the destruction of properties worth billions of shillings. It was an enormous blow to the American economy, although not as much as other countries suffered (Kenneth, 2007)

World War II changed the American social structure in a number of ways which included the empowerment of women especially in the workforce. Also many minorities groups got more jobs beside the discrimination by the rich Americans. Also the divorce rate increased and many families were weakened.

Economy and the Great Depression

World War II did affect almost every sector and aspect of American life. The decade of economic hardship is clearly marked to be 1930’s. In 1930, the Great Depression got deep, and millions of American citizens were forced out of their jobs. Americans had too little money to provide necessities for their families. President Roosevelt created several government agencies, which yielded thousands of jobs. The jobs created were targeting the minority groups since they were mostly affected by the war. The rich could still access industries for goods and services.

World War II initially led to a neutral position taken by USA. However, the Army made its aggressiveness known making it increasingly difficult for America to stay as a neutral nation. Before officially declaring its participation in WWII, America temporarily gave assistance to Britain, France and the Soviet Union. This was by means of the Lend-Lease Act. After the signing of Pearl Harbor, Roosevelt initiated the War Production Board where he made appointments. Sears- Roebuck became the executive vice president. Donald Nelson went on duty to organize the nation’s wealth and resources in an effort to help pull America out of war. Roosevelt was a believer. He believed that, in a capitalist country, one has to let business make money out of the development [of war], or business will not work. Roosevelt also was a believer in the close cooperation of business and government (Norton, et al., 2011 Pg. 592). American’s wealth increased making them realize their dream.

Moreover, WWII influenced the US economy was by encouraging large-scale investment in new technologies. The partnership of key government, science, and prominent business established in the1940 created a secure base for future projects. There was commissioning of scientists to perfect new weapons and other products. There was the improvement of radar, development of such antibiotics as penicillin. In the 1940s, A. Schatz and S. Waksman discovered streptomycin. It helped to treat patients during the war. There was also development of jet engines. This was an addition to the progress of the atomic technology.

World War II led to change in management systems of business. During WWII, business executives were in management of key positions under Roosevelt, in a determination to combine industry with government. As a result of the interaction with the government, corporate profits and industrial production profits nearly came to double, as there was demand in markets that in the past had not existed. Inflation was to be brought to control by the Office of Price Administration. Food rationing was the cry in the American households. The Office of Price Administration (OPA) was set up to set up rationing regulations. With the military as top precedence, American families began to feel the pressing. There were no such substitute foods as paraffin and dried powder eggs instead of cooking oil. Violators of the rationing rules were handed strict punishment. There were profits in the commercial farming industry as they made use of the war to their advantage. The integration of small farms into large commercial farms, as well as the increase in demand for fertilizer, led to a steady rise of profit. Americans reacted to the crisis of WWII efficiently and effectively. They created the supplies and hardware that did made an impact to the turning point of the war, and had armies marching back in progress to Berlin, and the Japanese island moving quickly in the Pacific back to Tokyo. From airplane to rubber factories, expectant Americans did flood the work force. This significantly reduced the unemployment rates to about 20%.

The government encouraged its citizens to start “Victory Gardens” where they could grow their own food. The government conducted competitions over states. It then published winning recipes to make use of home-grown vegetables. That effort was successful. At one point, during the war, 50% of the nation’s vegetables were advanced in victory gardens. Although the nation’s farm populace was on the decline down to 17 percent during the war, good weather, modern farm machinery and improved fertilizers were significant for agricultural production. Although discrimination did not entirely end, minorities and women were in access to many new opportunities. By the cease fire, 19.5 million women were working in the task (WriteWork.com, 2004).

Effect on Family Structure

Although the war had opened up fresh opportunities, it also brought much grief and a far more serious facts regarding life in its normal state. The distance away from fathers or sons left worrying effects, and in a sense, many had the perception that they had been robbed of their childhood. With the household changing roles, each member was filled with conflicting emotions. Women started working for their children’s feeding. They inhibited the roles of the fathers leading to weakness in their marriages. Divorce case also increased as women realized that they can also work (Weatherford, 1990, Pg 87).

World War II led the African Americans in accepting that the war industry positions migrated from the south. These factors did raise their economic standings. Professionalism came into being as they acquired skills but in spite of the issuance of The Fair Employment Practices Commission and Executive Order 8802, the African Americans still did face harsh discrimination. Like African Americans, Mexican-Americans were given chances to go to war, but they were also exposed to racial discrimination and prejudice. Increased migrations gave birth to violent situations.

World War II affected the lives of several Americans in countless ways. The war enhanced work morals and reduced unemployment rates close to nil. There was leisure time for the hardworking people. This was made up of hours in front of the television; movie watching and radio. Industrial opportunities in the World wars brought out the migration of southerners.

Despite a large number of American casualties, the United States received approval of victory, and due to the determination and drive of its people, America came out from the shambles of war as the world’s influential industrial nation. Americans were confident of increased economic growth after the war. For the first time, Americans were satisfied, because of the presence of possessions and materialistic comfort. The working class was earning more income than people in other technical jobs. This was as a result of its successful lobbying in numerous groups by many organizations. Most Americans could say they were living the “American Dream.” Despite the increase wages, poverty index rose. Some families were forced to opt out to look for work. Some 20 million people existed on the brink of starvation as families faced a serious shortage of housing, hospitals, lack of schools, and child-care facilities.

Those factors led to an upsurge in divorce, resulting in critical problems among the young. There were five million “war widows” trying to bring up their children as a single parent. Women with employment outside the home left behind tens of thousands of “latchkey” children who were not looked after much of the day. There was the rise in truancy, juvenile delinquency and Venereal disease. This gives evidence of the significance of the family.

Taxes skyrocketed. It was impossible to purchase a car because there were no manufacturers. Telephones were reserved for those in the military front and yet the standards of living were high. The country had pulled out of an inspiring economic depression, thanks to immensely expanded manufacturing.

The national and global influence of the United States changed significantly after World War II. World War II marked a time of success for millions of Americans. There were jobs during and after the war. America had amassed a lot of wealth during World War I when other states were busy at war. She concentrated on industrialization during this period and expanded through extending her influence to these nations. There was enough money to pay workers during the period. Most of them worked industriously to earn income. Farmers benefitted significantly during this period as agricultural production increased. The role of women also changed as many of them acquired employment opportunities.

