Superior Supermarket Case Study

Subject: Business    / Marketing
Read the Superior Supermarket Case Study on pages 484-495 in our textbook, and answer the questions below in essay
format. Your response should be a minimum of 500 words. You are required to use at least your textbook as source
material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have
accompanying citations using APA format.
1. Describe Superior Supermarket’s competitive interaction in Centralia.
2. What pricing considerations should be considered by Superior Supermarket?
3. How might Everyday Low Pricing (EDLP) affect Superior Supermarket’s competitive situation in
4. What are the pros and cons of an EDLP strategy for Superior?
5. How does EDLP impact Superior Supermarket’s price elasticity?
6. What action(s) would you propose for Superior Supermarkets?