Module 5 - Case
Case Assignment

Strategic Choices at Harley-Davidson Motor Company

To complete Module 5 Case Assignment, read the information in the background material, look for more information and review some of your previous readings for this class, and then write a 4- to 5-page report for your professor and the executives of H-D corporation by answering the following questions:

    What strategy (or combination of strategies) did Harley-Davidson use to become such a successful organization?
    To what extent has Harley-Davidson’s strategy (or combination of strategies) changed over the years, or been constant?
    How does Harley-Davidson’s strategy (or combination of strategies) "fit" with the environment of the motorcycle industry?
    How does Harley-Davidson’s strategy (or combination of strategies) “fit” with the internal resources and competencies of the firm?
    Based on your analysis and findings, what would you recommend to the executives of Harley-Davidson Motorcycle Corporation?

Note: Reports/assignments will not be accepted without proper citations and references. Use the sources from the background material together with the sources you find on your own.
Assignment Expectations

This paper should include:

An introduction stating the thesis, position, or central theme of your paper, a main body focusing on the key assignment specifications, and a conclusion concisely stating the main points of your analysis and the conclusions you reached.

Document your sources and provide in-text citations whenever you use information obtained from a background reading or other outside source, as well as a separate reference list at the end of the paper. You may use footnotes instead, if you prefer, but you must document where you got the information you are using in your papers!

The following criteria will also be used to assess your paper:

    Meets Assignment Requirements: Is it apparent that all writing requirements are specifically addressed?
    Critical Thinking: Has the student integrated course materials into a well-reasoned presentation of ideas?
    Writing: Is the paper clear and well written with an academic tone?
    Use of Sources: Did the student apply recent, relevant sources to support key points?
    Mechanics: Was the paper properly formatted to include proper use of in-text citations?