Zipcar is a highly successful new company specializing in a brand new model for automobile rental services, allows their customers long-term and flexible access to shared vehicles on a daily or hourly basis. Zipcar's innovative model allows those who sign up for their membership services to share cars with other members on a flexible basis, creating a cost effective alternative to car ownership. Since its founding in 2000, it has grown to become a major player in the U.S. automobile rental market and has expanded internationally to Canada, the U.K., Spain, and Austria and offers rental services to almost one million customers.
Case Assignment
Read the following two articles and do some of your own additional research on Zipcar
Tice., C. (2012) Zipcar: Two Moms, a Business Idea and $68 in the Bank, Entrepreneur.com,
Zipcar Expands in Sacramento Becoming 26th Major Metro Market: Based on strong demand, Zipcar increases number of vehicles, will open office (Nov. 6, 2013) PR Newswire (available on Proquest)
Zipcar (July 11, 2012) World's Leading Car Sharing Network Continues European Expansion in Top Growth Market,
Now suppose you have been hired by Zipcar to come up with a international strategic plan. Write a four to five page strategic plan for Zipcar that addresses the following issues:
1. Should Zipcar expand into other countries beyond the current five countries that they operate in? If so, which countries should they enter first?
2. What kind of strategy should they use? For example: multidomestic, international, global, transnational, or other?
Helpful Tips:
Please first read in-depth the background materials for module 2.
Identify key concepts in the background materials write a list, and study them
Read the case in-depth and conduct additional research, if necessary
Case 2 Assignment Expectations
- Answer the assignment questions directly
- Stay focused on the precise assignment questions, don't go off on tangents or devote a lot of space to general background materials
- List supporting references and cite sources in proper format
- Use appropriate writing style in essay form (organization, grammar, & spelling- see Writing Guidelines).
module 2 SLP
For SLP2, please discuss international trade issues and how they impact your selected country and how it pursues doing business with other countries.
Find out as much as you can about the international trade of the country you selected in module 1. Answer the following two questions in a 2 page paper and post it by the end of this module. Please be sure to use the proper paper format.
Visit these websites:
World Bank Data from Indicators: Exports, ODA, Services, Goods, Imports
Globalization Index:
World Trade Organization:Â
Determine how international trade affects how easy it is for your country to do business.
SLP 2 Assignment Expectations
- Continue to write about the country you selected in Module 1.
- Write 2 pages discussing the type(s) of international trade aspects of your country.
- Illustrate how open or not your country is to international trade. List supporting references and cite sources.
- Use appropriate writing style (organization, grammar, & spelling- see Writing Guidelines).