Benefits for Veterans

The G.I Bill was established in 1944 as a range of benefits for the veterans returning from the World War II. These benefits included a cash payment of school tuition, high school or vocation education, expenses for living while attending college etc. The Act also provided them with one year compensation for unemployment. The bill thus was mostly utilized by veterans in education where 2.2 million people attended colleges and universities by 1956 (Glenn & Stuart, 2009, p118). Many people received education either in colleges and universities or on other vocational training.

Through the G.I Bill, the women who were serving the military also managed to get the education. The social change had been experienced since even the marginalized groups were being educated. This set the pace for even their children, hence eradicating poverty and loss of job since one could get a right job.

The position of United States in the world changed. It emerged the world’s Super Power after the World War II. It became superior to all other nations. Comparatively, America had fewer casualties meaning it was able to handle the war more technically compared to other nations in the world.

The end of World War II marked changes such as psychological changes. The United States started thinking differently. It was the world super power and hence had to lead from the front. It had to have a firm stand on its ideologies. It also had to make sure that other nations looked at it as a bench mark. USA concentrated on extending her influence in other parts of the world. It influenced the political situation in other countries by calling upon them to become capitalists. It also cancelled past deals.

The war also marked an increase in government spending on military affairs. The United States wanted to remain superior militarily as compared to other nations. It invested heavily on the military arms such as the navy, air force and army. The federal government also invested a lot of money in offering increased protection for the president. Moreover, it also invested heavily on maintaining territorial integrity and peace at the borders. Business corporations also supported the move to increase military strength by offering financial support to the federal government. The government became more conscious and concerned about peace than before. This is because the United States knew that after winning the war, chances of enemies attacking her were also high.

Discrimination and Racism

The war also marked increased discrimination within the United States of America. The Second World War Industrialization was towns growing significantly. More people started moving towards towns in an abrupt rural urban migration move. People were going to towns to look for jobs. Racial segregation became more evident in this rush than had happened before. The whites discriminated against the African Americans. This was a high form of discrimination. Whites obtained preference in job opportunities. To acquire services such as health, racial discrimination became rampant. In schools, the whites discriminated against the blacks. They felt they were more superior to the blacks. In the political front, most elective positions went to the whites.

After the war, Allies decided that they would sue all enemies for their criminal involvement against the Allies. The Nazi trial occurred in Germany. Here, the court tried about twenty one Nazi supporters. The Allies launched charges of deportation, rape and crimes against humanity. The court sentenced fourteen of the suspects to hanging. The court then declared prison sentences upon the remaining seven. The presence of concentration camps also attracted charges against war perpetrators. The Allies accused 25 men in Tokyo. The court found twenty two of them guilty and sentences them to severe punishments including hanging.

The United Nations came into being when the League of Nations failed. End of World War I saw the inception of the League of Nations where countries formed an alliance. However, the League of Nations failed in its primary mandate to prevent a future war. After 1945, it was crucial to form a similar organization, this time round, more powerful than the previous. This is how the United Nations Organization developed.

The Cold War

The end of World War II also marked the beginning of the cold war in the world. With America and USSR as the superpowers, each of them of these two countries wanted a fair share of their ideological principles to reign over the world. Each of them wanted to prove the other one wrong. United States wanted to spread capitalistic ideologies in the world while the USSR wanted to spread socialist ideas in the world. This resulted into the emergence of tension. The tension was marked by propaganda, political issues against each other, sanctions against certain countries and support for different blocks (Lightbody, 1999, Pg 18).

Conclusion

World War II saw significant changes especially on the social structure. People gained education. There was a change in technology as many weapons and technologies came in during the war. Changes in medicine were also evident as many casualties suffered in the war. These casualties needed medical attention. Necessity is the mother of invention. This explains why all these changes came in place. People needed weapons, medical care food and other necessities. There was increased research so as to take care of all this as educational boosted the sector. Moreover, politics also changed. All this saw the beginning of a “new world” and the realization of the American dream.

Works Cited

Glenn, Altschuler, Stuart Blumin. The GI Bill: A New Deal for Veterans, 2009, p 118

Kenneth, D. Rose. Myth and the greatest generation: A Social History of Americans in World,New York, Oct 10, 2007

Lightbody, Bradley. The Cold War, London, Routledge, 1999. Print.

Norton, Mary, et al. A People & A Nation: A History of the United States since 1865. Volume 2Cengage Learning, 2011

Sommerville, Donald. The Complete Illustrated History of World War Two: An Authoritative

Weatherford, Doris. American women and World War II / by Doris Weatherford Facts on File,New York, 1990

WriteWork.com. WriteWork.com, 03 April, 2004. Web. 11 Dec. 2012.

Pain Experienced After witnessing a Friend Get Involved in an Accident and Died.

Pain Experienced After witnessing a Friend Get Involved in an Accident and Died.

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Pain Experienced After witnessing a Friend Get Involved in an Accident and Died.

Childhood comes with a lot of experiences including both painful and good experiences. Some experiences are painful enough to cause memories that will never be erased. One will always find it hard to explain about the type of pain experienced since one lacks knowledge on a given subject. Parents are the ones left with the hard task of determining what is the cause of pain and how crucial the pain is. Sometimes a child may be over reacting by crying too much or may be genuinely crying because of the intense pain experienced. We have all experienced pain at one point in life be it physical or emotional pain.

Personally while I was eleven years old, I witnessed my friend involved in an accident which unfortunately lead to his death. I can recall that we were on our way home feeling happy and playing all over since we were to close school in two days and we were done with our exams. The street we used to cross after the school bus dropped us at the next stop to our home was less busy. Very few cars moved around. However, that evening it was different, we were not keen enough to look right and left before crossing. As soon as we started crossing there was a car coming and it was on a high speed. I cannot tell how it did knock my friend down since all I heard was a loud scream and the next thing to witness was my friend lying down on the road and blood around her. The car stopped, the car driver was quick to ask where my friends home was and I pointed to him since it was meters away. I saw her rushed to the hospital and the image kept crossing my mind. It got worse when I was told that she had passed away.

The event left me in deep pain and for the first two days as I can relate now, I can tell it got me depressed. I had never witnessed an accident before and to worsen it, it was my friend who was involve and she happened to have died. My parents had a hard time in dealing with my situation since the emotional pain was unbearable, I found it had to go to school by myself or even cross the road. For about two months, I was crying immediately I started to imagine about what happen. Even though I was no longer in tears, one year down the line I was sad of what had happened. My mother noticed this and recommended that I should take a break from school and see a counsellor.

