The strategic role of technology in the designated company SpotifyTM.
Write a report discussing Spotify's strategy. You must critically analyse how the company is using information systems to support its business strategy. You must formulate and evaluate the company's strategy using theory and strategy frameworks given in the module. More specifically, you need to discuss from a theoretical perspective (conceptual framework) how Spotify is using technology in order to build a sustainable competitive advantage. The conceptual framework should be used to critically analyse the strategies developed by Spotify, (for e.g. Porter's models). You should not use more than 3 models. In the conclusion, you should clearly outline recommendations for further development of the company's strategy, taking into consideration the role of ICT in future business operations.