Unit 6.1 DB: Planning reports and proposals .Let's consider the "Yardstick Approach" (p. 353).
Before you decided to acquire the new business, you prepared an (imaginary) analytical report comparing two potential acquisitions.
Answer the following questions in one or two sentences about how you might have prepared for this report. Keep it simple, be creative.
•Why were you looking to acquire another business?
•What industry or economic trends did you consider?
•What 2 companies were you evaluating as possible acquisitions?
•What criteria did you use to evaluate (and compare) your potential acquisitions? (Make a list - this is the yardstick)