For sure, the counselor helped me out. After explaining to the female counselor about what had happened and how I was feeling, she took me through sessions of counselling and physical activities. The counselor made me feel happy and always after sharing with her, I could feel myself relieved off the pain. She was friendly enough and I felt free to share all my previous experiences and how I felt. After some two weeks, I started to gain confidence in crossing roads, I had no phobia to moving cars and I could even stop a car at the bus stop by myself. The pain and fear was going away slowly. After a moth I felt happy once again and when I remembered of the incident I could not feel sad nor cry anymore. I learnt how to accept and cope up with what had happened. I can tell that the counselor helped to relive me of the burden of pain that was with me for more than a year.

Conclusively, I can now manage such a situation and anything related to the pain I had experienced. When such a thing happens to me in future, I can go to the counselor and involving myself with exercises to destruct my mind will also help just like the counselor instructed me. I was able to write of the myths and misconceptions associated with similar pain. All many think is that an accident is something that can be forgotten easily but at least I understood that it was not. I can ascertain that currently I can help friends going through similar pain from what the counselor taught me during the sessions.

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Outline for Apple vs Microsoft

Outline for Apple vs Microsoft

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Outline for Apple vs Microsoft

Introduction: Computers and phones require an operating system for them to function. We all know about the two most prominent software provides that is Microsoft and apple.

Thesis Statement: One needs to compare between the two. Understanding the advantages and disadvantages and the similarities between the two then it can be easy to weigh on which one to use.

There exist similarities between the two OS.

Topic sentence 1. the co-founders of the two OS, Bill Gates and Steve Jobs the cofounders of Microsoft and Apple respectively, both have been listed as top 100 worldwide entrepreneurs.

topic sentence 2. The two operating systems come with software that enables one to carry out several commands such as updating apps, use a calculator etc.

Topic sentence 3. One will still need multimedia applications for different functions ant these apps to function on both software

However, the two have a lot of differences, especially on the business perspective.

Topic sentence 1. Apple is expensive than Microsoft.

Topic sentence 2. Apple products are particular and hard to find, unlike Microsoft which are next to readily available in any electronic or software shop.

Topic sentence 3. Apple as little chances of being affected by viruses, hackers and malware.

Conclusion: If one is looking for a computer to use as a starter, then Microsoft OS is the best since it is cheaper and readily available. If one is bored with Microsoft, they can shift to enjoy the privileges and the pride that comes with Apple.

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Starbucks Coffee Company is the largest retailer and roaster of specialty coffee in the world

Starbucks Coffee Company is the largest retailer and roaster of specialty coffee in the world

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Introduction/BackgroundStarbucks Coffee Company is the largest retailer and roaster of specialty coffee in the world. It was established in 1971 by three partners in the US and has since then spread its operations in over 50 countries globally (Seaford & Brooks, 2012). It expanded tremendously and tripled its stores between 2002 and 2007 from 5,886 to 15,011 respectively. However, its rapid expansion was altered by the recent economic crisis that peaked in 2008. Despite this, the company continued to focus on its expansion goal into the international market. Strong and persistent focus on international sales led to significant growth and expansion of this company during the subsequent years. During the second quarter of 2010, for instance, Starbucks’ profits increased eightfold to $217.3 million. Currently, this company has more than 1700 stores in various locations in the world. It distributes its products in terms of stores and does not sell franchises (Gossage, 2011). Apart from specialty coffee, this company owns other two brands, namely, Tazo Tea and Seattle’s Best Coffee. The company has also invested in the music industry and has been offering various music products and services to customers. This paper presents an analysis of Starbucks through the following topics:

Starbucks environment

Furniture/Decoration inside the company,

Music of Starbucks (background music and how they market the music)

Marketing strategies

Advertisement strategies

Use of Gift Cards/E-Cards

The company’s Technology)

Social responsibility

Global Responsibility,

Community

Environment

Starbucks EnvironmentFurniture/Decoration inside StarbucksStarbucks’ stores have small, circular chairs and tables that are designed to occupy minimum space. This makes it appear as if there are no empty seats and customers dining alone do not feel or appear lonely. As Simmons (2012) explains, round tables are more informal and comfortable for customers. According to Simmons (2012), Starbucks decorates store interiors to reflect appearance of surrounding neighborhoods. Depending on the character of the surrounding neighborhood, Starbucks selects themes for decoration from: heritage (factory-inspired lighting, metal stools, tile floors or stained concrete and worn wood); artisan (hand-polished woodwork, factory casement glass, masonry walls and exposed steel beams); and regional modern (culturally relevant fabrics and bright, light-filled spaces) (Simmons, 2012).

Music of Starbucks

Starbucks uses music to create an environment that entertains customers. As Simmons, (2012) explains, the company believes that listening to great background music while sipping coffee heightens customer’s enjoyments. The company has invested heavily in entertainment and has even established a music division called Starbucks Entertainment. Starbucks has also been selling compact discs since 1995 (Hajdu, 2006). The company expanded its investments in the music industry in 1999 after acquiring a music company called Hear Music. Today, Hear Music is the sound of the company. Hear Music has bee partnering with famous and emerging artists to provide variety of music to Starbuck’s customers. Hear Music’s compilations and hand-selected CDs are featured in the company’s cafes around the world, at the four Starbucks Hear Music Coffeehouses and online. In 2006, Starbucks teamed up with Apple Inc. and established Starbuck’s section of Apple’s iTunes, offering video downloads and music. The company has also established wireless communication between some of its stores and Apple through AT & T Wi-Fi technology. This implies that customers with computers can download music while listening in the Starbucks stores (Simmons, 2012). Generally, music is one of the key entertainments that coffee lovers enjoy at Starbucks.

