QUESTION 1 Define business, corporate, and international–level strategy: What is a focus strategy? How might UFC apply these concepts to better serve the other markets? 

QUESTION 2 Analyze the relationship among corporate structure, corporate governance and corporate strategy: What is the UFC’s corporate level strategy? Be sure to define any key terms. 

QUESTION 3 Explain merger and acquisition strategies and how they relate to strategic competitiveness. Discuss the mergers and acquisitions that the UFC has made? How have these increased UFC's strategic competitiveness? 

QUESTION 4 Should the UFC expand to China? Consider the potential value to doing so as well as the risks in your answer. 

QUESTION 5 From your readings in the text, How have Fertitta brothers and Dana White proven (or failed to prove) themselves as effective strategic leaders? 

QUESTION 6 Explain how firms analyze their value chain for the purpose of determining where they are able to create value when using their resources, capabilities, and core competencies: What are the resources, capabilities, and core competencies of UFC? Be sure to define these terms in your answer. 

QUESTION 7 Define and describe the general environment and the industry environment and how competitive forces influence the firm: Exhibit five of the case study shows some of the UFC’s biggest competitors in the PPV market. Describe the UFC’s competitive environment? What opportunities are there for further growth?

 QUESTION 8 Should the UFC expand to India? Consider the potential value to doing so as well as the risks. 
QUESTION 9 Should the UFC expand to South Korea? Consider the potential value to doing so as well as the risks. 

QUESTION 10 Criticize effective and ineffective corporate strategies: What steps were taken to by UFC to legitimize MMA as a sport? Were these steps effective?