The Tylenol Case
This week, your focus is what ethical situations occurred, how they occurred, and how those situations could have been avoided. The case will lead you through the situation; keep your focus on the ethical responsibilities, negligence of unethical actions, and how these situations can be avoided.
Review the resources listed in the Books and Resources area below to prepare for this week’s assignment(s).
Books & Resources:
Book : Jennings, M. 2015 Business ethics: Case studies and selected readings Instruction:Read Units 8A, 8B, and 8D
Blevins, D. (n.d.). Checklist for evaluating a research report. http://jan.ucc.nau.edu/pe/exs514web/How2Evalarticles.htm
Cornell University Library. (2015). Critically analyzing information sources: Critical appraisal and analysis. http://olinuris.library.cornell.edu/ref/research/skill26.htm
Instruction:Read Web Article
Article/Journal : Burnes, B., & By, R. (2012, July). Leadership and change: The case for greater ethical clarity. http://proxy1.ncu.edu/login?://search.ebscohost.com/login.aspx?&&&-live
Karnes, R. E. (2009). A change in business ethics: The impact on employer-employee relations. http://proquest.umi.com.proxy1.ncu.edu/pqdweb?&&&&&
Gordon Institute of Business Science. (2014). Managing the Tylenol crisis [Video File]. https://www.youtube.com/watch?
Assignment: Summarize Ethical Behaviors and Decision-Making using the Tylenol Case
Earlier in this course, you explored the importance of a corporate credo, and Johnson & Johnson was highlighted as a model. However, Johnson & Johnson has not been spared of its share of ethical challenges. The Tylenol case (Case 8.7, pp.507 – 511) presents a complex situational case about the actions of individuals and the practices of a large corporation.
Prepare a paper that addresses the following:
Determine how effective Tylenol’s management was in their response to cyanide poisoning. Compare this response to later recalls. Did the company ride the coattails of its recall recognition from the 1987 poisonings for too long? Was hubris involved? Was the company standing up to its corporate credo? Explain if the company should have considered an alternate course of action.
If this type of situation were to occur in today’s society, perhaps it would be investigated as a potential act of terrorism. How has business and society evolved in recent years as a result of terrorism and new government regulations? Do these world situations and increased government regulations have an effect on how corporate managers act ethically? You can use your opinion to answer these questions, but be sure to support your response with scholarly citations.
Support your paper with a minimum of three scholarly resources in addition to your text. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Length: 5-7 pages, not including title and reference pages Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University's Academic Integrity Policy.