MarketingAdvertisement

Starbucks uses various strategies to advertise its products and services. One of the main marketing strategies used by the company is in-house advertising within the company’s stores. The company has established a unique network that provides unique entertainment and news through its free in-store Wi-Fi service. As well, Starbuck advertises its products and services through the media, mainly through newspapers and televisions. The company has also been advertising its products and services through the internet (Bussing-Burks, 2009). For instance, Starbucks has established a website where they give descriptions of their products and services. The web page is designed in a way that allows visitors to share their experience of Starbucks products and services and to post their own product and service preferences. Starbucks has also been utilizing social media sites such as FaceBook, FunSpace and Twitter to advertise its products and services. For instance, the company has opened a FaceBook account through which they interact with millions of customers who share their experiences of the company’s products and services. The company has also been sending informative messages to consumers through mobile phones and emails (Bussing-Burks, 2009). The main goal of Starbucks in utilizing the above strategies is to gather enough information regarding consumer preferences and to use that information in improving their products and services. Apart from enhancing customer experience, Starbucks focuses on promoting its brand across the globe, to establish binding relationships with customers and to enhance customer loyalty (Bussing-Burks, 2009).

Starbucks’ Gift Cards/E-CardsStarbuck has established a program which allows customers to load money in terms of dollars into Starbuck cards to be used for future purchases (Gordon, 2011). The amount of money loaded into the card is a prepayment for products and services offered Starbucks stores and in other participating stores, such as Tezo, Teavana and Evolution fresh stores. As part of the program, the company has established Starbucks Card eGift which allows customers to buy and send virtual Starbucks Card through email and social sites. Customers can make purchases using Paypal, debit card or credit card account. The cards make it easier and more convenient for customers to purchase Starbucks’ products and services (Gordon, 2011). Starbucks uses this program mainly to enhance customer experience and loyalty.

Technology of StarbucksTechnological advancement has been changing at an average pace in the food and beverage industry. However, for business organizations to achieve success, they need to follow technological trends consistently and exploit any opportunity that may result from any change or advancement in technology. According to Technorati (2011), Starbucks adopted the recently introduced phone payments system which helps to reduce long queues during peak times.

The use of Starbucks Card is another example of how Starbucks has been taking advantage of advancement in technology. Technological advancement has led to a new platform in form of social media where business enterprises relate with consumers and share ideas and experiences with them. Business organizations are now able to acquire useful data such as consumer interests, tastes and preferences and responses to organizational products and services (Gossage, 2011). Starbucks has exploited this opportunity by creating accounts in the social media sites such as FunsPace and FaceBook where it runs forums to discuss important issues with consumers and communities (Technorati, 2011).

Social responsibility:Global Responsibility

Starbucks is one of companies operating in the global market that have been responsible when dealing with all stakeholders. Starbucks’ key stakeholders include customers, employees, suppliers, shareholders and governments. According to Lawrence and Weber (2011), Starbucks has always been committed to provide its customers with quality specialty coffee. They practice fair trade and provide impressive services to customers that give them as a sense of belonging. Employees of this company fully engage with customers to learn and respond to their requests and interests. The company is committed to providing customers with healthy food with low level of calories such as reduced fats breads. They also entice customers by offering them gift cards and other gift items such as mugs and cups with the company’s logo. In response, consumers in many pars of the world have developed loyalty to the product of this company.

Starbucks’ employees are treated well, as partners of the organization. The company has established the Recognition Awards Employee Benefits Package that provides of various gifts for workers in recognition for good performance. They are offered attractive salary and benefits. The company also provides free training to its employees to equip them with valuable skills needed in the cafe industry (Lawrence & Weber, 2011). The coffee master program and the servant leadership workshops are examples of career development programs sponsored by the company to support employee training.

Additionally, Starbuck has always been committed to ensure that they attain a level of success that rewards the shareholders. They allow the shareholders and new investors to purchase and sell shares of Starbucks common stock Dividends (Lawrence & Weber, 2011). They pay shareholders’ dividends on its common stock at specific set rates on quarterly basis. Starbucks also ensures that there is fare trade between them and suppliers. They encourage coffee farmers to adopt measures that help to protect the environment. They also train them to develop business skills by compelling them to be accountable for their business activities. However, suppliers are required to put in place safety measures for workers that will lead to fair and human working conditions. They are also required to protect the rights of workers through addressing child labour and discrimination and complying with minimum wage requirements.

However, Starbucks has in the past been accused of evading paying corporate taxes in various countries in Europe, an issue that could have an adverse effect on its reputation in the European market (Kole, 2011). Recently, this company has bowed to pressure from the UK government authorities to pay taxes from 2013 henceforth. It is vital for Starbucks should be compliant to such government requirements in all countries where it operates to avoid damaging its image.

CommunityStarbucks has enhanced its reputation to the community as a team player. In all places where it does its business, Starbucks has always been striving to make positive contributions to the communities. The company has been contributing by offering employment opportunities to neighboring communities (Ruzich, 2008). Starbuck’s offers a sizeable work force to volunteer in various community services. In 2007, for instance, the company’s workforce, partners and customers in Canada and United States logged 320,000 volunteer hours. The company has plans to increase its contribution to community services. By 2015, Starbucks expects to have capacity contribute more than 1 millions hours of community service annually across the globe. Starbucks has also been providing support to neighboring communities and has been addressing areas such as poverty elimination, literacy and environment (Ruzich, 2008).

EnvironmentEnvironmental sustainability is one of the key objectives of Starbucks. Since 1992, the company has been establishing innovative ways of minimizing waste from their operations. The company has also been recycling waste products, as a way of reducing environmental pollution. They company has also established “green teams” that develop and implement environmental sustainability initiatives (Lawrence & Weber, 2011). However, concerns have been raised since Starbucks customers often leave shops with their cups and dispose them off in the streets, hence creating a lot of waste. As National Coffee Drinking Trends (2011) explains, cups should be made up of material that is as degradable as possible

ConclusionIn conclusion, Starbucks is one of the successful retailers of coffee at global scale. The success of the company stems from its innovative business and marketing strategies that enhance customer experience. Furniture in the company’s store is designed in a way that makes customers feel more comfortable and less lonely. Decorations are mainly designed based on the characters of the neighboring communities. The company uses a combination of strategies to advertise its products to customers. The use of Starbucks Card is one of the innovative marketing strategies used by the company to enhance customer experience and loyalty. The company has been taking advantage of improvement in technology by adopting the latest technology available in the food and beverage industry to enhance customer experience. As noted in the analysis, Starbucks is one of the companies operating at global scale that have been showing responsibility to stakeholders. The company has also been showing responsibility when dealing with neighboring communities and through active involvement in environmental sustainability. However, the company needs to avoid engaging in issues that could damage its reputation, such as tax evasion. Also, the company needs to consider making cups using material that is as degradable as possible.

