Using theories of consumer behavior discuss and analyse how cultural values and social class influence pro-environmental consumption

Using theories of consumer behavior discuss and analyse how cultural values and social class influence pro-environmental consumption

marketing buyer behaviour
Assessment Information

This assignment is designed to assess the following learning outcomes:

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Students must be able to:

Demonstrate an understanding of the main theories in consumer behaviour and how these can be applied in marketing endeavours.
Understand the psychological underpinnings of consumer behavior
Produce a critical analysis of a contemporary issue in consumer behavior

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Coursework Questions:

The coursework comprises of a 2250-word individual essay on the below topic:
Using theories of consumer behavior discuss and analyse how cultural values and social class influence pro-environmental consumption.