this was taken from business concepts and strategic management

this was taken from business concepts and strategic management

Question   Question 1

Through market research, corporations can target their various products or services so that management can discover what niches to seek or develop, and how to minimize competitive pressure. Which of the following terms does this statement describe?

Answer

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Marketing position

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Product life cycle

Market segmentation

Marketing mix

4 points

Question 2

Which of the following is more valuable because it can provide companies with a sustainable competitive advantage that is harder for competitors to imitate?

Answer

Tacit knowledge

Explicit knowledge

Imitable knowledge

Transferable knowledge

4 points

Question 3

According to the textbook, which of the following is NOT descriptive of a corporation's culture?

Answer

A corporation's culture is a collection of beliefs, expectations, and values learned and shared by corporation's members and transmitted from one generation of employees to another.

Corporate cultures are only temporary and can be easily changed.

Corporate culture norms are created and define acceptable behavior from top management to operative employee.

Myths and rituals often emerge over time to explain why a certain aspect of the culture is important.

4 points

Question 4

Which societal force includes demographic trends?

Answer

Political-legal forces

Labor forces

Economic forces

Sociocultural forces

4 points

Question 5

Which of the following terms describes an industry dominated by a few large firms, all of which struggle with product differentiation?

Answer

Multidomestic

Consolidated

Global

Indigenous

4 points

Question 6

Which of the following terms refers to a formal program of gathering information on a company's competitors?

Answer

Statistical modeling

Competitive intelligence

Competitive strategy

Quantitative forecasting

4 points

Question 7

What is trend extrapolation?

Answer

The process of converting intuition and hunches into reality

The extension of present trends into the future

The process of asking some authorities in the area to make an "informed guess" about the future.

The attempt to conceptualize alternative futures

4 points

Question 8

What process involves a company taking apart a competitor's product in order to find out how it works?

Answer

Competitive strategy

Replicability

Reverse engineering

Transparency

4 points

Question 9

What are the key environmental trends that are judged to have a medium to high probability of occurrence and a medium to high probability of impact on the corporation?

Answer

External strategic factors

Scenarios

Industry forces

Strategic issues

4 points

Question 10

According to Porter, the corporation is most concerned with:

Answer

the intensity of competition within its industry.

the aggregate level of demand for a product line.

a market's position on its life cycle.

the amount of pressure from the societal environment.

4 points

Question 11

Distinguish between a fragmented and consolidated industry, and describe examples of each.

Answer

30 points

Question 12

List and explain four current sociocultural trends in the U.S. that are transforming North America and the world.