Works CitedBussing-Burks, Marie. Corporations that changed the world. Carlifornia: ABC

CLIO, 2009

Gordon, Rose. “Bracing pae for Starbuck’s CMO.” Spotlight, 16 March, 2011: 22-23.

Gossage, Bobbie. “Howard Schultz, on Getting a Second Shot.” Inc, 33.3, (2011): 52-54

Hajdu, David. “The Music of Starbucks.” The New Republic, 7 August, 2006: 21-23

Kole, William. J. Go east as European Union. 9 April. 2011. Web. 19 Nov. 2013

<http://community.seattletimes.nwsource.com/archive/?date=20040409&slug=neweurope11>

Lawrence, Anne & Weber, James. Business and Society Stakeholders, Ethics, Public Policy.13th ed. NY: McGraw-Hill, 2011

National Coffee Drinking Trends. National Association of Coffee. Starbucks Coffee

Company. 2013. Web. 19 Nov. 2013. <www.starbucks.com>

Ruzich, Constance M. “For the Love of Joe: The Language of Starbucks.” The Journal of

Popular Culture, 41.3, (2008): 428-442

Seaford, Bryan C. & Brooks, Robert W. “Starbucks: Maintaining a clear position.” Journal of

the International Academy for Case Studies, 18.3, (2012): 39-57

Simmons, John. The Starbucks Story: How the brand changed the world. New York:

Marshall Cavendish International Asia Pte Ltd, 2012

 Technorati. Starbucks Pay-by-Phone. 19 Jan. 2011. Web. 19 Nov. 2013.

<http://technorati.com/technology/article/new-starbucks-pay-by-phone-will>

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Kenya

Kenya

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Date:

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Kenya

The freedom and ability to travel to any country in the worlds is a very enticing prospect to me. Different people have different countries and parts of the world that they wish to visit. Some dream of pristine beaches and warm tropical waters, some dream of dense forests and lush hills while others yet dream of steep mountains, deep valleys, and wild animals. Others still envision bustling cities, humongous towers and a vibrant nightlife. The motivation for traveling to these destinations also varies. They include the desire to sample different cuisines, cultures, histories, religions, among many others. Some people travel as a hobby or as a way to relax and unwind. Whichever the incentive, taking a trip to a part of the world that you have never been to before should be an experience of a lifetime.

My dream is almost a combination of all these. If I were to travel to any country in the world, I would not want to choose a cliché destination. I would visit Africa, the cradle of humankind. An African safari, in my opinion, is the epitome of adventure, discovery, and fun. To be specific, I would choose a country known as Kenya that is located to the eastern part of the African continent. I first learned of this country from my friend whose family spent some time there over the holidays last year. I could not get over the lovely photos that they took and the more unusual stories that I heard. Since then, Kenya has become my new dream holiday destination. I set about finding out all the information I could find over the internet so that I would be as ready as possible to travel there.

Kenya is an average sized country located to the east of the African continent. It is located right at the equator so the weather there is mostly pleasant and warm all year round. The climate there is tropical which means that there is a danger of contracting some tropical diseases such as malaria. There are some medications that one can take before traveling so that they cannot contract such diseases. The country has a population of roughly forty million people, and these people come from different ethnic groups. Because of this, there is great diversity among the Kenyan people (Schaeffer 31). It must be quite interesting to live in one country that is made up of so many different people who each have a unique culture.

The ethnic groups have different names and mostly live in one geographical area. However, the people are free to live in any part of the country hence the cities and towns are cosmopolitan regions in which the different ethnic groups converge. These groups have cultures dating back to the times of their ancestors, and this is expressed regarding the food they eat, the clothes they wear, the way their hair is braided and in their religious beliefs.

My friend told me that they visited the Masai Mara Game Reserve in which there are many wild animals (Grünewald et al 61). The reserve is situated in the land of the Masai people, whose culture is by far the most interesting I have heard of. What most captivated me was a painting that he had brought back that featured an extraordinarily tall man that had jumped some feet into the air. I was mesmerized. This was a Masai warrior or a ‘Moran’ as they are referred to.

They are usually very tall and dress in traditional regalia including colorful wraparounds. These are generally red. They wear sandglass on their feet that are made of rubber. Their hair is also dyed red which is from some special clay that is found in their land. In the past, these warriors were tasked with protecting their people, their cattle and the womenfolk. They would go out on cattle raids and conquer their enemies in far lands. In recent times, however, these wars do not exist anymore, but the Masai people have not abandoned their traditional ways of dressing. Their women are also a sight to behold. Around their necks, they wear intricately woven beads and necklaces that are quite marvelous.

The country has many wild animals, chief of who are the big five namely the lion, buffalo, leopard, elephant, and rhino. To start off the topic of wildlife, there are many endangered animals throughout and the white rhino is under threatened in Kenya. There are many conservation efforts to curb poaching especially of the elephants and rhinos that are killed for their horns that fetch millions of dollars on the black market. The conservation is, therefore, a significant concern, these animals should be preserved so that future generations can be able to go on safaris and see the many animals in their natural homes.

Wildlife is a major tourist attraction in Kenya. Aside from the big five, there are many other animal species such as gazelles, antelopes, hyenas, zebras, monkeys, snakes, crocodiles, hippos; the list is endless. I have never seen most of these animals at close range hence to see them would be quite a dream come true. These animals are found in game parks, conservancies, game reserves and sometimes even roaming about the wild primarily in the forests and savannah (Van Wijk et al 209). The capital city of Kenya is Nairobi which is also famed for the fact that there is a national park right outside the city. Visitors, therefore, do not have to travel too far out to get to see the animals.

Kenya has several geographical regions including the mountains and hills, valleys, the coastal area, and the plains. The beaches are among the significant attraction to visit the country. The coastline is quite expansive, and the lovely beaches are like something out of a fairy tale. Many of the sandy beaches remain conserved and unpolluted hence they are quite a sight to behold. The hotels at the coast are world-class and would make the visits to the coast a very comfortable and enjoyable one. The water there is warm and clear, and I would love to swim there among the many fish species (Mwaipopo & Mwanahija 249). There is also a marine park, and one can go scuba diving and explore the sea life. I would be delighted at this opportunity.

