Southwest Airlinesdesigned a system that allows guests to receive

Southwest Airlinesdesigned a system that allows guests to receive

Subject: Business    / Management
Question

13. Southwest Airlinesdesigned a system that allows guests to receive rewards based on the quantity of their purchasing. These rewards can only be used at Southwest Airlines and are not available to use towards other brands. This is an example of _______
a.

brand dilution
b.

competitive disadvantage
c.

environmental threats
d.

opportunity costs
e.

switch costs

16. In a hospitality firm, which of the following can lead to a competitive advantage associated with IT
a.

checking job applicants’ social media postings
b.

having a diverse workforce
c.

offering extra benefits to IT employees
d.

proprietary technologies and patents
e.

focusing on cheap short-term solutions
17. Within the evolution of IT in hospitality, the orientation toward mobile ecosystems is:

a.

important only for tablets.
b.

important only when social media are involved.
c.

useless. It does not add value.
d.

more tactical than strategic.
e.

one of the most recent.

25. Hospitality/travel is the industry with the _______ online presence.
a.

most recent
b.

less innovative
c.

largest
d.

most popular
e.

most criticized

30. In hospitality, understanding the business environment and implementing/using IT properly within the firm should lead to:
a.

competitive advantage
b.

better employee relationships
c.

more accurate metrics of employee performance
d.

a better effectiveness of the distribution process
e.

all of the above

37. in an information economy, ______________ are critical success factors.
a.

bold plans to invest globally
b.

a manager with international experience
c.

an expensive location
d.

knowledge about and access to consumers
e.

experienced human resources

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