1) What was Elon Musk's overall strategy for Tesla? Why is this significant to the design process?

2) What were some of the goals/challenges for Tesla's product development of the car?

3) Identify some of the design methods/techniques

4) Outside of the actual design of the Tesla car, the company needed to develop complex systems to encourage the adoption of their product and proliferation. What are some challenges? Do you think it will work? Have any prior companies had similar challenges and how have they addressed them...successfully or unsuccessfully?