Another attraction at the coast is the culture of the people who live there. Their cuisine is quite delectable, and I would like to sample some foods that I have never tasted before. There are also many prehistoric sites such as the Gedi ruins and Fort Jesus. These sites would give a taste of the rich history that the coast has to offer. I would not miss the chance to visit some of the places in which there remains of the ancestors of man were found. World-renowned scientists of the Leakey family set up camp there to search for and study the remains of the earliest human species.

The rift valley region also offers some of the most spectacular views. During the formation of the rift valley, there were formed very steep sides which today are escarpments. From pictures, they look breathtaking and many adventurers have gone there to paraglide and bungee jump. There are also waterfalls that fall off some steep hillsides. Climbing the tallest mountain that is named after the country is one of the adventures that I would like to add to my bucket list. I have never climbed any mountain before but from reviews, it is quite scenic and reaching the mountaintop is a gratifying achievement.

I would also spend time in the cities to see how different or similar they are to ours. The pictures that I have seen from the internet of the capital city’s skyline especially by night show a vibrant city that does not want for entertainment. To cap it all off, the Kenyan people are amiable and welcoming. Should you have any questions or need directions, you have only to turn to the nearest person who will be more than willing to help you out. The warmth and friendliness of the people are undoubtedly one of the best feelings about visiting a new place that will leave you wanting never to leave.

Works Cited

Grünewald, Claudia, Matthias Schleuning, and Katrin Böhning-Gaese. “Biodiversity, scenery and infrastructure: Factors driving wildlife tourism in an African savannah national park.” Biological conservation 201 (2016): 60-68.

Mwaipopo, Rosemarie, and Mwanahija Shalli. “Aesthetic, cultural and spiritual services from coastal and marine environments.” Regional State of the Coast Report (2016): 242-250.

Schaeffer, Merlin. Ethnic diversity and social cohesion: Immigration, ethnic fractionalization and potentials for civic action. Routledge, 2016.

Van Wijk, Jakomijn, Machiel Lamers, and René van der Duim. “Promoting conservation tourism: The case of the African Wildlife Foundation’s tourism conservation enterprises in Kenya.” Institutional Arrangements for Conservation, Development and Tourism in Eastern and Southern Africa. Springer, Dordrecht, 2015. 203-218.

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Letter from a Birmingham Jail

Letter from a Birmingham Jail

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Letter from a Birmingham Jail

I decided to write about Dr. Martin Luther King’s ‘Letter from a Birmingham Jail.’ This letter was written by Dr. King from his cell in a Birmingham jail where he had been jailed for taking part in peaceful protests against racism. The reason as to why I chose to write on this particular piece of work is because I am a big believer in human rights and equality. Dr. King is a well known historical figure who fought for equality especially among African Americans at a time when racial segregation was the order of the day. Dr. King’s efforts and actions are an inspiration to many people throughout the world, and I am no exception.

The letter was written as a response to the concerns of some elitist white leaders of the church who deemed the peaceful protests to be against the law. The peaceful protests that had been organized by Dr. King and his fellow blacks were intended to shed light on the issue of segregation of black people in the United States at the time. Even though they had sought legal and peaceful means to have their concerns addressed, their plea had either been postponed or outright dismissed (King Jr, 7). It was, therefore, a matter of necessity that they identify other avenues through which to air their grievances. The local people of the city of Birmingham had called upon their compatriots from other regions, and Martin Luther King was among those who heeded their call.

Police brutality and the demeaning of black people by the whites were other issues that were raised by Dr. King. The letter was meant to shed more light on what the protests were about and how the people had come to the decision that to carry out a demonstration was the only means to make their voice heard. Dr. King also expressed his disappointment with the white members of the clergy. While a few of them had stood with the blacks in their quest for justice, most had chosen to remain silent which can be equated to them being complicit with the actions of the racists.

My overall impression of the work was that Dr. King made an eloquent and well thought out response to his accusers. The moral message that is passed across is that all people are created equal, and no one could exercise any form of dominance over another human being. The moral theme that emerges throughout the letter is the fight against injustice and oppression of the weak based merely on the color of their skin. The setting is a Birmingham jail which emphasizes the fact that the black people had been oppressed and put in prison for speaking out against discrimination. This is obvious use of pathos where the reader sympathizes with the author. Dr. King also uses a vivid description of scenes such as “Daddy, why do white people treat colored people so mean?”; when you take a cross-country drive and find it necessary to sleep night after night in the uncomfortable corners of your automobile because no motel will accept you; when you are humiliated day in and day out by nagging signs reading “white” and “colored” (King Jr, 5)

The author accomplished his mission in getting the reader to see his point of view using the argumentative devices such as pathos. He also uses relevant examples to show just how much the black people have suffered as a result of legal segregation. Dr. King’s letter shows how appalled he was by the state of affairs and that he was willing to go to whatever lengths to make sure that the black people were treated in an equal, fair and just manner

Work Cited

King Jr, Martin Luther. LETTER FROM BIRMINGHAM JAIL. PENGUIN BOOKS, 2018..

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Short Analysis of Shakespeare’s Hamlet

Short Analysis of Shakespeare’s Hamlet

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Short Analysis of Shakespeare’s Hamlet

William Shakespeare wrote a well-known play. In various ways, Hamlet exposes the complexities of human nature, deepens each character, and encourages readers to focus on the game. Shakespeare’s insights into humanity are shown by the use of characters with different motifs. Men’s external and internal contradictions are expressed at the end of the game, resulting in several people’s deaths.

Soliloquies are also used in Shakespeare’s plays to express the characters’ inner feelings. “To be or not to be” and “O, what a rogue and rural slave I am!” are two of Hamlet’s significant soliloquies. These soliloquies illustrate the defining features of the characters. The Prince of Denmark, the Hamlet, is a hesitant character who hesitates several times before acting. In his testaments, Hamlet expresses his fear. When reading Hamlet’s “To be or not to be,” readers will observe his disturbing conduct.

Dante and Virgil are defeated in a much shorter second round than the first. It marks the start of Hell, where sinners are punished for their transgressions. Dante sees Minos, a giant beast, testing each soul in preparation for the final judgment. After hearing the souls confess their guilt, Minos sprawls his tail around him to determine the sinner’s circle size. Minos warns Dante to be cautious about where he is going and where he is going. Minos warns Dante not to enter, but Virgil silences him by asking Dante (as Charon did) why he asks Dante, and then by telling him, in the exact words as Charon, that he is willing and that what he desires must occur. (The term “heaven” is not used in this or any other place in Hell).

