True or False
1) Distribution channels are systems for conveying goods from producers to consumers.( )

2) Intermediaries consist of agents, brokers, wholesalers, and retailers.( )

3) Among the different types of distribution channels, there must always be at least one intermediary.( )

4) If intermediaries are eliminated, their functions are also eliminated.( )

5) The general rule for knowing which distribution channel is best is: Make the product available in whatever number of locations, great or small, is needed to satisfy customers.( )

6) Distributing a product in a few choice locations is a way to practice intensive distribution ( ).

7) Luxury automobile makers are likely to use an intensive distribution strategy.( )

8) The main difference between wholesalers and retailers is that retailers sell products directly to consumers.( )

9) A rack jobber is a type of wholesaler who delivers goods directly to store displays.( )

10) Sand, coal, lumber, and other bulky goods are often handled by drop shippers.( )

11) Agents and brokers help negotiate transactions between buyers and sellers.( )

12) Before the explosion of the Internet, nonstore retailing did not exist.( )

13) Direct selling is a relatively new way of selling products.( )

14) Multilevel marketing is sometimes associated with fraud and so-called "pyramid schemes."( )

15) Video marketing often uses a TV sales pitch followed by an urge to call a toll-free number or to go to a website to place an order for the product.( )

16) Physical distribution consists only of the transportation of products from the producer to and from intermediaries.( )

17) Supply-chain management is mainly concerned with the tactics of moving materials and products.( )

18) Railroads handle the greatest volume of domestic goods transported in the United States.
( )

19) Freight forwarders bundle many small shipments together into a single large shipment for more cost-effective transportation.( )



20) Distribution centers usually store products for much longer periods of time than storage warehouses do.( )

21) The first promotional priority is to inform people about a product.( )

22) The last priority of promotion is to persuade consumers to buy the product.( )

23) Whereas advertising is paid coverage of a product, publicity is unpaid coverage.( )

24) If you wanted to remind consumers about the existence of your product, you'd most likely use competitive advertising.( )

25) Direct-action advertising is best used to slowly develop a desire among consumers for the product.( )

26) Reach is the average number of times each member of the audience is exposed to an ad.
( )

27) New media includes online ads, websites, e-direct marketing, and ads on cell phones.
( )

28) Consumers are apt to see publicity as less credible than other forms of promotion.
( )

29) Press conferences are sometimes used by PR departments to call media representatives to a press briefing at which they announce new information.( )

30) Personal selling is put to its best advantage for more-expensive items.( )

31) The cold-call sales prospecting technique is one of the easiest prospecting techniques( ).

32) The need-satisfaction presentation is by far the most preferred personal selling approach these days.( )