Dante is about to enter a completely dark world filled with an evil roar that rivals a sea storm. The relentless wind shook and whirled spirits, lamented, screamed, and shouted. Dante learns that these spirits are fated to become flesh. He inquiries about some of those who were blown away, and Virgil responds with their names and some detail.

Then Dante expresses a desire to converse with two sinners simultaneously, and Virgil, in love, advises him to do so. They arrive, and a man expresses gratitude for Dante’s kindness and wishes for peace before Dante tells her story. She first reveals that the murderer will be punished in the lower Hell circle. In this second circle, where proper Hell penalties begin, Minos, the mythological King of Crete, judges the maligned souls. The second circle is a need for flesh. The sinners waver in the winds of anger at creation when they feel powerless. Anything Francesca says in response. Lancelot and Guinevere’s death was hastened by the publication of their romantic novel Lancelot and Guinevere’s death (contour). They read the story on their own, and some parts seemed to reflect their excitement. They were by themselves as well as the book was kissed and almost forgotten. We had finished reading on that particular day.

Minos, the mythological King of Crete, sits in this second circle, where the proper Hell sanctions begin, to judge the cursed souls. The second circle is a fleshly wish. The sinners are shaking and wavering in the winds of anger of creation because they felt helpless. In this canto, the circles devoted to incontinence sins such as famine, self-indulgence, and passion are also identified.

Dante sees Paolo and Francesca at Virgil’s call and summons them to him for a gentle conjuration in the name of devotion. It was predicted that Paolo and Francesca would take ten years to marry, a problematic task alluded to in the poem. Gianciotto was now incarcerated in Hell’s lower circle for murdering them both locally (fochi).

Work cited

Cantor, Paul A. Shakespeare: Hamlet. Cambridge University Press, 2004.

Fochi, Anna. “Through Hamlet, With Hamlet, Against Hamlet: Giovanni Testori’s Translation Of The Ultimate Character”. New Readings, vol 12, no. 0, 2012, p. 73. Cardiff University Press, doi:10.18573/newreadings.87.

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Slave trade Thomas Hugh

Slave trade Thomas Hugh

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Slave trade Thomas Hugh

Introduction

This report is based upon a slave trade book written by Thomas Hugh. The book was published in 1997. Hugh Thomas, Baron Thomas of Swynnerton, an English historian and writer knew for his book The Spanish Civil War, wrote it. The United Kingdom’s Champion Historian Hugh Thomas, born on October 21, 1931, in Windsor, explains the entire history of the slave trade fairly after extensive study. He depicts and analyzes the origins of one of the worlds largest and most complex maritime and commercial firms, beginning with the first Portuguese slave shipping expeditions. Between 1492 and 1870, approximately 11 million black slaves were sent to the Americas to serve on plantations, mines, or domestic servants.

“The slave trade” is filled with villains and heroes, and audience accounts illuminate the story. Homas’ accomplishment is to provide a convincing history of that period and address controversial issues such as who the merchants were, the amount of revenue, and why so many African leaders and peoples collaborated so easily. Thomas also explains the accounts open to slaves movingly.

In this reader’s opinion, the saddest aspect of the novel is that it is written for an audience that would treat slave merchants like slaves and us like others. Of course, the merchants were duped, but “our” type was incorrect.                           

I find this book to be more educated on matters of slavery concerning Africans and Americans as well detailed by High Thomas. It is the most cognitive book and reliable in understanding the history of the slave trade benefited not Only the New world planters or slave traders but also the ship owners, farmers, and fishers, as is brought out in the context. The American policy and ethics did not allow the slaves to own property or participate in any commercial activities that would lead to property ownership. The slaves who migrated from Africa were forced to drop their religious beliefs and embrace the western culture, which was Christianity; they were forced to drop their gods, social and cultural practices, which was were viewed by whites as primitivity and considered Africans as less intelligent human beings. The trading businesses involved the African kings of various kingdoms and Western traders. They exchanged people with jewels, clothes, and foodstuffs that they brought for community leaders in Africa. Hugh Thomas explains the condition that leads to the slave trade from southern Europe to Africa then to America and the Caribbean countries.

He describes and analyzes the development of one of the largest and most complex maritime and commercial companies in history, beginning with the first Portuguese slave-hunting expeditions. Approximately eleven million black slaves were shipped from Africa to the Americas between 1492 and 1870 to serve on plantations, mines, or domestic servants. The slave trade is packed with peasants and heroes, and eyewitness accounts illuminate the story. His accomplishments include providing a compelling history of this period and addressing contentious issues such as who the traders were, how much money they made, and why so many African leaders and peoples were willing to cooperate. Thomas also tells the slaves’ personal, moving, and inspiring stories. Historian Edmund Morgan distinguishes between slave societies and slave societies in his book American Slavery, American Freedom. The latter is a slave-based society, while the former is not. When comparing communities such as early modern Massachusetts and Jamaica, the construction is particularly useful. However, when seen through a larger Atlantic culture lens, slavery is both essential and common. Hugh Thomas’ Slave Trade depicts the establishment of the slave trade in the Atlantic world.

Among the many accomplishments in this volume is the great use of a wide range of sources. Thomas combines qualitative and quantitative data in a way that is both coherent and readable. In examining the origins of the enslaved, Thomas reports from his contradictory primary source: “It helps to find some data,” He provides percentages indicating that only 30% of the people enslaved in Sierra Leone have been caught in the war. Similar figures will be used to estimate total migratory mortality and to compare various companies (Luanda, Calabar, and so on) and trans-Atlantic shipping and trade nations. Other trade goods volume figures are related to the manufacture of textiles and weapons for African trade. Such sources demonstrate the scope and pervasiveness of the slave trade, lending credence to the notion that the entire Atlantic was a slave society based on the abduction, sale, and forced labor of millions of people.

Thomas incorporates quantitative information into the narrative, which is rich in personal accounts and dramatic tales. The wealth and complexity of trade have been represented by defining African coastal geography and cultures. Details of slave ship conditions, such as disease danger, physical organization, and food supplies, bring to light the horrors endured by so many, as well as merchants’ meticulous planning and accountability. Mungo Park’s first-hand accounts depict the long march of slaves from the interior to the coastal trade areas in a lengthy passage. While numbers can be vast and comprehensive, personal accounts such as Park’s show that slavery has infiltrated personal and family lives even in societies where slavery does not seem to be practiced. Taken together, this makes a compelling argument for the pervasiveness and long-term significance of the slave trade in world history.

Thomas’ list of stockholders in the South Sea and Royal African Companies, which included luminaries including Daniel Defoe and John Locke, piqued my interest. This knowledge makes slavery extremely personal because it connects the slave trade to familiar people while also expanding accountability, criticizing kidnappers and slave-ship captains alongside the gentlemen and ladies who built the modern world. Finally, and perhaps most importantly, the book’s most powerful and disturbing message is that almost no one is completely innocent.

Thomas’ masterful use of different types of source materials is commendable for many reasons:

It deals with several aspects of the investigation.

It emphasizes broad underlying causal trends while also emphasizing complexities, change over time, and individual agency.

It serves as a valuable guide for other scholars, including maritime historians.

More significantly, Thomas has prompted me to think about the inherent or imbued meanings found in different types of source materials and how these can be used to deepen and strengthen an argument.

Three significant advances that enable us to acknowledge New World slavery and the persistence of the slave trade in the face of economic, moral, and indirect challenges are beginning to consider the long-term contribution of millions of people being transported and exploited to America’s development He measured the number of Africans in the New World five times as many as Europeans in the first 325 years of European colonization. Sugar was fully built on the backs of African slaves in Brazil and later in the Caribbean, maize, Indigo in Virginia and South Carolina, and cotton in Guiana. Thomas is especially interested in slave traders from every European maritime area and the late rise of abolitionism. His novel is distinguished by its elegant writing, thorough study, and incisive anecdotes. However, it offers a brief synopsis, and Thomas is always eager to stress African trading complicity. Blackburn focuses solely on the organization’s financial affairs, taking advantage of recent screenings by historians of slave owners to re-create daily life and resistance. He contends that slavery and the slave trade had a significant impact on the formation of Western society and its economy.

On the other hand, Thomas and Blackburn miss out on some of Hancock’s remarks due to the nature of their work. Hancock immersed himself in the slave trade, reimagining the lives of 23 leading London slave traders through the imaginative and inventive use of new archive material. He describes how they did so and what they did with them, and how slave traders focused Thomas and Blackburn’s larger tale on the Atlantic business scheme.

This book delves deeply into the transatlantic slave trade and its various economic, ethnic, political, and religious aspects. The slave trade from Africa to America is discussed in-depth, emphasizing trade aspects rather than what happened to the slaves once they arrived at their final destinations. If you can get through the book, which is difficult, you’ll be surprised to hear how many slaves were shipped to countries other than the United States; Brazil imported the most slaves. The book also attempts to put an end to the trade. If you want to learn more about slavery, this is an aspect of history that is not well covered in most traditional works but is well worth reading. The book contains different references in different languages, giving it a solid and outstanding level of literacy and knowledge of the slave trade worldwide from the time it commenced till the end of it with a good explanation of events how they preceded each other. The book is well recommended for historians and philosophers since it will equip you with knowledge and help you understand people well.    

Work cited

Thomas, Hugh. The slave trade: the story of the Atlantic slave trade: 1440-1870. Simon and Schuster, 1997.

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Intelligence is shown through a range of talents at different ages

Intelligence is shown through a range of talents at different ages

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Intelligence is shown through a range of talents at different ages. For example, language ability at six months of age is not the intelligence component since babies cannot make or understand words. Still, it is an intelligence component at six years since children cannot generate or understand terms. The intelligence testing items designed to evaluate intelligence at various ages reflect several intelligence components. For example, two-year-olds on Stanford Binet must identify items shown in line drawings, discover the object they have before seen but forgotten (learning and a memory test), and put all three things in the corresponding form hole. Suppose the Stanford Binet is ten years old. In that case, it is requested that word (verbal testing of ability) be defined, why certain social institutions existed (general test of knowledge and reasoning) and blocks are counted in a picture where the existence of certain blocks must be determined.

Children aged 5 to 6 years old have had the most success and the most diverse variety of applications for IQ testing. The specific talents tested and the questions used to measure them differ substantially from one test to the next. However, the most often used assessments share several similarities (Kovacs 189-194). General intelligence is a concept that encompasses a wide variety of cognitive talents and capacities. People can gain information and solve issues by employing these talents. This fundamental mental ability serves to develop particular mental skills such as spatial, numerical, mechanical, and linguistic abilities. Without intellect, it isn’t easy to learn anything.

Intelligence serves as the foundation for learning. The efficiency of the learning process is influenced by one’s degree of intelligence. In several settings, it is commonly accepted that students with high intelligence are easier to educate, lead, and guide than those with low intelligence.

I compared two of my close friends on the amplitude of learning and learning and general intelligence. To reach the two, I looked at the characteristics of intelligence from Stanford-Binet, one of the intelligence scholars (Baum 17-21). My main aim was to look at the cognitive abilities of both students. The results were not the same as the students with cognitive students had traits that were not the same as general intelligence students had very high cognitive abilities instead of learning intelligence.

The tests were critical as I understood the meaning of intelligence more profoundly, precisely, the general and learned intelligence quotient. I took this as a positive way even to handle the practical tests on intelligence. I was able to utilize my critical and critical thinking abilities as well as cognitive abilities to make the final decision on the test. I was not particularly eager to do an online test since the results were invalid, but all in all, they were meant to make us understand the topic of intelligence. On the other hand, the results were a good measure of intelligence as they incorporated all we learned in class. I recommend them as they prepared us for future physical testing on intelligence.

In a nutshell, the class has taught me so much about intelligence; I understood the measures of intelligence and how it can be compared with different factors. I have also learned that environment has a significant impact on one’s intelligence as well. For example, factors like the home environment and parenting of a kid, schooling and the availability of learning tools, and nutrition all have a role in a child’s intelligence.

Work cited

Baum, Seth. “A survey of artificial general intelligence projects for ethics, risk, and policy.” Global Catastrophic Risk Institute Working Paper (2017): 17-21.

Kovacs, Kristof, and Andrew RA Conway. “What is iq? life beyond “general intelligence”.” Current Directions in Psychological Science 28.2 (2019): 189-194.

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